MailerLite
Simple, affordable email marketing tool with automation, landing pages and a generous free tier.
The case for
- The free plan carries 250 subscribers, 2500 monthly emails and two user seats, enough to test deliverability before paying anything
- The entry paid plan, Comfort, already includes three seats and the full feature set, cheaper than tools that charge for every extra user
- Unsubscribed and bounced contacts do not count toward your plan limit, so cleaning the list actually lowers what you pay
The catch
- Subscribers are counted cumulatively inside a billing cycle, so an address active at any point still counts even after you delete it
- New accounts go through manual approval, and affiliate marketing, MLM, forex and gambling senders are rejected or shut down outright
- Billing is in US dollars by a US company on card only (no UPI or PayPal listed), with taxes added at checkout and no stated GST invoice process for Indian buyers
- Comfort caps sending at ten times your subscriber tier, so a 1000 subscriber plan allows only 10000 emails a month
