Registered business, per month
₹1,882
sticker $19/mo · ₹22,583/yr
₹2,221/mo if you can't reclaim GST
Lumen5 advertises $19/mo. A GST-registered business in India pays about ₹1,882 a month (₹22,583/yr) once the roughly 3.5% card forex markup is added, and it reclaims GST as input credit. If you cannot reclaim GST, it is about ₹2,221 a month with 18% GST on top.
Sticker price on the left, and the India cost per month for a GST-registered business on the right, after the card forex markup. GST is reclaimable input credit if you are registered.
5 videos/month, 720p, Lumen5 branding, 1 workspace
$29/mo month-to-month. Unlimited videos, no Lumen5 branding, 720p, 1 brand kit, 1 animation minute/mo, 20 AI voice minutes/mo, 100 image generations/mo, 1 translation/mo, 1 seat, max video 10 min
$79/mo month-to-month. 1080p export, full stock library, custom watermark/fonts, 2 animation minutes/mo, 60 AI voice minutes/mo
$199/mo month-to-month. Premium stock (Getty/Shutterstock), team seats, more AI quota
$3,828/year (= $319/mo) list price from the vendor plans API; the public pricing page shows Team as 'Let's talk' / contact sales. Unlimited translations, audit log, multiple workspaces, annual invoicing available
Free plan (watermarked); paid from $19/mo (Basic, billed annually), scaling up to higher tiers. USD-billed (forex + ~18% GST for India).
Lumen5 bills in USD, so an Indian card charges about 3.5% over the mid-market rate on every payment. This is the real, unavoidable India premium, and unlike GST it is not reclaimable.
18% GST applies, but it is not a flat add-on. A GST-registered business reclaims it as input credit, and foreign B2B is reverse-charged so the vendor bills no GST. Only an unregistered buyer bears the full 18%, and some Indian vendors already include it.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed. Confirm current pricing on the vendor site. Pricing last verified Jul 29, 2026.
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