Mailchimp vs Brevo: Email Marketing Comparison (2026)

The famous all-rounder versus the value pick priced by sends.

Head-to-head

Source-backed facts only. FindThatSoftware does not publish invented numeric ratings — each row reflects verified catalog data with the last-verified date shown, and full source links per tool below.

Attribute	Mailchimp	Brevo
Pricing	Rs. 770/user/mo	Freemium
Free plan	Yes	Yes
Free trial	Not listed	Not listed
India fit	INR pricing	Check India fit
Best for	Small businesses and solopreneurs new to email marketing	Small teams sending newsletters and automated email flows
Avoid if	Indian teams needing guaranteed GST input-credit invoices and UPI billing	Teams needing advanced enterprise marketing orchestration
FindThatSoftware status	Source checked Jun 23, 2026	Curated Jun 22, 2026
Last verified	23 Jun 2026	22 Jun 2026

Mailchimp

A widely-used email and SMS marketing platform with automation, audience segmentation, and AI-assisted content for small businesses and e-commerce.

Starting price: Rs. 770/user/mo
Free plan: Available
Best for: Small businesses and solopreneurs new to email marketing
Avoid if: Indian teams needing guaranteed GST input-credit invoices and UPI billing
Data status: Source checked Jun 23, 2026
Pricing caveat: India INR (prices scale with contacts). Free up to 250 contacts. Essentials ₹770/mo, Standard ₹1,150, Premium ₹23,000 (50% intro for 12 months). Confirm on vendor site.

Source trail

Mailchimp pricing Mailchimp

View profile Visit Mailchimp

Brevo

Affordable email and multi-channel marketing platform with automation, formerly Sendinblue.

Starting price: Freemium
Free plan: Available
Best for: Small teams sending newsletters and automated email flows
Avoid if: Teams needing advanced enterprise marketing orchestration
Data status: Curated Jun 22, 2026
Pricing caveat: Free plan (daily send limit); paid email plans scale by monthly email volume (Starter, Business, Enterprise). Exact prices are JS-rendered - confirm current rates on vendor site.

Source trail

Brevo pricing Brevo

View profile Visit Brevo

Decision rule

This comparison is intentionally narrow. It is meant to answer which tool someone like you should choose and why, not list every feature.

Mailchimp is polished and widely supported, but prices scale with contacts and get expensive. Brevo prices partly by emails sent, which suits businesses with a large list but modest volume, and includes SMS. For value, especially with a big list, Brevo usually wins; Mailchimp suits those wanting the most familiar, polished tool with a smaller list.

Read Mailchimp verdict Read Brevo verdict

Which is better: Mailchimp or Brevo?

Who should choose Brevo?

Small teams sending newsletters and automated email flows

What should Indian small businesses check before buying?

Check free-plan limits, paid-seat cost, support availability, integrations, setup effort, and the pricing page directly before committing.

Head-to-head

Attribute	Mailchimp	Brevo
Pricing	Rs. 770/user/mo	Freemium
Free plan	Yes	Yes
Free trial	Not listed	Not listed
India fit	INR pricing	Check India fit
Best for	Small businesses and solopreneurs new to email marketing	Small teams sending newsletters and automated email flows
Avoid if	Indian teams needing guaranteed GST input-credit invoices and UPI billing	Teams needing advanced enterprise marketing orchestration
FindThatSoftware status	Source checked Jun 23, 2026	Curated Jun 22, 2026
Last verified	23 Jun 2026	22 Jun 2026

Which is better: Mailchimp or Brevo?