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Frase · Marketing & Content / Content & SEO
FindThatSoftwareIndia pricing
Frase · Marketing & Content / Content & SEOHow much does Frase cost in India?
Registered business, per month
₹3,865
sticker $39/mo · ₹46,384/yr
₹4,561/mo if you can't reclaim GST
Frase advertises $39/mo. A GST-registered business in India pays about ₹3,865 a month (₹46,384/yr) once the roughly 3.5% card forex markup is added, and it reclaims GST as input credit. If you cannot reclaim GST, it is about ₹4,561 a month with 18% GST on top.
Plans
Frase plans, in real rupees
Sticker price on the left, and the India cost per month for a GST-registered business on the right, after the card forex markup. GST is reclaimable input credit if you are registered.
PlanStickerIndia (registered)
Starter
$49/mo month to month. 1 seat, 1 site; 10 articles and 50 audit pages per month; publish to WordPress/Webflow/Sanity/Wix or host on FraseCMS; SEO + GEO scores plus AI Visibility on ChatGPT and Google AI; Content Guard watches 3 pages; Frase Answers widget. Hard-capped at its monthly limits (no overage billing). 7-day free trial, no card.
$49/mo
₹4,856/mo₹5,731if you can't reclaim GST
Professional
$129/mo month to month. Marked Most popular. 3 seats and 5 sites, extra seats $29/mo; 40 articles and 250 audit pages per month; content calendar and internal linking suggestions; AI crawler monitoring plus Perplexity in AI Visibility; Content Guard watches 15 pages; agent auto-publishes FAQ/glossary/how-to. Pay-as-you-go overage is optional and off by default.
$129/mo
₹12,785/mo₹15,087if you can't reclaim GST
Scale
$299/mo month to month. 5 seats and up to 10 domains, extra seats $29/mo; 100 articles and 1,000 audit pages per month; Content Guard watches 50 pages; Claude and Gemini added to AI Visibility; client-ready exportable reports and repurposing; agent drafts and auto-publishes across all content types up to a monthly cap.
$299/mo
₹29,634/mo₹34,969if you can't reclaim GST
Enterprise
Custom, 'scoped to your org'. Custom seats and domains, white-label reports, branded client portal, custom domain, SSO/SAML, dedicated account manager, SLA, custom limits, custom API access, two years of history. White-label / branded portals / custom domains are Enterprise-only.
Custom
Quote
FraseCMS Basic (add-on)add-on
Optional hosting add-on on top of a paid Frase plan. $19/mo: 250,000 page views/month, your own domain or subdirectory, no Frase badge, 100 GB bandwidth. FraseCMS Free tier (included with every plan, trial included) gives 100,000 page views/mo, 25 GB bandwidth, Frase subdomain with a 'Powered by Frase' badge. Yearly billing on FraseCMS 'saves two months' but the yearly figure is not printed.
$19/mo
₹1,883/mo₹2,222if you can't reclaim GST
FraseCMS Pro (add-on)add-on
$99/mo: 1,000,000 page views/month, own domain or subdirectory, 500 GB bandwidth, dedicated support. Higher volumes run on a Custom plan.
$99/mo
₹9,812/mo₹11,578if you can't reclaim GST
Paid plans from $39/mo, scaling to higher tiers (billed yearly; monthly higher), with Enterprise custom-quoted and extra seats costing more. 7-day trial. USD. Confirm on vendor site.
Why this number
What global directories leave out
Card forex markup
Frase bills in USD, so an Indian card charges about 3.5% over the mid-market rate on every payment. This is the real, unavoidable India premium, and unlike GST it is not reclaimable.
18% GST (conditional)
18% GST applies, but it is not a flat add-on. A GST-registered business reclaims it as input credit, and foreign B2B is reverse-charged so the vendor bills no GST. Only an unregistered buyer bears the full 18%, and some Indian vendors already include it.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed. Confirm current pricing on the vendor site. Pricing last verified Jul 29, 2026.
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FAQ
Frase pricing, answered
- How much does Frase cost in India?
- Frase starts at $39/mo. For a GST-registered business that works out to about ₹3,865 a month (₹46,384 a year) after the card forex markup, with GST reclaimed as input credit. If you cannot reclaim GST, add 18% for about ₹4,561 a month.
- Does Frase bill in INR or USD?
- Frase bills in USD. An Indian card adds a forex markup of about 3.5% over the mid-market rate (the real, non-reclaimable premium). 18% GST also applies, but a registered business reclaims it and foreign B2B is reverse-charged, so the vendor bills no GST.
- Does Frase have a free plan?
- Frase does not list a permanent free plan, but it offers a free trial before you commit budget.
- Are there cheaper alternatives to Frase in India?
- Yes. Scalenut works out cheaper at about ₹2,379 a month for a registered business. Compare the full Marketing & Content / Content & SEO options before deciding.