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WhatsApp Business
Gupshup
Omnichannel customer messaging platform for WhatsApp, RCS, SMS, Truecaller and voice, with campaigns, bots, live chat and AI agents paid from a prepaid wallet.
✓ Source-checked profile7 sources cited
Spec sheet
Pricing
Pay per use
- Free plan
- Available
- Free trial
- Not listed
- Status
- Source checked 12 Nov 2026
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Claim this listingFindThatSoftware verdictEditorial ruling
Shortlist Gupshup if you want WhatsApp plus SMS, RCS or voice on one wallet and would rather pay per message than a monthly platform fee. Before you top up, price your real message mix on the India rate card, because marketing templates cost several times more than utility, authentication or service messages, and replies to customers are charged too.
Read the full verdict
Check that 10 agent seats and 5 bot flows cover your team, since anything bigger needs an Enterprise contract. Against lighter WhatsApp tools like Wati, Interakt or AiSensy, Gupshup gives you more channels and AI agents with no fixed fee, but its pricing page still carries a leftover FAQ about a monthly fee, so confirm in writing that your account has none. Large senders should ask sales for a committed volume rate card instead of staying on published rates.
FindThatSoftware has source-checked this listing and keeps 7 public sources visible for buyer verification.
In short
Gupshup is listed under WhatsApp Business, reviewed for Indian buyers. It issues an India GST invoice, so you can claim input credit. FindThatSoftware rates it best for businesses that want WhatsApp, SMS and RCS campaigns on one prepaid wallet without a monthly fee; a poor fit for support teams needing more than 10 agents on a self-serve budget, since more seats need an Enterprise deal.
What Gupshup costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
Gupshup charges per transaction, not a monthly fee, so there is no single monthly price to show. The rate card lists every payment method's rate.
- Try first
- Has a free plan, so you can start without a card.
- Watch for
- Self-serve accounts pay no platform fee; every WhatsApp, SMS, RCS, AI or voice charge is deducted from a prepaid rupee wallet, with 18 percent GST added on top.
More
Published India rates already include Meta and operator charges, SMS is charged on submission rather than delivery, and replies to customers are billed as service messages. The pricing FAQ and an older offer page still describe a monthly fee, so confirm your account terms, and note that a recharge is refundable only if unused and requested within 7 days.
Paying for more than Gupshup? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho Gupshup fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is Gupshup?
Gupshup is run by Gupshup Inc., a US company founded in India, and buyers in India contract with its subsidiary GupShup Technology India Private Limited. The platform lets a business send WhatsApp, RCS, SMS and Truecaller messages and run voice calls from one account, with broadcast campaigns, a no-code bot builder, automated journeys, a shared live agent dashboard and AI agents for text and voice. It is delivered as a web console plus APIs and webhooks, with connectors for Shopify, Zoho, HubSpot, Salesforce and marketing tools such as MoEngage and CleverTap. The self-serve account has no platform fee and deducts every message from a prepaid wallet, while large senders move to an Enterprise contract with a custom rate card, SSO, audit logs and an uptime SLA. Self-serve is capped at 10 agent seats, 5 chatbot flows, 5 AI agents and 5 automated campaigns.
What you gain, and what you give up.
The case for
- No monthly platform fee on the self-serve account; you pay only for what you send from a prepaid wallet.
- Published India rates are all-in, already including Meta's WhatsApp charges and operator SMS charges.
- WhatsApp, RCS, SMS, Truecaller and voice run from one login and one wallet, with bots, live chat and AI agents included.
The catch
- The pricing page contradicts itself: the headline says no platform fee while an FAQ still describes a monthly fee for an Express plan.
- Replies to customers are charged as service messages, so support heavy accounts pay for every conversation, not just campaigns.
- Self-serve stops at 10 agent seats, 5 chatbot flows, 5 AI agents and 5 automated campaigns; SSO, audit logs and an SLA need an Enterprise contract.
- A wallet recharge is refundable only if unused and requested within 7 days; after that the vendor may only credit messages back to the wallet.
Best for
- Businesses that want WhatsApp, SMS and RCS campaigns on one prepaid wallet without a monthly fee
- High-volume senders such as lenders and large D2C brands who can negotiate an Enterprise rate card
- Teams that want AI text or voice agents alongside campaigns and a shared inbox
Who should avoid it
- Support teams needing more than 10 agents on a self-serve budget, since more seats need an Enterprise deal
- A shop that only wants a simple WhatsApp inbox and a fixed monthly bill instead of wallet top-ups
India readiness
How well Gupshup fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✓GST invoice
Issues a GST-compliant invoice, so a registered business can reclaim input tax.
- ✓Bills in INR
Priced in rupees, so there is no forex conversion or card markup on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
Compare Gupshup
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How Gupshup compares
Against the 8 other WhatsApp business tools we list, from what we verified on each vendor’s own pages.
Less common among the other WhatsApp business tools
Recorded for Gupshup and for at most a third of the 8 others we list.
- Agent copilot
- AI agent builder
- Drag and drop bot builder
- Outbound voice calling
- SMS API
- Rcs messaging
- Retargeting campaigns
- Voice AI agent
Also in most alternatives
Recorded for at least half of the 8 others, and for Gupshup.
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Similar tools to Gupshup
Compare practical options in the same category by price, fit, and caveats.
Featured in our buying guides
See how Gupshup stacks up against the best options for a specific kind of business.
Where Gupshup fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
What we verified about Gupshup
Read from Gupshup’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
What Gupshup does
Features we confirmed33
- WhatsApp qr code generator
- Free WhatsApp QR code generator tool is published on the site
- WhatsApp business API
- Official WhatsApp Business Solution Provider offering the WhatsApp Business API
- Webhook triggers
- India CX plan explicitly lists APIs and Webhooks
- Voice AI agent
- Sitemap includes voice-ai and voice-ai-agents product pages, ISV pricing bills voice calls per second
- SMS API
- Site has a dedicated /sms-api product page for SMS sending
- Shared team inbox
- Multi Agents Dashboard handles all conversations in one place with team collaboration
- Retargeting campaigns
- Campaigns feature explicitly includes retargeting sends
- Rcs messaging
- Site has an /rcs-api page and guides on RCS
- Outbound voice calling
- ISV rate card prices business-initiated outbound voice calls billed on a six second pulse
- Drag and drop bot builder
- Bot Studio described as an intuitive drag-and-drop editor needing no developers
- Developer API
- Documentation and developer portal are linked from the main navigation
- AI agent builder
- Sitemap includes ai-agents, ai-agent-use-cases and agent-assist product pages
- Agent assist copilot
- Site has agent-assist and ai-copilot pages for helping human agents
- Agent access control
- Multi Agents Dashboard feature list names Agent Access Control
- Blue tick verification assistance
- India plan includes help in WhatsApp blue tick verification
- Broadcast campaigns
- India plan includes unlimited broadcast and retargeting campaigns
- Campaign and agent analytics
- India plan includes campaigns, bot and live agent analytics
- Campaign scheduler
- India CX plan feature list names Campaign Scheduler
- Chat assignment routing
- India plan lists advanced chat assignment and teams management
- Click to WhatsApp ads support
- ISV rate card prices Meta Ads that Click to WhatsApp free entry point conversations
- Contact tagging custom fields
- India plan includes unlimited tags and custom fields
- Customer profile management
- Personalize module manages customer profiles for retargeting
- Dlt registration support
- Site has DLT pages for principal entity, sender ID and template registration
- Free WhatsApp setup
- India plan advertises free WhatsApp Business account setup
- Inbound voice calls
- ISV rate card lists user-initiated inbound calls as free of WhatsApp fee
- Instagram messaging API
- Channels section includes an Instagram API page
- Link click tracking
- India CX plan feature list names Link Tracking
- Proprietary llm
- Sitemap includes an ace-llm page for Gupshup's own conversational model
- Sender id registration
- Dedicated DLT sender ID registration page for Indian SMS compliance
- SMS template registration
- Dedicated DLT template registration page for Indian SMS regulation
- Thirty plus channels
- Footer states engagement across 30+ channels
- Visual conversation journeys
- Bot Studio offers bot journeys with access to 50+ different nodes
- WhatsApp chat widget generator
- Resources menu offers a WhatsApp Chat Widget Generator
What people use it for5
- Send OTP and transactional alerts
- Authentication and utility message categories are priced and banks use it for OTPs
- Capture and qualify leads
- Role pages for commerce-and-sales and growth target lead capture and qualification
- Run WhatsApp campaigns
- Positioned for 100k+ messages a month, claims 120 billion messages annually
- Sell over WhatsApp
- Guides and Shopify commerce page target selling inside chat
- Deflect support tickets
- Role page for support and customer experience plus bots deflecting queries
Works with18
- Zoho
- Zoho appears in the CRM integrations list on the integrations page
- Zendesk
- Zendesk appears in the support integrations list
- Woocommerce
- WooCommerce named in the e-commerce integrations section
- Webengage
- Marketing integrations list WebEngage user insights syncing to messaging
- Shopify
- Dedicated /commerce/shopify page for Shopify store messaging
- Sap
- SAP appears repeatedly in the integrations page connector list
- Salesforce marketing cloud
- Marketing integrations describe syncing Salesforce Marketing Cloud data with messaging
- Salesforce
- Salesforce is named in the CRM integrations on the integrations page
- Moengage
- Marketing integrations list MoEngage analytics connected to chat
- Microsoft dynamics
- Microsoft Dynamics named among CRM integrations
- Leadsquared
- LeadSquared appears in the CRM integrations list, an India-common CRM
- Hubspot
- HubSpot appears in the CRM integrations list on the integrations page
- Freshdesk
- Freshdesk appears in the support integrations list
- Clevertap
- Marketing integrations list CleverTap behavioral analytics linked to chat
- Bloomreach
- Marketing integrations list Bloomreach product discovery in chat
- Braze
- Marketing integrations list Braze customer engagement tools
- Meta WhatsApp cloud
- Platform sits on Meta's WhatsApp infrastructure with Meta rate card billing
- Oracle responsys
- Marketing integrations list Oracle Responsys campaign management
Terms, compliance and how you buy23
- Self serve signup
- India plan has a Sign up now button rather than only a demo request
- Developer first option
- ISV self-serve route is API-only at 0.001 USD per message without the CX console
- Enterprise sales for scale
- Anything past the published caps routes to enterprise sales and a demo request
- Enterprise security posture
- Dedicated enterprise-security page is published in the sitemap
- Five agent seat cap
- India plan caps you at up to 5 users on the overall console
- Five bot journey cap
- India plan allows up to 5 bot journeys before an enterprise conversation
- Global footprint
- Claims 50,000+ customers across 130+ countries
- Inbound messages charged
- Pricing page states incoming and outgoing messages are charged equally
- India built
- India-origin conversational messaging platform and one of the largest Indian BSPs
- INR billed
- India CX plan is published at 5,000 rupees a month with 0.32 rupees per message
- Isv and reseller program
- Dedicated ISV partners track with its own self-serve rate card
- Meta fees billed separately
- Pricing page states Meta charges are billed on actuals as per Meta rate card
- Multilingual
- Site is localised into Spanish and Portuguese with es and pt URL trees
- Official WhatsApp bsp
- Gupshup is an official WhatsApp Business Solution Provider
- Per message markup
- Gupshup charges 0.32 rupees per message on top of Meta's own rate
- Platform fee plus usage
- India plan combines a 5,000 rupee monthly platform fee with per-message charges
- Published pricing
- Both the India CX plan and the ISV rate card publish real numbers
- Support heavy teams penalised
- Charging inbound at the same rate makes high inbound support volume expensive
- Three months free promo
- Current India offer gives full platform access free for the first three months
- Two tier pricing india vs global
- Separate cx-pricing-ind and cx-pricing-gbl pages price the same product differently
- Unlimited contacts
- Personalize module on the India plan states unlimited contacts
- Usd billed self serve
- ISV self-serve rate card is denominated in USD at 0.001 per message
- Vertical solution pages
- Industry pages exist for BFSI, healthcare, retail, real estate, education, F&B and travel
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
- Gupshup detailed rate cardhttps://www.gupshup.ai/rate-card
- Gupshup pricing and India rate cardhttps://www.gupshup.ai/pricing
- Gupshup WhatsApp API pricing modelhttps://support.gupshup.io/hc/en-us/articles/360012075779-Whats-is-Gupshup-s-pricing-model-What-is-Gupshup-fee-and-WhatsApp-fee-in-pricing
- Gupshup pay as you go, zero platform feehttps://www.gupshup.ai/pricing
- Gupshup pricing integrations listhttps://www.gupshup.ai/pricing
- Gupshuphttps://www.gupshup.ai/
- Gupshup terms (contracting entity, refund policy)https://www.gupshup.ai/terms-and-conditions
Verified against the sources above. How we research & rate software →
Gupshup questions
Does Gupshup give a GST invoice in India?
- Gupshup issues an India GST invoice, so a GST-registered business can claim input tax credit on it directly.
Is Gupshup good for Indian small businesses?
- It suits businesses that want WhatsApp, SMS and RCS campaigns on one prepaid wallet without a monthly fee. It bills in rupees and issues a GST invoice, so a registered business claims the GST back. It is not the right pick for support teams needing more than 10 agents on a self-serve budget, since more seats need an Enterprise deal.
Does Gupshup have a free plan?
- Gupshup lists a free plan, but check the official pricing page for current usage limits before choosing it.
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