Mailchimp vs Brevo: Email Marketing Comparison (2026)

Head-to-head — the case and the catch for each.

Source-backed facts only; no invented ratings. Each side shows the verified numbers, what earns it, and what to watch for.

Email marketing and automation platforms

Mailchimp

A widely-used email and SMS marketing platform with automation, audience segmentation, and AI-assisted content for small businesses and e-commerce.

Starts at

₹770/mo

India price

₹770/mo

Free plan

Yes

India fit

INR pricing

The case for

• Easy to learn with a strong drag-and-drop editor and template library
• 300+ integrations including Shopify, WooCommerce, and Salesforce
• AI-assisted content generation and automation workflows
• Recognized brand with 24/7 support and onboarding on paid plans

The catch

• Free tier repeatedly cut, down to 250 contacts as of Feb 2026
• Contact-based pricing gets expensive at scale and penalizes inactive lists
• No Indian entity; GST input credit and UPI not assured for Indian buyers
• Non-USD payments may incur forex conversion and cross-border card fees

Source trail

EmailToolTester Mailchimp 2026 pricing analysis (free tier cut, extra costs)Mailchimp help: pricing for international/non-US currencies (Chase Paymentech conversion)Mailchimp pricing

Read the recordVisit Mailchimp

Email marketing and automation platforms✓ The pick

Brevo

Affordable email and multi-channel marketing platform with automation, formerly Sendinblue.

Starts at

₹563/mo

India price

₹563/mo

Free plan

Yes

India fit

INR pricing

The case for

• Free tier and volume-based pricing suit small senders
• Email, SMS, and automation in one tool

The catch

• Free plan has daily sending limits
• Higher-volume sending needs a paid plan

Source trail

Brevo pricingBrevo official site

Read the recordVisit Brevo

Is Mailchimp or Brevo cheaper in India?

Brevo starts cheaper for an Indian buyer — about ₹563/month versus Mailchimp at ₹770/month (GST-registered business, card forex included).

Who should choose Brevo?

Small teams sending newsletters and automated email flows

Does Mailchimp or Brevo have a free plan?

Both Mailchimp and Brevo offer a free plan, so you can start at zero cost — check the limits, since free tiers usually cap seats, usage, or features.

What should Indian businesses check before choosing a Email Marketing tool?

For Email marketing and automation platforms, check the real INR cost (with GST), free-plan limits, per-seat versus flat pricing, India-specific support and integrations, setup effort, and the vendor's pricing page directly before committing.