For Indian small teams, Brevo's send-volume pricing and Zoho Campaigns' India billing usually beat Mailchimp's contact-based pricing, which gets expensive on large, low-activity lists.
✓ The pick — Brevo
Source-backed facts only; no invented ratings. Each side shows the verified numbers, what earns it, and what to watch for.
Affordable email and multi-channel marketing platform with automation, formerly Sendinblue.
A widely-used email and SMS marketing platform with automation, audience segmentation, and AI-assisted content for small businesses and e-commerce.
Contact-based email and SMS marketing tool from Zoho, with a generous free plan and tight integration into the wider Zoho/Zoho CRM ecosystem.
The all-in India cost for a GST-registered business (card forex included), plus the gross figure if you can't reclaim GST, billing model, and free-plan availability. Cheaper entry price is marked.
| India buying factor | Brevo | Mailchimp | Zoho Campaigns |
|---|---|---|---|
| India price (entry) | ₹563/mo | ₹770/mo | ₹297/mo ✓ |
| If you can't reclaim GST | ₹664/mo | ₹909/mo | ₹351/mo |
| Billing model | Flat plan | Flat plan | Flat plan |
| Bills in | INR — no forex | INR — no forex | USD — forex applies |
| Free plan | Yes | Yes | Yes |
| Free trial | Not listed | Not listed | Yes |
Narrow on purpose — which tool someone like you should pick, and why. Not every checkbox.
Choose Brevo for affordable volume-based sending and a usable free tier; Zoho Campaigns if you are already in the Zoho ecosystem and want India billing; Mailchimp only if you specifically want its templates and brand and can accept contact-based pricing and limited India tax support.
Not sold on either?Brevo alternativesMailchimp alternativesZoho Campaigns alternatives
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