Kit (ConvertKit) · Email marketing and automation platformsRegistered business, per month
₹3,221
sticker $32.5/mo · ₹38,654/yr
₹3,801/mo if you can't reclaim GST
Kit (ConvertKit) advertises $32.5/mo. A GST-registered business in India pays about ₹3,221 a month (₹38,654/yr) once the roughly 3.5% card forex markup is added, and it reclaims GST as input credit. If you cannot reclaim GST, it is about ₹3,801 a month with 18% GST on top.
Sticker price on the left, and the India cost per month for a GST-registered business on the right, after the card forex markup. GST is reclaimable input credit if you are registered.
Feature table row states subscribers 'Up to 10,000' on the free tier. Includes 1 basic visual automation, unlimited landing pages, forms and email broadcasts, tagging/segmentation, and selling digital products & subscriptions. Automations are limited.
Month-to-month rate at the 1,000-subscriber rung; rises as the subscriber slider goes up. Marked 'Most popular'. Unlimited visual automations and sequences, Kit MCP, A/B subject lines, polls, branding removal, SMS marketing, integrations, RSS campaigns, 24/7 email & chat support. 14-day free trial, no card.
1,000-subscriber rung, month to month. Everything in Creator plus Subscriber Signals, engagement analytics, unlimited users, insights dashboard, deliverability reporting. Includes a free SparkLoop plan (vendor values it at $99/mo).
Free Newsletter plan up to 10,000 subscribers. Paid plans from $32.5/mo (priced at 1,000 subscribers and scaling with list size), with higher tiers adding features. Formerly ConvertKit. USD-billed, so add forex and GST for India. Confirm on vendor site.
Kit (ConvertKit) bills in USD, so an Indian card charges about 3.5% over the mid-market rate on every payment. This is the real, unavoidable India premium, and unlike GST it is not reclaimable.
18% GST applies, but it is not a flat add-on. A GST-registered business reclaims it as input credit, and foreign B2B is reverse-charged so the vendor bills no GST. Only an unregistered buyer bears the full 18%, and some Indian vendors already include it.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed. Confirm current pricing on the vendor site. Pricing last verified Jul 29, 2026.
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