Is FTS recommending Dukaan?
Not yet. Dukaan is visible as a basic catalog listing, but FTS has not completed source review, pricing verification, or recommendation ranking for it.
D
E-commerce Storefront
Dukaan
India-first ecommerce storefront builder that lets small businesses launch a branded online store with UPI, COD, and pan-India shipping built in.
Basic listing under review7 sources
What FTS knows so far
Strong fit for India-first small and mid-size merchants who want an affordable, mobile-friendly storefront with UPI, COD, GST, and integrated logistics out of the box rather than assembling a Shopify-style stack with third-party India plugins. It is genuinely India-native, which is its biggest advantage over global builders. Caveat: published pricing and the per-transaction service fee structure have changed repeatedly and differ widely across third-party sources (some list a Starter plan around INR 299/month, others around INR 1,499/month), so confirm the current plan price, GST treatment, and service-fee cap on the official pricing page before committing.
FTS has not completed editorial review for this listing yet. Treat it as a discovery lead, not a recommendation.
How to evaluate Dukaan
Explore it only if India-based small and medium businesses launching their first branded online store. Do not shortlist it until pricing, integrations, security posture, and support expectations are checked from official sources.
Best for
- India-based small and medium businesses launching their first branded online store
- Merchants who need UPI, cash-on-delivery, and GST support without extra plugins
- Sellers who want integrated pan-India shipping (Dukaan Delivery)
- Mobile-first store owners who manage the business from a phone
- Budget-conscious D2C founders looking for a Shopify alternative priced in INR
Who should avoid it
- Businesses selling primarily outside India that need mature multi-currency/multi-region tooling
- Teams needing a very large third-party app/integration ecosystem like Shopify's
- Enterprises requiring deeply customizable headless commerce with no platform lock-in
- Buyers who need fully predictable, fixed pricing with no per-transaction service fee
Pros
- India-native: UPI, COD, and GST handling built in
- Integrated pan-India shipping via Dukaan Delivery
- Low entry price and a free plan, payable in INR
- Easy, mobile-first setup with no coding required
- Plugin marketplace for marketing, analytics, and shipping
- Used by recognizable Indian D2C brands, signaling it can scale
Cons
- Pricing and per-transaction service fees have changed often and are hard to confirm
- Per-order service fee adds variable cost on top of subscription and gateway charges
- Smaller third-party app/integration ecosystem than Shopify
- Primarily India-focused, with weaker tooling for cross-border/global selling
- Advanced storefront customization is more limited than headless platforms
Source trail and verification gaps
This listing needs deeper editorial review. Use the source trail to decide whether it is worth investigating.
Pricing is uncertain and inconsistent across sources, so treat figures below as indicative only and confirm on https://mydukaan.io/pricing. Dukaan offers a free plan and paid tiers commonly named Starter, Growth, and Infinity, billed monthly with annual discounts advertised (the official pricing page promotes up to 60% off on yearly billing). Third-party listings disagree on the actual amounts: SoftwareSuggest lists Starter at INR 1,499/mo, Growth at INR 3,899/mo, and Infinity at INR 14,490/mo, while Techjockey lists Starter at INR 299/mo (INR 353 incl. GST) and Growth at INR 999/mo. Separately, Dukaan applies a per-transaction service fee that varies by plan in its older published terms: roughly 3.99% (Starter), 1.99% (Growth), and 0.99% (Infinity), each capped around INR 200 per order, plus payment gateway charges. Verified June 2026 from third-party aggregators; exact official figures could not be read directly from the rendered pricing page, so verify the current plan price, GST treatment, and service-fee cap on the official pricing page before relying on them.
Still needs checking
- Current pricing model and usage limits
- Integration depth for the buyer workflow
- Security, privacy, support, and procurement fit
- Whether it is mature enough for non-technical teams
Dukaan Help Center: plan terms and fee update (per-plan service fees)https://help.mydukaan.io/article/1016-store-plan-terms-fee-update-oct-2023Dukaan Help Center: service fee and payment gateway chargeshttps://help.mydukaan.io/article/1014-dukaan-service-fee-payment-gateway-chargesDukaan official pricing page (plans, annual discount, free plan/trial)https://mydukaan.io/pricingSoftwareSuggest Dukaan pricing (Starter/Growth/Infinity INR figures)https://www.softwaresuggest.com/dukaan/pricingTechjockey Dukaan pricing (alternative Starter/Growth INR figures, GST note)https://www.techjockey.com/detail/dukaanDukaan official site (overview, India features, Dukaan Delivery)https://mydukaan.io/Dukaan on Google Play (positioning, no-code mobile setup)https://play.google.com/store/apps/details?id=com.dukaan.app
Where Dukaan fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
When should you evaluate Dukaan?
Evaluate Dukaan only if India-based small and medium businesses launching their first branded online store. Before shortlisting, verify pricing, integrations, support, and security from official sources.
Who should avoid Dukaan for now?
Avoid relying on Dukaan if Businesses selling primarily outside India that need mature multi-currency/multi-region tooling.
Not sure if Dukaan is the right fit?
Request help comparing this product against alternatives in the same category.