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Education & Coaching
Exly
India-first all-in-one platform to sell online courses, webinars and coaching, with a white-label website and branded app.
FindThatSoftware verdictEditorial ruling
A solid India-first pick for solo coaches and small institutes who want to start free and pay a sales commission rather than a big upfront fee; watch the per-sale commission (10% on the free Starter plan) which can dwarf the subscription as volume grows. Verify current pricing and add-on costs on Exly's own pricing page before committing.
FindThatSoftware has manually reviewed this listing against 2 public sources. Check source links before buying because pricing and availability can change.
Should you use Exly?
Use it if solo coaches and creators. Avoid it if a creator already doing high volume, because the percentage commission keeps scaling with revenue long after the platform cost stops growing.
Spec sheet
- Starting price
- ₹2,500/mo₹2,500/mo sticker
- Free plan
- Available
- Free trial
- Not listed
- Status
- Curated 28 Jul 2026
- Source trail
- 2 public sources
Work at Exly?
Claim this listing to verify your details, correct pricing, and reach Indian buyers comparing tools right now.
Claim this listing →In short
Exly is a industry solutions / education & coaching for Indian buyers. It costs about ₹2,500/mo before GST, billed in rupees. It issues an India GST invoice, so you can claim input credit. FindThatSoftware rates it best for solo coaches and creators, and a poor fit if a creator already doing high volume, because the percentage commission keeps scaling with revenue long after the platform cost stops growing.
The trade-off, weighed
What you gain, and what you give up.
The case for
- The Starter plan has no upfront fee at all, so a new coach only pays the 10 percent commission when a sale actually happens
- Priced and billed in rupees by an Indian company, so there is no forex markup or cross border card fee on the subscription
- Commission drops from 10 percent to 6 and then 3 percent as you move up plans, which pays back the annual fee at volume
The catch
- Every plan charges commission on top of the subscription, so 10 percent on Starter hands over ₹1 lakh on a ₹10 lakh sales year
- The mobile app is an add-on at ₹60,000 a year on every plan, which is double the entire ₹30,000 Pro subscription
- Add-ons are sold per year rather than per month, with omni-channel at ₹48,000 and Zoom meetings at ₹18,000 as annual commitments
- Extra team members cost ₹1,000 per user per year on top, and white-labelled branding is another ₹20,000 a year
True India price
Registered business, per month
₹2,500
Exly is billed in rupees at ₹2,500/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹30,000/yr). Without reclaim, add 18% for about ₹2,950 a month.
- Sticker price
- ₹2,500/mo
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹2,500
- Registered per year
- ₹30,000
- If you can't reclaim GST
- ₹2,950
- Try first
- Has a free plan, so you can start without a card.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well Exly fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✓GST invoice
Issues a GST-compliant invoice, so a registered business can reclaim input tax.
- ✓Bills in INR
Priced in rupees, so there is no forex conversion or card markup on top.
- ✓India HQ
India-headquartered, so support, timezone, and context are local.
Paying for more than Exly? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is Exly?
Exly is a Bengaluru-based creator/coach commerce platform that lets tutors and coaching businesses sell courses, live webinars, one-on-one sessions and memberships from a hosted storefront. It bundles payments, a basic CRM, email and WhatsApp marketing, course hosting (LMS) and automations. Higher tiers add a fully white-labelled website and branding, and native iOS/Android apps are available as a paid add-on.
Best for
- Solo coaches and creators
- Selling live webinars and 1:1 sessions
- Starting free with commission-based billing
- Small coaching institutes
- WhatsApp-led marketing
Who should avoid it
- A creator already doing high volume, because the percentage commission keeps scaling with revenue long after the platform cost stops growing
- A team that needs a branded mobile app on a tight budget, since that one add-on costs ₹60,000 a year
What Exly does
What we verified about Exly
Read from Exly’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed32
- WhatsApp marketing
- Starter includes WhatsApp Marketing on a pay-per-use basis
- Payment gateway integration
- Starter includes secure payment gateway integration for collecting fees
- Email automation
- Starter includes email automation for follow-ups, advanced on Pro
- Digital product sales
- Starter sells digital products, courses and consultations
- CRM segmentation
- Pro adds Advanced CRM with segmentation over the Starter basic CRM
- Mobile app
- a native iOS and Android app is sold as an add-on starting at ₹60,000 a year
- Appointment booking
- sessions are created from a dashboard with customizable frequency, duration and timing
- Affiliate program launch
- Premium lets creators launch affiliate programs
- Branded community
- Premium includes a branded community with private and paid channels
- Built in LMS
- the Pro plan explicitly bundles a built-in LMS for recorded course hosting
- Creator storefront website
- Starter includes a mobile-responsive storefront website for selling offerings
- Custom API integrations
- Enterprise offers tailored integrations and custom API solutions
- Custom landing page builder
- Pro adds a Custom Landing Page Builder to the plan
- International payments
- the Pro plan adds Accept International Payments
- Invoicing and payment confirmations
- homepage says you can send invoices, payment confirmations and more
- Lead capture and CRM
- Starter includes lead capture plus a basic CRM, upgraded to segmentation on Pro
- Live workshops and webinars
- homepage lets creators host live workshops and webinars
- No code website builder
- homepage offers a custom no-code website alongside a brand-labelled mobile app
- Offline and online sessions
- FAQ says listed sessions can be either online or offline
- Omnichannel messaging
- the Omni-channel add-on gives unified communication across all channels
- One to one consultations
- FAQ lists 1-1 consultations and appointments among sellable session types
- On premise deployment option
- Enterprise Data Control offers full data ownership and on-premise deployment options
- Promo codes and discounts
- marketing tools let creators provide offers, promo codes and discounted rates
- Recurring batch classes
- FAQ confirms recurring batches and multi-session workshops can be listed
- Sell online courses
- Pro hosts recorded courses with a built-in LMS
- SEO optimisation
- homepage growth section includes optimising SEO for the creator storefront
- Sso saml on enterprise
- Enterprise Solutions advertise SSO, SAML and custom security policies
- Team member accounts
- Org Members can be added at ₹1,000 per user per annum
- UPI and card payments
- homepage states support for UPI, debit cards, credit cards, net banking and wallets
- WhatsApp broadcasts
- the pricing FAQ names WhatsApp Broadcasts among premium features
- White labelled website
- Premium delivers a 100% white-labelled website and branding
- Zoom webinar hosting
- Premium includes Zoom meetings up to 300 attendees, with an add-on for 300-500 participants
What people use it for2
- Fitness and yoga trainers
- 'Exly for...' lists Fitness & Yoga Trainers as a target segment
- Sell online courses
- the footer positions Exly as an alternative to Kajabi, Teachable, Graphy, Knorish, Tagmango and ClickFunnels
Works with10
- Zoom
- Zoom is a listed integration and a paid add-on for meetings and webinars
- Zapier
- Exly connects to 4,000+ applications through Pabbly and Zapier
- Semrush
- SEMRush is listed as an SEO and analytics integration
- Pabbly
- the integrations page pairs Pabbly with Zapier for connecting other apps
- Moengage
- MoEngage is a listed analytics and engagement integration
- Mixpanel
- Mixpanel is listed among the analytics integrations
- Meta pixel
- Meta Pixel is a listed analytics integration for Facebook ad measurement
- Hotjar
- Hotjar is listed for visualising user interactions on the storefront
- Google calendar
- Google Calendar is a listed Listing Management integration for scheduling
- Google analytics
- Google Analytics is the first listed analytics integration
Terms, compliance and how you buy39
- 100000 creator claim
- the homepage claims 100,000+ creators and 1 crore+ courses sold
- 30 day auto renewing term
- the agreement runs for a 30-day term and automatically renews for successive 30-day terms
- Add ons billed annually
- every add-on is quoted per year, including Zoom at ₹18,000 and omni-channel at ₹48,000
- Annual discount 15 percent
- the Yearly toggle is labelled save 15% against quarterly billing
- Bank account required at setup
- webpage creation requires bank account details so bookings can be remitted
- Broken terms of service link
- exlyapp.com/terms-of-service returns a 404 while the real contract lives at /HostTermsAndConditions
- Commission falls with tier
- moving up plans buys the commission down from 10% to 6% to 3%
- Commission on top of subscription
- every tier including the ₹1,08,000 Premium still charges a percentage commission
- Creator owns tax compliance
- terms make the host solely responsible for reporting, collecting and remitting applicable taxes
- Custom website costs extra
- a fully customised website design and development add-on starts at ₹60,000 a year
- Demo led with self serve start
- plans offer Get Started directly while the site pushes Book a Demo throughout
- Expensive mobile app addon
- the native mobile app add-on is ₹60,000 a year, double the ₹30,000 Pro subscription
- Free starter plan
- the Starter plan has FREE annual upfront fees in the comparison table
- GST extra on fees
- host terms state GST applies in addition to the service charge
- Gurugram registered office
- host terms give the registered office as Udyog Vihar Phase 3, Gurugram, Haryana 122016
- Host sets own cancellation policy
- terms require the host to list a cancellation policy for each service
- Immediate termination for poor ratings
- terms allow instant termination for repeated poor ratings, complaints or cancelled bookings
- Inconsistent addon pricing
- omni-channel is shown at ₹60,000 on the Starter and Pro cards but ₹48,000 on Premium and in the add-on list
- India built
- the footer reads Made in India and the entity is MyScoot Tech Private Limited
- INR billed
- every plan and add-on is priced in rupees, from ₹2,500 a month to ₹1,08,000 a year
- New delhi jurisdiction
- terms restrict all claims to courts in New Delhi, India and nowhere else
- No account restoration after ban
- terms say you are not entitled to restoration of your account or content, nor to open a new one
- No compensation on termination
- terms say you get no compensation for pending or confirmed bookings cancelled on termination
- Payout 48 hours after event
- FAQ says booking payments are transferred to your bank within 48 hours of event completion
- Payout held until event completes
- money reaches the creator only after the session is delivered, not at the point of sale
- Per user annual seat pricing
- additional organisation members cost ₹1,000 per user per annum
- Quarterly and yearly billing
- the pricing toggle offers Quarterly or Yearly with 15% saved on yearly
- Quote only enterprise
- Enterprise Solutions route to Contact Sales for custom pricing with no published rate
- Revenue commission model
- commissions are 10% on Starter, 6% on Pro and 3% on Premium of creator sales
- Stale copyright 2023
- the site footer still reads © 2023 across pricing, home and integrations pages
- Stale legacy terms document
- the Host terms are a MyScoot marketplace agreement citing 'up to 5% service charge' with dollar and euro rounding examples
- Tax withholding can freeze payouts
- terms let MyScoot freeze all payouts if you fail to supply sufficient tax documentation
- Terms change effective immediately
- amended terms are effective immediately on being posted with continued use deemed acceptance
- Terms contradict pricing page
- host terms cap the service charge at 5% while the pricing page charges 10%, 6% and 3% commissions
- Us market expansion
- the sitemap index includes a separate /us/ section alongside the India site
- Vendor can refund members over your policy
- MyScoot may refund members in full irrespective of the host's pre-existing cancellation policy
- Vendor can terminate with 30 days notice
- MyScoot may terminate for convenience at any time on thirty days email notice
- White glove onboarding on premium
- White Glove Onboarding is reserved for the ₹1,08,000 Premium tier
- Whitelabel branding costs extra
- whitelabelled branding is a ₹20,000 a year add-on on top of the plan
Compare Exly
Use these pages when you already know the tool name but need a plain-English decision against real alternatives.
See all Exly alternatives
Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Check the official pricing page before buying.
Exly pricing page (Starter free / Pro Rs 2,500 mo / Premium Rs 9,000 mo)https://www.exlyapp.com/pricingExly plan features and white-label / mobile app add-onshttps://www.exlyapp.com/pricing
Editorially curated, with deeper source-checking in progress. How we research & rate software →
In practice
Where Exly fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Software stack to start and run a coaching institute in India
Run admissions, batches, attendance, and fees on an India-built institute platform like Classplus or Teachmint, sell and deliver online courses through Exly or a secure test-prep tool like Learnyst, collect fees over UPI with Razorpay or Cashfree, and follow up on enquiries with WhatsApp and social.
- Tools in stack
- 19
Read the record →
Software stack to start an online coaching business in India
Package and sell your coaching on an India-first platform, let clients self-book, and collect payments in INR. Add lead capture and a simple follow-up rhythm so enquiries turn into paying clients.
- Tools in stack
- 13
Read the record →
Does Exly give a GST invoice in India?
Exly issues an India GST invoice, so a GST-registered business can claim input tax credit on it directly.
Is Exly good for Indian small businesses?
Exly is worth evaluating for Indian buyers, but the final fit depends on pricing limits, support, integrations, and setup effort.
Does Exly have a free plan?
Exly lists a free plan, but check the official pricing page for current usage limits before choosing it.
The dispatchFree · no noise
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