Is Brevo or Mailchimp cheaper in India?

Brevo has the lower entry paid price for an Indian buyer: about ₹563/month versus Mailchimp at ₹858/month (GST-registered business, card forex included).

Does Brevo or Mailchimp have a free plan?

Both Brevo and Mailchimp offer a free plan, so you can start at zero cost, but check the limits, since free tiers usually cap seats, usage, or features.

What should Indian businesses check before choosing a Email Marketing tool?

For Email Marketing tools, check the real INR cost (with GST), free-plan limits, per-seat versus flat pricing, India-specific support and integrations, setup effort, and the vendor's pricing page directly before committing.

FindThatSoftwareComparison

Email marketing and automation platforms

Brevo vs Mailchimp vs Zoho Campaigns for Indian teams

For Indian teams, Brevo's send-volume pricing and Zoho Campaigns' India billing usually beat Mailchimp's contact-based pricing on large lists.

✓ The pick: BrevoUpdated 2 Sept 2026

Brevo vs Mailchimp, in real rupees

The all-in India cost for a GST-registered business (card forex included), plus the gross figure if you can't reclaim GST, billing model, and free-plan availability. Cheaper entry price is marked.

Quick answer: For email Marketing buyers in India, FindThatSoftware picks Brevo at about ₹563/mo all-in versus Mailchimp at ₹858/mo (GST-registered business, forex included). Best for small teams sending newsletters and automated email flows.

India buying factor	Brevo✓ The pick	Mailchimp	Zoho Campaigns
Entry paid price (India)	₹563/mo	₹858/mo	₹180/mo ✓
If you can't reclaim GST	₹664/mo	₹1,012/mo	₹212/mo
Bills in	INR, no forex	USD, forex applies	INR, no forex
India fit	INR pricing	India notes	INR pricing
Free trial	Not listed	Yes	Yes
Best for	Small teams sending newsletters and automated email flows	Small businesses and solopreneurs new to email marketing	Indian SMBs and startups already using Zoho CRM or Zoho One
Billing model	Flat plan	Flat plan	Flat plan
Free plan	Yes	Yes	Yes

The verdict: the rule, not the feature list.

Narrow on purpose: which tool someone like you should pick, and why. Not every checkbox.

Choose Brevo for affordable volume-based sending and a usable free tier; Zoho Campaigns if you are already in the Zoho ecosystem and want India billing; Mailchimp only if you specifically want its templates and brand and can accept contact-based pricing and limited India tax support.

Read the Brevo record →

Not sold on either?Brevo alternatives Mailchimp alternatives Zoho Campaigns alternatives

Head-to-head: the case and the catch for each.

Source-backed facts only; no invented ratings. Each side shows what earns it and what to watch for.

Brevo

The pick

Affordable email and multi-channel marketing platform with automation, formerly Sendinblue.

The case for

Free tier and volume-based pricing suit small senders
Email, SMS, and automation in one tool

The catch

Free plan has daily sending limits
Higher-volume sending needs a paid plan

Source trail

Brevo pricing Brevo official site

Visit Brevo Read the record

Mailchimp

A widely-used email and SMS marketing platform with automation, audience segmentation, and AI-assisted content for small businesses and e-commerce.

The case for

Paid tiers open at 50 percent off for the first 12 months, so a first year on Essentials costs half of list
The free tier holds 250 contacts and 500 monthly sends, which is enough to validate a list before you start paying
Send allowances scale with the contact tier at 10x on Essentials and 12x on Standard, so volume is predictable from list size

The catch

Non-subscribed and unsubscribed contacts count toward your billed contact total, so you keep paying for people you are no longer allowed to email
You have to archive dead contacts by hand to stop being billed for them, and nothing in the product prompts you to do it
The advertised 50 percent discount runs for 12 months only, so the second year invoice jumps back to list price with no usage change
Passing the contact or send limit does not pause sending, Mailchimp bills the overage automatically on your next invoice

Source trail

EmailToolTester Mailchimp 2026 pricing analysis (free tier cut, extra costs)Mailchimp help: pricing for international/non-US currencies (Chase Paymentech conversion)Mailchimp pricing

Visit Mailchimp Read the record

Zoho Campaigns

Contact-based email and SMS marketing tool from Zoho, with a generous free plan and tight integration into the wider Zoho/Zoho CRM ecosystem.

The case for

Standard starts at US$3 a month for 500 contacts on annual billing, with unlimited sends instead of a monthly email cap
The free tier is permanent at 2,000 contacts and 6,000 emails a month, and no plan carries a daily sending limit
Annual billing takes 25% off, and the currency selector on the pricing page includes rupees alongside dollars, euros and pounds

The catch

If a sync from another app pushes you past your contact limit, the account is upgraded automatically and the difference is billed next cycle
Standard tops out at 100,000 contacts, so growing past that forces a move to Professional at US$4.50 a month per bracket
GST is charged on top of the listed price, stated in a footnote under the plan grid rather than in the headline
A dedicated sending IP and SMS campaigns are both paid add-ons on every tier, including Professional

Source trail

Sender.net Zoho Campaigns pricing breakdown (Standard ~$3/mo annual, Professional ~$4.50/mo annual at 500 contacts; free plan limits)Zoho Campaigns pricing Zoho Campaigns official features page (email builder, automation, segmentation, SMS, analytics)

Visit Zoho Campaigns Read the record

Brevo vs Mailchimp: questions

Is Brevo or Mailchimp cheaper in India?: Brevo has the lower entry paid price for an Indian buyer: about ₹563/month versus Mailchimp at ₹858/month (GST-registered business, card forex included).
Who should choose Brevo?: Small teams sending newsletters and automated email flows
Does Brevo or Mailchimp have a free plan?: Both Brevo and Mailchimp offer a free plan, so you can start at zero cost, but check the limits, since free tiers usually cap seats, usage, or features.
What should Indian businesses check before choosing a Email Marketing tool?: For Email Marketing tools, check the real INR cost (with GST), free-plan limits, per-seat versus flat pricing, India-specific support and integrations, setup effort, and the vendor's pricing page directly before committing.

Work at one of these companies?

Work at Brevo?

Claim this listing to verify your details, correct pricing, and reach Indian buyers comparing tools right now.

Claim this listing

Work at Mailchimp?

Claim this listing to verify your details, correct pricing, and reach Indian buyers comparing tools right now.

Claim this listing

Work at Zoho Campaigns?

Claim this listing to verify your details, correct pricing, and reach Indian buyers comparing tools right now.

Claim this listing

The dispatchFree · no noise

Still deciding? Get the shortlist.

A short, occasional email with the India-first software tools and buying guides we'd actually recommend. Source-backed, no noise.

Going with Brevo?

Visit Brevo Visit Mailchimp Visit Zoho Campaigns

India buying factor

Brevo✓ The pick

Mailchimp

Zoho Campaigns

Entry paid price (India)

₹563/mo

₹858/mo

₹180/mo ✓

If you can't reclaim GST

₹664/mo

₹1,012/mo

₹212/mo

Bills in

INR, no forex

USD, forex applies

INR, no forex

India fit

INR pricing

India notes

INR pricing

Free trial

Not listed

Yes

Best for

Small teams sending newsletters and automated email flows

Small businesses and solopreneurs new to email marketing

Indian SMBs and startups already using Zoho CRM or Zoho One

Billing model

Flat plan

Free plan

Yes

Brevo vs Mailchimp vs Zoho Campaigns for Indian teams

Brevo vs Mailchimp, in real rupees

The verdict: the rule, not the feature list.

Head-to-head: the case and the catch for each.

Brevo

The case for

The catch

Source trail

Mailchimp

The case for

The catch

Source trail

Zoho Campaigns

The case for

The catch

Source trail

Brevo vs Mailchimp: questions

Is Brevo or Mailchimp cheaper in India?

Who should choose Brevo?

Does Brevo or Mailchimp have a free plan?

What should Indian businesses check before choosing a Email Marketing tool?

Work at one of these companies?

Still deciding? Get the shortlist.

Going with Brevo?

Brevo vs Mailchimp vs Zoho Campaigns for Indian teams

Brevo vs Mailchimp, in real rupees

The verdict: the rule, not the feature list.

Head-to-head: the case and the catch for each.

Brevo

The case for

The catch

Source trail

Mailchimp

The case for

The catch

Source trail

Zoho Campaigns

The case for

The catch

Source trail

Brevo vs Mailchimp: questions

Is Brevo or Mailchimp cheaper in India?

Who should choose Brevo?

Does Brevo or Mailchimp have a free plan?

What should Indian businesses check before choosing a Email Marketing tool?

Work at one of these companies?

Still deciding? Get the shortlist.

Going with Brevo?