Pipeline
Recommended pipeline
A coaching institute has five real jobs: a management core, class delivery, fee collection, enquiry follow-up, and books. The India decision is to start on an India-origin platform that already understands batches, fees, and parent communication in INR, then add UPI-first fee collection and WhatsApp follow-up, because that is how Indian parents and students actually pay and reply.
Cost ledger
What this stack costs
You can start this stack largely on free tiers. 6 of 6 stages have a free option. Original estimate from FindThatSoftware's verified pricing.
| Stage | Cheapest option | From |
|---|
| Set up your institute-management core | Classplus | Free tier |
| Deliver recorded and live classes | Exly | Free tier |
| Collect fees online over UPI and cards | Cashfree Payments | Free tier |
| Capture admission enquiries and follow up on WhatsApp | Google Forms | Free tier |
| Fill batches with content and local social | Adobe Express | Free tier |
| Keep fees, books, and GST clean | Zoho Books | Free tier |
Starting estimate, not a quote: cheapest paid tier per stage, free tiers counted as Rs.0, usage-based fees excluded. Confirm current pricing on each vendor's site.
Stage 1
Set up your institute-management core
3 toolsOne system for admissions, batches, attendance, fee tracking, and parent communication, replacing registers and spreadsheets.
This is the backbone of daily operations, and an India-origin platform matters because it models batches, fee cycles, and parent updates the way Indian coaching runs. Getting this right first means every other tool has clean student data to work from.
Classplus is India-origin, INR-billed, with a free tier and a branded-app model built specifically for coaching institutes, so it is the natural default. Teachmint is India-built and strong if you also want connected-classroom and teaching tools alongside management. Fedena is the pick when you are really a school or college needing a full ERP with exams, HR, and payroll; for a focused coaching centre it is more than you need.
Setup for Set up your institute-managemen...
- Set up your batches, courses, and fee structures
- Import your current student list and assign them to batches
- Turn on attendance and parent notifications for one batch as a pilot
Automation for Set up your institute-managemen...
Caveats for Set up your institute-managemen...
- Teachmint and Fedena are custom or paid; Classplus has a free tier to start, so compare on the features you will actually use
- Skolaro and Fedena are full school ERPs and overkill for a small coaching institute
Stage 2
Deliver recorded and live classes
3 toolsHost and sell recorded lessons and mock tests, and run online or hybrid batches for students who cannot attend in person.
Hybrid and online batches widen your reach beyond your locality, and a platform that handles UPI and INR removes the payment friction that kills course sales in India. This matters most if you sell standalone courses rather than only app-based content.
Exly is India-first and INR-billed with a free tier and is built to sell courses, webinars, and coaching, so taking payment from Indian students is low-friction. Learnyst is the choice for test-prep coaching that needs secure mock tests and DRM to stop content piracy, though it bills in USD. Teachable is the global alternative if you sell to students abroad; pick Exly for India-first ease, Learnyst for test security.
Setup for Deliver recorded and live classes
- Decide whether you sell standalone courses or only deliver inside your management app
- Upload one course with pricing and a payment method connected
- Run a small paid cohort before moving your whole catalog over
Automation for Deliver recorded and live classes
Caveats for Deliver recorded and live classes
- Your management platform may already deliver content, so add a separate course tool only if you sell standalone courses
- Learnyst and Teachable bill in USD, so add forex plus GST when comparing to INR-billed Exly
Stage 3
Collect fees online over UPI and cards
3 toolsTake admission and monthly fees by UPI, cards, and netbanking, with payment links and reminders instead of chasing cash.
Indian parents overwhelmingly pay by UPI, and an INR-billed, RBI-licensed gateway makes collection and reconciliation clean while reducing late fees. Payment links you can send over WhatsApp cut the follow-up work.
Razorpay and Cashfree are India-first, INR-billed gateways with strong UPI support and payment links, and both suit an institute collecting recurring fees; choose on pricing and dashboard. Instamojo is the lighter option for a small or new centre that wants to start collecting quickly without heavy setup. Your management platform may bundle fee collection, so check that before adding a standalone gateway.
Setup for Collect fees online over UPI an...
- Complete KYC with your institute's GST and bank details
- Create fee payment links per batch and share them with parents
- Turn on automated reminders for pending and upcoming fees
Automation for Collect fees online over UPI an...
Caveats for Collect fees online over UPI an...
- Gateway per-transaction fees are separate from software cost, so read the MDR
- If Classplus or your ERP already collects fees, a separate gateway may just duplicate reconciliation
Stage 4
Capture admission enquiries and follow up on WhatsApp
3 toolsCollect enquiries from ads and your website into one list, then follow up and send batch reminders on WhatsApp.
Admission season is won by fast follow-up, and enquiries scattered across calls and DMs get lost. WhatsApp is where Indian parents and students reply, so routing enquiries there lifts conversion.
Google Forms is free and enough to capture enquiries from a link in your ads and bio. Zoho Forms is INR-billed and worth it when you want the enquiry to flow straight into a Zoho CRM or workflow. AiSensy is India-built, INR-billed, and free to start for WhatsApp follow-up and batch broadcasts, so it pairs with either form to turn an enquiry into a conversation.
Setup for Capture admission enquiries and...
- Build one enquiry form and put the link in every ad and your bio
- Route form submissions into a single sheet or CRM the team watches
- Set up WhatsApp templates for enquiry follow-up and reminders
Automation for Capture admission enquiries and...
Caveats for Capture admission enquiries and...
- WhatsApp broadcasts need opt-in and approved templates, or Meta can restrict your number
- A free form only helps if someone follows up fast; assign an owner for new enquiries
Stage 5
Fill batches with content and local social
3 toolsProduce class creatives and schedule social posts so your institute stays visible and pulls in new admissions.
Local discovery for coaching happens on Instagram and WhatsApp status, and consistent posting is what a busy owner drops first. A design plus scheduling combo makes it a short weekly task that feeds the enquiry form above.
Adobe Express handles creatives like result posts and batch announcements and has a free tier. SocialPilot is INR-billed and built for SMBs scheduling across accounts, so a week of posts is cheap; Zoho Social is the pick if you already use Zoho tools and want them connected. Design in Express, then schedule through SocialPilot or Zoho Social.
Setup for Fill batches with content and l...
- Build templates for result announcements, batch starts, and testimonials
- Batch and schedule a week of posts in one sitting
- Put your enquiry-form link in every bio and caption
Automation for Fill batches with content and l...
Caveats for Fill batches with content and l...
- Zoho Social bills in USD, so add forex plus GST when comparing to INR-billed SocialPilot
- Posting without a follow-up system wastes the leads; keep the enquiry stage wired up
Stage 6
Keep fees, books, and GST clean
3 toolsTrack fee income, expenses, and staff salaries, and stay GST-ready as revenue grows.
Fee collection tools record payments, but full books, expenses, and returns need real accounting, and starting clean avoids a messy reconciliation at filing time. The sensible options are all India-built and GST-ready.
Zoho Books is cloud, INR-billed, GST-ready, and has a free entry tier, which fits an owner who wants access from anywhere. TallyPrime is best when your accountant already works in Tally, making handover at filing time easy. Vyapar is the simple India-built pick with a free tier for a small centre doing basic billing and books.
Finance & Money / Finance & Accounting
Zoho Books
Cloud accounting software from Zoho with GST-ready invoicing, expenses, banking, and reporting for Indian SMBs.
₹ 749/moFree planTrial
Finance & Money / Finance & Accounting
TallyPrime
India's most widely used accounting and GST software for small and mid-sized businesses, covering bookkeeping, invoicing, inventory, and compliance.
₹ 675/moTrial
Finance & Money / Finance & Accounting
Vyapar
Indian billing, invoicing, and accounting app for small businesses and shopkeepers, with GST and inventory.
₹ 285/moFree planTrial
Setup for Keep fees, books, and GST clean
- Decide who owns the books, you or a CA, and pick the tool they will use
- Set GST rates and SAC codes for your services once
- Reconcile fee-gateway settlements against the books monthly
Automation for Keep fees, books, and GST clean
Caveats for Keep fees, books, and GST clean
- If your management platform already tracks fee income, use accounting software for the full ledger and returns, not duplicate billing
- TallyPrime is paid; Zoho Books and Vyapar have free tiers to start