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E-commerce and online storefront builders

Comparison

Shopify vs Dukaan for an Indian D2C store

Dukaan is the lean, low-cost, India-first way to launch a store fast. Shopify is the more powerful, app-rich platform for brands that expect to scale and invest.

Head-to-head

Source-backed facts only. FTS does not publish invented numeric ratings — each row reflects verified catalog data with the last-verified date shown, and full source links per tool below.

AttributeShopifyDukaan
PricingPaid / usage-basedFreemium
Free planNot listedYes
Free trialYesYes
India fitINR pricingINR pricing
Best forIndian D2C brands wanting a fast, polished storefront without managing hostingIndia-based small and medium businesses launching their first branded online store
Avoid ifCost-sensitive sellers wanting to avoid per-transaction fees on top of gateway fees (Shopify Payments is unavailable in India)Businesses selling primarily outside India that need mature multi-currency/multi-region tooling
FTS statusSource checked Jun 14, 2026Source checked Jun 14, 2026
Last verified14 Jun 202614 Jun 2026
S
Shopify

A hosted ecommerce platform for building a branded online store and selling across web, social, marketplaces, and in person.

Starting price
Paid / usage-based
Free plan
Not listed
Best for
Indian D2C brands wanting a fast, polished storefront without managing hosting
Avoid if
Cost-sensitive sellers wanting to avoid per-transaction fees on top of gateway fees (Shopify Payments is unavailable in India)
Data status
Source checked Jun 14, 2026
Pricing caveat
Verified June 2026 from the official India pricing page (shopify.com/in/pricing). Monthly billing: Starter approx. INR 399/mo; Basic INR 1,994/mo (2% third-party transaction fee); Grow INR 7,447/mo (1%); Advanced INR 30,164/mo (0.6%); Plus from approx. INR 1,75,000/mo (0.2%). Annual billing (save up to 25%): Basic INR 1,499/mo; Grow INR 5,599/mo; Advanced INR 22,680/mo. Trial offer shown: 3 days free, then INR 20/month for 3 months. POS Pro add-on approx. INR 7,000/mo per location. Important India notes: Shopify Payments is NOT available in India, so a third-party gateway (Razorpay/PayU/Cashfree/CCAvenue) is required and its processing fee applies in addition to Shopify's per-transaction fee; 18% GST applies on subscription fees for GST-registered businesses. Prices are subject to change and FX-pegged; re-confirm at https://www.shopify.com/in/pricing before quoting.

Source trail

Shopify India official pricing pageShopify India trial offer (3 days free, then INR 20/mo for 3 months)Shopify India homepage (product positioning and features)
View profileVisit Shopify
D
Dukaan

India-first ecommerce storefront builder that lets small businesses launch a branded online store with UPI, COD, and pan-India shipping built in.

Starting price
Freemium
Free plan
Available
Best for
India-based small and medium businesses launching their first branded online store
Avoid if
Businesses selling primarily outside India that need mature multi-currency/multi-region tooling
Data status
Source checked Jun 14, 2026
Pricing caveat
Pricing is uncertain and inconsistent across sources, so treat figures below as indicative only and confirm on https://mydukaan.io/pricing. Dukaan offers a free plan and paid tiers commonly named Starter, Growth, and Infinity, billed monthly with annual discounts advertised (the official pricing page promotes up to 60% off on yearly billing). Third-party listings disagree on the actual amounts: SoftwareSuggest lists Starter at INR 1,499/mo, Growth at INR 3,899/mo, and Infinity at INR 14,490/mo, while Techjockey lists Starter at INR 299/mo (INR 353 incl. GST) and Growth at INR 999/mo. Separately, Dukaan applies a per-transaction service fee that varies by plan in its older published terms: roughly 3.99% (Starter), 1.99% (Growth), and 0.99% (Infinity), each capped around INR 200 per order, plus payment gateway charges. Verified June 2026 from third-party aggregators; exact official figures could not be read directly from the rendered pricing page, so verify the current plan price, GST treatment, and service-fee cap on the official pricing page before relying on them.

Source trail

Dukaan Help Center: plan terms and fee update (per-plan service fees)Dukaan Help Center: service fee and payment gateway chargesDukaan official pricing page (plans, annual discount, free plan/trial)
View profileVisit Dukaan

Decision rule

This comparison is intentionally narrow. It is meant to answer which tool someone like you should choose and why, not list every feature.

Choose Dukaan to launch a simple India-first store quickly and cheaply; choose Shopify when you need a deep app ecosystem, international selling, and richer customization, and are ready for higher monthly cost.

Read Shopify verdictRead Dukaan verdict

Which is better: Shopify or Dukaan?

Choose Dukaan to launch a simple India-first store quickly and cheaply; choose Shopify when you need a deep app ecosystem, international selling, and richer customization, and are ready for higher monthly cost.

Who should choose Dukaan?

India-based small and medium businesses launching their first branded online store

What should Indian small businesses check before buying?

Check free-plan limits, paid-seat cost, support availability, integrations, setup effort, and the pricing page directly before committing.