Add a store to a site you already have, or build the whole storefront on a dedicated platform. The right answer depends on what exists today.
✓ The pick — Shopify
Source-backed facts only; no invented ratings. Each side shows the verified numbers, what earns it, and what to watch for.
E-commerce tool that adds an online store to an existing website, social channels or marketplaces.
A hosted ecommerce platform for building a branded online store and selling across web, social, marketplaces, and in person.
The all-in India cost for a GST-registered business (card forex included), plus the gross figure if you can't reclaim GST, billing model, and free-plan availability. Cheaper entry price is marked.
| India buying factor | Ecwid | Shopify |
|---|---|---|
| India price (entry) | ₹493/mo | ₹399/mo ✓ |
| If you can't reclaim GST | ₹582/mo | ₹471/mo |
| Billing model | Flat plan | Flat plan |
| Bills in | USD — forex applies | INR — no forex |
| Free plan | No | No |
| Free trial | Not listed | Yes |
Narrow on purpose — which tool someone like you should pick, and why. Not every checkbox.
Shopify is the stronger commerce platform and the better long-term base if online selling is the business, with a far larger app ecosystem and India payment support. Ecwid is the cheaper, lighter choice when you already have a website you like and just want to bolt a store onto it, and its free tier is genuinely usable for a small catalogue. For Indian D2C sellers also weigh Dukaan, which bills in rupees.
Not sold on either?Ecwid alternativesShopify alternatives
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