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Social Media Management
Later
Visual-first social scheduling tool, strong for Instagram and other visual platforms.
✓ Source-checked profile7 sources cited
Spec sheet
All-in India price
₹1,821/mo
For a registered business, billed yearly, $18.75/mo sticker
- Free plan
- Available
- Free trial
- Available
- Status
- Source checked 12 Nov 2026
Work at Later?
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Claim this listingFindThatSoftware verdictEditorial ruling
Shortlist Later if your social work is visual and Instagram or TikTok led and you want a clean planning calendar with link in bio built in. Before paying, count your profiles per platform, since each extra Instagram or TikTok account needs another Social Set, and the cheapest paid plan cannot buy extra sets, users or AI credits.
Read the full verdict
Check whether 30 posts per profile a month is enough, because drafts count toward the cap. Billing is in US dollars by card with taxes added on top and no GST wording on the vendor's pages, so confirm you can claim input credit before committing to a year. Against Buffer or SocialPilot, Later wins on visual planning and Instagram features but is thinner on deep listening and client reporting unless you pay for Scale.
FindThatSoftware has source-checked this listing and keeps 7 public sources visible for buyer verification.
In short
Later is listed under Social Media Management, reviewed for Indian buyers. All-in it runs about ₹1,821/mo for a GST-registered business ($18.75/mo sticker plus about 3.5% card forex). FindThatSoftware rates it best for visual/Instagram-first brands; a poor fit for agencies handling many client brands, because each brand needs its own Social Set and extra sets and users are paid on top of even the Scale plan.
What Later costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
Registered business, per month, billed yearly
₹1,821
Later advertises $18.75/mo. A GST-registered business in India pays about ₹1,821 a month (₹21,858/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹2,149 a month.
- Sticker price
- $18.75/mo
- Card forex markup
- about 3.5% over mid-market
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹1,821
- Registered per year
- ₹21,858
- If you can't reclaim GST
- ₹2,149
- Try first
- Has a free plan, so you can start without a card.
- Watch for
- Paid plans are billed in US dollars by card, monthly or yearly, and yearly billing works out about a quarter cheaper but renews automatically for another year; taxes are added on top and the vendor's pages say nothing about GST invoices.
More
The 14 day trial needs a card and converts to a paid plan unless cancelled, and the vendor's help center says plans are non refundable, with the terms leaving refunds to its discretion. A free plan exists but is only described in the help center, not on the pricing page.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownPaying for more than Later? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho Later fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is Later?
Later is a social media scheduling tool run by Victory Square Media Inc., a Canadian company trading as Later, which also owns the Mavrck influencer marketing business. It plans and auto publishes posts to Instagram, Facebook, TikTok, Threads, YouTube Shorts, Pinterest, LinkedIn and Snapchat from a drag and drop visual calendar, and adds a Link in Bio page, AI caption and idea tools, and platform analytics. Higher plans add approval workflows, a social inbox for comments and DMs, and on Scale, custom analytics, competitor benchmarking and brand mention tracking. It runs in the browser with iOS and Android apps. Plans are sized by Social Sets, each holding one profile per platform, with monthly post caps per profile on the lower tiers and a small free plan for creators.
What you gain, and what you give up.
The case for
- Plan limits are published in full, including post caps per profile and the price of extra users, Social Sets and AI credits.
- One Social Set covers a profile on each of eight platforms, including Threads, YouTube Shorts, LinkedIn and Snapchat, even on the cheapest paid plan.
- Instagram tooling is deep: Reels with audio, Stories auto publish, first comment, product tagging and a Link in Bio page linked to posts.
The catch
- The cheapest paid plan is locked to one user and one Social Set and cannot buy extra users, sets or AI credits.
- Starter caps scheduling at 30 posts per profile per month and drafts count toward it, so daily posting on one account runs short in longer months.
- A Social Set holds only one profile per platform, so a second Instagram account forces a move to Growth or a paid extra set.
- Billing is in US dollars by card with taxes added on top, there is no rupee price list, and the vendor says nothing about GST invoices; plans are described as non refundable.
Best for
- Visual/Instagram-first brands
- Creators planning a content calendar
- Small social teams
Who should avoid it
- Agencies handling many client brands, because each brand needs its own Social Set and extra sets and users are paid on top of even the Scale plan.
- Teams that need social listening, client reporting or SAML single sign on without paying for the top plan.
- Buyers who must pay in rupees by UPI or bank transfer and need a GST invoice.
India readiness
How well Later fits an Indian business operationally, from the verified pricing and company facts we hold.
- –GST invoice
Not verified yet.
- ✗Bills in INR
Priced in a foreign currency, so your card or bank adds forex conversion on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
Compare Later
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How Later compares
Against the 10 other social media management tools we list, from what we verified on each vendor’s own pages.
Less common among the other social media management tools
Recorded for Later and for at most a third of the 10 others we list.
- Access groups
- Custom dashboards
- Custom roles
- Social listening
- SSO SAML
- Trend forecasting
- Content approval workflow
- Instagram first comment
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Similar tools to Later
Compare practical options in the same category by price, fit, and caveats.
Featured in our buying guides
See how Later stacks up against the best options for a specific kind of business.
Where Later fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
What we verified about Later
Read from Later’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
What Later does
Features we confirmed41
- Visual content calendar
- Visual Planner drag-and-drop calendar plans posts across platforms in one view
- Two factor authentication
- Every account is secured with a 2FA code by email or authenticator app
- Trend forecasting
- Future Insights surfaces emerging hashtags and industry trends on Scale
- SSO SAML
- Single sign-on across Later products is listed on all three plans
- Social listening
- Scale adds brand mentions and brand sentiment monitoring
- Social inbox
- Growth adds replying to Instagram DMs, comments, Facebook DMs and TikTok comments
- Mobile app
- iOS and Android apps ship on all plans
- Link in bio page
- Link in Bio is a mini website with buttons, banners and shoppable feeds
- Instagram first comment
- Hashtags can be auto-posted as a first comment on Instagram
- Custom roles
- Growth plan lists custom roles and permissions
- Custom dashboards
- Scale adds custom analytics with filters and cross-platform shareable reports
- Content approval workflow
- Growth adds submitting and approving posts inside Later Social
- AI caption writer
- AI Caption Writer generates on-brand captions, consuming one AI credit per generation
- Access groups
- Access Groups scope media libraries and calendars per brand or client
- Affiliate link generation
- Mavely account linking generates affiliate links to earn commission
- AI content idea generation
- AI Ideas generates content pillars and ideas at one credit per run
- Auto publish scheduling
- Auto Publish works for Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, Threads and Snapchat
- Best time to post
- Personalised optimal posting times ship for Instagram, TikTok and Facebook
- Calendar notes
- Colour-coded calendar notes let teams leave reminders on the schedule
- Chrome extension media capture
- A Chrome extension saves photos from anywhere on the web into the media library
- Competitive benchmarking
- Scale tracks metrics for up to 20 competitors
- Cross platform analytics
- Platform analytics cover Instagram, TikTok, Facebook, Threads and Pinterest
- Draft posts
- Ideas can be saved as draft posts and finished later
- External stakeholder review
- External comment workflow shares posts by link to reviewers without a Later account
- Hashtag suggestions
- Manual and automatic hashtag suggestions ship for Instagram and Facebook
- In app media editing
- You can crop, filter, add text and trim video when scheduling
- Instagram location and user tagging
- Users and locations can be tagged in auto-published Instagram posts
- Instagram product tagging
- Growth and Scale can tag Instagram Shop products when scheduling
- Link in bio email capture
- An email collection form and a Mailchimp form can be added to the page
- Link in bio SEO controls
- Link in Bio page title tag and meta description are customisable
- Multi profile best times
- Growth and Scale show optimal times for all profiles at once on the calendar
- Multi profile scheduling
- One post can be scheduled to multiple social profiles from the web app
- Notification publishing fallback
- Notification publishing pushes an alert for Instagram and TikTok posts you finish manually
- Pinterest click tracking
- Tracked clicks are reported for pins with click tracking enabled
- Post comments and activity log
- Growth tracks team feedback and comment history on each post
- Repost from hashtag or profile
- Search by profile and by hashtag collects and reposts Instagram media on all plans
- Saved captions
- Captions, hashtags and text blocks can be saved and reused
- Shareable performance reports
- Instagram performance reports share through a unique link
- Smart scheduling with trends
- Growth plan adds Smart Scheduling with Future Trends
- Ugc collection
- Growth adds collecting and reposting media from Instagram tags and mentions
- Unlimited media storage
- Media library storage is unlimited with 20MB photo and 512MB video caps
What people use it for3
- Schedule social posts
- Instagram gets the deepest feature coverage including Shop tagging and first comment
- Sell through social media
- Mavely affiliate links and the campaign network turn content into commission
- Run marketing for clients
- Social sets and access groups exist to organise content by brand or client
Works with12
- Youtube
- YouTube Shorts are schedulable and featurable on Link in Bio
- Tiktok
- Supported for auto-publishing, best times, analytics and comment replies
- Threads
- Threads posts and analytics are supported on all plans
- Snapchat
- Snapchat Spotlight and Stories are supported publishing formats
- Pins are scheduled with analytics and click tracking
- Mailchimp
- A Mailchimp form can be embedded on the Link in Bio page
- LinkedIn posts can be scheduled and auto-published
- Deepest supported network, covering feed, Stories, Reels, DMs and Shop tagging
- Google analytics
- Google Analytics monitors Link in Bio traffic and ecommerce sales
- Supported for posts, Reels, analytics and inbox conversations
- Canva
- Canva App Directory connection exports designs into the Later media library
- Mavely
- Mavely account linking powers affiliate links from the Link in Bio page
Terms, compliance and how you buy24
- Nonprofit discount
- FAQ offers qualified non-profits 50% off the annual Growth plan
- Credit based pricing
- AI features run on 5, 50 or 100 monthly credits by plan
- Agency oriented
- Access groups and per-client social sets are pitched at agencies managing multiple brands
- 12 hour priority support on scale
- Prioritized support promises a response within 12 hours only on Scale
- 14 day trial
- Every plan starts with a 14-day free trial
- Analytics history gated by tier
- Analytics lookback is 3 months on Starter, 1 year on Growth, 2 years on Scale
- Annual 25 percent discount
- Yearly billing advertises 3 months free and 25% off
- Chatbot first support
- Human support is routed through the Later chatbot with answers by email
- Collaboration gated above entry
- Approvals, shared calendar, comments and social inbox all start on Growth
- Creator and influencer marketplace
- Later runs a creator campaign network and enterprise influencer campaign services alongside scheduling
- Extra AI credits purchasable
- 100 extra AI credits per month cost $3.75 on Growth and Scale
- Extra seats and sets purchasable
- Extra users cost $3.75/mo and extra social sets $11.25/mo on Growth and Scale
- Listening gated to top tier
- Brand health, mentions, benchmarking and future insights are Scale only
- No free plan
- Only a 14-day trial is offered; there is no permanent free tier
- No INR pricing
- No rupee price list exists, so Indian buyers carry forex on a dollar bill
- Post caps per profile
- Starter caps at 30 posts per profile per month, Growth at 180, Scale unlimited
- Posts count when scheduled
- FAQ states posts count against the cap when scheduled, not when published
- Single user on entry plan
- Starter is limited to 1 user with no option to add more
- Social set licensing model
- A social set is one profile per platform, so two Instagram accounts consume two sets
- Social sets capped at six
- Scale, the top self-serve tier, stops at 6 social sets
- Starter blocks all add ons
- Starter explicitly cannot buy extra social sets, users or AI credits
- Starter limited to three networks
- Starter connects only Instagram, Facebook and TikTok
- Trial requires card
- Our record marks the trial as card-required
- Usd billed
- Pricing states prices are billed in USD with applicable taxes extra
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
- Later pricinghttps://later.com/pricing/
- Later help: choose a Later Social planhttps://help.later.com/hc/en-us/articles/360059362253-Choose-a-Later-Social-Plan
- Later help: plan availability by planhttps://help.later.com/hc/en-us/articles/40920284785687-Reference-Guide-Plan-Availability-for-Later-Social
- Later help: FAQ about trialshttps://help.later.com/hc/en-us/articles/360060127733-FAQ-About-Trials
- Laterhttps://later.com/
- Later help: accepted payment methodshttps://help.later.com/hc/en-us/articles/360042493054-Accepted-Payment-Methods
- Later terms of servicehttps://later.com/terms/
Verified against the sources above. How we research & rate software →
Later questions
Does Later give a GST invoice in India?
- Whether Later issues an India GST invoice is not verified yet. Foreign-billed tools usually don't, in which case a registered business reclaims GST via reverse charge; confirm the vendor's billing before you buy.
Is Later good for Indian small businesses?
- It suits visual/Instagram-first brands. It bills in a foreign currency, so expect the card forex markup on every charge. It is not the right pick for agencies handling many client brands, because each brand needs its own Social Set and extra sets and users are paid on top of even the Scale plan.
Does Later have a free plan?
- Later lists a free plan, but check the official pricing page for current usage limits before choosing it.
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