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Gupshup · WhatsApp Business messaging and marketing platforms
FindThatSoftwareIndia charges
Gupshup · WhatsApp Business messaging and marketing platformsWhat does Gupshup charge in India?
Standard rate, per conversation
Per conversation
no fixed monthly price · rates below
you pay only when a conversation opens
Gupshuphas no monthly sticker price, which is why most directories list it as "custom" and leave you guessing. It bills per conversation, so your real cost depends on volume. 18% GST applies on the fee, and a registered business reclaims it as input credit.
Rates
Gupshup rate card
Published standard rates, as verified from the vendor's own charges page. Rates exclude 18% GST and are negotiable at volume.
| Plan | Billing | What you pay |
|---|---|---|
| Pay-as-you-go | per conversation | Gupshup platform fee ~$0.001/message on top of Meta per-message rates; no published subscription table |
Gupshup charges Meta's per-message WhatsApp rate (India rates changed from 1 Jan 2026, with marketing priced higher than utility/authentication) PLUS its own platform fee/per-message markup. No single flat plan price is published. Costs scale with volume and channel mix and favour high-volume senders. Get a written quote from Gupshup for your volume.
Why this number
What a percentage rate actually costs you
Cost scales with volume
A monthly plan is capped; a per-conversationrate is not. At low volume a percentage rate is the cheaper deal, and past a certain point a flat monthly tool wins. Model your own volume before assuming "no monthly fee" means cheaper.
18% GST on the fee, not the sale
GST is charged on the conversation fee, not on the full value you process. A registered business reclaims it as input credit, so the fee before GST is the number that matters. Only an unregistered buyer bears the full 18%.
Indicative, not a quote. Published rates are standard retail rates for a new account and are commonly negotiated down at volume. Confirm current rates with the vendor before you commit. Rates last verified Jul 29, 2026.
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Gupshup charges, answered
- How much does Gupshup charge in India?
- Gupshup does not charge a fixed monthly price. You pay per conversation, so the cost scales with your volume, and 18% GST applies on the fee. Gupshup platform fee ~$0.001/message on top of Meta per-message rates; no published subscription table
- Does Gupshup have a monthly fee or setup cost?
- Gupshup is billed on usage rather than a flat monthly plan. Setup, maintenance or annual charges vary by contract, so confirm them with the vendor before signing.
- Is GST charged on Gupshup fees?
- Yes. 18% GST applies on the fee itself, not on the full transaction value. A GST-registered business reclaims it as input credit, so the real cost is the fee before GST. An unregistered buyer bears the full 18%.
- Can Gupshup rates be negotiated?
- Usually, at volume. Published rates are the standard retail rates for a new account. Once you have consistent monthly volume, most India vendors in this category will quote a lower rate, so treat the published figure as a ceiling rather than a fixed price.