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Email Marketing
MailerLite
Simple, affordable email marketing tool with automation, landing pages and a generous free tier.
✓ Source-checked profile2 sources cited
FindThatSoftware verdictEditorial ruling
A great value pick for creators and small businesses that want easy, good-looking email campaigns and automation without paying for heavy suites. Advanced CRM-style automation is lighter than enterprise tools. Verify current subscriber-based pricing and free-tier limits on the official site.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
Should you use MailerLite?
Use it if creators and small businesses. Avoid it if affiliate marketers and anyone selling forex, MLM or weight loss offers, because those categories are banned in the terms.
Spec sheet
- Starting price
- ₹1,072/mo$10.8/mo sticker
- Free plan
- Available
- Free trial
- Available
- Status
- Source checked 29 Jul 2026
- Source trail
- 2 public sources
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Claim this listing →In short
MailerLite is a email marketing and automation platforms for Indian buyers. All-in it runs about ₹1,072/mo for a GST-registered business ($10.8/mo sticker plus about 3.5% card forex). It does not issue an India GST invoice, so a registered business reclaims the GST via reverse charge. FindThatSoftware rates it best for creators and small businesses, and a poor fit if affiliate marketers and anyone selling forex, MLM or weight loss offers, because those categories are banned in the terms.
The trade-off, weighed
What you gain, and what you give up.
The case for
- The free plan carries 250 subscribers, 2500 monthly emails and two user seats, enough to test deliverability before paying anything
- Comfort starts at 12 dollars a month and includes three seats, cheaper than tools that charge for every extra user
- Unsubscribed and bounced contacts do not count toward your plan limit, so cleaning the list actually lowers what you pay
The catch
- Subscribers are counted cumulatively inside a billing cycle, so an address active at any point still counts even after you delete it
- New accounts go through manual approval, and affiliate marketing, MLM, forex and gambling senders are rejected or shut down outright
- Reviewers report verification holds and rejections with no stated reason, which strands a list you have already imported
- Comfort caps sending at ten times your subscriber tier, so a 1000 subscriber plan allows only 10000 emails a month
True India price
Registered business, per month
₹1,072
MailerLite advertises $10.8/mo. A GST-registered business in India pays about ₹1,072 a month (₹12,861/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹1,265 a month.
- Sticker price
- $10.8/mo
- Card forex markup
- about 3.5% over mid-market
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹1,072
- Registered per year
- ₹12,861
- If you can't reclaim GST
- ₹1,265
- Try first
- Has a free plan, so you can start without a card.
- Watch for
- Free up to 250 subscribers. Paid plans from $10.8/mo, scaling with subscriber tier (~10% off annual); Enterprise is custom-quoted. USD. Confirm on vendor site.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well MailerLite fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✗GST invoice
No Indian GST invoice, so a registered business cannot claim input tax credit on the bill.
- ✗Bills in INR
Priced in a foreign currency, so your card or bank adds forex conversion on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
How MailerLite compares
Against the 6 other email marketing toolswe list, from what we verified on each vendor’s own pages.
Less common among the other email marketing tools
Recorded for MailerLite and for at most a third of the 6 others we list.
- AI writing assistant
- Custom code injection
- Developer API
- Password protected pages
- Ab testing
- Custom domain
- Edit links after send
- Mcp server
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than MailerLite? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is MailerLite?
MailerLite is an email marketing platform known for a clean interface and affordable pricing, offering newsletters, automation, landing pages, signup forms and basic websites. It targets creators and small businesses that want capable email without complexity.
Best for
- Creators and small businesses
- Teams wanting simple, affordable email
- Newsletters with light automation
Who should avoid it
- Affiliate marketers and anyone selling forex, MLM or weight loss offers, because those categories are banned in the terms
- Senders who need an account live the same day, since approval is manual and holds new accounts for review first
What MailerLite does
What we verified about MailerLite
Read from MailerLite’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed28
- Webhooks
- Webhooks listed with limited availability on the free plan
- Visual automation builder
- Visual automation builder listed across every plan
- Unsubscribe page builder
- Unsubscribe page builder listed in the plan comparison
- Sell digital products
- Platform sells digital products and bookings directly
- Password protected pages
- Websites support password protected pages per feature table
- Paid newsletter subscriptions
- Send paid newsletters is a listed monetisation feature
- Mcp server
- Feature table lists an MCP Server row per plan
- Landing pages
- Landing pages included from the free plan onward
- Edit links after send
- Feature table allows editing links in sent campaigns
- Drag and drop email editor
- Drag and drop newsletter editor available on all plans
- Developer API
- MailerLite API documented with limited access on free
- Custom domain
- Landing pages and websites support custom domains
- Custom code injection
- Website settings allow custom code injection
- AI writing assistant
- AI writing assistant and subject line generator on Comfort
- Ab testing
- Campaign A/B testing available even on the free plan
- Click maps
- Email and website click maps appear in reporting features
- Custom html editor
- All three editors including custom HTML on free plan
- Ecommerce sales tracking
- Reports include ecommerce sales tracking as a row
- Email marketing
- Core product sends newsletters and email campaigns
- Email verifier
- Built-in email verifier cleans lists to improve deliverability
- Ipad offline subscribe app
- iPad subscribe app collects subscribers at events offline
- Multivariate testing
- Multivariate testing listed as a paid tier feature
- Preference center
- Subscriber preference centre included from Comfort tier
- Recurring subscription selling
- Sell recurring subscriptions listed under monetise section
- Send time optimization
- Smart sending and timezone delivery are listed features
- Signup forms and popups
- Embedded forms popups and promotion popups are listed features
- Surveys and quizzes
- Surveys and quiz maker appear in the feature table
- Website builder
- Websites with blog section and SEO tools are built in
What people use it for6
- Send newsletters
- Homepage: create engaging, dynamic emails in minutes with the drag & drop editor
- Measure marketing performance
- Homepage: monitor performance to find what works best for your business
- Collect recurring subscriptions
- Homepage: easily set up recurring payments to offer paid subscriptions
- Capture and qualify leads
- Homepage: grow your audience with highly-effective subscribe forms
- Build a website
- Homepage: build stunning websites on your own and let your business shine
- Build an online store
- Homepage: sell ebooks, downloads, or whatever else will help subscribers
Works with7
- Zapier
- Zapier appears in MailerLite's own cookie and integration disclosures
- Woocommerce
- WooCommerce integration listed in the plan comparison table
- Stripe
- Stripe integration listed in the plan comparison table
- Shopify
- Shopify integration listed in the plan comparison table
- Facebook custom audiences
- Facebook Custom Audiences integration listed under audience tools
- Claude
- Claude integration named in the plan comparison table
- Chatgpt
- ChatGPT integration named in the plan comparison table
Terms, compliance and how you buy29
- Creator oriented
- Dedicated pages for creators authors and solopreneurs
- Annual discount
- Paying yearly saves ten percent on the plan
- Agency oriented
- Dedicated email marketing page designed for agencies
- 24x7 support
- 24/7 email support with live chat on Power
- API limited on free
- API MCP and webhooks are marked Limited on Free
- Automation count capped on comfort
- Comfort allows fifty visual automations against unlimited on Power
- Auto upgrade on limit breach
- Paid accounts auto-move to the next tier and get charged
- Banned industries
- Affiliate MLM forex and gambling senders are rejected outright
- Dedicated IP addon
- Dedicated IP is offered as a Power plan add-on
- Fourteen day premium trial
- Every account gets fourteen days of premium features
- Free plan 250 subscribers
- Free plan covers 250 subscribers and 2500 monthly emails
- Free plan sending locked at limit
- Free accounts have sending locked once past 250 subscribers
- Free plan two seats
- Free plan includes two user seats unusually
- Google workspace discount
- Power plan bundles fifteen percent off Google Workspace
- Live chat on top tier only
- 24/7 live chat is restricted to the Power plan
- Manual account approval
- New accounts go through manual approval before sending
- Multi trigger automations
- Multiple automation triggers appear only on Power plan
- No INR billing
- Currency toggle has no rupee option for Indian buyers
- No same day activation
- Manual approval prevents an account going live immediately
- Opaque account rejections
- Reviewers report verification holds with no stated reason
- Quote only enterprise tier
- Enterprise is custom priced above 200K subscribers
- Seats included not charged
- Comfort includes three seats rather than per-seat pricing
- Send limit ten times tier
- Comfort gives ten times the top of your subscriber tier
- Subscriber based pricing
- Price is set by active subscriber count slider
- Subscriber count cumulative in cycle
- Deleted subscribers keep counting until the billing anniversary
- Transactional email separate product
- Transactional emails route to sibling product MailerSend
- Unlimited sends on top tier
- Power plan includes unlimited monthly emails and seats
- Unsubscribed not billed
- Unsubscribed and bounced contacts do not count toward billing
- Usd and eur billing
- Pricing toggle offers USD and EUR currencies only
Compare MailerLite
Use these pages when you already know the tool name but need a plain-English decision against real alternatives.
Similar tools to MailerLite
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Comparison pages
Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Free up to 250 subscribers. Paid plans from $10.8/mo, scaling with subscriber tier (~10% off annual); Enterprise is custom-quoted. USD. Confirm on vendor site.
Verified against the sources above. How we research & rate software →
In practice
Where MailerLite fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Does MailerLite give a GST invoice in India?
MailerLite does not issue an India GST invoice. A GST-registered business can still reclaim the 18% through the reverse-charge route by raising a self-invoice, but there is no vendor GST invoice to claim against directly.
Is MailerLite good for Indian small businesses?
MailerLite can work for Indian buyers, but check currency, tax, billing, support, and whether the workflow justifies foreign-currency pricing.
Does MailerLite have a free plan?
MailerLite lists a free plan, but check the official pricing page for current usage limits before choosing it.
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