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Data & Analytics
PostHog
Open-source product analytics platform with autocapture, session replay, feature flags, A/B testing, and surveys in one usage-based tool.
✓ Curated profile2 sources cited
Spec sheet
All-in India price
₹24,483/mo
For a registered business, $250/mo sticker
- Free plan
- Available
- Free trial
- Not listed
- Status
- Curated 28 Jul 2026
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Claim this listingFindThatSoftware verdictEditorial ruling
For Indian startups and product teams, PostHog is attractive because the generous free tier (1M events/month) and pay-as-you-go model mean you can start at zero cost and scale spend with usage, and self-hosting the open-source edition is an option if data residency matters. The caveat is that everything is priced in USD and billed per unit across multiple products, so a high-traffic app can run up costs quickly and forex plus card fees add a premium over the listed rates.
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FindThatSoftware has manually reviewed this listing against 2 public sources. Check source links before buying because pricing and availability can change.
In short
PostHog is listed under Data & Analytics, reviewed for Indian buyers. All-in it runs about ₹24,483/mo for a GST-registered business ($250/mo sticker plus about 3.5% card forex). It does not issue an India GST invoice, so a registered business reclaims the GST via reverse charge. FindThatSoftware rates it best for startups and product teams wanting analytics, session replay, and feature flags in one tool; a poor fit for buyers who need predictable flat monthly pricing rather than usage-based bills.
What PostHog costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
Registered business, per month
₹24,483
PostHog advertises $250/mo. A GST-registered business in India pays about ₹24,483 a month (₹2,93,795/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹28,890 a month.
- Sticker price
- $250/mo
- Card forex markup
- about 3.5% over mid-market
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹24,483
- Registered per year
- ₹2,93,795
- If you can't reclaim GST
- ₹28,890
- Try first
- Has a free plan, so you can start without a card.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownPaying for more than PostHog? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho PostHog fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is PostHog?
PostHog is an all-in-one, open-source product analytics suite that automatically captures pageviews, clicks, and form submissions and turns them into trends, funnels, retention, and cohort insights. It bundles session replay, feature flags, A/B testing, surveys, error tracking, and a SQL-queryable data warehouse under one usage-based bill. It is aimed at product engineers, founders, PMs, and growth teams who want to understand and act on user behaviour without stitching together several separate tools.
What you gain, and what you give up.
The case for
- Open source with a self-hostable edition for data control
- Very generous free tier (1M events, 5K recordings) with no credit card
- Multiple products (analytics, replay, flags, A/B, surveys) under one platform
- Per-product billing limits guard against surprise bills
The catch
- Usage-based, per-unit pricing can get expensive and hard to predict at scale
- Priced in USD, so Indian buyers absorb forex and card-fee premiums
- Breadth of products means a steeper learning curve than single-purpose tools
Best for
- Startups and product teams wanting analytics, session replay, and feature flags in one tool
- Engineering-led teams comfortable with usage-based billing and optional self-hosting
- Early-stage products that can live within the free 1M-events tier
Who should avoid it
- Buyers who need predictable flat monthly pricing rather than usage-based bills
- Non-technical teams wanting a simple, no-code marketing analytics dashboard
India readiness
How well PostHog fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✗GST invoice
No Indian GST invoice, so a registered business cannot claim input tax credit on the bill.
- ✗Bills in INR
Priced in a foreign currency, so your card or bank adds forex conversion on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
Compare PostHog
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How PostHog compares
Against the 2 other product web analytics tools we list, from what we verified on each vendor’s own pages.
Also in most alternatives
Recorded for at least half of the 2 others, and for PostHog.
- Web analytics
- Data warehouse
- Feature flags
- Session replay
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Similar tools to PostHog
Compare practical options in the same category by price, fit, and caveats.
Where PostHog fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
What we verified about PostHog
Read from PostHog’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
What PostHog does
Features we confirmed37
- Webhooks
- Webhooks are listed under data APIs and automation
- Web analytics
- Web Analytics gives a Google Analytics style dashboard, billed with product analytics
- Two factor authentication
- 2FA is listed in the platform feature comparison
- Sql editor
- SQL editor lets you query warehouse and event data directly
- Session replay
- Session Replay records users with 5,000 free recordings monthly
- Rbac
- Platform packages add RBAC and SSO enforcement
- Product analytics
- Product Analytics is the core PostHog product with event trends
- Log management
- Logs product ingests and searches logs with retention tiers
- Feature flags
- Feature Flags roll out features to specific users or groups
- Error tracking
- Error Tracking catches exceptions with full context
- Data warehouse
- Managed warehouse stores rows queryable alongside product data
- REST API
- API access is included on every plan including free
- AI observability
- AI Observability is a separately metered product for LLM apps
- AI assistant
- PostHog AI answers questions about your data using credits
- Activity timeline
- Activity timeline shows full event history per person or account
- Ab testing
- Experiments and no-code A/B testing are named features
- AI evals
- AI Evals appears among the analysis products for AI features
- Autocapture
- Pageviews, clicks and form submissions are captured automatically
- Batch exports
- Batch exports are a separately metered data pipeline resource
- Cdp
- Third party data is imported into PostHog's CDP as first-class data
- Cohorts
- Cohort insights are part of the product analytics feature set
- Data modeling
- Data modeling is listed under manage and query capabilities
- Early access feature management
- Early Access Features is a listed feature-development product
- Funnels
- Funnels are listed among the understand-usage product set
- Heatmaps
- Heatmaps appear among the usage-understanding products
- Managed reverse proxy
- Plans include 2 to 10 managed reverse proxies for ingestion
- Mobile session replay
- Mobile session replay is priced separately with its own free tier
- Realtime destinations
- Realtime destinations fire trigger events to external systems
- Replay vision
- Replay Vision is a credit-metered AI product over session replays
- Retention and lifecycle analysis
- Lifecycle and retention insights are named analysis types
- Reverse etl
- Reverse ETL exports data back out to 116 destinations
- Setup wizard cli
- npx @posthog/wizard sets up instrumentation across 25 frameworks
- SSO google github gitlab
- SSO via Google, GitHub or GitLab is on every plan including free
- Surveys
- Surveys collect feedback with 1500 free responses monthly
- User interviews
- User interviews sit under feedback and training features
- User paths
- User Paths analysis is listed in the product suite
- Workflows and emails
- Workflows product sends emails and dispatches with per-unit pricing
What people use it for3
- Debug production issues
- Error tracking, logs and replay together triage live issues
- Roll out features safely
- Feature flags gate releases to specific users before full launch
- Replace multiple point tools
- Ten-plus products under one bill replace separate analytics stacks
Works with17
- Zendesk
- Zendesk appears as both source and destination integration
- Zapier
- Zapier is listed among the export destinations
- Stripe
- Stripe is a listed data source for revenue data
- Snowflake
- Snowflake works as both a data source and export destination
- Salesforce
- Salesforce is listed among the data import sources
- Mysql
- MySQL is a listed data warehouse import source
- Mongodb
- MongoDB is listed among the data import sources
- Intercom
- Intercom is a listed reverse ETL destination
- Hubspot
- HubSpot is listed as both source and reverse ETL destination
- Google ads
- Google Ads is a listed data import source
- Gitlab
- GitLab is offered as an SSO identity provider on all plans
- Github
- GitHub is a data source and an SSO provider
- Customer io
- Customer.io appears among the export destinations
- Bigquery
- BigQuery is both an import source and export destination
- Amazon s3
- Amazon S3 is a listed reverse ETL export destination
- Postgres
- Postgres is a listed data source for import into the warehouse
- Redshift
- Redshift appears in both source and destination lists
Terms, compliance and how you buy24
- Usage based pricing
- Everything beyond the free tier is billed per unit consumed
- Steep learning curve
- Breadth of ten-plus products is harder to learn than a single tool
- Self hostable
- Open source edition can be self-hosted for data control
- Open source
- PostHog ships an MIT licensed open source product
- No card required
- Free plan is explicitly available with no credit card required
- Developer oriented
- Setup is a CLI wizard and the audience is product engineers
- Anonymous vs identified event pricing
- Events bill differently depending on whether person profiles are attached
- Community support on free
- Free support is forum only, email support requires a card
- Enterprise platform packages
- Extra features like dedicated support and RBAC come as platform packages
- Eu and us data regions
- Cloud region choice is US Virginia or EU Frankfurt
- Free tier retained after upgrade
- You keep the same monthly free volume even after adding a card
- Generous free tier
- Free tier gives 1M events, 5K recordings and 1M flag requests monthly
- No flat monthly plan
- There is no predictable flat subscription option below Enterprise
- No india data region
- Only US and EU cloud regions are offered, none in India
- One year retention on free
- Free retains data one year against seven years when paying
- Per product billing limits
- Billing limits can be set per product to cap surprise bills
- Price match commitment
- Vendor states it aims to match the cheapest competitor at every scale
- Project count limited on free
- Free is one project against six on pay-as-you-go
- Slack support above spend threshold
- Slack-based support unlocks above 2,000 dollars monthly spend
- Transparent public rate card
- Every product's per-unit rate ladder is published openly
- Unlimited team members
- Both plans include unlimited team members and tracked users
- Unpredictable at scale
- Per-unit pricing across many products is hard to forecast at high traffic
- Usd billed
- All rates are quoted in dollars, adding forex for Indian buyers
- Volume discount tiers
- Per-unit rates fall sharply as monthly volume grows
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
- PostHog pricing pagehttps://posthog.com/pricing
- PostHog product analytics pagehttps://posthog.com/product-analytics
Editorially curated, with deeper source-checking in progress. How we research & rate software →
PostHog questions
Does PostHog give a GST invoice in India?
- PostHog does not issue an India GST invoice. A GST-registered business can still reclaim the 18% through the reverse-charge route by raising a self-invoice, but there is no vendor GST invoice to claim against directly.
Is PostHog good for Indian small businesses?
- It suits startups and product teams wanting analytics, session replay, and feature flags in one tool. It bills in a foreign currency with no India GST invoice, so expect the card forex markup and reverse-charge GST paperwork. It is not the right pick for buyers who need predictable flat monthly pricing rather than usage-based bills.
Does PostHog have a free plan?
- PostHog lists a free plan, but check the official pricing page for current usage limits before choosing it.
What users say
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