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WhatsApp Business
Gupshup
Large India-origin conversational messaging platform and WhatsApp Business Solution Provider (BSP), strongest at high-volume messaging.
✓ Source-checked profile2 sources cited
FindThatSoftware verdictEditorial ruling
Pick Gupshup when you send WhatsApp/SMS at serious scale (roughly 100,000+ messages/month) and want one platform across channels with real volume discounts. It's a natural fit for fintech, NBFC, and large D2C. For a small business that just wants a shared team inbox and simple broadcasts, a lighter BSP (Wati, Interakt, AiSensy) is usually quicker to adopt. The wrinkle is pricing. Gupshup charges Meta's per-message rate plus its own platform fee/markup and does not publish one flat rate, so get a written quote for your volume and channel mix.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
Should you use Gupshup?
Use it if high-volume senders (fintech, NBFC, large D2C) doing 100k+ messages/month. Avoid it if a support heavy business with high inbound volume, because Gupshup bills incoming messages at the same rate as outgoing.
Spec sheet
- Starting price
- ₹5,000/mo₹5,000/mo sticker
- Free plan
- Not available
- Free trial
- Available
- Status
- Source checked 29 Jul 2026
- Source trail
- 2 public sources
Work at Gupshup?
Claim this listing to verify your details, correct pricing, and reach Indian buyers comparing tools right now.
Claim this listing →In short
Gupshup is a whatsapp business messaging and marketing platforms for Indian buyers. It costs about ₹5,000/mo before GST, billed in rupees. It issues an India GST invoice, so you can claim input credit. FindThatSoftware rates it best for high-volume senders (fintech, NBFC, large D2C) doing 100k+ messages/month, and a poor fit if a support heavy business with high inbound volume, because Gupshup bills incoming messages at the same rate as outgoing.
The trade-off, weighed
What you gain, and what you give up.
The case for
- India pricing is published openly at ₹5,000 a month with a stated ₹0.32 per message Gupshup fee.
- The current offer gives full platform access free for the first three months, with only Meta template charges applying.
- Unlimited contacts, unlimited broadcast campaigns and 5 bot journeys sit inside the base India plan rather than being upsells.
The catch
- Gupshup charges ₹0.32 per message on top of Meta's own rate card, which is billed separately on actuals.
- Incoming messages are charged at the same ₹0.32 as outgoing, so every customer reply raises your bill.
- The self serve ISV plan charges only $0.001 per message, a fraction of the ₹0.32 on the India CX plan.
- The India plan caps you at 5 console users and 5 bot journeys, and anything past that becomes an enterprise conversation.
True India price
Registered business, per month
₹5,000
Gupshup is billed in rupees at ₹5,000/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹60,000/yr). Without reclaim, add 18% for about ₹5,900 a month.
- Sticker price
- ₹5,000/mo
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹5,000
- Registered per year
- ₹60,000
- If you can't reclaim GST
- ₹5,900
- Try first
- Free trial before you commit budget.
- Watch for
- Gupshup charges Meta's per-message WhatsApp rate (India rates changed from 1 Jan 2026, with marketing priced higher than utility/authentication) PLUS its own platform fee/per-message markup. No single flat plan price is published. Costs scale with volume and channel mix and favour high-volume senders. Get a written quote from Gupshup for your volume.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well Gupshup fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✓GST invoice
Issues a GST-compliant invoice, so a registered business can reclaim input tax.
- ✓Bills in INR
Priced in rupees, so there is no forex conversion or card markup on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
How Gupshup compares
Against the 7 other whatsapp business toolswe list, from what we verified on each vendor’s own pages.
Less common among the other whatsapp business tools
Recorded for Gupshup and for at most a third of the 7 others we list.
- Agent copilot
- AI agent builder
- Drag and drop bot builder
- Outbound voice calling
- SMS API
- Rcs messaging
- Retargeting campaigns
- Voice AI agent
Also in most alternatives
Recorded for at least half of the 7 others, and for Gupshup.
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than Gupshup? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is Gupshup?
Gupshup is one of the largest conversational-messaging platforms originating in India and an official WhatsApp Business Solution Provider (BSP). It lets businesses send and receive WhatsApp, SMS, RCS, and other channel messages at scale, build chatbots and journeys, run marketing campaigns, and connect via APIs. Its core strength is very high message volume. Banks, NBFCs, and large D2C brands use it for OTPs, transactional alerts, and marketing, with deep India and Southeast Asia carrier relationships and volume pricing.
Best for
- High-volume senders (fintech, NBFC, large D2C) doing 100k+ messages/month
- Businesses wanting one platform across WhatsApp, SMS, and RCS
- Teams needing chatbots, journeys, and APIs at scale
- Companies that value India/SEA carrier reach and volume pricing
Who should avoid it
- A support heavy business with high inbound volume, because Gupshup bills incoming messages at the same rate as outgoing.
- A team needing more than five agents on the shared inbox, since the published India plan stops at 5 console users.
What Gupshup does
What we verified about Gupshup
Read from Gupshup’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed33
- WhatsApp qr code generator
- Free WhatsApp QR code generator tool is published on the site
- WhatsApp business API
- Official WhatsApp Business Solution Provider offering the WhatsApp Business API
- Webhook triggers
- India CX plan explicitly lists APIs and Webhooks
- Voice AI agent
- Sitemap includes voice-ai and voice-ai-agents product pages, ISV pricing bills voice calls per second
- SMS API
- Site has a dedicated /sms-api product page for SMS sending
- Shared team inbox
- Multi Agents Dashboard handles all conversations in one place with team collaboration
- Retargeting campaigns
- Campaigns feature explicitly includes retargeting sends
- Rcs messaging
- Site has an /rcs-api page and guides on RCS
- Outbound voice calling
- ISV rate card prices business-initiated outbound voice calls billed on a six second pulse
- Drag and drop bot builder
- Bot Studio described as an intuitive drag-and-drop editor needing no developers
- Developer API
- Documentation and developer portal are linked from the main navigation
- AI agent builder
- Sitemap includes ai-agents, ai-agent-use-cases and agent-assist product pages
- Agent assist copilot
- Site has agent-assist and ai-copilot pages for helping human agents
- Agent access control
- Multi Agents Dashboard feature list names Agent Access Control
- Blue tick verification assistance
- India plan includes help in WhatsApp blue tick verification
- Broadcast campaigns
- India plan includes unlimited broadcast and retargeting campaigns
- Campaign and agent analytics
- India plan includes campaigns, bot and live agent analytics
- Campaign scheduler
- India CX plan feature list names Campaign Scheduler
- Chat assignment routing
- India plan lists advanced chat assignment and teams management
- Click to WhatsApp ads support
- ISV rate card prices Meta Ads that Click to WhatsApp free entry point conversations
- Contact tagging custom fields
- India plan includes unlimited tags and custom fields
- Customer profile management
- Personalize module manages customer profiles for retargeting
- Dlt registration support
- Site has DLT pages for principal entity, sender ID and template registration
- Free WhatsApp setup
- India plan advertises free WhatsApp Business account setup
- Inbound voice calls
- ISV rate card lists user-initiated inbound calls as free of WhatsApp fee
- Instagram messaging API
- Channels section includes an Instagram API page
- Link click tracking
- India CX plan feature list names Link Tracking
- Proprietary llm
- Sitemap includes an ace-llm page for Gupshup's own conversational model
- Sender id registration
- Dedicated DLT sender ID registration page for Indian SMS compliance
- SMS template registration
- Dedicated DLT template registration page for Indian SMS regulation
- Thirty plus channels
- Footer states engagement across 30+ channels
- Visual conversation journeys
- Bot Studio offers bot journeys with access to 50+ different nodes
- WhatsApp chat widget generator
- Resources menu offers a WhatsApp Chat Widget Generator
What people use it for5
- Send OTP and transactional alerts
- Authentication and utility message categories are priced and banks use it for OTPs
- Capture and qualify leads
- Role pages for commerce-and-sales and growth target lead capture and qualification
- Run WhatsApp campaigns
- Positioned for 100k+ messages a month, claims 120 billion messages annually
- Sell over WhatsApp
- Guides and Shopify commerce page target selling inside chat
- Deflect support tickets
- Role page for support and customer experience plus bots deflecting queries
Works with18
- Zoho
- Zoho appears in the CRM integrations list on the integrations page
- Zendesk
- Zendesk appears in the support integrations list
- Woocommerce
- WooCommerce named in the e-commerce integrations section
- Webengage
- Marketing integrations list WebEngage user insights syncing to messaging
- Shopify
- Dedicated /commerce/shopify page for Shopify store messaging
- Sap
- SAP appears repeatedly in the integrations page connector list
- Salesforce marketing cloud
- Marketing integrations describe syncing Salesforce Marketing Cloud data with messaging
- Salesforce
- Salesforce is named in the CRM integrations on the integrations page
- Moengage
- Marketing integrations list MoEngage analytics connected to chat
- Microsoft dynamics
- Microsoft Dynamics named among CRM integrations
- Leadsquared
- LeadSquared appears in the CRM integrations list, an India-common CRM
- Hubspot
- HubSpot appears in the CRM integrations list on the integrations page
- Freshdesk
- Freshdesk appears in the support integrations list
- Clevertap
- Marketing integrations list CleverTap behavioral analytics linked to chat
- Bloomreach
- Marketing integrations list Bloomreach product discovery in chat
- Braze
- Marketing integrations list Braze customer engagement tools
- Meta WhatsApp cloud
- Platform sits on Meta's WhatsApp infrastructure with Meta rate card billing
- Oracle responsys
- Marketing integrations list Oracle Responsys campaign management
Terms, compliance and how you buy23
- Self serve signup
- India plan has a Sign up now button rather than only a demo request
- Developer first option
- ISV self-serve route is API-only at 0.001 USD per message without the CX console
- Enterprise sales for scale
- Anything past the published caps routes to enterprise sales and a demo request
- Enterprise security posture
- Dedicated enterprise-security page is published in the sitemap
- Five agent seat cap
- India plan caps you at up to 5 users on the overall console
- Five bot journey cap
- India plan allows up to 5 bot journeys before an enterprise conversation
- Global footprint
- Claims 50,000+ customers across 130+ countries
- Inbound messages charged
- Pricing page states incoming and outgoing messages are charged equally
- India built
- India-origin conversational messaging platform and one of the largest Indian BSPs
- INR billed
- India CX plan is published at 5,000 rupees a month with 0.32 rupees per message
- Isv and reseller program
- Dedicated ISV partners track with its own self-serve rate card
- Meta fees billed separately
- Pricing page states Meta charges are billed on actuals as per Meta rate card
- Multilingual
- Site is localised into Spanish and Portuguese with es and pt URL trees
- Official WhatsApp bsp
- Gupshup is an official WhatsApp Business Solution Provider
- Per message markup
- Gupshup charges 0.32 rupees per message on top of Meta's own rate
- Platform fee plus usage
- India plan combines a 5,000 rupee monthly platform fee with per-message charges
- Published pricing
- Both the India CX plan and the ISV rate card publish real numbers
- Support heavy teams penalised
- Charging inbound at the same rate makes high inbound support volume expensive
- Three months free promo
- Current India offer gives full platform access free for the first three months
- Two tier pricing india vs global
- Separate cx-pricing-ind and cx-pricing-gbl pages price the same product differently
- Unlimited contacts
- Personalize module on the India plan states unlimited contacts
- Usd billed self serve
- ISV self-serve rate card is denominated in USD at 0.001 per message
- Vertical solution pages
- Industry pages exist for BFSI, healthcare, retail, real estate, education, F&B and travel
Compare Gupshup
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Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Gupshup charges Meta's per-message WhatsApp rate (India rates changed from 1 Jan 2026, with marketing priced higher than utility/authentication) PLUS its own platform fee/per-message markup. No single flat plan price is published. Costs scale with volume and channel mix and favour high-volume senders. Get a written quote from Gupshup for your volume.
Gupshup WhatsApp API pricing modelhttps://support.gupshup.io/hc/en-us/articles/360012075779-Whats-is-Gupshup-s-pricing-model-What-is-Gupshup-fee-and-WhatsApp-fee-in-pricingGupshuphttps://www.gupshup.ai/
Verified against the sources above. How we research & rate software →
In practice
Where Gupshup fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Does Gupshup give a GST invoice in India?
Gupshup issues an India GST invoice, so a GST-registered business can claim input tax credit on it directly.
Is Gupshup good for Indian small businesses?
Gupshup is worth evaluating for Indian buyers, but the final fit depends on pricing limits, support, integrations, and setup effort.
Does Gupshup have a free plan?
Gupshup does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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