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E-commerce Storefront
Ecwid
E-commerce tool that adds an online store to an existing website, social channels or marketplaces.
✓ Source-checked profile2 sources cited
FindThatSoftware verdictEditorial ruling
A practical pick for small businesses that want to bolt a store onto an existing site or sell on social without rebuilding. For large catalogs or fully custom storefronts, dedicated platforms fit better. For India, confirm payment and shipping integrations. Verify current plan pricing on the official site.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
Should you use Ecwid?
Use it if small businesses with an existing website. Avoid it if sellers with more than a few dozen SKUs on a tight budget, because product count caps force an upgrade before features do.
Spec sheet
- Starting price
- ₹450/mo₹450/mo sticker
- Free plan
- Not available
- Free trial
- Not listed
- Status
- Source checked 29 Jul 2026
- Source trail
- 2 public sources
Work at Ecwid?
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Claim this listing →In short
Ecwid is a e-commerce and online storefront builders for Indian buyers. It costs about ₹450/mo before GST. Prices show in rupees, but it bills from outside India, so your card may add a forex markup. It does not issue an India GST invoice, so a registered business reclaims the GST via reverse charge. FindThatSoftware rates it best for small businesses with an existing website, and a poor fit if sellers with more than a few dozen SKUs on a tight budget, because product count caps force an upgrade before features do.
The trade-off, weighed
What you gain, and what you give up.
The case for
- Ecwid bolts a store onto an existing WordPress, Wix or static site instead of forcing a full replatform
- No transaction fee is charged on any plan, and bandwidth and storage are not metered or billed separately
- The pricing page shows rupee figures alongside dollars, so the headline number is not a conversion the buyer has to work out
The catch
- The forever free plan was withdrawn in March 2025, and remaining free stores were closed on 20 November 2025 unless upgraded
- Starter caps you at 10 products, so a catalogue of any real size pushes you to Venture at 35 dollars monthly
- Abandoned cart recovery and staff accounts start only at the Business plan, which is 65 dollars monthly or 49 dollars annually
- Point of sale is held back until the Unlimited plan at 149 dollars monthly, well above the 65 dollar Business tier
True India price
Registered business, per month
₹450
Ecwid is billed in rupees at ₹450/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹5,400/yr). Without reclaim, add 18% for about ₹531 a month.
- Sticker price
- ₹450/mo
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹450
- Registered per year
- ₹5,400
- If you can't reclaim GST
- ₹531
- Watch for
- Paid plans from ₹450/mo, scaling to higher tiers, with roughly 16% off on annual billing and no transaction fees. A standalone free tier is no longer a headline plan. USD. Confirm on vendor site.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well Ecwid fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✗GST invoice
No Indian GST invoice, so a registered business cannot claim input tax credit on the bill.
- ✗Bills in INR
Shows rupee prices, but bills from a company outside India, so your card may still add a forex markup.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
How Ecwid compares
Against the 7 other ecommerce platform toolswe list, from what we verified on each vendor’s own pages.
Less common among the other ecommerce platform tools
Recorded for Ecwid and for at most a third of the 7 others we list.
- Discount coupons
- Inventory tracking
- Public API
- Shipping label purchase
- Automated tax calculation
- Gift cards
- Headless commerce
- Staff accounts with permissions
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than Ecwid? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is Ecwid?
Ecwid (by Lightspeed) lets you add a store to an existing website, social media and marketplaces, with a central catalog and multi-channel selling. It targets small businesses that already have a site or social presence and want to start selling quickly.
Best for
- Small businesses with an existing website
- Sellers wanting social/marketplace selling
- Teams wanting a free way to start
Who should avoid it
- Sellers with more than a few dozen SKUs on a tight budget, because product count caps force an upgrade before features do
- Merchants who need offline retail sync, because the point of sale integration sits only on the top 149 dollar plan
What Ecwid does
What we verified about Ecwid
Read from Ecwid’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed50
- Staff accounts with permissions
- Business gives 2 staff accounts and Unlimited gives unlimited, each with assignable permissions
- Shipping label purchase
- footer features list Shipping labels as a built-in capability
- Public API
- footer links API Documentation and a Build an App programme for developers
- Product reviews
- collecting and displaying product reviews is a Business-tier feature
- Mobile app
- an Android and iOS app sets up, edits and manages the Ecwid store from mobile
- Inventory tracking
- inventory tracking monitors quantities with low-stock alerts, plus option and variation level tracking
- Headless commerce
- business solutions menu lists headless commerce as a supported model
- Gift cards
- electronic gift cards in any amount are a listed feature
- Discount coupons
- discount coupons at checkout start at the Venture plan
- Automated tax calculation
- Ecwid calculates tax rates from store and customer location and applies them at checkout
- Abandoned cart emails
- automated abandoned cart reminder emails start at the Business plan
- Advanced SEO tools
- advanced SEO tools are a listed feature to improve search rankings
- Apple wallet order tracking
- customers can track orders in Apple Wallet with push notifications on status changes
- App market extensions
- Venture and above get access to an App Market of free and paid extensions
- Automated email marketing
- event-triggered emails fire when a customer favourites a product without buying
- Branded shopper app
- ShopApp is listed as a mobile selling channel in the Sell menu
- Buy domain in admin
- Venture and above can buy a custom domain from the Ecwid admin with WHOIS privacy included
- Connect existing domain
- comparison row allows connecting a domain purchased from a third-party registrar
- Custom checkout fields
- custom fields collect tax IDs, order notes or other information at checkout
- Customer groups
- customer group labels allow exclusive discounts for tagged customers
- Custom url slugs
- custom URL slugs for products and categories are a Business-tier SEO feature
- Digital goods delivery
- digital goods up to 25GB per file give customers a unique download link after purchase
- Dimensional weight shipping rates
- dimensional weight calculation drives accurate carrier-calculated shipping rates
- Embed store in existing site
- comparison row 'Add a store to any website' covers WordPress, Wix, Squarespace or any other platform
- Extra cms pages
- Instant Site additional pages for blogs and FAQs are capped at 3, 10 and 100 by tier
- Facebook shop
- Venture adds a Facebook shop with product tagging in posts, limited to some countries
- Free subdomain
- every plan includes a free mystore.company.site domain with TLS certificate
- Gdpr tools
- pricing lists a set of GDPR compliance tools across plans
- In person POS integration
- selling in person via POS integration is reserved for the Unlimited plan
- Instagram shop
- Venture adds an Instagram store with product tagging, limited to some countries
- Instant site builder
- a code-free Instant Site builder sets up an ecommerce site from scratch
- Link in bio storefront
- Linkup is a link-in-bio microsite linking social accounts, content and products
- Manual order creation
- orders can be created on behalf of customers for phone sales, events or craft fairs
- Marketplace catalog sync
- Business tier syncs the catalog to Amazon, eBay and Walmart via third-party apps
- Mobile point of sale
- the mobile POS app accepts cash payments at fairs and shows and syncs inventory
- Multilingual catalog
- Business tier displays the catalog in multiple languages with a shopper language switcher
- Multi site store sync
- you can add one Ecwid store to several sites and manage products and orders from a single account
- One tap apple google pay
- one-tap checkout with Apple Pay and Google Pay requires Lightspeed Payments or Stripe
- Pay what you want pricing
- Pay What You Want lets customers name their price, useful for donations
- Pre orders
- pre-orders let customers order products currently out of stock
- Product filters
- shoppers can refine by price, category, SKU, availability, brand, colour and size
- Product variations
- variations cover combinations of size, colour or material per product
- Product videos
- product galleries can include videos alongside images
- Recurring subscriptions
- recurring subscription billing works via Lightspeed Payments or Stripe from the Business tier
- Reports and analytics
- built-in reports track visitors, orders and finances, with advanced reports from Business
- Scheduled pickup and delivery
- customers can pick a preferred date and time for pickup or local delivery
- Scheduled promotions
- promotions auto-apply and revert on a schedule, capped at 3 on Business and 500 on Unlimited
- Site templates
- pricing lists 70+ pre-designed, fully customizable site templates from Starter upward
- Tax invoices
- tax invoices can be generated automatically or manually from the admin
- Wholesale pricing groups
- Business tier groups wholesale clients for exclusive storewide discounts
What people use it for5
- Sell on social media
- Facebook, Instagram, TikTok, Pinterest and Snapchat all have selling channels
- Nonprofit donations
- Pay What You Want is pitched for donations and nonprofits get 6 free months of Venture
- Sell internationally
- business solutions menu names cross-border commerce as a supported model
- B2B wholesale selling
- wholesale pricing groups and a B2B solutions page target wholesale buyers
- Build an online store
- business solutions menu lists dropshipping, with App Market importers for Amazon marketplaces
Works with26
- Youtube
- Sell on YouTube is listed as a supported selling channel
- Wordpress
- technology solutions list WordPress as a host site for an embedded Ecwid store
- Wix
- Wix is named both in the add-a-store row and the technology solutions list
- the Sell online footer includes a dedicated Sell on WhatsApp channel page
- Weebly
- Weebly appears in the technology solutions list of supported site builders
- Walmart
- Walmart is named among marketplaces the catalog can sync to
- Tiktok
- TikTok advertising and Sell on TikTok are both listed channels
- Stripe
- Stripe is named for one-tap payments, subscriptions and among 70+ payment providers
- Squarespace
- Squarespace is named as a supported existing website platform
- Paypal
- the payments FAQ names PayPal among over 70 supported payment providers
- Meta pixel
- Meta Pixel setup monitors ad performance and runs remarketing
- Mailchimp
- Mailchimp integration builds email lists and sends offers based on purchase history
- Joomla
- Joomla is listed among supported technology platforms
- Google ads
- Google Ads code can be set up on the store for remarketing and performance tracking
- Ebay
- eBay is named in the sell-on-marketplaces comparison row
- Drupal
- Drupal is listed among supported technology platforms
- Amazon
- marketplace sync explicitly names Amazon alongside eBay and Walmart
- Blogger
- Blogger is listed as a platform an Ecwid store can be added to
- Clover POS
- POS sync with Clover is listed alongside Square in limited countries
- Jimdo
- Jimdo appears in the supported technology platforms list
- Lightspeed payments
- Lightspeed Payments powers Apple Pay, Google Pay and recurring subscriptions
- Lightspeed retail POS
- catalog syncs with Lightspeed Retail POS to accept orders online and in store
- Pinterest ads
- Pinterest Tag setup is included for ad tracking and remarketing
- Snapchat ads
- Snap Pixel setup is a listed advertising integration
- Square POS
- POS sync with Square is offered in limited countries
- Tilda
- Tilda is named in the technology solutions list of host platforms
Terms, compliance and how you buy29
- Self serve signup
- every plan card offers Get started directly with no sales call
- Partner and expert network
- footer offers a partner program and an Experts directory for implementation help
- Nonprofit discount
- FAQ offers nonprofits 6 months of the Venture plan for free
- Abandoned cart behind business tier
- abandoned cart recovery is not available until the Business plan
- Annual discount 16 percent
- the billing toggle is labelled Annual (save 16%) against monthly pricing
- Chat support weekdays only
- chat is 24 hours but only Monday to Friday, and starts at the Venture tier
- Email only support on starter
- the Starter plan lists email support with live chat only from Venture
- INR price published
- the pricing table lists ₹450, ₹1,680, ₹2,999 and ₹7,799 monthly beside dollar figures
- Marketplace selling costs extra
- selling on marketplaces goes through third-party apps where additional fees may apply
- Month to month no lock in
- FAQ says all plans are month-to-month with no long-term commitments
- Multi currency pricing page
- the pricing page carries USD, MXN, GBP, AUD, INR and EUR columns for every plan
- No bandwidth or storage fees
- FAQ states all plans include unlimited bandwidth and storage at no extra cost
- No cash on delivery listed
- cash on delivery does not appear in the feature comparison, only in-person cash via mobile POS
- No free plan
- the cheapest published tier is Starter at $5 a month; no free tier appears on the pricing page
- No GST statement
- the tax footnote addresses only US sales tax and says nothing about Indian GST on the subscription
- No india payment gateway named
- the payments FAQ names PayPal and Stripe with no Razorpay, PayU or CCAvenue mentioned anywhere
- No transaction fees
- the transaction fees row is 0 on every plan and the FAQ confirms no setup or transaction fees
- Owned by lightspeed
- Lightspeed Payments and Lightspeed Retail POS are the first-party payment and POS stack
- Pci dss level 1
- FAQ states Ecwid is a PCI DSS validated Level 1 Service Provider
- Phone support us hours only
- phone callbacks run 2PM-10PM PDT Monday to Friday in English, scheduled via chat
- POS integrations country limited
- Square and Clover POS sync is marked available in limited countries
- POS locked to top tier
- in-person POS integration appears only on the Unlimited plan at $149 a month
- Product count caps
- catalog is capped at 10, 100 and 2,500 products before the Unlimited tier
- Social shops country limited
- Facebook shop and Instagram store rows are both marked 'limited countries'
- Staff accounts from business tier
- staff accounts start at 2 on Business, so Starter and Venture are single-user
- Starter caps at 10 products
- the Starter plan allows up to 10 products, forcing an upgrade for any real catalogue
- Status page published
- footer links a status monitoring page for platform uptime
- Usd list price
- headline plan prices are $5, $35, $65 and $149 a month with other currencies as alternates
- Us sales tax collected
- pricing footnote says Ecwid collects US sales tax where required and prices exclude taxes
Compare Ecwid
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Comparison pages
Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Paid plans from ₹450/mo, scaling to higher tiers, with roughly 16% off on annual billing and no transaction fees. A standalone free tier is no longer a headline plan. USD. Confirm on vendor site.
Verified against the sources above. How we research & rate software →
Does Ecwid give a GST invoice in India?
Ecwid does not issue an India GST invoice. A GST-registered business can still reclaim the 18% through the reverse-charge route by raising a self-invoice, but there is no vendor GST invoice to claim against directly.
Is Ecwid good for Indian small businesses?
Ecwid is worth evaluating for Indian buyers, but the final fit depends on pricing limits, support, integrations, and setup effort.
Does Ecwid have a free plan?
Ecwid does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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