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Pictory AI · Marketing & Content / Video & Visual Creation
FindThatSoftwareIndia pricing
Pictory AI · Marketing & Content / Video & Visual CreationHow much does Pictory AI cost in India?
Registered business, per month
₹2,505
sticker $25/mo · ₹30,066/yr
₹2,956/mo if you can't reclaim GST
Pictory AI advertises $25/mo. A GST-registered business in India pays about ₹2,505 a month (₹30,066/yr) once the roughly 3.5% card forex markup is added, and it reclaims GST as input credit. If you cannot reclaim GST, it is about ₹2,956 a month with 18% GST on top.
Plans
Pictory AI plans, in real rupees
Sticker price on the left, and the India cost per month for a GST-registered business on the right, after the card forex markup. GST is reclaimable input credit if you are registered.
PlanStickerIndia (registered)
Free Trial
14 days free use, not a permanent free tier. 15 video minutes, max video length 5 minutes, 50 generative AI credits, 5,000 premium music tracks, Storyblocks stock only, 5 min ElevenLabs voices.
StickerFree
IndiaFree
Starter
$29 per month month-to-month. 1 user, 200 video minutes/month, 5 GB storage, 1 brand kit, 60 min ElevenLabs AI voices, 100 AI credits/month (~166 images or 1 min video or 3 min avatar video), 5 million Getty/Storyblocks assets, no watermark, basic AI tools, 100 PowerPoint slides/month.
Billed annually: $25 per month billed annually = $300 for the year. Annual quotas are larger than 12x the monthly ones: 2,400 video minutes/yr, 1,200 AI credits/yr (~2,000 images, 12.5 min video, 40 min avatar video), 720 min ElevenLabs voices, 5 GB storage, 1 brand kit, 1 user. Annual plans include a consultation with a Pictory video-creation expert (stated $210 value).
Sticker$29/mo
India₹2,906/mo₹3,429if you can't reclaim GST
Professional
$59 per month month-to-month. 1 user, 600 video minutes/month, 20 GB storage, 5 brand kits, unlimited standard voices, 120 min ElevenLabs voices, 500 AI credits/month, custom avatars, voice cloning, advanced AI tools, 300 slides/month.
Billed annually: $35 per month billed annually = $420 for the year, card badged 'Exclusive Pictory 2.0 offer'. 1 user, 7,200 video minutes/yr, 20 GB storage, 5 brand kits, 1,440 min ElevenLabs voices, 12,000 AI credits/yr, custom avatars, voice cloning, 18 million Getty/Storyblocks assets. Includes the $210-value expert consultation.
Sticker$59/mo
India₹5,913/mo₹6,977if you can't reclaim GST
Teammin 3 seats
$199 per month month-to-month, covers 3+ users (per-user overage rate not published). 1,800 video minutes/month, 100 GB storage, 10 brand kits, 240 min ElevenLabs voices, 2,400 AI credits/month, team workspace, professional onboarding and team training.
Billed annually: $119 per month billed annually = $1,428 for the year, 3+ users. 21,600 video minutes/yr, 100 GB storage, 10 brand kits, 2,880 min ElevenLabs voices, 28,800 AI credits/yr (800 credits per user), 2 custom avatars per user. Includes the $210-value expert consultation.
Sticker$199/mo
India₹19,944/mo₹23,533if you can't reclaim GST
Enterprisemin 10 seats
Quote-only ('Let's Talk'). 10+ users, custom video minutes/storage/AI credits, unlimited brand kits, Pictory Central interactive video hosting, AI-generated chapters, quizzes, clickable CTAs, SCORM/LMS export, SSO, dedicated success manager, expert video consulting, custom templates, done-for-you video creation.
StickerCustom
IndiaQuote
Pay annually, save up to 41%. Pictory AI's Professional plan is about 41% cheaper billed yearly than month-to-month, roughly ₹28,860/year less. Toggle the billing cycle above to compare every plan.
Paid plans from $25/mo, scaling to higher tiers, billed annually with roughly 40% off vs monthly; Enterprise is custom-quoted. 14-day trial. USD-billed, so add forex and GST for India. Confirm on vendor site.
Why this number
What global directories leave out
Card forex markup
Pictory AI bills in USD, so an Indian card charges about 3.5% over the mid-market rate on every payment. This is the real, unavoidable India premium, and unlike GST it is not reclaimable.
18% GST (conditional)
18% GST applies, but it is not a flat add-on. A GST-registered business reclaims it as input credit, and foreign B2B is reverse-charged so the vendor bills no GST. Only an unregistered buyer bears the full 18%, and some Indian vendors already include it.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed. Confirm current pricing on the vendor site. Pricing last verified Jul 29, 2026.
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FAQ
Pictory AI pricing, answered
- Can a GST-registered business reclaim GST on Pictory AI?
- Yes. 18% GST applies, but a GST-registered business recovers it in full through the reverse-charge mechanism: you self-account for the tax on the import of service and claim it back as input tax credit. It nets to zero, so the real India premium is the forex markup, not the GST.
- Does Pictory AI charge a flat price in India?
- Pictory AI's starting price is a flat monthly fee, not per user, so on this plan the cost does not multiply as your team grows.
- Does Pictory AI give a GST invoice in India?
- No. Pictory AI does not issue an Indian GST invoice. A GST-registered business can still recover the 18% through the reverse-charge mechanism: raise a self-invoice for the import of service and claim it as input tax credit in your GSTR-3B. There is no vendor-issued GST invoice, so this self-invoice is the only route.
- Does Pictory AI have a free plan?
- Pictory AI does not list a permanent free plan, but it offers a free trial before you commit budget.
- Are there cheaper alternatives to Pictory AI in India?
- Yes. DeepReel works out cheaper at about ₹418 a month for a registered business, roughly ₹25,051 a year less than Pictory AI. Compare the full Marketing & Content / Video & Visual Creation options before deciding.
- Is Pictory AI cheaper billed annually in India?
- Yes. Paying annually is about 41% cheaper than month-to-month, saving roughly ₹28,860 a year on the Professional plan. Use the billing toggle in the plan table above to compare each plan's monthly and annual rate.
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