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E-commerce Storefront
Dukaan
India-first ecommerce storefront builder that lets small businesses launch a branded online store with UPI, COD, and pan-India shipping built in.
Spec sheet
All-in India price
₹208/mo
For a registered business, billed yearly
- Free plan
- Available
- Free trial
- Available
- Status
- Source checked 29 Jul 2026
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Claim this listingFindThatSoftware verdictEditorial ruling
Strong fit for India-first small and mid-size merchants who want an affordable, mobile-friendly storefront with UPI, COD, GST, and integrated logistics out of the box rather than assembling a Shopify-style stack with third-party India plugins. It is genuinely India-native, which is its biggest advantage over global builders.
Read the full verdict
One caveat. Published pricing and the per-transaction service fee structure have changed repeatedly and differ widely across third-party sources (sources disagree widely on the Starter plan price), so confirm the current plan price, GST treatment, and service-fee cap on the official pricing page before committing.
FindThatSoftware has source-checked this listing and keeps 6 public sources visible for buyer verification.
In short
Dukaan is listed under E-commerce Storefront, reviewed for Indian buyers. It costs about ₹208/mo before GST, billed in rupees. It issues an India GST invoice, so you can claim input credit. FindThatSoftware rates it best for India-based small and medium businesses launching their first branded online store; a poor fit for high volume low margin sellers such as grocery and FMCG, because a percentage cut on every order compounds far faster than the flat plan fee.
What Dukaan costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
Registered business, per month, billed yearly
₹208
Dukaan is billed in rupees at ₹208.33/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹2,500/yr). Without reclaim, add 18% for about ₹246 a month.
- Sticker price
- ₹208.33/mo
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹208
- Registered per year
- ₹2,500
- If you can't reclaim GST
- ₹246
- Try first
- Has a free plan, so you can start without a card.
- Watch for
- Pricing is uncertain and inconsistent across sources, so treat any figures as indicative only and confirm on https://mydukaan.io/pricing.
More
Dukaan offers a free plan and paid tiers commonly named Starter, Growth, and Infinity, billed monthly with annual discounts advertised (the official pricing page promotes up to 60% off on yearly billing). Third-party listings disagree on the actual amounts. Separately, Dukaan applies a per-transaction service fee that varies by plan in its older published terms: roughly 3.99% (Starter), 1.99% (Growth), and 0.99% (Infinity), each capped per order, plus payment gateway charges. Verified June 2026 from third-party aggregators; exact official figures could not be read directly from the rendered pricing page, so verify the current plan price, GST treatment, and service-fee cap on the official pricing page before relying on them.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownPaying for more than Dukaan? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho Dukaan fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is Dukaan?
Dukaan is an Indian ecommerce platform that lets merchants set up a branded online store from a phone or web browser, with no coding required. It bundles storefront themes, catalog and order management, an in-house pan-India shipping service (Dukaan Delivery), and India-native commerce essentials such as UPI payments, cash-on-delivery, and GST handling, plus a plugin marketplace for marketing and analytics. It has moved upmarket over time, now also positioning itself as an enterprise commerce platform used by larger D2C brands.
What you gain, and what you give up.
The case for
- Plans are priced and invoiced in rupees by an Indian entity, starting at ₹1,499 a month for Starter and ₹3,899 for Growth
- The service fee per order is capped at ₹200, so one high value order does not carry an uncapped percentage cut
- Higher tiers buy down the per order service fee, from 3.99 percent on Starter to 1.99 percent on Growth and 0.99 percent on Infinity
The catch
- Dukaan charges a service fee on every successful order on top of the subscription, and that fee does not cover payment gateway charges
- The free plan carries a 4.99 percent service fee per order, so a store paying ₹0 a month still pays Dukaan on every sale
- The service fee applies to cash on delivery orders as well, and only Infinity plan users are exempted from paying it on COD
- The per order service fee is absent from the public pricing page and documented only in a help centre article, so buyers find it after signup
Best for
- India-based small and medium businesses launching their first branded online store
- Merchants who need UPI, cash-on-delivery, and GST support without extra plugins
- Sellers who want integrated pan-India shipping (Dukaan Delivery)
- Mobile-first store owners who manage the business from a phone
- Budget-conscious D2C founders looking for a Shopify alternative priced in INR
Who should avoid it
- High volume low margin sellers such as grocery and FMCG, because a percentage cut on every order compounds far faster than the flat plan fee
- Sellers who need responsive account support, since Trustpilot reviewers report difficulty reaching anyone at Dukaan to get store issues resolved
India readiness
How well Dukaan fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✓GST invoice
Issues a GST-compliant invoice, so a registered business can reclaim input tax.
- ✓Bills in INR
Priced in rupees, so there is no forex conversion or card markup on top.
- ✓India HQ
India-headquartered, so support, timezone, and context are local.
Compare Dukaan
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How Dukaan compares
Against the 7 other ecommerce platform tools we list, from what we verified on each vendor’s own pages.
Less common among the other ecommerce platform tools
Recorded for Dukaan and for at most a third of the 7 others we list.
- Branded android app
- Cash on delivery
- Custom domain
- Desktop app
- Inventory management
- Invoicing
- Order tracking
- Payment gateway integration
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
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Featured in our buying guides
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Where Dukaan fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
What we verified about Dukaan
Read from Dukaan’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
What Dukaan does
Features we confirmed26
- Returns and exchange management
- Dukaan Enterprise block lists Returns & Exchange as an unlocked feature
- Plugin marketplace
- Dukaan plugins add extra functionality, features and customization to a store
- Payment gateway integration
- Launch Fast block lists integrate payment gateways and pricing FAQ asks which gateways are supported
- Order tracking
- Manage Better block covers order tracking, invoicing and order reports
- Online store builder
- homepage promises a fully responsive e-commerce website launched in 30 seconds
- Invoicing
- Manage Better lists invoicing alongside order tracking and reports
- Inventory management
- pricing FAQ asks 'Can I manage my inventory on Dukaan?' and the manage block covers inventory edits
- Desktop app
- footer links a separate 'Dukaan for PC' product
- Custom domain
- pricing FAQ asks whether you can use your own custom domain with any plan
- Cash on delivery
- terms carve out separate refund handling for cash on delivery transactions
- Branded android app
- homepage Android App block offers a mobile store app for your customers
- Automated tax calculation
- Manage Better block states it automates all tax calculations
- Bulk price and variant edit
- Manage Better block bulk-edits product prices, variants and inventory
- Bulk product import
- Launch Fast block lets you upload or import products and inventory in bulk
- Business analytics
- Advanced Analytics block covers sales, traffic, regions and product data
- Custom plugins and integrations
- Enterprise tier advertises custom plugins and integrations plus personalised storefront design
- Discount and coupon tools
- Scale Faster lists marketing tools and discounts to drive repeat orders
- Easily customisable themes
- Launch Fast block lists easily customizable themes as a selling point
- Free business tools
- Products menu includes Business tools described as free tools for your business
- Global delivery management
- Manage Better block says manage global deliveries, not just domestic
- Merchant app web android ios
- pricing FAQ asks whether all plans include Dukaan on Web, Android and iOS
- Multi warehouse fulfilment
- homepage Multi-Warehouse block ships products from multiple locations across India
- Optimised checkout
- homepage sells optimised checkouts to reduce cart abandonment rates
- Pan india shipping
- Dukaan delivery is described as your pan-India hassle-free shipping partner
- Staff accounts with roles
- Scale Faster block adds staff accounts with different assigned roles
- Storefront themes
- Dukaan themes product page offers a curated collection including Tinker, Ursa, Enigma, Mana, Nirvana and Oxford
What people use it for1
- Build an online store
- Jain Shikanji testimonial credits Dukaan with handling 30x orders after Shark Tank India
Works with2
- Woocommerce
- the migration FAQ names WooCommerce alongside Shopify as a source platform
- Shopify
- pricing FAQ covers migration from Shopify and a testimonial compares the two directly
Terms, compliance and how you buy30
- Self serve signup
- the site offers Sign in and Start free directly with no mandatory demo
- Grievance officer published
- terms name a designated Grievance Officer reachable at support@mydukaan.io
- Free plan
- the primary CTA is 'Start free' and the footer promises a free online store
- Account termination without notice
- terms reserve the right to terminate access without prior notification and destroy stored data
- Annual discount up to 60 percent
- pricing toggle is labelled Yearly (UPTO 60% OFF)
- Banned item categories
- footer carries a dedicated Banned items page restricting what merchants may list
- Bengaluru jurisdiction
- terms give exclusive jurisdiction to courts in Bengaluru, Karnataka under Indian law
- Bug bounty program
- footer links a bug bounty page, unusual for an SMB storefront builder
- Conciliation before litigation
- terms require disputes be referred to senior management for conciliation before court
- Enterprise repositioning
- page title reads 'Enterprise Ecommerce Platform for Businesses' and the hero calls it a Global Commerce Partner
- Facebook community support
- resources menu points to a Dukaan VIP Facebook group with 50k+ members as the community channel
- Inconsistent plugin count claims
- homepage says 60+ third party plugins in one block and over 40+ plugins in another
- India built
- footer credits Growthpond Technology Pvt Ltd and ends with 'Made in' India
- INR only refunds
- terms state refunds shall be made in Indian Rupees only, equivalent to the transaction price received
- Latency claim under 1ms
- Dukaan Enterprise block claims under 1ms latency on its infrastructure
- Marketplace liability disclaimed
- terms state all commercial terms are between Buyer and Merchant alone and the Company has no role in pricing
- Monthly and yearly billing
- pricing page carries a Monthly / Yearly toggle
- No published sla document
- the 99.5% uptime figure appears only as marketing copy with no SLA page linked from the footer
- No refunds except by law
- terms say we do not provide refunds for our Services, except as required by Law
- Payout held until delivery
- the settlement clock starts only once the buyer is in receipt of the goods, so working capital is tied up
- Payout t plus 2 after delivery
- terms remit merchant money within 2 working days from the buyer receiving the order, not from payment
- Pricing renders client side
- the pricing page HTML, render proxy and Wayback copy all return no rupee figures, so plan prices are only visible in a browser
- RBI approved payment rails
- terms route the Pay Facility through Indian banks and RBI-authorised collection and remittance infrastructure
- Speed claim 6x faster
- Launch Fast block claims the storefront loads 6X faster than existing solutions
- Stale award badge
- the footer still links an 'Awards '22' page four years on
- Take rate on top of subscription
- a percentage transaction fee applies on merchant sales in addition to any plan price
- Terms change effective immediately
- terms say changes become effective immediately after being published on the platform
- Transaction fee 2 percent
- terms state the Merchant agrees to pay 2% of transaction value as Transaction Fees to the Company
- Transaction fee subject to change
- terms say the Transaction Fees is subject to change and published on the platform from time to time
- Uptime claim 99 5 percent
- Scale Faster block and the Enterprise section both state a guaranteed 99.5% uptime
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
- Dukaan Help Center: plan terms and fee update (per-plan service fees)https://help.mydukaan.io/article/1016-store-plan-terms-fee-update-oct-2023
- Dukaan Help Center: service fee and payment gateway chargeshttps://help.mydukaan.io/article/1014-dukaan-service-fee-payment-gateway-charges
- Dukaan pricinghttps://mydukaan.io/pricing
- Dukaan official site (overview, India features, Dukaan Delivery)https://mydukaan.io/
- Dukaan (official site)https://mydukaan.io/
- Dukaan on Google Play (positioning, no-code mobile setup)https://play.google.com/store/apps/details?id=com.dukaan.app
Verified against the sources above. How we research & rate software →
Dukaan questions
Does Dukaan give a GST invoice in India?
- Dukaan issues an India GST invoice, so a GST-registered business can claim input tax credit on it directly.
Is Dukaan good for Indian small businesses?
- It suits India-based small and medium businesses launching their first branded online store. It bills in rupees and issues a GST invoice, so a registered business claims the GST back. It is not the right pick for high volume low margin sellers such as grocery and FMCG, because a percentage cut on every order compounds far faster than the flat plan fee.
Does Dukaan have a free plan?
- Dukaan lists a free plan, but check the official pricing page for current usage limits before choosing it.
What users say
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