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Mailchimp · Email marketing and automation platforms
FindThatSoftwareIndia pricing
Mailchimp · Email marketing and automation platformsHow much does Mailchimp cost in India?
Registered business, per month
₹770
sticker ₹770/mo · ₹9,240/yr
₹909/mo if you can't reclaim GST
Mailchimp is billed in rupees at ₹770/mo, so there is no forex markup. A GST-registered business reclaims the GST, so that is roughly the cost (₹9,240/yr). If you cannot reclaim GST, add 18% for about ₹909 a month.
Plans
Mailchimp plans, in real rupees
Sticker price on the left, and the India cost per month for a GST-registered business on the right. GST is reclaimable input credit if you are registered.
PlanStickerIndia (registered)
Free
Hard limit of 250 contacts (maxContacts free=250). Sending is paused if the contact or email send limit is exceeded. Basic email campaigns + audience insights only.
Free
Free
Essentials
Standing rate for the base 500-contact tier; price scales with the contact slider up to 50,000 contacts. Monthly email send limit = 10x max contact count (5,000 sends at 500 contacts). Testing + scheduling features. 14-day free trial or a 'Save 50% for 12 months' intro offer (discounted amount rendered client-side, not published in HTML). Overage charges apply beyond contact/send limits. INR is an FX estimate of the USD base; taxes excluded.
₹770/mo
₹770/mo₹909if you can't reclaim GST
Standard
Standing rate for the base 500-contact tier; scales with the contact slider up to 100,000 contacts. Send limit = 12x max contacts (6,000 emails/month at 500 contacts). Adds generative AI, enhanced automations, custom-coded templates, popup forms, funnel insights. Mailchimp's recommended tier. Same 14-day trial / 50%-off-for-12-months intro choice. INR is an FX estimate of the USD base; taxes excluded.
₹1,150/mo
₹1,150/mo₹1,357if you can't reclaim GST
Premium
IMPORTANT: this rate is for the Premium BASE tier of 10,000 contacts (not 500 like the lower plans), scaling to 1,500,000 contacts. 150,000 emails/month at base. Phone & priority support, multivariate testing, unlimited seats, dedicated onboarding. Carries its own 'Save 15% off your first 12 months' offer alongside the 50% promo. Larger lists / annual plans are quote-only via sales. INR is an FX estimate of the USD base; taxes excluded.
₹23,000/mo
₹23,000/mo₹27,140if you can't reclaim GST
Verified June 2026 from the official India pricing page (mailchimp.com/pricing/marketing/), which displayed a Free plan (limit 250 contacts) plus paid Essentials, Standard, and Premium tiers. Essentials starts around ₹770/mo, with Standard and Premium priced higher. All paid tiers are shown as introductory "50% off for 12 months" rates, after which standard rates apply. These are the lowest entry tiers; actual cost rises with contact count, so confirm the exact figure for your list size at checkout. There is a real uncertainty here. The page renders rupee figures, but Mailchimp has no Indian entity; per its help docs non-USD payments are converted via Chase Paymentech, and India reviews report no GST input-tax-credit and no UPI. Do not treat the rupee display as confirmed local GST-compliant INR billing. Verify currency, taxes, and payment methods in your own account. For authoritative current numbers see https://mailchimp.com/pricing/marketing/.
Why this number
What global directories leave out
Priced in rupees
Mailchimp bills in INR, so you skip the forex markup a dollar-priced tool adds on every charge. GST still applies, but a registered business reclaims it as input credit.
18% GST (conditional)
18% GST applies, but it is not a flat add-on. A GST-registered business reclaims it as input credit, and foreign B2B is reverse-charged so the vendor bills no GST. Only an unregistered buyer bears the full 18%, and some Indian vendors already include it.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed. Confirm current pricing on the vendor site. Pricing last verified Jul 29, 2026.
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FAQ
Mailchimp pricing, answered
- How much does Mailchimp cost in India?
- Mailchimp starts at ₹770/mo. For a GST-registered business that works out to about ₹770 a month (₹9,240 a year), with GST reclaimed as input credit. If you cannot reclaim GST, add 18% for about ₹909 a month.
- Does Mailchimp bill in INR or USD?
- Mailchimp bills in Indian rupees, so there is no forex markup. 18% GST applies, reclaimable as input credit if you are registered. Some Indian vendors already include GST in the listed price.
- Does Mailchimp have a free plan?
- Yes, Mailchimp lists a free plan. Check the vendor pricing page for current usage limits before you rely on it.
- Are there cheaper alternatives to Mailchimp in India?
- Yes. Zoho Campaigns works out cheaper at about ₹180 a month for a registered business. Compare the full Email marketing and automation platforms options before deciding.