Mailchimp
A widely-used email and SMS marketing platform with automation, audience segmentation, and AI-assisted content for small businesses and e-commerce.
- India price
- ₹869/mo
- India fit
- India notes
The case for
- Paid tiers open at 50 percent off for the first 12 months, so a first year on Essentials costs half of list
- The free tier holds 250 contacts and 500 monthly sends, which is enough to validate a list before you start paying
- Send allowances scale with the contact tier at 10x on Essentials and 12x on Standard, so volume is predictable from list size
The catch
- Non-subscribed and unsubscribed contacts count toward your billed contact total, so you keep paying for people you are no longer allowed to email
- You have to archive dead contacts by hand to stop being billed for them, and nothing in the product prompts you to do it
- The advertised 50 percent discount runs for 12 months only, so the second year invoice jumps back to list price with no usage change
- Passing the contact or send limit does not pause sending, Mailchimp bills the overage automatically on your next invoice
