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We're live on Product Hunt. Our extension shows what software really costs in India. An upvote helps.
We're live on Product Hunt. Our extension shows what software really costs in India. An upvote helps.
Browser-based AI tool for making short videos, images and audio from prompts or photos, with lip sync, talking photos, face swap and a REST API.
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Claim this listing →Shortlist Magic Hour if you make lots of short social clips, talking-photo or lip-sync videos and want many AI video models behind one credit wallet, or if a developer wants to call those models through one API. Before paying, open the editor and check the credit cost of the exact model and resolution you plan to use, because the hours shown on the pricing page assume the cheapest settings and premium models burn credits several times faster.
It is a generation toolkit rather than a script-to-video editor like InVideo or Pictory, though its presenter-avatar and UGC ad tools overlap with HeyGen or Hedra, so pick by the output you need. Indian buyers see INR prices, but the vendor is a US company that excludes tax from prices and does not state that it issues GST invoices, so finance teams that need input tax credit should ask first.
FindThatSoftware has manually reviewed this listing against 14 public sources. Check source links before buying because pricing and availability can change.
In short
Magic Hour is listed under Video & Visual Creation, reviewed for Indian buyers. It costs about ₹1,134/mo before GST, billed in rupees. FindThatSoftware rates it best for social media creators and small marketing teams producing short AI clips, talking photos and lip-sync videos every week; a poor fit for teams that need seats, roles, approvals or SSO, since self-serve plans are single accounts and team pricing is only by email.
Registered business, per month
₹1,134
Magic Hour is billed in rupees at ₹1,134/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹13,608/yr). Without reclaim, add 18% for about ₹1,338 a month.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownHow well Magic Hour fits an Indian business operationally, from the verified pricing and company facts we hold.
Not verified yet.
Priced in rupees, so there is no forex conversion or card markup on top.
Headquartered outside India, so check support hours and India-specific features.
Against the 13 other AI video generation toolswe list, from what we verified on each vendor’s own pages.
Less common among the other AI video generation tools
Recorded for Magic Hour and for at most a third of the 13 others we list.
Also in most alternatives
Recorded for at least half of the 13 others, and for Magic Hour.
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than Magic Hour? See your whole stack's real India cost and where you could switch to save.
Audit your spendMagic Hour is made by Magic Hour AI, Inc., a Delaware-registered company founded in 2023 by David Hu and Runbo Li, who went through Y Combinator. It bundles text-to-video, image-to-video, lip sync, talking photos, face swap, subtitles, image generation and editing, and voice tools in one browser workspace that runs on a shared credit balance. Many tools call third-party models such as Kling, Veo, Sora and Seedance, and each model and resolution has its own credit cost per second or per image. The same credits work through a REST API with Python, Node, Go and Rust SDKs, webhooks and an MCP server. The vendor says 3.8 million creators have used it and that it does not train models on customer prompts, uploads or outputs.
Read from Magic Hour’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself. Open a group to see the evidence.
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Whether Magic Hour issues an India GST invoice is not verified yet. Foreign-billed tools usually don't, in which case a registered business reclaims GST via reverse charge; confirm the vendor's billing before you buy.
Magic Hour is worth evaluating for Indian buyers, but the final fit depends on pricing limits, support, integrations, and setup effort.
Magic Hour lists a free plan, but check the official pricing page for current usage limits before choosing it.
Magic Hour and its category keep shifting: prices, new options, India-fit. Get the all-in India cost of new tools and the changes worth knowing, monthly. No spam.