What does Gupshup charge in India?

Standard rate, per message

Per message

no fixed monthly price · rates below

you pay only when a message is delivered

Gupshup has no monthly sticker price, which is why most directories list it as "custom" and leave you guessing. It bills per message, so your real cost depends on volume. 18% GST applies on the fee, and a registered business reclaims it as input credit.

Gupshup rate card

Published standard rates, as verified from the vendor's own charges page. Rates exclude 18% GST and are negotiable at volume.

Plan	Billing	What you pay
WhatsApp marketing message (India)	per message	Wallet usage rate, all-in including Meta charges, plus GST.
WhatsApp utility, authentication or service message (India)	per message	Wallet usage rate, all-in including Meta charges, plus GST. Replies to customers are charged.
SMS (India)	per message	Charged on submission, not delivery. Operator charges included.
Text AI message	per message	After 1,000 free AI Messages each month.
Voice AI	per message	PSTN charges may be billed separately.
Pay as you gono fixed fee	recurring	Zero platform fee. Self-serve. All usage is paid from a prepaid wallet at rate card prices, plus 18 percent GST. Includes 10 agent seats, 5 chatbot flows, 5 AI Agents, 5 automated campaigns and 1,000 AI Messages a month. No annual cycle shown.
Enterprise	recurring	Quote only. Custom rate card on committed volume, wallet or monthly invoice. Adds SSO, custom roles, audit logs, uptime SLA, named account manager, regional data hosting.

Self-serve accounts pay no platform fee; every WhatsApp, SMS, RCS, AI or voice charge is deducted from a prepaid rupee wallet, with 18 percent GST added on top. Published India rates already include Meta and operator charges, SMS is charged on submission rather than delivery, and replies to customers are billed as service messages. The pricing FAQ and an older offer page still describe a monthly fee, so confirm your account terms, and note that a recharge is refundable only if unused and requested within 7 days.

What a percentage rate actually costs you

Cost scales with volume

A monthly plan is capped; a per-message rate is not. At low volume a percentage rate is the cheaper deal, and past a certain point a flat monthly tool wins. Model your own volume before assuming "no monthly fee" means cheaper.

18% GST on the fee, not the sale

GST is charged on the message fee, not on the full value you process. A registered business reclaims it as input credit, so the fee before GST is the number that matters. Only an unregistered buyer bears the full 18%.

Indicative, not a quote. Published rates are standard retail rates for a new account and are commonly negotiated down at volume. Confirm current rates with the vendor before you commit. Rates last verified 12 Nov 2026.

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Gupshup charges, answered

How much does Gupshup charge in India?: Gupshup does not charge a fixed monthly price. You pay per message, so the cost scales with your volume, and 18% GST applies on the fee. Wallet usage rate, all-in including Meta charges, plus GST.
Does Gupshup have a monthly fee or setup cost?: Gupshup lists a no-fixed-fee option, so you can start without a monthly commitment and pay per message instead. Check the vendor page for any setup or maintenance charges before you sign.
Is GST charged on Gupshup fees?: Yes. 18% GST applies on the fee itself, not on the full transaction value. A GST-registered business reclaims it as input credit, so the real cost is the fee before GST. An unregistered buyer bears the full 18%.
Can Gupshup rates be negotiated?: Usually, at volume. Published rates are the standard retail rates for a new account. Once you have consistent monthly volume, most India vendors in this category will quote a lower rate, so treat the published figure as a ceiling rather than a fixed price.