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Video & Visual Creation
Lumen5
AI video maker that turns blog posts and text into short branded videos for social and marketing.
✓ Source-checked profile1 source cited
FindThatSoftware verdictEditorial ruling
A solid choice for marketing teams that want to repurpose blogs and newsletters into social video quickly, without learning a full editor. The trade-off is that template-driven output can look generic, so invest in your own branding and footage if standing out matters. Check plan limits on video length and watermark removal before committing.
FindThatSoftware has source-checked this listing and keeps 1 public source visible for buyer verification.
Should you use Lumen5?
Use it if marketing teams repurposing blogs into video. Avoid it if an Indian buyer wanting rupee billing, because every published price on the pricing page is quoted in US dollars.
Spec sheet
- Starting price
- ₹1,885/mo$19/mo sticker
- Free plan
- Available
- Free trial
- Not listed
- Status
- Source checked 29 Jul 2026
- Source trail
- 1 public source
Work at Lumen5?
Claim this listing to verify your details, correct pricing, and reach Indian buyers comparing tools right now.
Claim this listing →In short
Lumen5 is a marketing & content / video & visual creation for Indian buyers. All-in it runs about ₹1,885/mo for a GST-registered business ($19/mo sticker plus about 3.5% card forex). It does not issue an India GST invoice, so a registered business reclaims the GST via reverse charge. FindThatSoftware rates it best for marketing teams repurposing blogs into video, and a poor fit if an Indian buyer wanting rupee billing, because every published price on the pricing page is quoted in US dollars.
The trade-off, weighed
What you gain, and what you give up.
The case for
- Plan tiers and dollar prices are published openly at $19, $59 and $149 a month on Basic, Starter and Pro
- The free tier allows five videos a month of up to two minutes each, enough to test the editor before paying anything
- Lumen5 branding is removed from the first paid tier upward rather than being held back for the top plan
The catch
- All three paid prices are quoted as billed yearly, so the real Basic commitment is $228 up front rather than $19
- Output at 1080p starts only on Starter at $59 a month, leaving Basic subscribers below full high definition
- Premium AI budgets are annual rather than monthly, at 12 animation minutes and 240 voice minutes a year on Basic
- Single sign-on, video translation, approval workflow and invoiced billing are all held back for the custom priced Team plan
True India price
Registered business, per month
₹1,885
Lumen5 advertises $19/mo. A GST-registered business in India pays about ₹1,885 a month (₹22,626/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹2,225 a month.
- Sticker price
- $19/mo
- Card forex markup
- about 3.5% over mid-market
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹1,885
- Registered per year
- ₹22,626
- If you can't reclaim GST
- ₹2,225
- Try first
- Has a free plan, so you can start without a card.
- Watch for
- Free plan (watermarked); paid from $19/mo (Basic, billed annually), scaling up to higher tiers. USD-billed (forex + ~18% GST for India).
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well Lumen5 fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✗GST invoice
No Indian GST invoice, so a registered business cannot claim input tax credit on the bill.
- ✗Bills in INR
Priced in a foreign currency, so your card or bank adds forex conversion on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
How Lumen5 compares
Against the 6 other ai video generation toolswe list, from what we verified on each vendor’s own pages.
Less common among the other ai video generation tools
Recorded for Lumen5 and for at most a third of the 6 others we list.
- Audit log
- Automated captions
- Custom font upload
- Two factor authentication
- Brand kit
- Sso saml
- Stock media library
- Template library
Also in most alternatives
Recorded for at least half of the 6 others, and for Lumen5.
- Text to video
- AI voiceover
- Voice cloning
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than Lumen5? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is Lumen5?
Lumen5 is a video creation platform that turns text - blog posts, articles, scripts - into short, social-ready videos using templates, stock media, and automatic scene suggestions. It is aimed at marketers and content teams who want to repurpose written content into video without editing skills or software.
Best for
- Marketing teams repurposing blogs into video
- Social media managers needing quick video
- Non-editors who want template-based video
Who should avoid it
- An Indian buyer wanting rupee billing, because every published price on the pricing page is quoted in US dollars
- A team that needs to pay month to month, since the published rates on all three tiers assume yearly billing
What Lumen5 does
What we verified about Lumen5
Read from Lumen5’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed22
- Voice cloning
- Comparison table grants one to three voice clones by tier
- Video translation
- Translations metered at twelve per year up to unlimited
- Two factor authentication
- Two-factor authentication is available on every tier including free
- Text to video
- Core product turns text and scripts into video
- Template library
- 100 plus premium templates available on all tiers
- Stock media library
- Starter adds 50M plus stock photos and videos
- Sso saml
- Single sign-on appears only on the custom Team plan
- Custom font upload
- Upload your own fonts appears only from Pro tier
- Brand kit
- Comparison table allocates one to unlimited brand kits
- Automated captions
- Comparison table shows automated captions on every tier
- Audit log
- Audit log is restricted to the Team enterprise tier
- AI voiceover
- Plans meter AI voice minutes across 1000 plus voices
- AI image generation
- Media section lists AI image and video generation built in
- Animated explainer generation
- Feature list includes generating animated explainer videos
- Custom watermark
- Watermark upload is a Pro tier feature in the table
- Dam integration
- DAM integration appears only on the Team tier
- Icon library
- Comparison table lists an icon library on all plans
- Long video to clips
- Feature list includes making short clips from long videos
- Media and music upload
- Media uploads and music uploads available on every tier
- Talking head overlays
- Media section lists talking head overlays on all plans
- Video approval workflow
- Approval workflow is held back for the Team plan
- Video blueprints
- Blueprints listed as a video creation feature on every plan
What people use it for1
- Create videos
- Start with a link script or document says pricing page
Works with1
- Shutterstock
- Shutterstock library on Starter and editorial media on Pro
Terms, compliance and how you buy25
- Cancel anytime
- Pricing header says cancel anytime no strings attached
- 720p cap on entry tier
- Resolution stays 720p on Free and Basic plans
- Agency replacement positioning
- Pitch is no agency no contractors owning video end to end
- Annual AI credit budgets
- Animation and voice minutes are allocated per year not month
- Annual billing prices only
- All three published prices are quoted billed yearly
- Branding removed from entry tier
- Basic at nineteen dollars already removes Lumen5 branding
- Browser based no install
- Marketed as an online video maker requiring no editing software
- Chat support from paid tier
- Chat support starts at Basic while free gets help centre only
- Commercial media licensing included
- Stock assets described as commercially licensed and included
- Content ownership retained
- Pricing page states your videos are yours to keep
- Enterprise reference customers
- Case studies quote Siemens Cisco Mitsubishi and Emerson
- Free plan five videos monthly
- Free plan caps output at five videos per month
- Free plan watermarked
- Free tier contains a Lumen5 branded outro
- Invoiced billing enterprise only
- Invoiced billing is restricted to the Team plan
- Marketing team oriented
- Positioned as designed for business and marketing use
- No 4k export
- Highest resolution listed anywhere in the table is 1080p
- No editing skills required
- Pricing page states no video editing experience required
- Procurement support enterprise only
- Procurement support listed only under the Team column
- Quote only enterprise tier
- Team plan is custom priced behind a contact form
- Single seat until enterprise
- Team members shows single user on Basic Starter and Pro
- Template driven output
- Our verdict flags template-driven output can look generic
- Ten minute video cap
- Max video length is ten minutes on all paid tiers
- Two minute cap on free
- Free plan limits videos to two minutes each
- Usd only pricing
- Every published price is stated in US dollars
- Workspaces only on pro
- Multiple workspaces appear first at the Pro tier
Compare Lumen5
Use these pages when you already know the tool name but need a plain-English decision against real alternatives.
See all Lumen5 alternatives
Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Free plan (watermarked); paid from $19/mo (Basic, billed annually), scaling up to higher tiers. USD-billed (forex + ~18% GST for India).
Verified against the sources above. How we research & rate software →
In practice
Where Lumen5 fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Does Lumen5 give a GST invoice in India?
Lumen5 does not issue an India GST invoice. A GST-registered business can still reclaim the 18% through the reverse-charge route by raising a self-invoice, but there is no vendor GST invoice to claim against directly.
Is Lumen5 good for Indian small businesses?
Lumen5 can work for Indian buyers, but check currency, tax, billing, support, and whether the workflow justifies foreign-currency pricing.
Does Lumen5 have a free plan?
Lumen5 lists a free plan, but check the official pricing page for current usage limits before choosing it.
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