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E-commerce Storefront
Dukaan
India-first ecommerce storefront builder that lets small businesses launch a branded online store with UPI, COD, and pan-India shipping built in.
✓ Source-checked profile9 sources cited
FindThatSoftware verdictEditorial ruling
Strong fit for India-first small and mid-size merchants who want an affordable, mobile-friendly storefront with UPI, COD, GST, and integrated logistics out of the box rather than assembling a Shopify-style stack with third-party India plugins. It is genuinely India-native, which is its biggest advantage over global builders. Caveat: published pricing and the per-transaction service fee structure have changed repeatedly and differ widely across third-party sources (some list a Starter plan around INR 299/month, others around INR 1,499/month), so confirm the current plan price, GST treatment, and service-fee cap on the official pricing page before committing.
FindThatSoftware has source-checked this listing and keeps 9 public sources visible for buyer verification.
Should you use Dukaan?
Use it if india-based small and medium businesses launching their first branded online store. Avoid it if businesses selling primarily outside India that need mature multi-currency/multi-region tooling.
Spec sheet
- Starting price
- ₹299/mo
- Free plan
- Available
- Free trial
- Available
- Status
- Source checked 19 Jul 2026
- Source trail
- 9 public sources
- Affiliate link
- No
Is this your product? Claim or correct this listing
The trade-off, weighed
What you gain, and what you give up.
The case for
- India-native: UPI, COD, and GST handling built in
- Integrated pan-India shipping via Dukaan Delivery
- Low entry price and a free plan, payable in INR
- Easy, mobile-first setup with no coding required
- Plugin marketplace for marketing, analytics, and shipping
- Used by recognizable Indian D2C brands, signaling it can scale
The catch
- Pricing and per-transaction service fees have changed often and are hard to confirm
- Per-order service fee adds variable cost on top of subscription and gateway charges
- Smaller third-party app/integration ecosystem than Shopify
- Primarily India-focused, with weaker tooling for cross-border/global selling
- Advanced storefront customization is more limited than headless platforms
True India price
Registered business, per month
₹299
Dukaan is billed in rupees at ₹299/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹3,588/yr). Without reclaim, add 18% for about ₹353 a month.
- Sticker price
- ₹299/mo
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹299
- Registered per year
- ₹3,588
- If you can't reclaim GST
- ₹353
- Try first
- Has a free plan, so you can start without a card.
- Watch for
- Pricing is uncertain and inconsistent across sources, so treat figures below as indicative only and confirm on https://mydukaan.io/pricing. Dukaan offers a free plan and paid tiers commonly named Starter, Growth, and Infinity, billed monthly with annual discounts advertised (the official pricing page promotes up to 60% off on yearly billing). Third-party listings disagree on the actual amounts: SoftwareSuggest lists Starter at INR 1,499/mo, Growth at INR 3,899/mo, and Infinity at INR 14,490/mo, while Techjockey lists Starter at INR 299/mo (INR 353 incl. GST) and Growth at INR 999/mo. Separately, Dukaan applies a per-transaction service fee that varies by plan in its older published terms: roughly 3.99% (Starter), 1.99% (Growth), and 0.99% (Infinity), each capped around INR 200 per order, plus payment gateway charges. Verified June 2026 from third-party aggregators; exact official figures could not be read directly from the rendered pricing page, so verify the current plan price, GST treatment, and service-fee cap on the official pricing page before relying on them.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownPaying for more than Dukaan? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is Dukaan?
Dukaan is an Indian ecommerce platform that lets merchants set up a branded online store from a phone or web browser, with no coding required. It bundles storefront themes, catalog and order management, an in-house pan-India shipping service (Dukaan Delivery), and India-native commerce essentials such as UPI payments, cash-on-delivery, and GST handling, plus a plugin marketplace for marketing and analytics. It has moved upmarket over time, now also positioning itself as an enterprise commerce platform used by larger D2C brands.
Best for
- India-based small and medium businesses launching their first branded online store
- Merchants who need UPI, cash-on-delivery, and GST support without extra plugins
- Sellers who want integrated pan-India shipping (Dukaan Delivery)
- Mobile-first store owners who manage the business from a phone
- Budget-conscious D2C founders looking for a Shopify alternative priced in INR
Who should avoid it
- Businesses selling primarily outside India that need mature multi-currency/multi-region tooling
- Teams needing a very large third-party app/integration ecosystem like Shopify's
- Enterprises requiring deeply customizable headless commerce with no platform lock-in
- Buyers who need fully predictable, fixed pricing with no per-transaction service fee
Pros
- India-native: UPI, COD, and GST handling built in
- Integrated pan-India shipping via Dukaan Delivery
- Low entry price and a free plan, payable in INR
- Easy, mobile-first setup with no coding required
- Plugin marketplace for marketing, analytics, and shipping
- Used by recognizable Indian D2C brands, signaling it can scale
Cons
- Pricing and per-transaction service fees have changed often and are hard to confirm
- Per-order service fee adds variable cost on top of subscription and gateway charges
- Smaller third-party app/integration ecosystem than Shopify
- Primarily India-focused, with weaker tooling for cross-border/global selling
- Advanced storefront customization is more limited than headless platforms
Works with Dukaan
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Comparison pages
Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Pricing is uncertain and inconsistent across sources, so treat figures below as indicative only and confirm on https://mydukaan.io/pricing. Dukaan offers a free plan and paid tiers commonly named Starter, Growth, and Infinity, billed monthly with annual discounts advertised (the official pricing page promotes up to 60% off on yearly billing). Third-party listings disagree on the actual amounts: SoftwareSuggest lists Starter at INR 1,499/mo, Growth at INR 3,899/mo, and Infinity at INR 14,490/mo, while Techjockey lists Starter at INR 299/mo (INR 353 incl. GST) and Growth at INR 999/mo. Separately, Dukaan applies a per-transaction service fee that varies by plan in its older published terms: roughly 3.99% (Starter), 1.99% (Growth), and 0.99% (Infinity), each capped around INR 200 per order, plus payment gateway charges. Verified June 2026 from third-party aggregators; exact official figures could not be read directly from the rendered pricing page, so verify the current plan price, GST treatment, and service-fee cap on the official pricing page before relying on them.
Dukaan Help Center: plan terms and fee update (per-plan service fees)https://help.mydukaan.io/article/1016-store-plan-terms-fee-update-oct-2023Dukaan Help Center: service fee and payment gateway chargeshttps://help.mydukaan.io/article/1014-dukaan-service-fee-payment-gateway-chargesDukaan official pricing page (plans, annual discount, free plan/trial)https://mydukaan.io/pricingDukaan pricinghttps://mydukaan.io/pricingSoftwareSuggest Dukaan pricing (Starter/Growth/Infinity INR figures)https://www.softwaresuggest.com/dukaan/pricingTechjockey Dukaan pricing (alternative Starter/Growth INR figures, GST note)https://www.techjockey.com/detail/dukaanDukaan official site (overview, India features, Dukaan Delivery)https://mydukaan.io/Dukaan (official site)https://mydukaan.io/Dukaan on Google Play (positioning, no-code mobile setup)https://play.google.com/store/apps/details?id=com.dukaan.app
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In practice
Where Dukaan fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Should you use Dukaan?
Use Dukaan if india-based small and medium businesses launching their first branded online store. Avoid it if businesses selling primarily outside India that need mature multi-currency/multi-region tooling.
Is Dukaan good for Indian small businesses?
Dukaan is worth evaluating for Indian buyers, but the final fit depends on pricing limits, support, integrations, and setup effort.
Does Dukaan have a free plan?
Dukaan lists a free plan, but check the official pricing page for current usage limits before choosing it.
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