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PostHog · Developer & Data / Data & Analytics
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PostHog · Developer & Data / Data & AnalyticsHow much does PostHog cost in India?
Registered business, per month
₹24,687
sticker $250/mo · ₹2,96,248/yr
₹29,131/mo if you can't reclaim GST
PostHog advertises $250/mo. A GST-registered business in India pays about ₹24,687 a month (₹2,96,248/yr) once the roughly 3.5% card forex markup is added, and it reclaims GST as input credit. If you cannot reclaim GST, it is about ₹29,131 a month with 18% GST on top.
Plans
PostHog plans, in real rupees
Sticker price on the left, and the India cost per month for a GST-registered business on the right, after the card forex markup. GST is reclaimable input credit if you are registered.
PlanStickerIndia (registered)
Free
No credit card. Usage hard-capped at the monthly free tier, 1 project, 1-year data retention, community support only, unlimited team members, 1 shared resource configuration, 2 managed reverse proxies. Monthly free tier (resets monthly, applies on paid plans too): 1M analytics events, 5K session recordings (2.5K mobile), 1M feature flag requests, 100K exceptions, 1500 survey responses, 1M warehouse rows plus free historical syncs, 10K pipeline events + 1M rows, 100K AI observability events, 500 PostHog AI credits, 3 Inbox PRs, 10K workflow messages per channel, 10 GB logs, 2500 Replay Vision credits.
Free
Free
Pay-as-you-go
Base price $0/mo - you add a card and pay only usage above the free tier, at the per-unit rates below. Unlocks 6 projects, 7-year data retention, email support (Slack-based support once you spend over $2k/mo), 2 shared resource configurations, 10 managed reverse proxies. Per-product billing limits available. No seat pricing at all: unlimited team members and unlimited tracked users on every plan. Vendor states there are no setup fees and discounts exist for startups and non-profits.
$0/mo
Rs.0
Boost (platform package)
$250/mo platform package added on top of usage. Platform packages add extras such as dedicated support, RBAC and SSO enforcement. Price appears only in the pricing calculator section, not in the plan cards.
$250/mo
₹24,687/mo₹29,131if you can't reclaim GST
Scale (platform package)
$750/mo platform package added on top of usage. Same calculator section as Boost.
$750/mo
₹74,062/mo₹87,393if you can't reclaim GST
Enterprise (platform package)
Quote-only, 'Contact us'. Top platform package above Scale.
Custom
Quote
Product Analytics - anonymous events
First 1M events/mo free. Then 1-2M $0.00005, 2-15M $0.0000343, 15-50M $0.0000295, 50-100M $0.0000218, 100-250M $0.000015, 250M+ $0.000009 per event. Web Analytics is billed with Product Analytics.
$0 per anonymous event
Usage
Product Analytics - identified events (person profiles)
Events carrying person profiles cost ~5x anonymous events; starts at $0.000248/event, first 1M events/mo free.
$0 per identified event
Usage
Session Replay - web
First 5k recordings/mo free. 5-15k $0.005, 15-50k $0.0035, 50-150k $0.002, 150-500k $0.0017, 500k+ $0.0015 per recording.
$0.005 per recording
Usage
Session Replay - mobile
First 2.5k mobile recordings/mo free. 2.5-15k $0.01, 15-50k $0.007, 50-150k $0.004, 150-500k $0.0034, 500k+ $0.003 per mobile recording.
$0.01 per mobile recording
Usage
Feature Flags
First 1M requests/mo free. 1-2M $0.0001, 2-10M $0.000045, 10-50M $0.000025, 50M+ $0.00001 per request. Experiments are billed with Feature Flags.
$0 per flag request
Usage
Surveys
First 1.5k responses/mo free. 1.5-2k $0.10, 2-10k $0.035, 10-20k $0.015, 20k+ $0.01 per response.
$0.1 per survey response
Usage
Error Tracking
First 100k exceptions/mo free. 100-325k $0.00037, 325k-10M $0.00014, 10M+ $0.000115 per exception.
$0 per exception
Usage
Managed data warehouse
First 1M rows/mo free. 1-10M $0.000015, 10-25M $0.00001, 25-50M $0.000008, 50-100M $0.000005, 100M-1B $0.000002, 1B+ $0.000001 per row. Historical syncs are unlimited at $0/row.
$0 per row synced
Usage
Data pipelines - realtime destinations
First 10k trigger events/mo free. 10-50k $0.0005, 50-100k $0.0003, 100k-1M $0.00015, 1-10M $0.0001, 10-100M $0.00005, 100M+ $0.000025. Batch exports priced separately: first 1M rows free, then 1-10M $0.000015, 10-50M $0.000005, 50-100M $0.0000025, 100M+ $0.00000125 per row.
$0.001 per trigger event
Usage
AI Observability
First 100k events/mo free. 100-150k $0.00035, 150-250k $0.000175, 250-500k $0.0001, 500k-1M $0.00008, 1-10M $0.00007, 10-50M $0.000065, 50M+ $0.00006 per event.
$0 per AI observability event
Usage
PostHog AI
First 500 credits/mo free (vendor values that at $5). $0.01 per credit thereafter. Replay Vision uses the same $0.01/credit rate with the first 2500 credits/mo free (valued at $25).
$0.01 per AI credit
Usage
Logs
14-day retention: first 10 GB/mo free, 10-300 GB $0.25/GB, 300 GB+ $0.15/GB. Extending to 30-day retention costs $0.05/GB on all GB.
$0.25 per GB ingested
Usage
Workflows - emails and destinations
Emails: first 10k/mo free, 10-50k $0.003, 50-100k $0.0018, 100k-1M $0.001, 1-10M $0.0005, 10-100M $0.000375, 100M+ $0.00025 each. Destinations: first 10k dispatches free, 10-50k $0.00075, 50-100k $0.00045, 100k-1M $0.000225, 1-10M $0.00015, 10-100M $0.000075, 100M+ $0.0000375 per dispatch.
$0.003 per email sent
Usage
Inbox (beta)
First 3 PRs/mo free, then $15 per PR.
$15 per pull request
Usage
Group analytics (add-on)add-on
Product add-on, starts at $0.000071 per event. Subscribed to individually inside the PostHog account.
$0 per event
Usage
Why this number
What global directories leave out
Card forex markup
PostHog bills in USD, so an Indian card charges about 3.5% over the mid-market rate on every payment. This is the real, unavoidable India premium, and unlike GST it is not reclaimable.
18% GST (conditional)
18% GST applies, but it is not a flat add-on. A GST-registered business reclaims it as input credit, and foreign B2B is reverse-charged so the vendor bills no GST. Only an unregistered buyer bears the full 18%, and some Indian vendors already include it.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed. Confirm current pricing on the vendor site. Pricing last verified Jul 28, 2026.
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FAQ
PostHog pricing, answered
- How much does PostHog cost in India?
- PostHog starts at $250/mo. For a GST-registered business that works out to about ₹24,687 a month (₹2,96,248 a year) after the card forex markup, with GST reclaimed as input credit. If you cannot reclaim GST, add 18% for about ₹29,131 a month.
- Does PostHog bill in INR or USD?
- PostHog bills in USD. An Indian card adds a forex markup of about 3.5% over the mid-market rate (the real, non-reclaimable premium). 18% GST also applies, but a registered business reclaims it and foreign B2B is reverse-charged, so the vendor bills no GST.
- Does PostHog have a free plan?
- Yes, PostHog lists a free plan. Check the vendor pricing page for current usage limits before you rely on it.
- Are there cheaper alternatives to PostHog in India?
- Yes. Mixpanel works out cheaper at about ₹9,875 a month for a registered business. Compare the full Developer & Data / Data & Analytics options before deciding.