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Mailchimp · Email marketing and automation platforms
FindThatSoftwareIndia pricing
Mailchimp · Email marketing and automation platformsHow much does Mailchimp cost in India?
Registered business, per month
₹878
sticker $8.76/mo · ₹10,535/yr
₹1,036/mo if you can't reclaim GST
Mailchimp advertises $8.76/mo. A GST-registered business in India pays about ₹878 a month (₹10,535/yr) once the roughly 3.5% card forex markup is added, and it reclaims GST as input credit. If you cannot reclaim GST, it is about ₹1,036 a month with 18% GST on top.
Plans
Mailchimp plans, in real rupees
Sticker price on the left, and the India cost per month for a GST-registered business on the right, after the card forex markup. GST is reclaimable input credit if you are registered.
PlanStickerIndia (registered)
Free
Hard limit of 250 contacts. Sending is paused if the contact or email send limit is exceeded. Basic email campaigns and audience insights only.
StickerFree
IndiaFree
Essentials
Standing rate for the base 500-contact tier. Price scales with contact count up to 50,000 contacts. Monthly email send limit is 10x max contact count (5,000 sends at 500 contacts). Testing and scheduling features. Choose a 14-day free trial or a 'Save 50% for 12 months' intro offer. Overage charges apply beyond contact/send limits. INR is an FX estimate of the USD base, taxes excluded. USD is the billed currency; the INR display on the pricing page is an exchange-rate estimate. Taxes excluded.
Sticker$8.76/mo
India₹878/mo₹1,036 if you can't reclaim GST
Standard
Standing rate for the base 500-contact tier, scaling up to 100,000 contacts. Send limit is 12x max contacts (6,000 emails/month at 500 contacts). Adds generative AI, enhanced automations, custom-coded templates, popup forms, funnel insights. Mailchimp's recommended tier. Same 14-day trial or 50%-off-for-12-months intro choice. INR is an FX estimate of the USD base, taxes excluded. USD is the billed currency; the INR display on the pricing page is an exchange-rate estimate. Taxes excluded.
Sticker$13.12/mo
India₹1,315/mo₹1,552 if you can't reclaim GST
Premium
Note this rate is for the Premium base tier of 10,000 contacts (not 500 like the lower plans), scaling to 1,500,000 contacts. 150,000 emails/month at base. Phone and priority support, multivariate testing, unlimited seats, dedicated onboarding. Carries its own 'Save 15% off your first 12 months' offer alongside the 50% promo. Larger lists and annual plans are quote-only via sales. INR is an FX estimate of the USD base, taxes excluded. USD is the billed currency; the INR display on the pricing page is an exchange-rate estimate. Taxes excluded.
Sticker$262.35/mo
India₹26,292/mo₹31,025 if you can't reclaim GST
Verified September 2026 from the official India pricing page (mailchimp.com/pricing/marketing/), which displayed a Free plan (limit 250 contacts) plus paid Essentials, Standard, and Premium tiers. Essentials starts around $8.76/mo, with Standard and Premium priced higher. All paid tiers are shown as introductory "50% off for 12 months" rates, after which standard rates apply. These are the lowest entry tiers; actual cost rises with contact count, so confirm the exact figure for your list size at checkout. There is a real uncertainty here. The page shows rupee figures that Mailchimp itself labels exchange-rate estimates; billing is in USD and Mailchimp has no Indian entity; per its help docs non-USD payments are converted via Chase Paymentech, and India reviews report no GST input-tax-credit and no UPI. Do not treat the rupee display as confirmed local GST-compliant INR billing. Verify currency, taxes, and payment methods in your own account. For authoritative current numbers see https://mailchimp.com/pricing/marketing/.
Why this number
What global directories leave out
Card forex markup
Mailchimp bills in USD, so an Indian card charges about 3.5% over the mid-market rate on every payment. This is the real, unavoidable India premium, and unlike GST it is not reclaimable.
18% GST (conditional)
18% GST applies, but it is not a flat add-on. A GST-registered business reclaims it as input credit, and foreign B2B is reverse-charged so the vendor bills no GST. Only an unregistered buyer bears the full 18%, and some Indian vendors already include it.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed. Confirm current pricing on the vendor site. Pricing last verified Jul 29, 2026.
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FAQ
Mailchimp pricing, answered
- Can a GST-registered business reclaim GST on Mailchimp?
- Yes. 18% GST applies, but a GST-registered business recovers it in full through the reverse-charge mechanism: you self-account for the tax on the import of service and claim it back as input tax credit. It nets to zero, so the real India premium is the forex markup, not the GST.
- Does Mailchimp charge a flat price in India?
- Mailchimp's starting price is a flat monthly fee, not per user, so on this plan the cost does not multiply as your team grows.
- Does Mailchimp give a GST invoice in India?
- No. Mailchimp does not issue an Indian GST invoice. A GST-registered business can still recover the 18% through the reverse-charge mechanism: raise a self-invoice for the import of service and claim it as input tax credit in your GSTR-3B. There is no vendor-issued GST invoice, so this self-invoice is the only route.
- Does Mailchimp have a free plan?
- Yes, Mailchimp lists a free plan. Check the vendor pricing page for current usage limits before you rely on it.
- Are there cheaper alternatives to Mailchimp in India?
- Yes. Zoho Campaigns works out cheaper at about ₹180 a month for a registered business, roughly ₹8,375 a year less than Mailchimp. Compare the full Email marketing and automation platforms options before deciding.
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