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Email Marketing
Brevo
Affordable email and multi-channel marketing platform with automation, formerly Sendinblue.
✓ Source-checked profile2 sources cited
FindThatSoftware verdictEditorial ruling
A budget-friendly email marketing option for Indian small teams, with a usable free tier and send-volume-based pricing rather than per-contact pricing. Confirm current sending limits and plan features on the official pricing page.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
Should you use Brevo?
Use it if small teams sending newsletters and automated email flows. Avoid it if teams needing advanced enterprise marketing orchestration.
Spec sheet
- Starting price
- ₹563/mo₹563/mo sticker
- Free plan
- Available
- Free trial
- Not listed
- Status
- Source checked 29 Jul 2026
- Source trail
- 2 public sources
Work at Brevo?
Claim this listing to verify your details, correct pricing, and reach Indian buyers comparing tools right now.
Claim this listing →In short
Brevo is a email marketing and automation platforms for Indian buyers. It costs about ₹563/mo before GST, billed in rupees. It issues an India GST invoice, so you can claim input credit. FindThatSoftware rates it best for small teams sending newsletters and automated email flows, and a poor fit if teams needing advanced enterprise marketing orchestration.
The trade-off, weighed
What you gain, and what you give up.
The case for
- Free tier and volume-based pricing suit small senders
- Email, SMS, and automation in one tool
The catch
- Free plan has daily sending limits
- Higher-volume sending needs a paid plan
True India price
Registered business, per month
₹563
Brevo is billed in rupees at ₹562.5/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹6,750/yr). Without reclaim, add 18% for about ₹664 a month.
- Sticker price
- ₹562.5/mo
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹563
- Registered per year
- ₹6,750
- If you can't reclaim GST
- ₹664
- Try first
- Has a free plan, so you can start without a card.
- Watch for
- Verified Jun 2026: Free plan allows 300 emails/day (unlimited contacts). Paid Starter from ₹563/mo for 5,000 emails, scaling by email volume; Business tier adds advanced automation and multi-user. Priced by email volume sent, not contact count.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well Brevo fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✓GST invoice
Issues a GST-compliant invoice, so a registered business can reclaim input tax.
- ✓Bills in INR
Priced in rupees, so there is no forex conversion or card markup on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
How Brevo compares
Against the 6 other email marketing toolswe list, from what we verified on each vendor’s own pages.
Less common among the other email marketing tools
Recorded for Brevo and for at most a third of the 6 others we list.
- Abandoned cart recovery
- AI copywriting
- Chatbot
- Customer data platform
- Email campaigns
- Live chat
- Loyalty programme
- Marketing automation
Also in most alternatives
Recorded for at least half of the 6 others, and for Brevo.
- SMS marketing
- Email templates
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than Brevo? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is Brevo?
Brevo (formerly Sendinblue) offers email campaigns, marketing automation, transactional email, SMS, and a light CRM. Its free tier and volume-based pricing make it a common affordable choice for small teams sending newsletters and drip campaigns.
Best for
- Small teams sending newsletters and automated email flows
- Budget-conscious buyers wanting a free starting tier
Who should avoid it
- Teams needing advanced enterprise marketing orchestration
- Buyers who require deep native Indian-tool integrations out of the box
What Brevo does
What we verified about Brevo
Read from Brevo’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed40
- WhatsApp campaigns
- Professional adds WhatsApp as an additional marketing channel
- Transactional email API
- All plans include RESTful APIs, SMTP and outbound webhooks for transactional mail
- Sso saml
- SSO and SAML are Enterprise-only access management features
- SMS marketing
- SMS is a supported channel with credits sold separately
- Signup forms
- Branded lead capture forms with auto follow-up are on the Starter plan
- Remove vendor branding
- Starter and above remove the Sent with Brevo footer
- Product recommendations
- Advanced ecommerce features include AI product recommendations
- Popups
- Popups are listed as an additional Professional-tier channel
- Marketing automation
- Standard adds unlimited multi-step automated customer journeys
- Loyalty programme
- Customer loyalty module runs a fully integrated rewards program
- Live chat
- Live chat is a named channel in the platform navigation
- Landing pages
- Standard includes one landing page buildable without a developer
- Email templates
- Responsive templates tailored by industry ship from the Starter plan
- Email campaigns
- Core product sends bulk email campaigns from 5,000 emails a month
- Drag and drop email editor
- Starter includes a drag and drop editor for building emails fast
- Custom objects
- Enterprise lets you import unique data objects for personalised journeys
- Customer data platform
- Brevo Data Platform unifies and activates customer data
- Contact scoring
- Professional scores contacts on engagement, purchases and behaviour
- Chatbot
- Chatbot appears as a distinct channel alongside live chat
- AI copywriting
- AI content generator drafts subject lines and body copy on Starter
- Advanced segmentation
- Segments filter on demographics, site activity, engagement and custom events
- Ab testing
- Standard adds A/B testing of subject lines and content variants
- Abandoned cart recovery
- Ecommerce solution page leads on recovering abandoned carts
- AI data analyst
- Aura AI answers plain-language questions about your campaign data
- AI segmentation
- Aura AI suggests audience groups from behaviour and attributes
- Back in stock alerts
- Back-in-stock alerts are listed under advanced ecommerce features
- Click heatmaps
- Advanced email reporting includes click heatmaps, geography and device
- Coupon management
- Coupons are part of the Professional-tier ecommerce feature set
- Dedicated IP
- Enterprise includes a dedicated sending IP for reputation control
- Mobile wallet passes
- Enterprise Brevo Mobile Wallet digitises loyalty cards, vouchers and tickets
- Multi account management
- Enterprise manages multiple business units and brands under one master account
- Multi seat access
- Professional includes 10 seats of multi-user access
- Rfm and clv scoring
- Contact scoring explicitly includes RFM and customer lifetime value
- Sales CRM pipelines
- Sales management offers custom pipelines, sales automation and chat
- Send time optimisation
- AI send time optimisation fires when each contact is most likely to engage
- Sftp and warehouse connectors
- Enterprise syncs warehouse, POS and ERP data via connectors or SFTP
- Smtp relay
- Transactional messaging sends via SMTP relay and API
- Unlimited log retention
- FAQ states transactional features include unlimited log retention
- Web push notifications
- Professional adds mobile and web push alongside popups
- Website and event tracking
- Standard tracks on-site behaviour and custom events for triggers
What people use it for5
- Send order confirmation emails
- Transactional email via SMTP and API covers system-triggered mail
- Run a loyalty programme
- Custom loyalty engine with points, tiers and rewards is an Enterprise module
- Recover abandoned carts
- Ecommerce and retail solution page names cart recovery first
- Run WhatsApp campaigns
- WhatsApp is a first-class campaign and transactional channel
- Send newsletters
- Professional includes 3 hours a year of deliverability specialist support
Works with21
- Zoho CRM
- Zoho CRM has a dedicated Brevo integration page
- Zoho books
- Zoho Books appears in Brevo's published integration list
- Zapier
- Zapier is one of the four integrations named on the pricing page
- Wordpress
- WordPress is explicitly named in the integrations blurb
- Woocommerce
- WooCommerce has a dedicated Brevo integration page in the sitemap
- Wix
- Wix is listed among Brevo's published integrations
- WhatsApp Business is a supported messaging channel and integration
- Webflow
- Webflow appears among the published Brevo integrations
- Typeform
- Typeform is listed in the Brevo integration directory
- Stripe
- Stripe is called out by name as a Brevo integration
- Squarespace
- Squarespace has a dedicated Brevo integration page
- Shopify
- Shopify is named first among the 150-plus tool integrations
- Salesforce
- Salesforce has a published Brevo integration page
- Prestashop
- PrestaShop has its own Brevo integration page
- Pipedrive
- Pipedrive is listed in the Brevo integration directory
- Paypal
- PayPal is both a payment method and a listed integration
- Make
- Make automation platform has a Brevo integration page
- Magento
- Magento appears in the published Brevo integration directory
- Hubspot
- HubSpot is both a comparison target and a published integration
- Google analytics
- Google Analytics has a published Brevo integration page
- Bigcommerce
- BigCommerce appears in the Brevo integration sitemap
Terms, compliance and how you buy28
- Self serve signup
- Sign up buttons on Starter through Professional need no sales contact
- No card required
- FAQ confirms only email and organisation name are required to start
- Large install base
- Vendor claims over 600,000 customers worldwide
- Cancel anytime
- FAQ says you can cancel your plan at any time from your account
- Budget priced
- Positioned as an affordable Mailchimp and HubSpot alternative
- Annual discount
- Yearly billing toggle is advertised as ten percent off
- Account approval required
- FAQ says sending starts only once Brevo approves your account
- Agency partner programme
- Partner programs cover affiliates, agencies, startups and integration partners
- B corp certified
- Company footer lists B Corp status and a carbon footprint page
- Credit card or paypal only
- FAQ says payment is by card via Adyen or by PayPal
- Daily send limit on free
- Free plan is capped at 300 emails per day after account approval
- Developer friendly API
- Open API, SDKs, code recipes and a developer solution page are offered
- Europe built
- Brevo is the rebranded French company Sendinblue, GDPR-led positioning
- Free forever plan
- Pricing page states free forever with no credit card needed
- Gdpr focused
- A dedicated GDPR page sits in the product footer navigation
- Monthly or yearly commitment choice
- FAQ says you choose monthly or yearly commitment at signup
- Multi channel in one tool
- Email, SMS, WhatsApp, push, chat, wallet and phone sit in one platform
- Multi language support
- Email support is stated as available in six languages
- No india payment method
- Payment options list Adyen card and PayPal, no Indian gateway or bank transfer
- Nonprofit programme
- Company navigation includes a dedicated Non Profits page
- No phone support on payg
- FAQ says pay-as-you-go plans exclude phone support
- Pay as you go credits
- PAYG credits never expire, one email equals one credit
- Phone support from professional
- Phone support starts on the Professional tier only
- Quote only enterprise
- Enterprise shows custom price with a Talk to sales button
- SMS credits sold separately
- Starter notes SMS credit is sold separately from the plan
- Unlimited contacts
- Free plan allows unlimited contacts with only a daily send cap
- Volume based pricing
- Plans are priced by emails sent per month rather than contact count
- Weak indian tool integrations
- Our notBestFor flags buyers needing deep native Indian-tool integrations
Compare Brevo
Use these pages when you already know the tool name but need a plain-English decision against real alternatives.
Similar tools to Brevo
Compare practical options in the same category by price, fit, and caveats.
Comparison pages
Brevo vs Mailchimp vs Zoho Campaigns for Indian teamsFor Indian teams, Brevo's send-volume pricing and Zoho Campaigns' India billing usually beat Mailchimp's contact-based pricing on large lists.MailerLite vs Brevo: Email Marketing Comparison (2026)Clean and simple versus feature-rich and volume-priced.Mailchimp vs Brevo: Email Marketing Comparison (2026)The famous all-rounder versus the value pick priced by sends.
Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Verified Jun 2026: Free plan allows 300 emails/day (unlimited contacts). Paid Starter from ₹563/mo for 5,000 emails, scaling by email volume; Business tier adds advanced automation and multi-user. Priced by email volume sent, not contact count.
Verified against the sources above. How we research & rate software →
In practice
Where Brevo fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Software stack to run a digital marketing agency in India
Build client sites on Webflow or Framer, produce content with Jasper and Frase, design in Canva and Figma, turn posts into video, and publish and nurture through SocialPilot, Brevo, and AiSensy, most of it startable on free or INR tiers.
- Tools in stack
- 22
Read the record →
Software Stack To Solo Founder Launching A B2B SaaS On A Tight Budget
Ship cheaply: version and build your code on GitLab, host on an affordable INR plan from Hostinger, bill through Cashfree if you are India-registered or Stripe if you sell globally, capture leads with Apollo and Bigin, and lean on free plans for email, support, and passwords.
- Tools in stack
- 15
Read the record →
Software stack to build and run a SaaS startup in India
Ship on GitLab and AWS, run the team on Asana and Airtable, acquire customers with Apollo and an AI SDR, bill with Razorpay for India and Stripe for global on top of Zoho Books, and support plus measure users with Intercom, Mixpanel, and Metabase, with 1Password guarding access.
- Tools in stack
- 17
Read the record →
Does Brevo give a GST invoice in India?
Brevo issues an India GST invoice, so a GST-registered business can claim input tax credit on it directly.
Is Brevo good for Indian small businesses?
Brevo is worth evaluating for Indian buyers, but the final fit depends on pricing limits, support, integrations, and setup effort.
Does Brevo have a free plan?
Brevo lists a free plan, but check the official pricing page for current usage limits before choosing it.
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