Buffer · Marketing & Content / Social Media ManagementRegistered business, per month
₹495
sticker $5/mo · ₹5,945/yr
₹585/mo if you can't reclaim GST
Buffer advertises $5/mo. A GST-registered business in India pays about ₹495 a month (₹5,945/yr) once the roughly 3.5% card forex markup is added, and it reclaims GST as input credit. If you cannot reclaim GST, it is about ₹585 a month with 18% GST on top.
Sticker price on the left, and the India cost per month for a GST-registered business on the right, after the card forex markup. GST is reclaimable input credit if you are registered.
Free forever. Connect up to 3 channels, 10 scheduled posts per channel (refills as posts publish), 100 ideas, 1 user account, AI Assistant, Insights with 30 days of history, 1 API key / 3,000 requests per month, community inbox.
$5/month per channel billed yearly = $60 per channel per year ('save 2 months'). Recommended tier. Unlimited scheduled posts and ideas, 1 user account, advanced analytics, 3 API keys / 7,500 requests per month, hashtag manager, first-comment scheduling. 14-day free trial. Priced per channel, so 5 channels = $300/yr.
$10/month per channel billed yearly = $120 per channel per year. Everything in Essentials plus unlimited team members, draft approval workflow, 15,000 API requests/month. Still billed per channel, not per seat.
Free plan (3 channels). Paid per channel, from $5/mo, with higher tiers adding features; 14-day trial. USD-billed, so add forex and GST for India. Confirm on vendor site.
Buffer bills in USD, so an Indian card charges about 3.5% over the mid-market rate on every payment. This is the real, unavoidable India premium, and unlike GST it is not reclaimable.
18% GST applies, but it is not a flat add-on. A GST-registered business reclaims it as input credit, and foreign B2B is reverse-charged so the vendor bills no GST. Only an unregistered buyer bears the full 18%, and some Indian vendors already include it.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed. Confirm current pricing on the vendor site. Pricing last verified Jul 29, 2026.
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