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Content & SEO
Frase
AI content tool that researches, writes, and optimizes articles to rank on Google and get cited by AI search engines.
✓ Source-checked profile2 sources cited
FindThatSoftware verdictEditorial ruling
Genuinely useful for content and SEO teams that want data-driven briefs and on-page optimization in one place. It is a specialist tool - overkill if you only need occasional writing help, but the research workflow earns its keep when SEO is core to your growth. Verify current usage limits, which vary by plan.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
Should you use Frase?
Use it if SEO and content marketing teams. Avoid it if buyers wanting a free tool.
Spec sheet
- Starting price
- $39/user/mo
- Free plan
- Not available
- Free trial
- Available
- Status
- Source checked 29 Jul 2026
- Source trail
- 2 public sources
- Affiliate link
- No
Work at Frase?
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Claim or correct this listing →The trade-off, weighed
What you gain, and what you give up.
The case for
- Research, writing, and SEO optimization in one tool
- Tracks visibility across Google, ChatGPT, Perplexity
- 7-day trial, no card
The catch
- No free plan
- USD pricing
- Article quotas on lower tiers
True India price
Registered business, per month
₹3,846
Frase advertises $39/mo. A GST-registered business in India pays about ₹3,846 a month (₹46,147/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹4,538 a month.
- Sticker price
- $39/mo
- Card forex markup
- about 3.5% over mid-market
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹3,846
- Registered per year
- ₹46,147
- If you can't reclaim GST
- ₹4,538
- Try first
- Free trial before you commit budget.
- Watch for
- Paid plans from $39/user/mo, scaling to higher tiers (billed yearly; monthly higher), with Enterprise custom-quoted and extra seats costing more. 7-day trial. USD. Confirm on vendor site.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownPaying for more than Frase? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is Frase?
Frase is an SEO content tool that analyses the top-ranking results for a keyword and helps writers build briefs and optimized drafts against that data. It combines SERP analysis, content scoring, and AI writing so teams plan content around real search intent instead of guessing.
Best for
- SEO and content marketing teams
- Agencies producing search-optimized content
- Writers who want SERP-based content briefs
Who should avoid it
- Buyers wanting a free tool
- Non-content use cases
Pros
- Research, writing, and SEO optimization in one tool
- Tracks visibility across Google, ChatGPT, Perplexity
- 7-day trial, no card
Cons
- No free plan
- USD pricing
- Article quotas on lower tiers
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Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Paid plans from $39/user/mo, scaling to higher tiers (billed yearly; monthly higher), with Enterprise custom-quoted and extra seats costing more. 7-day trial. USD. Confirm on vendor site.
Verified against the sources above. How we research & rate software →
In practice
Where Frase fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Should you use Frase?
Use Frase if SEO and content marketing teams. Avoid it if buyers wanting a free tool.
Is Frase good for Indian small businesses?
Frase can work for Indian buyers, but check currency, tax, billing, support, and whether the workflow justifies foreign-currency pricing.
Does Frase have a free plan?
Frase does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
Not sure if Frase is the right fit?
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