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Later · Marketing & Content / Social Media Management
FindThatSoftwareIndia pricing
How much does Later cost in India?
Registered business, per month
₹1,858
sticker $18.75/mo · ₹22,300/yr
₹2,193/mo if you can't reclaim GST
Later advertises $18.75/mo. A GST-registered business in India pays about ₹1,858 a month (₹22,300/yr) once the roughly 3.5% card forex markup is added, and it reclaims GST as input credit. If you cannot reclaim GST, it is about ₹2,193 a month with 18% GST on top.
Plans
Later plans, in real rupees
Sticker price on the left, and the India cost per month for a GST-registered business on the right, after the card forex markup. GST is reclaimable input credit if you are registered.
PlanStickerIndia (registered)
Starter
$18.75/month billed yearly = $225 per year. Promo banner reads '3 months free | 25% off'. Includes 1 social set (8 profiles, 1 of each), 1 user, Instagram/Facebook/TikTok, Best Time to Post, up to 30 posts per profile, 5 AI credits/mo, 3 months of platform analytics, Link in Bio, basic support. Extra social sets, users and AI credits are NOT purchasable on this tier. Taxes extra.
$18.75/mo$225 per year
₹1,858/mo₹2,193if you can't reclaim GST
Growth
Marked Most popular. $37.50/month billed yearly = $450 per year. 2 social sets (16 profiles), 2 users, smart scheduling with future trends, internal + external approvals, social inbox, up to 180 posts per profile, 50 AI credits/mo, 1 year of analytics, UGC collection, custom roles. Add-ons: extra social set $11.25/mo, extra user $3.75/mo, 100 extra AI credits $3.75/mo. Taxes extra.
$37.5/mo$450 per year
₹3,717/mo₹4,386if you can't reclaim GST
Scale
$82.50/month billed yearly = $990 per year. 6 social sets (48 profiles), 4 users, custom analytics, competitive benchmarking, future industry insights, Brand Health, Brand Mentions, unlimited posts, 100 AI credits/mo, 2 years of analytics, priority support. Same add-on rates as Growth. Taxes extra.
$82.5/mo$990 per year
₹8,177/mo₹9,649if you can't reclaim GST
No permanent free plan; 14-day trial. Starter from $18.75/mo (billed yearly; monthly costs more), with higher Growth and Scale tiers. USD. Confirm on vendor site.
Why this number
What global directories leave out
Card forex markup
Later bills in USD, so an Indian card charges about 3.5% over the mid-market rate on every payment. This is the real, unavoidable India premium, and unlike GST it is not reclaimable.
18% GST (conditional)
18% GST applies, but it is not a flat add-on. A GST-registered business reclaims it as input credit, and foreign B2B is reverse-charged so the vendor bills no GST. Only an unregistered buyer bears the full 18%, and some Indian vendors already include it.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed. Confirm current pricing on the vendor site. Pricing last verified Jul 29, 2026.
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FAQ
Later pricing, answered
- How much does Later cost in India?
- Later starts at $18.75/mo. For a GST-registered business that works out to about ₹1,858 a month (₹22,300 a year) after the card forex markup, with GST reclaimed as input credit. If you cannot reclaim GST, add 18% for about ₹2,193 a month.
- Does Later bill in INR or USD?
- Later bills in USD. An Indian card adds a forex markup of about 3.5% over the mid-market rate (the real, non-reclaimable premium). 18% GST also applies, but a registered business reclaims it and foreign B2B is reverse-charged, so the vendor bills no GST.
- Does Later have a free plan?
- Later does not list a permanent free plan, but it offers a free trial before you commit budget.
- Are there cheaper alternatives to Later in India?
- Yes. Buffer works out cheaper at about ₹496 a month for a registered business. Compare the full Marketing & Content / Social Media Management options before deciding.