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FindThatSoftwareSoftware catalog
Content & SEO
Frase
AI content tool that researches, writes, and optimizes articles to rank on Google and get cited by AI search engines.
✓ Source-checked profile2 sources cited
FindThatSoftware verdictEditorial ruling
Genuinely useful for content and SEO teams that want data-driven briefs and on-page optimization in one place. It is a specialist tool - overkill if you only need occasional writing help, but the research workflow earns its keep when SEO is core to your growth. Verify current usage limits, which vary by plan.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
Should you use Frase?
Use it if SEO and content marketing teams. Avoid it if solo writers publishing under five posts a month, since the 39 dollar floor buys 10 article credits that expire unused.
Spec sheet
- Starting price
- ₹3,870/mo$39/mo sticker
- Free plan
- Not available
- Free trial
- Available
- Status
- Source checked 29 Jul 2026
- Source trail
- 2 public sources
Work at Frase?
Claim this listing to verify your details, correct pricing, and reach Indian buyers comparing tools right now.
Claim this listing →In short
Frase is a marketing & content / content & seo for Indian buyers. All-in it runs about ₹3,870/mo for a GST-registered business ($39/mo sticker plus about 3.5% card forex). It does not issue an India GST invoice, so a registered business reclaims the GST via reverse charge. FindThatSoftware rates it best for SEO and content marketing teams, and a poor fit if solo writers publishing under five posts a month, since the 39 dollar floor buys 10 article credits that expire unused.
The trade-off, weighed
What you gain, and what you give up.
The case for
- Starter is 39 dollars a month billed yearly and includes 10 articles plus 50 audit pages, so the entry cost is knowable
- SERP research, outline building and content scoring live in one tool, so you skip paying separately for a brief generator
- FraseCMS hosting is free up to 100000 page views on a Frase subdomain, which covers a test site at no extra cost
The catch
- Starter gives one seat and one site, and every extra seat adds 29 dollars a month on top of the plan price
- Article credits reset monthly at 10 on Starter and 40 on Professional, so a heavy publishing month forces a tier jump
- Monthly billing costs 49, 129 and 299 dollars against 39, 103 and 239 on yearly, roughly a 25 percent premium
- The money back window is tied to the trial, and reviewers report refunds declined only days after converting to paid
True India price
Registered business, per month
₹3,870
Frase advertises $39/mo. A GST-registered business in India pays about ₹3,870 a month (₹46,442/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹4,567 a month.
- Sticker price
- $39/mo
- Card forex markup
- about 3.5% over mid-market
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹3,870
- Registered per year
- ₹46,442
- If you can't reclaim GST
- ₹4,567
- Try first
- Free trial before you commit budget.
- Watch for
- Paid plans from $39/mo, scaling to higher tiers (billed yearly; monthly higher), with Enterprise custom-quoted and extra seats costing more. 7-day trial. USD. Confirm on vendor site.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well Frase fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✗GST invoice
No Indian GST invoice, so a registered business cannot claim input tax credit on the bill.
- ✗Bills in INR
Priced in a foreign currency, so your card or bank adds forex conversion on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
How Frase compares
Against the 2 other seo optimization toolswe list, from what we verified on each vendor’s own pages.
Also in most alternatives
Recorded for at least half of the 2 others, and for Frase.
- Content scoring
- Internal linking suggestions
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than Frase? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is Frase?
Frase is an SEO content tool that analyses the top-ranking results for a keyword and helps writers build briefs and optimized drafts against that data. It combines SERP analysis, content scoring, and AI writing so teams plan content around real search intent instead of guessing.
Best for
- SEO and content marketing teams
- Agencies producing search-optimized content
- Writers who want SERP-based content briefs
Who should avoid it
- Solo writers publishing under five posts a month, since the 39 dollar floor buys 10 article credits that expire unused
- Teams expecting finished publishable drafts, because reviewers report the AI writer ignoring instructions and needing heavy manual editing
What Frase does
What we verified about Frase
Read from Frase’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed36
- White label reports
- Enterprise adds white-label reports and a branded client portal
- Sso saml
- SSO and SAML are listed only on the Enterprise plan
- Mcp server
- Frase runs from Claude, Cursor and any MCP tool via an MCP server
- Internal linking suggestions
- Professional plan adds internal linking suggestions
- Content scoring
- Content Optimization scores and lifts pages for Google
- Content repurposing
- Scale plan turns one piece into channel-ready posts and snippets
- Content calendar
- Professional tier includes a content calendar for planning
- Content brief generation
- Content research is described as ending in a brief
- Rest API
- API access ranges from 250 to 3,000 requests a month by plan
- AI article writing
- AI Agent drafts full articles rather than outlines
- Agent autonomy controls
- Autonomy is earned per content type with approval as the default
- AI citation prompt tracking
- Tracks 50 to 500 monitored prompts depending on plan
- AI crawler monitoring
- Professional plan monitors AI crawlers hitting the site
- AI diagrams and infographics
- Plans include 20 to 50 AI diagrams and infographics a month
- AI image generation
- Each article can include a generated hero image and in-content visuals
- AI visibility monitoring
- AI Visibility monitors where AI search engines cite you
- Auto publish agent
- Professional lets the agent draft and auto-publish FAQ, glossary and how-to pages
- Auto republish fixes
- Content Guard writes the revision and republishes on approval
- Backlink gap analysis
- Backlinks finds link gaps and drafts the outreach
- Brand voice control
- Brand Voice keeps every draft sounding like the customer
- Cli
- Platform ships an MCP server, CLI and API for external use
- Client ready reports
- Scale plan exports client-ready reports for agencies
- Cms publishing
- Publishes finished posts directly to WordPress, Webflow, Sanity or Wix
- Conversational site widget
- Frase Answers is a conversational widget capturing visitor questions
- First party question capture
- Answers captures the real questions visitors ask on your site
- Free SEO checkers
- Offers free GEO Score, AI Visibility and Agent Readiness checkers
- Geo optimisation
- GEO Optimization tunes content to get cited by AI engines
- Hosted cms
- FraseCMS hosts and publishes content built to rank
- Llms txt generation
- FraseCMS adds structured data and llms.txt on every page
- Multilingual content generation
- Writes natively in 70+ languages rather than translating
- Outreach email drafting
- Backlinks module drafts the link outreach messages
- Rank decay detection
- Content Guard catches pages losing Google rank or traffic
- Serp research
- SEO Research studies what already ranks for a topic
- Site audit
- Site Audit finds and prioritises content gaps across pages
- Subdirectory blog hosting
- Paid FraseCMS puts the blog on your domain or a subdirectory
- Topic cluster mapping
- Topic Clusters maps the cluster around every topic
What people use it for3
- Run marketing for clients
- Scale plan runs the loop across up to 10 client domains
- Get cited by AI search
- GEO Optimization and AI Visibility target AI answer citations
- Audit existing pages
- Audit pages score existing content for SEO, GEO and AI visibility
Works with10
- Wordpress
- Frase publishes finished posts directly to WordPress
- Wix
- Wix is one of the four supported publishing CMS platforms
- Webflow
- Webflow is a named publishing destination
- Perplexity
- Perplexity is added to AI Visibility on the Professional tier
- Gemini
- Gemini is added to AI Visibility tracking on the Scale tier
- Cursor
- Frase can be run from Cursor through its MCP server
- Claude
- Claude is added to AI Visibility tracking on the Scale tier
- Chatgpt
- AI Visibility tracks citations on ChatGPT from the Starter tier
- Google AI
- AI Visibility monitors Google AI citations on every plan
- Sanity
- Sanity is listed as a supported CMS publishing target
Terms, compliance and how you buy34
- Soc2 certified
- Footer states SOC 2 Type II compliance
- Prorated upgrades
- Upgrades are prorated on the spot, downgrades take effect next cycle
- Gdpr compliant
- Footer states GDPR compliance alongside SOC 2
- Comparison page marketing
- Publishes versus pages against Semrush, Surfer, Ahrefs and Clearscope
- Annual discount
- Yearly billing takes 20 percent off the monthly rate
- Agency oriented
- Scale tier is explicitly built for agencies and multi-site brands
- Affiliate program
- Company footer lists an affiliate program
- Article credit limits
- Plans cap articles at 10, 40 and 100 per month
- Audit page limits
- Audit pages cap at 50, 250 and 1,000 a month by tier
- Autonomy disabled in trial
- Auto-publish and agent autonomy stay off during the trial
- Cms hosting is a paid addon
- Own domain hosting costs 19 or 99 dollars on top of the plan
- Credits reset monthly
- Our catalog notes article credits reset monthly and do not accumulate
- Domain limits by tier
- Plans allow 1, 5 and 10 domains respectively
- Drafts need heavy editing
- Our catalog records reviewers finding the AI writer needs manual editing
- Enterprise quote only
- Enterprise is custom scoped with a talk to sales button
- Extra seats cost more
- Additional seats run 29 dollars a month each
- Frase badge on free hosting
- Free hosting carries a small Powered by Frase badge
- Free cms hosting included
- FraseCMS is free up to 100,000 page views on a Frase subdomain
- Free tier pauses at cap
- Free FraseCMS pauses for the month once the page-view cap is hit
- G2 rated 4 8
- Pricing page cites a 4.8 out of 5 rating on G2
- Hard stop on starter
- Starter holds at its monthly limits so no surprise bill arrives
- Historical data limits
- Reporting history runs current only, 3, 12 or 24 months by tier
- Honest outcome messaging
- Pricing page refuses to promise rankings inside a trial window
- Monthly premium over annual
- Monthly runs 49, 129 and 299 against 39, 103 and 239 yearly
- Optional pay as you go
- Pay-as-you-go is off by default on Professional and Scale
- Page view overage capped
- CMS overage has a spend cap set at the base price by default
- Published overage rates
- Overages bill at 5 dollars per article and 0.50 per audit page on Professional
- Refund disputes reported
- Our catalog records refunds declined days after converting to paid
- Self serve through scale
- Scale is fully self-serve without a sales call
- Seven day free trial
- Free 7-day trial requires no credit card
- Single seat single site on starter
- Starter includes only 1 seat and 1 site
- Trial caps quantities
- Trial is capped at 5 articles, 50 audit pages and 25 prompts
- Usd billed
- Pricing page states prices are in USD
- White label enterprise only
- White-label, branded portal and custom domain are Enterprise only
Compare Frase
Use these pages when you already know the tool name but need a plain-English decision against real alternatives.
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Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Paid plans from $39/mo, scaling to higher tiers (billed yearly; monthly higher), with Enterprise custom-quoted and extra seats costing more. 7-day trial. USD. Confirm on vendor site.
Verified against the sources above. How we research & rate software →
In practice
Where Frase fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Does Frase give a GST invoice in India?
Frase does not issue an India GST invoice. A GST-registered business can still reclaim the 18% through the reverse-charge route by raising a self-invoice, but there is no vendor GST invoice to claim against directly.
Is Frase good for Indian small businesses?
Frase can work for Indian buyers, but check currency, tax, billing, support, and whether the workflow justifies foreign-currency pricing.
Does Frase have a free plan?
Frase does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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