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Email Marketing
Zoho Campaigns
Contact-based email and SMS marketing tool from Zoho, with a generous free plan and tight integration into the wider Zoho/Zoho CRM ecosystem.
FindThatSoftware verdictEditorial ruling
A strong, low-risk pick for Indian SMBs and startups that already use (or plan to use) Zoho CRM/Zoho One, because billing is in INR with GST handled locally and the free tier (2,000 contacts, 6,000 emails/month) is genuinely usable for early-stage teams. The caveat is that the free and Standard tiers lack advanced automation/segmentation, and if you are not in the Zoho ecosystem the deliverability and template polish are decent but not class-leading versus dedicated tools, so validate against your sending volume and automation needs before committing.
FindThatSoftware has source-checked this listing and keeps 4 public sources visible for buyer verification.
Should you use Zoho Campaigns?
Use it if indian SMBs and startups already using Zoho CRM or Zoho One. Avoid it if a team that wants a hard spending ceiling, because contact syncs can move you into a higher paid bracket without approval.
Spec sheet
- Starting price
- ₹180/mo₹180/mo sticker
- Free plan
- Available
- Free trial
- Available
- Status
- Source checked 29 Jul 2026
- Source trail
- 4 public sources
Work at Zoho Campaigns?
Claim this listing to verify your details, correct pricing, and reach Indian buyers comparing tools right now.
Claim this listing →In short
Zoho Campaigns is a email marketing and automation platforms for Indian buyers. It costs about ₹180/mo before GST, billed in rupees. It issues an India GST invoice, so you can claim input credit. FindThatSoftware rates it best for indian SMBs and startups already using Zoho CRM or Zoho One, and a poor fit if a team that wants a hard spending ceiling, because contact syncs can move you into a higher paid bracket without approval.
The trade-off, weighed
What you gain, and what you give up.
The case for
- Standard starts at US$3 a month for 500 contacts on annual billing, with unlimited sends instead of a monthly email cap
- The free tier is permanent at 2,000 contacts and 6,000 emails a month, and no plan carries a daily sending limit
- Annual billing takes 25% off, and the currency selector on the pricing page includes rupees alongside dollars, euros and pounds
The catch
- If a sync from another app pushes you past your contact limit, the account is upgraded automatically and the difference is billed next cycle
- Standard tops out at 100,000 contacts, so growing past that forces a move to Professional at US$4.50 a month per bracket
- GST is charged on top of the listed price, stated in a footnote under the plan grid rather than in the headline
- A dedicated sending IP and SMS campaigns are both paid add-ons on every tier, including Professional
True India price
Registered business, per month
₹180
Zoho Campaigns is billed in rupees at ₹180/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹2,160/yr). Without reclaim, add 18% for about ₹212 a month.
- Sticker price
- ₹180/mo
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹180
- Registered per year
- ₹2,160
- If you can't reclaim GST
- ₹212
- Try first
- Has a free plan, so you can start without a card.
- Watch for
- Freemium, contact-based. Forever Free plan: up to 2,000 contacts and 6,000 emails/month (no credit card). Paid tiers start (at 500 contacts) from ₹180/mo billed annually (monthly higher), with Professional and higher tiers adding features; annual billing carries a ~25% discount and prices scale with contact count. The pricing page also displays INR (alongside USD/EUR/GBP), and a banner states local taxes (GST/VAT) are charged on top. Exact INR figures are set via an interactive slider and were not statically captured here, so confirm current INR amounts on the official India pricing page. Verified June 2026 against the official pricing/features pages; USD figures cross-checked via Sender.net. Treat the USD-to-INR equivalents as indicative only.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well Zoho Campaigns fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✓GST invoice
Issues a GST-compliant invoice, so a registered business can reclaim input tax.
- ✓Bills in INR
Priced in rupees, so there is no forex conversion or card markup on top.
- ✓India HQ
India-headquartered, so support, timezone, and context are local.
How Zoho Campaigns compares
Against the 6 other email marketing toolswe list, from what we verified on each vendor’s own pages.
Less common among the other email marketing tools
Recorded for Zoho Campaigns and for at most a third of the 6 others we list.
- Contact tagging
- Dedicated sending IP
- Advanced segmentation
- Contact scoring
- Drag and drop email builder
- Popup forms
- Signup forms
Also in most alternatives
Recorded for at least half of the 6 others, and for Zoho Campaigns.
- SMS marketing
- Email templates
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than Zoho Campaigns? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is Zoho Campaigns?
Zoho Campaigns is an email marketing platform for creating, automating, and tracking email (and SMS) campaigns using a drag-and-drop editor, prebuilt templates, segmentation, and trigger-based workflows. It is part of the Zoho suite, so it connects natively to Zoho CRM and other Zoho apps, and is billed on contact count rather than per email sent. Pricing is shown in INR (alongside USD/EUR/GBP) and Zoho is an India-headquartered company, making it a natural fit for India-first buyers already on or considering the Zoho stack.
Best for
- Indian SMBs and startups already using Zoho CRM or Zoho One
- Teams wanting INR-native billing with GST handled locally
- Early-stage businesses needing a usable forever-free email tier
- Contact-based (not per-email) billing for predictable list-driven costs
- Combined email plus SMS outreach via Zoho's native gateway
Who should avoid it
- A team that wants a hard spending ceiling, because contact syncs can move you into a higher paid bracket without approval
- A brand needing a dedicated sending IP from day one, since that is a separate purchase requested through a form on top of the plan
What Zoho Campaigns does
What we verified about Zoho Campaigns
Read from Zoho Campaigns’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed22
- SMS marketing
- SMS marketing is offered as a credit-based add-on
- Signup forms
- Forever Free plan includes signup forms for list building
- Popup forms
- Pop-up forms are a Professional plan feature
- Email templates
- Standard grants access to all ready-to-use email templates
- Drag and drop email builder
- Advanced email editor and ready-to-use templates on paid tiers
- Dedicated sending IP
- Dedicated IP is available as a separately purchased add-on
- Contact tagging
- Professional adds contact tags alongside scoring
- Contact scoring
- Contact scoring and tags arrive on the Professional plan
- Advanced segmentation
- Professional segments on campaign interactions and ecommerce activity
- Advanced workflow automation
- Professional workflows use 25+ components
- Basic segmentation
- Standard segments contacts by name, email and phone fields
- Basic workflow automation
- Standard offers basic drag-and-drop workflows with limited components
- Batch sending
- Batch sending is listed among Professional features
- Cart abandonment emails
- Professional adds ecommerce cart abandonment follow-up workflows
- Compliance check
- Forever Free plan includes a compliance check feature
- Dynamic content
- Dynamic content is a Professional plan feature
- Email attachments
- Email attachments are included from the Standard plan
- Email marketing roi calculator
- Page links a calculator for email marketing returns
- Email polls
- Email polls appear on the Professional tier
- Optimal open time sending
- Professional sends at each recipient's optimal open time
- Purchase followup workflows
- Professional supports ecommerce purchase follow-ups with workflows
- Recipient timezone sending
- Professional sends at the recipient's local time zone
What people use it for2
- Recover abandoned carts
- Professional includes cart abandonment workflow templates
- Send newsletters
- FAQ explains contact syncs from other applications into Campaigns
Works with2
- Zoho marketing automation
- Page cross-sells the wider Zoho marketing automation platform
- Zoho CRM
- Campaigns is built to connect natively with Zoho CRM
Terms, compliance and how you buy27
- Zoho ecosystem native
- Product is built to connect natively to Zoho CRM and suite
- Trial downgrades to free
- Expired trials automatically downgrade to the forever-free plan
- Paypal accepted
- FAQ lists Visa, MasterCard, American Express and PayPal
- Nonprofit discount
- FAQ confirms discounts for non-profit organizations
- Liability capped at 50000 INR
- Zoho India terms cap liability at ₹50,000 or twelve months fees
- Chennai jurisdiction
- Zoho India terms settle disputes exclusively in Chennai courts
- Bank transfer for annual plans
- FAQ accepts bank or check transfer for yearly subscriptions
- Auto renewal default
- Zoho terms auto-renew unless you notify seven days prior
- Annual discount
- FAQ confirms 25 percent discount on annual subscription
- Anti spam restrictions in terms
- Zoho terms forbid junk mail, spam and unsolicited mass distribution
- Auto upgrade on contact overflow
- Syncs exceeding your limit auto-upgrade the account and bill next cycle
- Contact based pricing
- Plans are priced by contact bracket rather than emails sent
- Dedicated IP is paid addon
- Dedicated IP must be purchased separately via a request form
- Forever free 2000 contacts
- Free plan manages 2,000 contacts and 6,000 emails monthly
- Fourteen day free trial
- 14-day trial allows 2,000 contacts and three campaigns
- GST charged on top
- Footnote says local taxes VAT and GST charged in addition
- GST invoice for input credit
- Zoho India terms promise invoices formatted for input tax credit
- India headquartered vendor
- Zoho Corporation Private Limited contracts from Chennai for India
- INR billed
- Zoho publishes rupee pricing alongside USD, EUR and GBP
- No daily send limit
- FAQ confirms Zoho Campaigns has no daily email limit
- No hard spend ceiling
- Automatic bracket upgrade means spend can rise without approval
- Pay as you go email credits
- Credits can be bought without a monthly or annual subscription
- SMS is paid addon
- SMS marketing requires buying credits as an add-on
- Standard caps at 100k contacts
- Above 100K contacts you must move to the Professional plan
- Unlimited emails on paid plans
- Standard and Professional both list unlimited emails
- User seat caps per tier
- Free has 5 users, Standard 10 and Professional 20
- Weekend support limited
- FAQ says only limited support is provided during weekends
Compare Zoho Campaigns
Use these pages when you already know the tool name but need a plain-English decision against real alternatives.
Similar tools to Zoho Campaigns
Compare practical options in the same category by price, fit, and caveats.
Comparison pages
Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Freemium, contact-based. Forever Free plan: up to 2,000 contacts and 6,000 emails/month (no credit card). Paid tiers start (at 500 contacts) from ₹180/mo billed annually (monthly higher), with Professional and higher tiers adding features; annual billing carries a ~25% discount and prices scale with contact count. The pricing page also displays INR (alongside USD/EUR/GBP), and a banner states local taxes (GST/VAT) are charged on top. Exact INR figures are set via an interactive slider and were not statically captured here, so confirm current INR amounts on the official India pricing page. Verified June 2026 against the official pricing/features pages; USD figures cross-checked via Sender.net. Treat the USD-to-INR equivalents as indicative only.
Sender.net Zoho Campaigns pricing breakdown (Standard ~$3/mo annual, Professional ~$4.50/mo annual at 500 contacts; free plan limits)https://www.sender.net/reviews/zoho-campaigns/pricing/Zoho Campaigns pricinghttps://www.zoho.com/campaigns/pricing.htmlZoho Campaigns official features page (email builder, automation, segmentation, SMS, analytics)https://www.zoho.com/campaigns/features.htmlZoho Campaigns official site / overview and Zoho CRM integration positioninghttps://www.zoho.com/campaigns/
Verified against the sources above. How we research & rate software →
In practice
Where Zoho Campaigns fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Does Zoho Campaigns give a GST invoice in India?
Zoho Campaigns issues an India GST invoice, so a GST-registered business can claim input tax credit on it directly.
Is Zoho Campaigns good for Indian small businesses?
Zoho Campaigns is worth evaluating for Indian buyers, but the final fit depends on pricing limits, support, integrations, and setup effort.
Does Zoho Campaigns have a free plan?
Zoho Campaigns lists a free plan, but check the official pricing page for current usage limits before choosing it.
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