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Gupshup · WhatsApp Business messaging and marketing platforms
FindThatSoftwareIndia pricing
Gupshup · WhatsApp Business messaging and marketing platformsHow much does Gupshup cost in India?
Registered business, per month
₹5,000
sticker ₹5,000/mo · ₹60,000/yr
₹5,900/mo if you can't reclaim GST
Gupshup is billed in rupees at ₹5,000/mo, so there is no forex markup. A GST-registered business reclaims the GST, so that is roughly the cost (₹60,000/yr). If you cannot reclaim GST, add 18% for about ₹5,900 a month.
Plans
Gupshup plans, in real rupees
Sticker price on the left, and the India cost per month for a GST-registered business on the right. GST is reclaimable input credit if you are registered.
PlanStickerIndia (registered)
WhatsApp CX plan (India)
Rs 5,000/month platform fee, India. Free WhatsApp setup and blue-tick verification help, unlimited broadcast and retargeting campaigns, campaign scheduler, link tracking, Bot Studio with up to 5 bot journeys and 50+ nodes, multi-agent dashboard with chat assignment/teams/access control, unlimited tags and custom fields, unlimited contacts, campaign/bot/agent analytics, APIs and webhooks, up to 5 console users. Message charges are extra and Meta template charges apply.
Sticker₹5,000/mo
India₹5,000/mo₹5,900if you can't reclaim GST
WhatsApp CX plan (India) - promo
Limited-time offer: full access free for the first 3 months, after which the standing Rs 5,000/month applies. Template and message charges still apply during the free period.
StickerFree
IndiaFree
Gupshup message fee (India)
Rs 0.32 per message. Incoming and outgoing messages are charged equally. Meta's own charges are billed on actuals as per the Meta rate card, on top of this.
Sticker₹0.32 per message (incoming or outgoing)
IndiaUsage
WhatsApp CX plan (Global)
Non-India equivalent of the same plan is $100/month with $0.008 per message, free for the first 3 months. Recorded as context only.
StickerCustom
IndiaQuote
Self-serve / ISV WhatsApp API
Separate self-serve tier with no platform fee. Gupshup charges a flat $0.001 per outgoing template message and per session message (incoming or outgoing). Media over 64KB is free. Voice (user- and business-initiated) is $0.0001 per second. WhatsApp/Meta fees billed at actuals per country. Recorded as context only.
StickerCustom
IndiaQuote
Gupshup charges Meta's per-message WhatsApp rate (India rates changed from 1 Jan 2026, with marketing priced higher than utility/authentication) PLUS its own platform fee/per-message markup. No single flat plan price is published. Costs scale with volume and channel mix and favour high-volume senders. Get a written quote from Gupshup for your volume.
Why this number
What global directories leave out
Priced in rupees
Gupshup bills in INR, so you skip the forex markup a dollar-priced tool adds on every charge. GST still applies, but a registered business reclaims it as input credit.
18% GST (conditional)
18% GST applies, but it is not a flat add-on. A GST-registered business reclaims it as input credit, and foreign B2B is reverse-charged so the vendor bills no GST. Only an unregistered buyer bears the full 18%, and some Indian vendors already include it.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed. Confirm current pricing on the vendor site. Pricing last verified Jul 29, 2026.
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Claim this listing →Alternatives
Cheaper alternatives to Gupshup in India
InteraktWhatsApp Business messaging and marketing platforms₹999/mosave ₹48,012/yrAiSensyWhatsApp Business messaging and marketing platforms₹1,350/mosave ₹43,800/yrWatiWhatsApp Business messaging and marketing platforms₹2,199/mosave ₹33,612/yrGallaboxWhatsApp Business messaging and marketing platforms₹2,399/mosave ₹31,212/yr
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Before you commit to Gupshup
FAQ
Gupshup pricing, answered
- Can a GST-registered business reclaim GST on Gupshup?
- Yes. Gupshup bills in rupees with 18% GST, and a GST-registered business claims that back as input tax credit against the vendor's GST invoice, so it nets to zero. Only an unregistered buyer bears the full 18%.
- Does Gupshup charge a flat price in India?
- Gupshup's starting price is a flat monthly fee, not per user, so on this plan the cost does not multiply as your team grows.
- Does Gupshup give a GST invoice in India?
- Yes. Gupshup issues a GST-compliant tax invoice for Indian buyers, so a GST-registered business can claim the 18% GST back as input tax credit directly.
- Does Gupshup have a free plan?
- Gupshup does not list a permanent free plan, but it offers a free trial before you commit budget.
- Are there cheaper alternatives to Gupshup in India?
- Yes. Interakt works out cheaper at about ₹999 a month for a registered business, roughly ₹48,012 a year less than Gupshup. Compare the full WhatsApp Business messaging and marketing platforms options before deciding.
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