Skip to content
See all Google Analytics alternativesView all stacks
Write a review →
FindThatSoftwareSoftware catalog
Data & Analytics
Google Analytics
Google's free web and app analytics platform (GA4) for measuring traffic, events, and conversions.
✓ Source-checked profile8 sources cited
Spec sheet
Starting price
Freemium
- Free plan
- Available
- Free trial
- Not listed
- Status
- Source checked 12 Nov 2026
Work at Google Analytics?
Claim this listing to verify your details, correct pricing, and reach Indian buyers comparing tools right now.
Claim this listingFindThatSoftware verdictEditorial ruling
Shortlist it if you run a website or app and want free, credible traffic and conversion data, and treat it as close to mandatory if you spend on Google Ads. Before relying on it, decide your key events up front, raise event data retention from the default to 14 months on day one, and link BigQuery early if you want history beyond that window in explorations.
Read the full verdict
GA4's event model takes real setup time, and reports get noisy once high cardinality dimensions such as product IDs or URLs push rows into (other). The honest trade-off against a privacy first tool like Plausible or a product analytics tool like Mixpanel is depth of ad integration versus simplicity: GA4 wins on Google Ads attribution and price, loses on ease of use and on user level product analysis. Indian teams also send data to Google LLC, a US entity, so check your consent banner setup.
FindThatSoftware has source-checked this listing and keeps 8 public sources visible for buyer verification.
In short
Google Analytics is listed under Data & Analytics, reviewed for Indian buyers. FindThatSoftware rates it best for any business measuring website/app traffic; a poor fit for teams that need more than 14 months of user level history in explorations, because standard properties cap it there and only Analytics 360 reaches 50 months.
What Google Analytics costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
What actually changes for a buyer in India.
- Try first
- Has a free plan, so you can start without a card.
- Watch for
- The standard property costs nothing at any traffic volume under Google LLC's terms, with no trial, card or seat count.
More
Analytics 360 has no published price and is sold on a contract through Google sales or a Google Marketing Platform Sales Partner, so currency, GST treatment and minimum commitment all come from that quote. The trap is limits rather than fees: very large properties can be forced down to two months of event level retention, and the only way to lift the caps is a 360 contract.
Paying for more than Google Analytics? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho Google Analytics fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is Google Analytics?
Google Analytics is run by Google LLC under the Google Marketing Platform, and the current version is GA4. It measures traffic, events, key events and revenue across websites and mobile apps, with standard reports, drag and drop explorations, data driven attribution and native links to Google Ads, Display and Video 360, Search Ads 360 and BigQuery. It is delivered as a hosted service: you install the Google tag or the Firebase SDK, or send data through the Measurement Protocol, and Google handles collection and processing. The standard property is free; Analytics 360 is a contract tier that raises limits and adds service level agreements. Standard properties cap exploration data retention at 14 months, sample explorations above 10 million events per query and limit the daily BigQuery export to one million events.
What you gain, and what you give up.
The case for
- The standard property is free with no event volume charge, and it still exports raw event data to BigQuery for a million events a day.
- Standard properties allow 50 event scoped custom dimensions and 100 audiences, which covers most single site reporting without paying for Analytics 360.
- Google runs the collection and processing infrastructure, so there is no server to size and no bill that grows with traffic.
The catch
- Explorations and funnel reports only reach back 14 months on a standard property, so long range user level analysis needs Analytics 360 or a BigQuery export kept from the start.
- Exploration reports start sampling above 10 million events per query on standard properties, while Analytics 360 lifts that ceiling to a billion events.
- Dimensions with many values, such as page URLs or item IDs, make reports hit their row limits sooner, and the overflow is grouped into an (other) row you cannot break down.
- BigQuery daily export on a standard property is capped at one million events, and the paid tier is contract only with no published price or GST terms.
Best for
- Any business measuring website/app traffic
- Teams running Google Ads
- Marketers tracking conversions for free
Who should avoid it
- Teams that need more than 14 months of user level history in explorations, because standard properties cap it there and only Analytics 360 reaches 50 months.
- Ecommerce teams reporting on a large catalogue in the interface, because high cardinality item and page dimensions push the long tail into the (other) row.
India readiness
How well Google Analytics fits an Indian business operationally, from the verified pricing and company facts we hold.
- –GST invoice
Not verified yet.
- –Bills in INR
Not verified yet.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
Compare Google Analytics
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How Google Analytics compares
Against the 2 other product web analytics tools we list, from what we verified on each vendor’s own pages.
Also in most alternatives
Recorded for at least half of the 2 others, and for Google Analytics.
- Web analytics
- Funnel analysis
- Multi touch attribution
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Similar tools to Google Analytics
Compare practical options in the same category by price, fit, and caveats.
Where Google Analytics fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Software stack to launch a website in India
Pick one website builder that matches your skill and goal, sort domain and hosting (often bundled with the builder), add lead capture and chat, take payments through an India gateway if you sell, then wire up analytics and an SEO check.
12 toolsIndia
Software stack to add a website chatbot for lead capture in India
Put an AI chat widget trained on your own answers on the site, capture the visitor's details into a form, push them into an INR-billed CRM, and follow up on WhatsApp where Indian buyers actually reply.
14 toolsIndia
What we verified about Google Analytics
Read from Google Analytics’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed38
- Web analytics
- GA4 tracks traffic and user behaviour across websites
- Multi touch attribution
- Cross-platform attribution evaluates each funnel touchpoint
- Funnel analysis
- Funnel Exploration supports open and closed funnel visualisation
- Custom dimensions
- Standard properties allow 50 event-scoped custom dimensions
- Acquisition reporting
- User and traffic acquisition reports split paid and organic sources
- Admin API
- Admin API manages Analytics configuration programmatically
- Attribution model comparison
- Model Comparison report contrasts how models value channels
- Audience building
- Standard properties support up to 100 audiences
- Automated insights
- Analytics surfaces important changes, trends and growth opportunities automatically
- Backwards path analysis
- Backwards Pathing works back from a conversion or key event
- Cohort analysis
- Cohort Exploration groups users by common attributes over time
- Conversion path report
- Conversion Paths report shows customer routes to conversion
- Conversion tracking
- Platform measures conversions alongside traffic and events
- Cross platform user measurement
- Tracks users across both sites and apps in one property
- Data driven attribution
- Google ML distributes conversion credit across touchpoints
- Drag and drop adhoc analysis
- Free-Form Exploration drags variables onto a canvas for instant charts
- Ecommerce tracking
- Monetization reports analyse purchase activity and transaction data
- Engagement reporting
- Engagement reports show which content drives conversions
- Event based tracking
- GA4 uses an event-based data model rather than pageviews
- Exploration reports
- Exploration reports allow ad-hoc funnel and path analysis
- First party data import
- Data Import securely joins your own data with Analytics data
- In app purchase tracking
- In-app purchase reporting covers subscriptions and top products
- Measurement protocol API
- Open measurement protocol imports data from any connected system
- Mobile app analytics
- GA4 measures apps as well as web properties
- Mobile sdk collection
- Mobile app SDKs collect interaction data alongside JavaScript
- Natural language search
- Search bar answers questions in natural language to find reports
- Pages and screens report
- Report shows which web pages and app screens users engage with
- Path analysis
- Path Exploration visualises user journeys through site and app
- Predictive audiences
- ML models predict purchase or churn and build audiences from that
- Privacy safe behavioural modeling
- Models fill gaps using observed, first-party and consented data
- Publisher ad revenue tracking
- Publisher Ads reports app ad revenue via the Firebase SDK
- Raw data export to warehouse
- Standard properties export raw events to BigQuery daily
- Real time reporting
- Monitor activity on your site or app as it happens
- Roll up reporting
- Roll-Up reporting combines properties, an Analytics 360 only feature
- Segment overlap analysis
- Segment Overlap identifies users meeting complex combined criteria
- Sub properties
- Sub-properties split data by country or product line on 360
- Unsampled explorations
- Unsampled explorations reach raw data, up to 50 billion daily events on 360
- User lifetime value
- User Lifetime explores customer behaviour and value over their life
What people use it for2
- Measure marketing performance
- AdMob, Google Play and in-app purchase revenue can be tracked
- Understand organic search performance
- Search Console integration shows which queries drove users
Works with12
- Salesforce marketing cloud
- Analytics data is visible in the Marketing Cloud reporting UI
- Looker studio
- Looker Studio consumes GA4 data for dashboards
- Google tag manager
- GA4 is deployed through gtag and Google Tag Manager
- Google play
- Google Play purchase and subscription revenue is tracked
- Google ads
- Integrates with Google Ads for campaign measurement
- Firebase
- Google Analytics for Firebase SDK reports app ad revenue
- Bigquery
- Raw event export lands in Google BigQuery
- Display and video 360
- DV360 data flows into Analytics and audiences flow back
- Google ad manager
- Analytics insights apply to Google Ad Manager monetization
- Google admob
- AdMob app revenue can be measured inside Analytics
- Google search console
- Search Console is a listed native integration
- Search ads 360
- Search Ads 360 conversions and audiences sync with Analytics
Terms, compliance and how you buy19
- Steep learning curve
- GA4's event model has a real learning curve versus Universal Analytics
- Google ecosystem native
- Integrates natively with Ads, Search Console and Looker Studio
- Bigquery export capped at one million events
- Standard BigQuery daily export caps at one million events
- Breaking migration from universal analytics
- The event model replaced the old Universal Analytics approach
- Data goes to google
- Google runs the collection infrastructure holding your event data
- Fourteen month data retention
- Standard properties keep event data for at most 14 months
- Free tier
- Standard property is free with no event volume charge
- High cardinality other bucket
- Dimensions above 500 distinct values collapse into an (other) row
- Higher limits on enterprise tier
- Analytics 360 raises limits to 125 dimensions and 400 audiences
- Industry standard default
- Described as the default analytics layer for almost any business
- Intraday data freshness
- Continuous intraday data within an hour is Analytics 360 only
- No infrastructure to run
- Google runs collection and processing so no server to size
- No long term history
- Year over year beyond 14 months needs a separate warehouse
- Not deep product analytics
- Verdict recommends pairing with a specialist product analytics tool
- No traffic based billing
- There is no bill that grows with traffic on standard
- Quote only enterprise tier
- Analytics 360 is contact-sales with no public rate
- Report sampling above ten million events
- Explorations start sampling above 10 million events per query
- Setup time required
- Our verdict tells buyers to budget setup time
- Weak for large catalog ecommerce
- Large catalogues push the long tail into the (other) row
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
- Analytics 360 overviewhttps://marketingplatform.google.com/about/analytics-360/
- Google Analytics overviewhttps://marketingplatform.google.com/about/analytics/
- Google Analytics Terms of Servicehttps://marketingplatform.google.com/about/analytics/terms/us/
- Data retentionhttps://support.google.com/analytics/answer/7667196?hl=en
- GA4 standard vs 360 limitshttps://support.google.com/analytics/answer/11202874?hl=en
- About the (other) rowhttps://support.google.com/analytics/answer/13331684?hl=en
- Google Analytics featureshttps://marketingplatform.google.com/about/analytics/features/
- Google Analyticshttps://marketingplatform.google.com/about/analytics/
Verified against the sources above. How we research & rate software →
Google Analytics questions
Does Google Analytics give a GST invoice in India?
- Whether Google Analytics issues an India GST invoice is not verified yet. Foreign-billed tools usually don't, in which case a registered business reclaims GST via reverse charge; confirm the vendor's billing before you buy.
Is Google Analytics good for Indian small businesses?
- It suits any business measuring website/app traffic. It bills in a foreign currency, so expect the card forex markup on every charge. It is not the right pick for teams that need more than 14 months of user level history in explorations, because standard properties cap it there and only Analytics 360 reaches 50 months.
Does Google Analytics have a free plan?
- Google Analytics lists a free plan, but check the official pricing page for current usage limits before choosing it.
What users say
No reviews yet. Used Google Analytics?
The dispatchFree · no noise
Track tools like this
Google Analytics and its category keep shifting: prices, new options, India-fit. Get the all-in India cost of new tools and the changes worth knowing, occasionally. No spam.