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WhatsApp Business
Gupshup
Large India-origin conversational messaging platform and WhatsApp Business Solution Provider (BSP), strongest at high-volume messaging.
✓ Source-checked profile2 sources cited
FindThatSoftware verdictEditorial ruling
Pick Gupshup when you send WhatsApp/SMS at serious scale (roughly 100,000+ messages/month) and want one platform across channels with real volume discounts. It's a natural fit for fintech, NBFC, and large D2C. For a small business that just wants a shared team inbox and simple broadcasts, a lighter BSP (Wati, Interakt, AiSensy) is usually quicker to adopt. The wrinkle is pricing. Gupshup charges Meta's per-message rate plus its own platform fee/markup and does not publish one flat rate, so get a written quote for your volume and channel mix.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
Should you use Gupshup?
Use it if high-volume senders (fintech, NBFC, large D2C) doing 100k+ messages/month. Avoid it if small businesses wanting the simplest team inbox and broadcasts.
Spec sheet
- Starting price
- Custom
- Free plan
- Not available
- Free trial
- Available
- Status
- Source checked 29 Jul 2026
- Source trail
- 2 public sources
- Affiliate link
- No
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Claim or correct this listing →The trade-off, weighed
What you gain, and what you give up.
The case for
- Built for very high message volume with real volume discounts
- Multi-channel (WhatsApp + SMS + RCS) on one platform
- Strong India/SEA carrier relationships
- Solid APIs, chatbots, and journeys
The catch
- No single published flat rate; platform fee/markup is quote-based
- Heavier than lightweight BSPs for small-business onboarding
- Best economics only kick in at high volume
True India price
What actually changes for a buyer in India.
- Try first
- Free trial before you commit budget.
- Watch for
- Gupshup charges Meta's per-message WhatsApp rate (India rates changed from 1 Jan 2026, with marketing priced higher than utility/authentication) PLUS its own platform fee/per-message markup. No single flat plan price is published. Costs scale with volume and channel mix and favour high-volume senders. Get a written quote from Gupshup for your volume.
India readiness
75/100
How well Gupshup fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✓GST invoice
Issues a GST-compliant invoice, so a registered business can reclaim input tax.
- ✓Bills in INR
Priced in rupees, so there is no forex conversion or card markup on top.
- ✗India HQ
India-headquartered, so support, timezone, and context are local.
Capability depth
How far Gupshup goes on each axis, rated 1-5 against a fixed rubric. Every level links the feature that proves it.
Paying for more than Gupshup? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is Gupshup?
Gupshup is one of the largest conversational-messaging platforms originating in India and an official WhatsApp Business Solution Provider (BSP). It lets businesses send and receive WhatsApp, SMS, RCS, and other channel messages at scale, build chatbots and journeys, run marketing campaigns, and connect via APIs. Its core strength is very high message volume. Banks, NBFCs, and large D2C brands use it for OTPs, transactional alerts, and marketing, with deep India and Southeast Asia carrier relationships and volume pricing.
Best for
- High-volume senders (fintech, NBFC, large D2C) doing 100k+ messages/month
- Businesses wanting one platform across WhatsApp, SMS, and RCS
- Teams needing chatbots, journeys, and APIs at scale
- Companies that value India/SEA carrier reach and volume pricing
Who should avoid it
- Small businesses wanting the simplest team inbox and broadcasts
- Buyers who need fully transparent, published flat pricing upfront
- Very low-volume senders who won't hit volume-discount thresholds
Pros
- Built for very high message volume with real volume discounts
- Multi-channel (WhatsApp + SMS + RCS) on one platform
- Strong India/SEA carrier relationships
- Solid APIs, chatbots, and journeys
Cons
- No single published flat rate; platform fee/markup is quote-based
- Heavier than lightweight BSPs for small-business onboarding
- Best economics only kick in at high volume
What Gupshup does
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Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Gupshup charges Meta's per-message WhatsApp rate (India rates changed from 1 Jan 2026, with marketing priced higher than utility/authentication) PLUS its own platform fee/per-message markup. No single flat plan price is published. Costs scale with volume and channel mix and favour high-volume senders. Get a written quote from Gupshup for your volume.
Gupshup WhatsApp API pricing modelhttps://support.gupshup.io/hc/en-us/articles/360012075779-Whats-is-Gupshup-s-pricing-model-What-is-Gupshup-fee-and-WhatsApp-fee-in-pricingGupshuphttps://www.gupshup.ai/
Verified against the sources above. How we research & rate software →
In practice
Where Gupshup fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Should you use Gupshup?
Use Gupshup if high-volume senders (fintech, NBFC, large D2C) doing 100k+ messages/month. Avoid it if small businesses wanting the simplest team inbox and broadcasts.
Is Gupshup good for Indian small businesses?
Gupshup is worth evaluating for Indian buyers, but the final fit depends on pricing limits, support, integrations, and setup effort.
Does Gupshup have a free plan?
Gupshup does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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