Mailchimp
Intuit's email marketing platform with automation flows, audience segmentation, popup forms and AI writing help, priced by how many contacts you store.
The case for
- New customers get half off Essentials, Standard or Premium for the first 12 months, and keep the discount if they switch plans in that window
- The free tier holds 250 contacts and 500 monthly sends, which is enough to validate a list before you start paying
- Send allowances scale with the contact tier at 10x on Essentials, 12x on Standard and 15x on Premium, so volume is predictable from list size
The catch
- Non-subscribed and unsubscribed contacts count toward your billed contact total, so you keep paying for people you can no longer email until you archive them
- The introductory discount runs for 12 months only, so the second year invoice jumps back to list price with no change in usage
- Passing the contact or send limit on a monthly paid plan does not pause sending; Mailchimp bills the overage automatically
- Billed by a US Intuit company with no Indian entity; monthly fees are non refundable and annual plans are only sold through sales for larger lists
