Brevo vs Mailchimp vs Zoho Campaigns for Indian teams

For Indian small teams, Brevo's send-volume pricing and Zoho Campaigns' India billing usually beat Mailchimp's contact-based pricing, which gets expensive on large, low-activity lists.

Head-to-head

Source-backed facts only. FTS does not publish invented numeric ratings — each row reflects verified catalog data with the last-verified date shown, and full source links per tool below.

Attribute	Brevo	Mailchimp	Zoho Campaigns
Pricing	Freemium	Freemium	Freemium
Free plan	Yes	Yes	Yes
Free trial	Not listed	Not listed	Yes
India fit	Check India fit	INR pricing	India notes available
Best for	Small teams sending newsletters and automated email flows	Small businesses and solopreneurs new to email marketing	Indian SMBs and startups already using Zoho CRM or Zoho One
Avoid if	Teams needing advanced enterprise marketing orchestration	Indian teams needing guaranteed GST input-credit invoices and UPI billing	Teams needing best-in-class deliverability or premium template design
FTS status	Source checked Jun 14, 2026	Source checked Jun 15, 2026	Source checked Jun 15, 2026
Last verified	14 Jun 2026	15 Jun 2026	15 Jun 2026

Brevo

Affordable email and multi-channel marketing platform with automation, formerly Sendinblue.

Starting price: Freemium
Free plan: Available
Best for: Small teams sending newsletters and automated email flows
Avoid if: Teams needing advanced enterprise marketing orchestration
Data status: Source checked Jun 14, 2026
Pricing caveat: Verified Jun 2026: Free plan allows 300 emails/day (unlimited contacts). Paid Starter from ≈$9/mo for 5,000 emails, scaling by volume (≈$29 for 20k, ≈$69 for 100k); Business tier adds advanced automation and multi-user. Priced by email volume sent, not contact count.

Source trail

Brevo pricing Brevo official site

View profile Visit Brevo

Mailchimp

A widely-used email and SMS marketing platform with automation, audience segmentation, and AI-assisted content for small businesses and e-commerce.

Starting price: Freemium
Free plan: Available
Best for: Small businesses and solopreneurs new to email marketing
Avoid if: Indian teams needing guaranteed GST input-credit invoices and UPI billing
Data status: Source checked Jun 15, 2026
Pricing caveat: Verified June 2026 from the official India pricing page (mailchimp.com/pricing/marketing/), which displayed: Free plan ₹0/mo (limit 250 contacts), Essentials approx ₹770/mo, Standard approx ₹1,150/mo, and Premium approx ₹23,000/mo — all shown as introductory "50% off for 12 months" rates, after which standard rates apply. These are the lowest entry tiers; actual cost rises with contact count, so confirm the exact figure for your list size at checkout. Important uncertainty: the page renders rupee figures, but Mailchimp has no Indian entity; per its help docs non-USD payments are converted via Chase Paymentech, and India reviews report no GST input-tax-credit and no UPI. Do not treat the ₹ display as confirmed local GST-compliant INR billing — verify currency, taxes, and payment methods in your own account. For authoritative current numbers see https://mailchimp.com/pricing/marketing/ .

Source trail

EmailToolTester Mailchimp 2026 pricing analysis (free tier cut, extra costs)Mailchimp Marketing pricing page (India, ₹ display, plan tiers) — Verified June 2026 Mailchimp help: pricing for international/non-US currencies (Chase Paymentech conversion)

View profile Visit Mailchimp

Zoho Campaigns

Contact-based email and SMS marketing tool from Zoho, with a generous free plan and tight integration into the wider Zoho/Zoho CRM ecosystem.

Starting price: Freemium
Free plan: Available
Best for: Indian SMBs and startups already using Zoho CRM or Zoho One
Avoid if: Teams needing best-in-class deliverability or premium template design
Data status: Source checked Jun 15, 2026
Pricing caveat: Freemium, contact-based. Forever Free plan: up to 2,000 contacts and 6,000 emails/month (no credit card). Paid tiers start (at 500 contacts) at: Standard ~$3/mo billed annually (~$4/mo monthly) and Professional ~$4.50/mo billed annually (~$6/mo monthly); annual billing carries a ~25% discount and prices scale with contact count. The pricing page also displays INR (alongside USD/EUR/GBP), and a banner states local taxes (GST/VAT) are charged on top. Exact INR figures are set via an interactive slider and were not statically captured here, so confirm current INR amounts on the official India pricing page. Verified June 2026 against the official pricing/features pages; USD figures cross-checked via Sender.net. Treat the USD-to-INR equivalents as indicative only.

Source trail

Sender.net Zoho Campaigns pricing breakdown (Standard ~$3/mo annual, Professional ~$4.50/mo annual at 500 contacts; free plan limits)Zoho Campaigns official pricing page (plans, contact tiers, INR/USD/EUR/GBP selector, GST note, ~25% annual discount)Zoho Campaigns official features page (email builder, automation, segmentation, SMS, analytics)

View profile Visit Zoho Campaigns

Decision rule

This comparison is intentionally narrow. It is meant to answer which tool someone like you should choose and why, not list every feature.

Choose Brevo for affordable volume-based sending and a usable free tier; Zoho Campaigns if you are already in the Zoho ecosystem and want India billing; Mailchimp only if you specifically want its templates and brand and can accept contact-based pricing and limited India tax support.

Read Brevo verdict Read Mailchimp verdict

Which is better: Brevo or Mailchimp?

Who should choose Brevo?

Small teams sending newsletters and automated email flows

What should Indian small businesses check before buying?

Check free-plan limits, paid-seat cost, support availability, integrations, setup effort, and the pricing page directly before committing.