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Content & SEO
Frase
AI content tool that researches, writes, and optimizes articles to rank on Google and get cited by AI search engines.
✓ Source-checked profile8 sources cited
Spec sheet
All-in India price
₹3,789/mo
For a registered business, billed yearly, $39/mo sticker
- Free plan
- Not available
- Free trial
- Available
- Status
- Source checked 12 Nov 2026
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Claim this listingFindThatSoftware verdictEditorial ruling
Shortlist Frase if you publish search content every week and want one tool to research, write, publish and then watch those pages, rather than a brief tool plus a separate rank tracker. It suits Indian agencies and in-house content teams writing for a global or English-speaking audience more than a business that only needs a few blog posts a month.
Read the full verdict
Before paying, use the free trial to check the draft quality on your own topics, and count how many articles and audit pages you really need, because the monthly caps decide the tier. Billing is in US dollars with no refunds, and there is no GST invoice mentioned anywhere, so the all-in cost is higher than the sticker and input tax credit is unlikely. Against Surfer SEO, the obvious alternative, Frase does more of the publishing and monitoring work itself, while Surfer is stronger if you only want an on-page editor.
FindThatSoftware has source-checked this listing and keeps 8 public sources visible for buyer verification.
In short
Frase is listed under Content & SEO, reviewed for Indian buyers. All-in it runs about ₹3,789/mo for a GST-registered business ($39/mo sticker plus about 3.5% card forex). It does not issue an India GST invoice, so a registered business reclaims the GST via reverse charge. FindThatSoftware rates it best for SEO and content marketing teams; a poor fit for businesses publishing only a few posts a month, since even the cheapest plan is a dollar subscription priced for steady output.
What Frase costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
Registered business, per month, billed yearly
₹3,789
Frase advertises $39/mo. A GST-registered business in India pays about ₹3,789 a month (₹45,464/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹4,471 a month.
- Sticker price
- $39/mo
- Card forex markup
- about 3.5% over mid-market
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹3,789
- Registered per year
- ₹45,464
- If you can't reclaim GST
- ₹4,471
- Try first
- Free trial before you commit budget.
- Watch for
- Frase bills in US dollars, monthly or yearly, with yearly about a fifth cheaper and charged up front for the full year.
More
The terms say all fees are final with no refunds, and yearly agreements renew on their own unless you give notice at least 30 days before the term ends. Professional and Scale can bill pay-as-you-go overages at the end of the cycle if you switch them on, while Starter simply stops at its monthly limits.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownPaying for more than Frase? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho Frase fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is Frase?
Frase is an AI content platform for search, run by Copysmith AI, Inc., a US company in Birmingham, Alabama, which owns the Frase brand. It researches a topic against the pages already ranking, drafts articles in your brand voice, scores them for Google and for AI answer engines, and can publish straight to WordPress, Webflow, Sanity, Wix or its own hosted FraseCMS. After publishing it audits your site, watches chosen pages for falling Google rank through a feature called Content Guard, and tracks whether ChatGPT, Google AI and other engines cite you. It is a browser app with a REST API, webhooks, an MCP server and a CLI, so teams can also drive it from Claude, Cursor or Zapier. Every plan caps articles, audit pages and AI prompts each month, and white-label reports and SSO are reserved for the custom-quoted Enterprise tier.
What you gain, and what you give up.
The case for
- Starter is billed annually at a published flat rate with 10 articles and 50 audit pages a month, and it stops at its limits instead of adding surprise overage charges
- Research, brief, drafting, SEO and GEO scoring and one-click publishing to WordPress, Webflow, Sanity or Wix sit in one workspace
- Every plan includes the REST API with webhooks, the MCP server and FraseCMS hosting free up to 100,000 page views a month, with no per-integration fees
The catch
- Billed in US dollars by a US company, and no GST invoice or GSTIN capture is mentioned on any vendor page, so Indian businesses pay forex charges and likely lose input tax credit
- The terms say all fees paid are final with no refunds, and yearly plans auto-renew unless you give notice 30 days before the term ends
- Starter is one seat and one site with no option to add seats, so a second writer means moving up to Professional
- Monthly billing costs roughly a quarter more than the yearly rate, and white-label reports, SSO and a client portal need the custom-quoted Enterprise tier
Best for
- SEO and content marketing teams
- Agencies producing search-optimized content
- Writers who want SERP-based content briefs
Who should avoid it
- Businesses publishing only a few posts a month, since even the cheapest plan is a dollar subscription priced for steady output
- Teams that need a GST invoice or rupee billing for input tax credit
- Agencies that need white-label client reports without an Enterprise contract
India readiness
How well Frase fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✗GST invoice
No Indian GST invoice, so a registered business cannot claim input tax credit on the bill.
- ✗Bills in INR
Priced in a foreign currency, so your card or bank adds forex conversion on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
Compare Frase
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How Frase compares
Against the 7 other SEO optimization tools we list, from what we verified on each vendor’s own pages.
Less common among the other SEO optimization tools
Recorded for Frase and for at most a third of the 7 others we list.
- Content repurposing
- SSO SAML
- AI article writing
- Content calendar
- White label
- Content scoring
- Internal linking suggestions
- MCP server
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Similar tools to Frase
Compare practical options in the same category by price, fit, and caveats.
- ScalenutIndian founders and solo marketers who want AI search visibility tracking and SEO drafting in one tool₹2,375/mo
- Vee3.aiSEO agencies managing client sites that want per-screen client access and a shareable topical map₹9,796/mo
- FlexQueriesFreelancers and bloggers who do occasional keyword, backlink and audit research and do not want a monthly SEO subscription$5 one-time
Featured in our buying guides
See how Frase stacks up against the best options for a specific kind of business.
Where Frase fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
What we verified about Frase
Read from Frase’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
What Frase does
Features we confirmed36
- White label
- Enterprise adds white-label reports and a branded client portal
- SSO SAML
- SSO and SAML are listed only on the Enterprise plan
- MCP server
- Frase runs from Claude, Cursor and any MCP tool via an MCP server
- Internal linking suggestions
- Professional plan adds internal linking suggestions
- Content scoring
- Content Optimization scores and lifts pages for Google
- Content repurposing
- Scale plan turns one piece into channel-ready posts and snippets
- Content calendar
- Professional tier includes a content calendar for planning
- Content brief generation
- Content research is described as ending in a brief
- REST API
- API access ranges from 250 to 3,000 requests a month by plan
- AI article writing
- AI Agent drafts full articles rather than outlines
- Agent autonomy controls
- Autonomy is earned per content type with approval as the default
- AI citation prompt tracking
- Tracks 50 to 500 monitored prompts depending on plan
- AI crawler monitoring
- Professional plan monitors AI crawlers hitting the site
- AI diagrams and infographics
- Plans include 20 to 50 AI diagrams and infographics a month
- AI image generation
- Each article can include a generated hero image and in-content visuals
- AI visibility monitoring
- AI Visibility monitors where AI search engines cite you
- Auto publish agent
- Professional lets the agent draft and auto-publish FAQ, glossary and how-to pages
- Auto republish fixes
- Content Guard writes the revision and republishes on approval
- Backlink gap analysis
- Backlinks finds link gaps and drafts the outreach
- Brand voice control
- Brand Voice keeps every draft sounding like the customer
- Cli
- Platform ships an MCP server, CLI and API for external use
- Client ready reports
- Scale plan exports client-ready reports for agencies
- Cms publishing
- Publishes finished posts directly to WordPress, Webflow, Sanity or Wix
- Conversational site widget
- Frase Answers is a conversational widget capturing visitor questions
- First party question capture
- Answers captures the real questions visitors ask on your site
- Free SEO checkers
- Offers free GEO Score, AI Visibility and Agent Readiness checkers
- Geo optimisation
- GEO Optimization tunes content to get cited by AI engines
- Hosted cms
- FraseCMS hosts and publishes content built to rank
- Llms txt generation
- FraseCMS adds structured data and llms.txt on every page
- Multilingual content generation
- Writes natively in 70+ languages rather than translating
- Outreach email drafting
- Backlinks module drafts the link outreach messages
- Rank decay detection
- Content Guard catches pages losing Google rank or traffic
- Serp research
- SEO Research studies what already ranks for a topic
- Site audit
- Site Audit finds and prioritises content gaps across pages
- Subdirectory blog hosting
- Paid FraseCMS puts the blog on your domain or a subdirectory
- Topic cluster mapping
- Topic Clusters maps the cluster around every topic
What people use it for3
- Run marketing for clients
- Scale plan runs the loop across up to 10 client domains
- Get cited by AI search
- GEO Optimization and AI Visibility target AI answer citations
- Rank in search
- Audit pages score existing content for SEO, GEO and AI visibility
Works with10
- Wordpress
- Frase publishes finished posts directly to WordPress
- Wix
- Wix is one of the four supported publishing CMS platforms
- Webflow
- Webflow is a named publishing destination
- Perplexity
- Perplexity is added to AI Visibility on the Professional tier
- Gemini
- Gemini is added to AI Visibility tracking on the Scale tier
- Cursor
- Frase can be run from Cursor through its MCP server
- Claude
- Claude is added to AI Visibility tracking on the Scale tier
- Chatgpt
- AI Visibility tracks citations on ChatGPT from the Starter tier
- Google AI
- AI Visibility monitors Google AI citations on every plan
- Sanity
- Sanity is listed as a supported CMS publishing target
Terms, compliance and how you buy34
- SOC 2 certified
- Footer states SOC 2 Type II compliance
- Prorated upgrades
- Upgrades are prorated on the spot, downgrades take effect next cycle
- GDPR compliant
- Footer states GDPR compliance alongside SOC 2
- Annual discount
- Yearly billing takes 20 percent off the monthly rate
- Agency oriented
- Scale tier is explicitly built for agencies and multi-site brands
- Affiliate program
- Company footer lists an affiliate program
- Article credit limits
- Plans cap articles at 10, 40 and 100 per month
- Audit page limits
- Audit pages cap at 50, 250 and 1,000 a month by tier
- Autonomy disabled in trial
- Auto-publish and agent autonomy stay off during the trial
- Cms hosting is a paid addon
- Own domain hosting costs 19 or 99 dollars on top of the plan
- Comparison page marketing
- Publishes versus pages against Semrush, Surfer, Ahrefs and Clearscope
- Credits reset monthly
- Our catalog notes article credits reset monthly and do not accumulate
- Domain limits by tier
- Plans allow 1, 5 and 10 domains respectively
- Drafts need heavy editing
- Our catalog records reviewers finding the AI writer needs manual editing
- Enterprise quote only
- Enterprise is custom scoped with a talk to sales button
- Extra seats cost more
- Additional seats run 29 dollars a month each
- Frase badge on free hosting
- Free hosting carries a small Powered by Frase badge
- Free cms hosting included
- FraseCMS is free up to 100,000 page views on a Frase subdomain
- Free tier pauses at cap
- Free FraseCMS pauses for the month once the page-view cap is hit
- G2 rated 4 8
- Pricing page cites a 4.8 out of 5 rating on G2
- Hard stop on starter
- Starter holds at its monthly limits so no surprise bill arrives
- Historical data limits
- Reporting history runs current only, 3, 12 or 24 months by tier
- Honest outcome messaging
- Pricing page refuses to promise rankings inside a trial window
- Monthly premium over annual
- Monthly runs 49, 129 and 299 against 39, 103 and 239 yearly
- Optional pay as you go
- Pay-as-you-go is off by default on Professional and Scale
- Page view overage capped
- CMS overage has a spend cap set at the base price by default
- Published overage rates
- Overages bill at 5 dollars per article and 0.50 per audit page on Professional
- Refund disputes reported
- Our catalog records refunds declined days after converting to paid
- Self serve through scale
- Scale is fully self-serve without a sales call
- Seven day free trial
- Free 7-day trial requires no credit card
- Single seat single site on starter
- Starter includes only 1 seat and 1 site
- Trial caps quantities
- Trial is capped at 5 articles, 50 audit pages and 25 prompts
- Usd billed
- Pricing page states prices are in USD
- White label enterprise only
- White-label, branded portal and custom domain are Enterprise only
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
- Frase pricinghttps://www.frase.io/pricing/
- Frase pricinghttps://www.frase.io/pricing
- Frase docs: plans and pricinghttps://docs.frase.io/get-started/plans-and-pricing.md
- Frase in your AI tools (MCP)https://www.frase.io/agents
- Frase integrationshttps://www.frase.io/integrations
- Frasehttps://www.frase.io/
- Frase privacy policy (owner Copysmith AI, Inc.)https://www.frase.io/company/privacy
- Frase terms of servicehttps://www.frase.io/company/terms
Verified against the sources above. How we research & rate software →
Frase questions
Does Frase give a GST invoice in India?
- Frase does not issue an India GST invoice. A GST-registered business can still reclaim the 18% through the reverse-charge route by raising a self-invoice, but there is no vendor GST invoice to claim against directly.
Is Frase good for Indian small businesses?
- It suits SEO and content marketing teams. It bills in a foreign currency with no India GST invoice, so expect the card forex markup and reverse-charge GST paperwork. It is not the right pick for businesses publishing only a few posts a month, since even the cheapest plan is a dollar subscription priced for steady output.
Does Frase have a free plan?
- Frase does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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