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FindThatSoftwareSoftware catalog
Social Media Management
Later
Visual-first social scheduling tool, strong for Instagram and other visual platforms.
✓ Source-checked profile2 sources cited
FindThatSoftware verdictEditorial ruling
A great fit for brands and creators whose social strategy is visual and Instagram-led, thanks to the planning calendar and link-in-bio. It's less suited to text/B2B-heavy or deep-listening needs. Verify current per-profile pricing and post limits.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
Should you use Later?
Use it if visual/Instagram-first brands. Avoid it if agencies handling many client brands, because each brand needs its own social set and even Scale stops at six sets and four users.
Spec sheet
- Starting price
- ₹1,861/mo$18.75/mo sticker
- Free plan
- Not available
- Free trial
- Available
- Status
- Source checked 29 Jul 2026
- Source trail
- 2 public sources
Work at Later?
Claim this listing to verify your details, correct pricing, and reach Indian buyers comparing tools right now.
Claim this listing →In short
Later is a marketing & content / social media management for Indian buyers. All-in it runs about ₹1,861/mo for a GST-registered business ($18.75/mo sticker plus about 3.5% card forex). It does not issue an India GST invoice, so a registered business reclaims the GST via reverse charge. FindThatSoftware rates it best for visual/Instagram-first brands, and a poor fit if agencies handling many client brands, because each brand needs its own social set and even Scale stops at six sets and four users.
The trade-off, weighed
What you gain, and what you give up.
The case for
- Plan limits are published in full, including exact post caps and the price of extra users, social sets and AI credits.
- On Growth and Scale you add users at 3.75 dollars a month each and social sets at 11.25 dollars, cheaper than jumping a tier.
- A 14 day free trial runs on every plan, and yearly billing currently carries 25 percent off plus three free months.
The catch
- The Starter plan connects only Instagram, Facebook and TikTok, and blocks extra users, extra social sets and extra AI credits outright.
- Starter caps scheduling at 30 posts per profile per month, which one post a day exhausts before the month ends.
- A social set holds only one profile per platform, so running two Instagram accounts consumes two sets and pushes you to Growth.
- Prices are billed in US dollars with applicable taxes charged extra, and there is no rupee price list for Indian buyers.
True India price
Registered business, per month
₹1,861
Later advertises $18.75/mo. A GST-registered business in India pays about ₹1,861 a month (₹22,328/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹2,196 a month.
- Sticker price
- $18.75/mo
- Card forex markup
- about 3.5% over mid-market
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹1,861
- Registered per year
- ₹22,328
- If you can't reclaim GST
- ₹2,196
- Try first
- Free trial before you commit budget.
- Watch for
- No permanent free plan; 14-day trial. Starter from $18.75/mo (billed yearly; monthly costs more), with higher Growth and Scale tiers. USD. Confirm on vendor site.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well Later fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✗GST invoice
No Indian GST invoice, so a registered business cannot claim input tax credit on the bill.
- ✗Bills in INR
Priced in a foreign currency, so your card or bank adds forex conversion on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
How Later compares
Against the 4 other social media management toolswe list, from what we verified on each vendor’s own pages.
Also in most alternatives
Recorded for at least half of the 4 others, and for Later.
- Social inbox
- Content approval workflow
- Content calendar
- Mobile app
- Two factor authentication
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than Later? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is Later?
Later is a visual-first social media scheduling tool known for its drag-and-drop content calendar, link-in-bio tool, and strength on Instagram and other visual networks. It targets creators, small brands, and social teams focused on visual content.
Best for
- Visual/Instagram-first brands
- Creators planning a content calendar
- Small social teams
Who should avoid it
- Agencies handling many client brands, because each brand needs its own social set and even Scale stops at six sets and four users.
- Single-platform teams posting daily on Instagram alone, since Starter's 30 post cap bites while the unused seven platforms go to waste.
What we verified about Later
Read from Later’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed41
- Visual content calendar
- Visual Planner drag-and-drop calendar plans posts across platforms in one view
- Two factor authentication
- Every account is secured with a 2FA code by email or authenticator app
- Trend forecasting
- Future Insights surfaces emerging hashtags and industry trends on Scale
- Sso saml
- Single sign-on across Later products is listed on all three plans
- Social listening
- Scale adds brand mentions and brand sentiment monitoring
- Social inbox
- Growth adds replying to Instagram DMs, comments, Facebook DMs and TikTok comments
- Mobile app
- iOS and Android apps ship on all plans
- Link in bio page
- Link in Bio is a mini website with buttons, banners and shoppable feeds
- Instagram first comment
- Hashtags can be auto-posted as a first comment on Instagram
- Custom roles
- Growth plan lists custom roles and permissions
- Custom dashboards
- Scale adds custom analytics with filters and cross-platform shareable reports
- Content approval workflow
- Growth adds submitting and approving posts inside Later Social
- AI caption writer
- AI Caption Writer generates on-brand captions, consuming one AI credit per generation
- Access groups
- Access Groups scope media libraries and calendars per brand or client
- Affiliate link generation
- Mavely account linking generates affiliate links to earn commission
- AI content idea generation
- AI Ideas generates content pillars and ideas at one credit per run
- Auto publish scheduling
- Auto Publish works for Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, Threads and Snapchat
- Best time to post
- Personalised optimal posting times ship for Instagram, TikTok and Facebook
- Calendar notes
- Colour-coded calendar notes let teams leave reminders on the schedule
- Chrome extension media capture
- A Chrome extension saves photos from anywhere on the web into the media library
- Competitive benchmarking
- Scale tracks metrics for up to 20 competitors
- Cross platform analytics
- Platform analytics cover Instagram, TikTok, Facebook, Threads and Pinterest
- Draft posts
- Ideas can be saved as draft posts and finished later
- External stakeholder review
- External comment workflow shares posts by link to reviewers without a Later account
- Hashtag suggestions
- Manual and automatic hashtag suggestions ship for Instagram and Facebook
- In app media editing
- You can crop, filter, add text and trim video when scheduling
- Instagram location and user tagging
- Users and locations can be tagged in auto-published Instagram posts
- Instagram product tagging
- Growth and Scale can tag Instagram Shop products when scheduling
- Link in bio email capture
- An email collection form and a Mailchimp form can be added to the page
- Link in bio SEO controls
- Link in Bio page title tag and meta description are customisable
- Multi profile best times
- Growth and Scale show optimal times for all profiles at once on the calendar
- Multi profile scheduling
- One post can be scheduled to multiple social profiles from the web app
- Notification publishing fallback
- Notification publishing pushes an alert for Instagram and TikTok posts you finish manually
- Pinterest click tracking
- Tracked clicks are reported for pins with click tracking enabled
- Post comments and activity log
- Growth tracks team feedback and comment history on each post
- Repost from hashtag or profile
- Search by profile and by hashtag collects and reposts Instagram media on all plans
- Saved captions
- Captions, hashtags and text blocks can be saved and reused
- Shareable performance reports
- Instagram performance reports share through a unique link
- Smart scheduling with trends
- Growth plan adds Smart Scheduling with Future Trends
- Ugc collection
- Growth adds collecting and reposting media from Instagram tags and mentions
- Unlimited media storage
- Media library storage is unlimited with 20MB photo and 512MB video caps
What people use it for3
- Schedule social posts
- Instagram gets the deepest feature coverage including Shop tagging and first comment
- Monetise a creator audience
- Mavely affiliate links and the campaign network turn content into commission
- Run marketing for clients
- Social sets and access groups exist to organise content by brand or client
Works with12
- Youtube
- YouTube Shorts are schedulable and featurable on Link in Bio
- Tiktok
- Supported for auto-publishing, best times, analytics and comment replies
- Threads
- Threads posts and analytics are supported on all plans
- Snapchat
- Snapchat Spotlight and Stories are supported publishing formats
- Pins are scheduled with analytics and click tracking
- Mailchimp
- A Mailchimp form can be embedded on the Link in Bio page
- LinkedIn posts can be scheduled and auto-published
- Deepest supported network, covering feed, Stories, Reels, DMs and Shop tagging
- Google analytics
- Google Analytics monitors Link in Bio traffic and ecommerce sales
- Supported for posts, Reels, analytics and inbox conversations
- Canva
- Canva App Directory connection exports designs into the Later media library
- Mavely
- Mavely account linking powers affiliate links from the Link in Bio page
Terms, compliance and how you buy24
- Nonprofit discount
- FAQ offers qualified non-profits 50% off the annual Growth plan
- Credit based pricing
- AI features run on 5, 50 or 100 monthly credits by plan
- Agency oriented
- Access groups and per-client social sets are pitched at agencies managing multiple brands
- 12 hour priority support on scale
- Prioritized support promises a response within 12 hours only on Scale
- 14 day trial
- Every plan starts with a 14-day free trial
- Analytics history gated by tier
- Analytics lookback is 3 months on Starter, 1 year on Growth, 2 years on Scale
- Annual 25 percent discount
- Yearly billing advertises 3 months free and 25% off
- Chatbot first support
- Human support is routed through the Later chatbot with answers by email
- Collaboration gated above entry
- Approvals, shared calendar, comments and social inbox all start on Growth
- Creator and influencer marketplace
- Later runs a creator campaign network and enterprise influencer campaign services alongside scheduling
- Extra AI credits purchasable
- 100 extra AI credits per month cost $3.75 on Growth and Scale
- Extra seats and sets purchasable
- Extra users cost $3.75/mo and extra social sets $11.25/mo on Growth and Scale
- Listening gated to top tier
- Brand health, mentions, benchmarking and future insights are Scale only
- No free plan
- Only a 14-day trial is offered; there is no permanent free tier
- No INR pricing
- No rupee price list exists, so Indian buyers carry forex on a dollar bill
- Post caps per profile
- Starter caps at 30 posts per profile per month, Growth at 180, Scale unlimited
- Posts count when scheduled
- FAQ states posts count against the cap when scheduled, not when published
- Single user on entry plan
- Starter is limited to 1 user with no option to add more
- Social set licensing model
- A social set is one profile per platform, so two Instagram accounts consume two sets
- Social sets capped at six
- Scale, the top self-serve tier, stops at 6 social sets
- Starter blocks all add ons
- Starter explicitly cannot buy extra social sets, users or AI credits
- Starter limited to three networks
- Starter connects only Instagram, Facebook and TikTok
- Trial requires card
- Our record marks the trial as card-required
- Usd billed
- Pricing states prices are billed in USD with applicable taxes extra
Compare Later
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Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
No permanent free plan; 14-day trial. Starter from $18.75/mo (billed yearly; monthly costs more), with higher Growth and Scale tiers. USD. Confirm on vendor site.
Verified against the sources above. How we research & rate software →
In practice
Where Later fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Does Later give a GST invoice in India?
Later does not issue an India GST invoice. A GST-registered business can still reclaim the 18% through the reverse-charge route by raising a self-invoice, but there is no vendor GST invoice to claim against directly.
Is Later good for Indian small businesses?
Later can work for Indian buyers, but check currency, tax, billing, support, and whether the workflow justifies foreign-currency pricing.
Does Later have a free plan?
Later does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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