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Website Builders
Framer
Design-first website builder for creating modern, animated sites visually, with AI and CMS.
✓ Source-checked profile8 sources cited
Spec sheet
All-in India price
₹361/mo
For a registered business, billed yearly
- Free plan
- Available
- Free trial
- Not listed
- Status
- Source checked 12 Nov 2026
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Claim this listingFindThatSoftware verdictEditorial ruling
Shortlist Framer if you are a designer, startup or marketing team that wants a polished, animated marketing site without writing code and without running your own hosting. Before paying, count your pages and CMS items against the Basic and Pro caps, decide how many people need full editor seats versus cheaper content editor seats, and check which AI credit tier you actually need, because the price climbs steeply with credits.
Read the full verdict
Indian buyers see a rupee price list far below the dollar list, but the vendor says nothing about GST invoices, so a GST registered business should not assume it can claim input credit. Against Webflow, Framer is quicker to design in and cheaper at the entry tier in India, while Webflow gives more CMS depth and control for content heavy sites. It is a marketing site tool, not an online store or web app platform.
FindThatSoftware has source-checked this listing and keeps 8 public sources visible for buyer verification.
In short
Framer is listed under Website Builders, reviewed for Indian buyers. It costs about ₹361/mo before GST, billed in rupees. FindThatSoftware rates it best for designers and startups; a poor fit for agencies running many small client sites, because per site billing multiplies the subscription even though Framer Experts get free editor access.
What Framer costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
Registered business, per month, billed yearly
₹361
Framer is billed in rupees at ₹361/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹4,332/yr). Without reclaim, add 18% for about ₹426 a month.
- Sticker price
- ₹361/mo
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹361
- Registered per year
- ₹4,332
- If you can't reclaim GST
- ₹426
- Try first
- Has a free plan, so you can start without a card.
- Watch for
- Free plan on a Framer subdomain.
More
Paid plans start from ₹361/mo per site, billed monthly or yearly, and India is served its own rupee price list, far below the US dollar list, with tax added at checkout. Framer's terms still say payments are in US dollars and the vendor does not mention GST invoices, so confirm the currency and invoice details at checkout. AI usage is credit based and the price rises with the credit tier you pick, refunds are only offered within 7 days of the first purchase, and Enterprise is quote only.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownPaying for more than Framer? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho Framer fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is Framer?
Framer is a visual website builder run by Framer B.V., a Dutch company. You design pages on a canvas or with its AI agents, add content through a built in CMS, and publish to Framer's own hosting with a custom domain on paid plans. Pricing is per site: Basic suits personal and small sites with tight page and CMS limits, while Pro adds staging, branching, redirects and paid add-ons for more pages, CMS items, bandwidth, A/B testing and reverse proxy hosting. AI features run on monthly credits, extra full and content editor seats are billed separately, and the free plan stays on a Framer subdomain with a Made in Framer banner.
What you gain, and what you give up.
The case for
- The free plan lets you build and publish a real site on a Framer subdomain, so you can try the editor and CMS before paying.
- Basic covers a custom domain and 50 GB of bandwidth, and the rupee price list served to India is far lower than the dollar list.
- Viewers are free on every plan and content editor seats cost about half a full editor seat, so reviewers and copy editors stay cheap.
The catch
- Billing is per site, so every client or brand site needs its own subscription, and sites and add-ons arrive on separate invoices.
- The operator is a Dutch company that says nothing about GST invoices, and its terms say payments are in US dollars even though India sees rupee prices.
- AI agent and translation use draw on monthly credits, and moving to a higher credit tier multiplies the plan price several times over.
- Basic is capped at 30 pages and 2 CMS collections with no add-on route, so a growing site has to move to Pro.
Best for
- Designers and startups
- Marketing teams wanting animated sites
- Teams wanting design freedom without code
Who should avoid it
- Agencies running many small client sites, because per site billing multiplies the subscription even though Framer Experts get free editor access.
- Online stores or web apps that need checkout, user accounts or a database behind the site.
- GST registered businesses that need an Indian tax invoice to claim input credit.
India readiness
How well Framer fits an Indian business operationally, from the verified pricing and company facts we hold.
- –GST invoice
Not verified yet.
- ✓Bills in INR
Priced in rupees, so there is no forex conversion or card markup on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
Compare Framer
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How Framer compares
Against the 7 other website builder tools we list, from what we verified on each vendor’s own pages.
Less common among the other website builder tools
Recorded for Framer and for at most a third of the 7 others we list.
- Ab testing
- AI code generation
- Custom roles
- Desktop app
- Figma import
- Plugin ecosystem
- Scim provisioning
- SSO
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Similar tools to Framer
Compare practical options in the same category by price, fit, and caveats.
Where Framer fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Software stack to launch a website in India
Pick one website builder that matches your skill and goal, sort domain and hosting (often bundled with the builder), add lead capture and chat, take payments through an India gateway if you sell, then wire up analytics and an SEO check.
12 toolsIndia
Software stack to run a digital marketing agency in India
Build client sites on Webflow or Framer, produce content with Jasper and Frase, design in Canva and Figma, turn posts into video, and publish and nurture through SocialPilot, Brevo, and AiSensy, most of it startable on free or INR tiers.
22 toolsIndia
What we verified about Framer
Read from Framer’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
What Framer does
Features we confirmed37
- Staging environment
- Pro plan includes a staging environment to test before publishing
- SSO
- Enterprise plan lists SSO and SCIM for identity management
- Site search
- Site search lets visitors find anything on the site instantly
- Site analytics
- Analytics shows visitors, pageviews, bounce rate and history
- Scim provisioning
- Enterprise tier explicitly includes SCIM seat provisioning
- Custom roles
- Plans manage who can view, edit content, design and deploy
- Plugin ecosystem
- Marketplace hosts plugins, components, templates and vectors
- Password protection
- Sites can be protected with a password on paid plans
- Figma import
- Tools list includes a Figma to HTML converter
- Desktop app
- Framer ships a downloadable desktop application
- Custom domain
- Paid plans connect your own domain with a free .com on yearly
- AI code generation
- Agents turn ideas into code for custom effects and interactions
- Ab testing
- Convert add-on runs up to 5 A/B tests with conversion lift reporting
- AI design agent
- A design agent works natively on the canvas to generate and refine
- AI localisation
- Localization translates a site into multiple languages with AI
- Animations and interactions
- Positioned for modern animated sites with transitions and effects
- Branching with previews
- Pro plan supports branching and shareable preview links
- Built in SEO
- Basic plan advertises built-in SEO controls and meta settings
- Cms
- CMS collections and items store structured site content
- Cms agent
- CMS agent sets up, organises and updates the entire CMS
- Cms collections
- Plans include 2 or 10 CMS collections with add-on expansion
- Commenting
- Free viewers can view and add comments on pages and designs
- Custom response headers
- Advanced hosting sets Permissions-Policy, Referrer-Policy and X-Frame-Options
- Design canvas
- Sites are designed on a canvas rather than assembled from rigid templates
- Developer plugin API
- Developer docs cover plugins, server API, fetch and overrides
- Domain rewrites
- Advanced hosting add-on supports up to 6 rewrites under one domain
- External agent connectivity
- External agents drive the site from Claude Code, Cursor, Codex or terminal
- Funnel tracking
- Convert add-on covers funnels and customisation with triggers
- Global cdn hosting
- Hosting spans 20 locations on Basic and 300+ on Pro
- MCP integration
- Framer can be driven from any MCP-capable external AI tool
- Multi locale sites
- Up to 20 translation locales are supported at 20 dollars each
- On page content editing
- Content editors update CMS and use on-page editing
- Site redirects
- Pro plan adds redirects to maintain search engine rankings
- Static file hosting
- Hosts .well-known and other static files, 5 on Basic
- Structured data
- Framer publishes SEO fields including social preview and page description
- Visual website builder
- Design and publish responsive marketing sites visually without code
- Wordpress import
- Demo shows importing 47 WordPress posts into Framer CMS
What people use it for3
- Run marketing for clients
- Solutions and Pro Expert programme target agencies and freelancers
- Build a website
- Pro plan targets teams running their full marketing stack on Framer
- Start a company blog
- Onboarding prompts include start company blog using CMS
Works with7
- Wordpress
- A WordPress importer pulls posts and media into Framer CMS
- Slack
- External agents update site copy from Slack
- Openai
- Codex in ChatGPT is named as a supported external agent
- Github
- Site changes can be shipped from a GitHub pull request
- Figma
- Tools include a Figma to HTML conversion utility
- Cursor
- Cursor is named as a supported external agent client
- Claude code
- Framer can be driven from Claude Code as an external agent
Terms, compliance and how you buy30
- Credit based pricing
- Agents and AI features consume monthly credits shared across the workspace
- Annual discount
- Yearly billing includes a free .com domain and is the default toggle
- Bandwidth overage charges
- Pro charges 40 dollars per additional 100 GB up to 2 TB
- Bank transfer for enterprise
- Enterprise offers custom billing including bank transfers
- Cheaper content only editors
- Content-only editors cost 10 dollars each rather than 20
- Cms item overage charges
- Pro charges 20 dollars per extra 10,000 CMS items up to 40,000
- Cms items counted per locale
- Our catalog records CMS items counting per locale against the cap
- Comparison page marketing
- Publishes comparisons against Webflow, Figma, Wix and WordPress
- Credit tiers within a plan
- Basic and Pro each offer several credit bundles at different prices
- Designer oriented
- Positioned for designers wanting more freedom than template builders
- Enterprise annual billing only
- FAQ says Enterprise is for teams needing custom limits and annual billing
- Expert partner programme
- Pro Experts get free editor access and 50 percent off agent credits
- Flexible limits for open source
- FAQ offers flexible limits for open-source or non-revenue side projects
- Free plan no custom domain
- Connecting a custom domain requires upgrading to a paid plan
- Free plan non commercial
- FAQ says the free plan is ideal for non-commercial use
- Free viewers
- Viewers are free on every plan including Enterprise
- Hard ceiling on addons
- Add-ons cap at 40,000 CMS items, 2 TB bandwidth and 700 pages
- Limited refund policy
- Refunds are only legally guaranteed for EU and Turkey within 14 days
- Marketing site first
- Our verdict notes complex apps and large ecommerce need other tools
- No agency volume discount
- Our catalog notes ten client sites means ten separate subscriptions
- One month bandwidth grace
- FAQ allows exceeding the bandwidth limit for one month with a warning
- Page count overage charges
- Pro charges 20 dollars per 100 extra pages up to 700
- Paid extra editors
- Additional editors cost 20 dollars per editor per month
- Paypal accepted some regions
- FAQ says PayPal is available for subscriptions in some regions
- Per site billing
- Limits like pages and CMS items are counted per site subscription
- Sales tax added at checkout
- Pricing page states applicable sales tax is added based on location
- Template marketplace
- Community marketplace sells templates, components and plugins
- Ten seat cap below enterprise
- Basic and Pro cap edit access at 10 seats
- Uptime guarantee enterprise only
- Uptime guarantee is listed only under the Enterprise plan
- Usd billed
- All plan prices are quoted in US dollars plus local sales tax
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
- Framer billing system updatehttps://www.framer.com/help/articles/learn-more-about-our-new-billing-system/
- Framer price feed (India)https://api.framer.com/site/prices
- Framer pricinghttps://www.framer.com/pricing/
- Framer refund policyhttps://www.framer.com/help/articles/refund-policy/
- Best use cases for each Framer planhttps://www.framer.com/help/articles/best-use-cases-for-each-framer-plan/
- Framer Enterprisehttps://www.framer.com/enterprise/
- Framerhttps://www.framer.com/
- Framer terms of servicehttps://www.framer.com/legal/terms-of-service
Verified against the sources above. How we research & rate software →
Framer questions
Does Framer give a GST invoice in India?
- Whether Framer issues an India GST invoice is not verified yet. Foreign-billed tools usually don't, in which case a registered business reclaims GST via reverse charge; confirm the vendor's billing before you buy.
Is Framer good for Indian small businesses?
- It suits designers and startups. It bills in rupees, so there is no card forex markup. It is not the right pick for agencies running many small client sites, because per site billing multiplies the subscription even though Framer Experts get free editor access.
Does Framer have a free plan?
- Framer lists a free plan, but check the official pricing page for current usage limits before choosing it.
What users say
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