Pictory AI · Marketing & Content / Video & Visual CreationRegistered business, per month
₹2,478
sticker $25/mo · ₹29,733/yr
₹2,924/mo if you can't reclaim GST
Pictory AI advertises $25/mo. A GST-registered business in India pays about ₹2,478 a month (₹29,733/yr) once the roughly 3.5% card forex markup is added, and it reclaims GST as input credit. If you cannot reclaim GST, it is about ₹2,924 a month with 18% GST on top.
Sticker price on the left, and the India cost per month for a GST-registered business on the right, after the card forex markup. GST is reclaimable input credit if you are registered.
14 days free use, not a permanent free tier. 15 video minutes, max video length 5 minutes, 50 generative AI credits, 5,000 premium music tracks, Storyblocks stock only, 5 min ElevenLabs voices.
$29 per month month-to-month. 1 user, 200 video minutes/month, 5 GB storage, 1 brand kit, 60 min ElevenLabs AI voices, 100 AI credits/month (~166 images or 1 min video or 3 min avatar video), 5 million Getty/Storyblocks assets, no watermark, basic AI tools, 100 PowerPoint slides/month.
$59 per month month-to-month. 1 user, 600 video minutes/month, 20 GB storage, 5 brand kits, unlimited standard voices, 120 min ElevenLabs voices, 500 AI credits/month, custom avatars, voice cloning, advanced AI tools, 300 slides/month.
$199 per month month-to-month, covers 3+ users (per-user overage rate not published). 1,800 video minutes/month, 100 GB storage, 10 brand kits, 240 min ElevenLabs voices, 2,400 AI credits/month, team workspace, professional onboarding and team training.
Quote-only ('Let's Talk'). 10+ users, custom video minutes/storage/AI credits, unlimited brand kits, Pictory Central interactive video hosting, AI-generated chapters, quizzes, clickable CTAs, SCORM/LMS export, SSO, dedicated success manager, expert video consulting, custom templates, done-for-you video creation.
Paid plans from $25/mo, scaling to higher tiers, billed annually with roughly 40% off vs monthly; Enterprise is custom-quoted. 14-day trial. USD-billed, so add forex and GST for India. Confirm on vendor site.
Pictory AI bills in USD, so an Indian card charges about 3.5% over the mid-market rate on every payment. This is the real, unavoidable India premium, and unlike GST it is not reclaimable.
18% GST applies, but it is not a flat add-on. A GST-registered business reclaims it as input credit, and foreign B2B is reverse-charged so the vendor bills no GST. Only an unregistered buyer bears the full 18%, and some Indian vendors already include it.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed. Confirm current pricing on the vendor site. Pricing last verified Jul 29, 2026.
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