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Data & Analytics
Mixpanel
Product analytics platform for tracking user behaviour, funnels, retention, and feature adoption.
✓ Source-checked profile1 source cited
Spec sheet
All-in India price
₹9,793/mo
For a registered business, billed yearly, $100/mo sticker
- Free plan
- Available
- Free trial
- Not listed
- Status
- Source checked 29 Jul 2026
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Claim this listingFindThatSoftware verdictEditorial ruling
The right tool when you need to understand in-product behaviour (funnels, retention, activation) far better than web analytics shows. It requires deliberate event instrumentation to be useful, and costs scale with event volume.
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Verify current event-based pricing against your usage and free-tier limits.
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In short
Mixpanel is listed under Data & Analytics, reviewed for Indian buyers. All-in it runs about ₹9,793/mo for a GST-registered business ($100/mo sticker plus about 3.5% card forex). It does not issue an India GST invoice, so a registered business reclaims the GST via reverse charge. FindThatSoftware rates it best for product and growth teams; a poor fit for a team with spiky traffic and a hard monthly budget should avoid Mixpanel, because there is no way to cap spend.
What Mixpanel costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
Registered business, per month, billed yearly
₹9,793
Mixpanel advertises $100/mo. A GST-registered business in India pays about ₹9,793 a month (₹1,17,518/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹11,556 a month.
- Sticker price
- $100/mo
- Card forex markup
- about 3.5% over mid-market
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹9,793
- Registered per year
- ₹1,17,518
- If you can't reclaim GST
- ₹11,556
- Try first
- Has a free plan, so you can start without a card.
- Watch for
- Free plan up to ~1M monthly events; Growth from $100/mo (billed annually), then usage-based per event.
More
Confirm current pricing on Mixpanel.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownPaying for more than Mixpanel? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho Mixpanel fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is Mixpanel?
Mixpanel is a product analytics platform focused on understanding how users behave inside apps and products, including funnels, retention, cohorts, and feature adoption, with event-based tracking. It targets product, growth, and data teams optimizing user experience.
What you gain, and what you give up.
The case for
- Mixpanel publishes the overage rate. On the 1M event Growth plan every extra event costs 0.00028 dollars, and larger prepaid volumes lower that rate
- Identify, alias, merge and session recording checkpoint calls do not count towards billable events, so instrumentation plumbing does not inflate the bill
- Session replay is included rather than sold separately, with 10,000 replays a month on Free and 20,000 a month on Growth
The catch
- You cannot set a billing limit. Mixpanel keeps ingesting past your plan and bills the overage at the start of the next month
- Overage on the Group Analytics add-on adds another 40 percent and Data Pipelines another 20 percent on top of the extra event charge
- Group Analytics cannot be applied to events already ingested, so a B2B team that adds it late loses all account-level history
- The MTU-based Enterprise plan starts at 20,000 dollars a year and cannot be bought online
Best for
- Product and growth teams
- SaaS apps optimizing activation/retention
- Teams needing funnel and cohort analysis
Who should avoid it
- A team with spiky traffic and a hard monthly budget should avoid Mixpanel, because there is no way to cap spend
- A free-plan user relying on Mixpanel for reporting gets locked out of every report once 1M monthly events is reached, until the month resets
India readiness
How well Mixpanel fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✗GST invoice
No Indian GST invoice, so a registered business cannot claim input tax credit on the bill.
- ✗Bills in INR
Priced in a foreign currency, so your card or bank adds forex conversion on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
Compare Mixpanel
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How Mixpanel compares
Against the 2 other product web analytics tools we list, from what we verified on each vendor’s own pages.
Also in most alternatives
Recorded for at least half of the 2 others, and for Mixpanel.
- Web analytics
- Data warehouse
- Feature flags
- Funnel analysis
- Multi touch attribution
- Session replay
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Similar tools to Mixpanel
Compare practical options in the same category by price, fit, and caveats.
Where Mixpanel fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
What we verified about Mixpanel
Read from Mixpanel’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
What Mixpanel does
Features we confirmed41
- Web analytics
- Web analytics is a feature row in the plan table
- Statistical significance testing
- Impact and statistical significance is a listed feature
- Session replay
- 10K replays a month included even on Free
- Scim provisioning
- SCIM provisioning bundled with SAML SSO row
- SSO SAML
- SAML-based SSO and SCIM provisioning on Enterprise
- Root cause analysis
- Root cause analysis listed on the Enterprise plan
- Multi touch attribution
- Multi-touch attribution included from Growth
- MCP server
- Mixpanel MCP is listed under the AI platform nav
- Funnel analysis
- Core funnels and retention analysis on every plan
- Feature flags
- Feature Flags row appears on the Enterprise plan
- Eu data residency
- US or EU data residency offered as an option
- Data warehouse connectors
- Warehouse Connectors is a named data product
- Campaign reporting
- Campaign reporting listed in the feature comparison
- Audit log
- Audit logs listed under governance and security
- Anomaly detection
- Anomaly detection is an Enterprise-tier feature
- Account level analytics
- Account-level behavioral analytics available as an add-on
- Alerting
- Monitoring and alerts, 5 per project on Growth
- Behavioral cohorts
- Behavioral cohorts are a Growth plan feature
- Cart analysis
- Cart analysis listed as an analytics feature row
- Custom and borrowed properties
- Custom properties and borrowed properties are feature rows
- Custom data retention
- Customizable data retention policy on Enterprise
- Custom events
- Custom events row appears in the plan comparison
- Data dictionary
- Data dictionary is a data management feature row
- Data pipelines
- Data pipelines listed under data management features
- Data quality monitoring
- Data quality monitoring and verified data rows exist
- Event ownership
- Event owners listed under data management
- Event tracking
- Core model is event-based product analytics
- Experiment reporting
- Experiment reporting is a plan comparison row
- Formulas and saved metrics
- Formulas and saved metrics, limited on Free
- Headless analytics API
- Mixpanel Headless is a named platform product
- Ingestion and export API
- Ingestion and export API access is a plan row
- Lookup tables
- Lookup tables listed under data management
- Metric trees
- Metric Trees named as an Enterprise analytics feature
- Mobile analytics
- Mobile Analytics is a named platform product
- Natural language query
- Spark AI query builder with monthly query quotas
- Query API
- Query API access appears in the plan comparison
- Retention analysis
- Retention reports included from the free plan
- Sensitive data classification
- Sensitive data classification and protection is a feature row
- Signal correlation analysis
- Signal correlation analysis listed for Enterprise
- User flows
- Insights, funnels, retention and flows reports listed
- User privacy APIs
- User privacy APIs listed under governance
What people use it for1
- Understand feature adoption
- Product exists to show how users behave inside products
Works with14
- Zoho
- Zoho business suite listed in the integration directory
- Segment
- Segment listed as a customer data platform partner
- Hightouch
- Hightouch activates warehouse data into Mixpanel
- Help scout
- Help Scout support platform listed as a partner
- Adapty
- Adapty in-app subscription platform listed as a partner
- Adjust
- Adjust mobile attribution listed as an integration partner
- Chameleon
- Chameleon in-product onboarding listed as a partner
- Churnzero
- ChurnZero customer success platform listed as a partner
- Datagrail
- DataGrail privacy management listed as a partner
- Insider
- Insider growth management platform listed as a partner
- Optimizely
- Optimizely experimentation listed in the directory
- Survicate
- Survicate sends survey responses as Mixpanel events
- Tealium
- Tealium listed as a customer data infrastructure partner
- Tray
- Tray iPaaS listed in the integration directory
Terms, compliance and how you buy20
- Usage based pricing
- Growth plan bills per event volume above the free tier
- SOC 2 certified
- Natively SOC 2 Type II compliant per plan table
- GDPR compliant
- GDPR and CCPA compliance stated in the plan table
- Add on overage surcharges
- Group Analytics adds 40 percent and Data Pipelines 20 percent
- Buy online self serve
- Growth plan has a Buy Online path with a price slider
- Enterprise minimum 20k
- MTU-based Enterprise plan starts at $20,000 a year
- Enterprise not self serve
- Enterprise plan cannot be bought online
- Free tier available
- Free forever plan up to 1M events a month
- Free tier hard lockout
- Free users lose all reports once 1M monthly events hit
- HIPAA tools on enterprise
- HIPAA compliance tools sit only on the Enterprise tier
- Non billable identity calls
- Identify, alias and merge calls do not count as billable events
- No retroactive group analytics
- Group Analytics cannot apply to already-ingested events
- No spend cap
- You cannot set a billing limit; overage bills next month
- Published overage rate
- Growth overage published at $0.00028 per extra event
- Requires deliberate instrumentation
- Event-based model needs planned tracking to be useful
- Startup first year free
- Under 5 years old with under $8M funding gets a free year
- Support tiered by plan
- Slack community on Free, 24/5 then 24/7 higher up
- Unlimited seats
- Seats are unlimited on every plan including Free
- Usd billed
- All pricing is quoted in US dollars
- Volume discounts
- Volume discounts advertised on the Growth plan
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Verified against the sources above. How we research & rate software →
Mixpanel questions
Does Mixpanel give a GST invoice in India?
- Mixpanel does not issue an India GST invoice. A GST-registered business can still reclaim the 18% through the reverse-charge route by raising a self-invoice, but there is no vendor GST invoice to claim against directly.
Is Mixpanel good for Indian small businesses?
- It suits product and growth teams. It bills in a foreign currency with no India GST invoice, so expect the card forex markup and reverse-charge GST paperwork. It is not the right pick for a team with spiky traffic and a hard monthly budget should avoid Mixpanel, because there is no way to cap spend.
Does Mixpanel have a free plan?
- Mixpanel lists a free plan, but check the official pricing page for current usage limits before choosing it.
What users say
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