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Field Force & Distribution
SalesDiary
AI-powered SFA platform for FMCG covering beat planning, distributor orders, secondary sales and field rep tracking.
FindThatSoftware verdictEditorial ruling
A solid fit for Indian FMCG companies that want SFA plus distributor primary/secondary order flows, scheme management and AI route optimization in one mobile platform. The watch-out is that there's no advertised self-serve free plan and pricing requires contacting sales, so confirm cost and rollout fit. Verify current pricing on the official site.
FindThatSoftware has source-checked this listing and keeps 4 public sources visible for buyer verification.
Should you use SalesDiary?
Use it if FMCG brands managing primary and secondary sales. Avoid it if a distributor running three or four field reps, because the entry plan bills fifteen user seats whether or not you fill them.
Spec sheet
- Starting price
- ₹15,000/mo₹15,000/mo sticker
- Free plan
- Not available
- Free trial
- Not listed
- Status
- Source checked 29 Jul 2026
- Source trail
- 4 public sources
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Claim this listing →In short
SalesDiary is a industry solutions / field force & distribution for Indian buyers. It costs about ₹15,000/mo before GST, billed in rupees. It issues an India GST invoice, so you can claim input credit. FindThatSoftware rates it best for FMCG brands managing primary and secondary sales, and a poor fit if a distributor running three or four field reps, because the entry plan bills fifteen user seats whether or not you fill them.
The trade-off, weighed
What you gain, and what you give up.
The case for
- The Basic plan is published at INR 15,000 a month for up to fifteen users, which is rare in Indian field force software.
- The field app captures data offline and syncs on reconnect, which matters for reps working rural beats with patchy mobile coverage.
- Bi-directional ERP and SAP integration comes with published REST APIs and an Excel fallback for distributors that have no API.
The catch
- Basic is a flat INR 15,000 a month for up to fifteen users, so a team of five pays exactly what a team of fifteen pays.
- A one-time setup fee of INR 45,000 plus prepaid quarterly billing means roughly INR 90,000 leaves before the first quarter even starts.
- Only the Basic tier shows a number, and both the Professional and Enterprise tiers above fifteen users are talk to sales.
- The pricing page calls its own figures indicative and says final commercials get confirmed with their team, so the listed rate is a starting point.
True India price
Registered business, per month
₹15,000
SalesDiary is billed in rupees at ₹15,000/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹1,80,000/yr). Without reclaim, add 18% for about ₹17,700 a month.
- Sticker price
- ₹15,000/mo
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹15,000
- Registered per year
- ₹1,80,000
- If you can't reclaim GST
- ₹17,700
- Watch for
- Entry plan from ₹15,000/mo is a flat fee for up to 15 users (not per-user), billed quarterly in advance, plus a one-time setup fee. Higher tiers quote-based.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well SalesDiary fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✓GST invoice
Issues a GST-compliant invoice, so a registered business can reclaim input tax.
- ✓Bills in INR
Priced in rupees, so there is no forex conversion or card markup on top.
- ✓India HQ
India-headquartered, so support, timezone, and context are local.
How SalesDiary compares
Against the 5 other field sales automation toolswe list, from what we verified on each vendor’s own pages.
Less common among the other field sales automation tools
Recorded for SalesDiary and for at most a third of the 5 others we list.
- Loyalty and rewards
- Production planning
- Rest API
- Beat planning
- Competitor price tracking
- Demand forecasting
- Payment collection tracking
- Secondary sales tracking
Also in most alternatives
Recorded for at least half of the 5 others, and for SalesDiary.
- Van sales
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than SalesDiary? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is SalesDiary?
SalesDiary is a mobile-first sales force automation platform for managing marketing, sales and distribution across territories. It provides AI-driven route optimization, geo-fencing and deviation detection, primary order placement and secondary delivery planning, stock monitoring, outlet-level payment-collection tracking, outlet classification, merchandising campaigns and scheme/pricing customization by outlet type. It is used primarily by FMCG and distribution brands.
Best for
- FMCG brands managing primary and secondary sales
- Teams needing scheme and outlet-level pricing control
- Companies wanting AI route optimization for reps
Who should avoid it
- A distributor running three or four field reps, because the entry plan bills fifteen user seats whether or not you fill them.
- Buyers who want month to month flexibility, since billing is prepaid quarterly and the setup fee lands before rollout begins.
What SalesDiary does
What we verified about SalesDiary
Read from SalesDiary’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed49
- Van sales
- Vansales module handles load-out and on-the-spot selling
- Share of shelf measurement
- Visual audit computes share of shelf with AI brand detection
- Secondary sales tracking
- Distribution management receives every secondary order
- Rest API
- Published REST APIs connect to ERP, HRMS, data lake and BI stack
- Production planning
- Custom flow auto-suggests production quantities from the forecast
- Planogram compliance
- Visual audit reports planogram percentage and facings
- Payment collection tracking
- Payments and receivables module tracks collections in real time
- Loyalty and rewards
- Partner Connect offers QR points, tiers and redemption
- Demand forecasting
- Custom build forecasts demand by SKU and store
- Competitor price tracking
- Market intelligence captures competitor pricing and launches live
- Beat planning
- Journey-plan and beat module converts PJPs into optimised daily routes
- AI image recognition
- Visual audit detects brands on shelf photos automatically
- AI route optimization
- AI engine turns balanced PJPs into optimised daily routes
- Amc auto scheduling
- ServiceDiary auto-schedules annual maintenance contracts
- B2B lead management
- Lead and project sales module handles B2B leads and project quotes
- Claim settlement
- Vendor claims 95% reduction in claims processing time
- Daily goal briefings
- Gate meeting module runs daily goals, briefs and end-of-day reviews
- Distributor management
- DMS tracks live stock and fill-rate at the distributor
- Excel fallback integration
- Secure Excel fallback exists for distributors with no API
- Geo fenced attendance
- Attendance and field ops module offers geo-fenced check in and out
- Gps tracking
- Vansales module includes GPS tracking of delivery vehicles
- Influencer programme management
- Influencer is a modelled layer with its own loyalty flows
- Inventory and stock visibility
- Live stock, reorder alerts and sell-through are tracked
- Kra scorecards
- KRA scorecards are an explicit module
- Manager approval of AI output
- Every AI recommendation is drafted, reviewed and approved before reaching the field
- Market intelligence capture
- Reps log competitor launches and CSAT from the field
- Merchandising audit
- Merchandising and visual audit captures planogram compliance
- Modular role configuration
- Modules can be enabled or disabled per role and the mobile app reshapes instantly
- Offline first sync
- Field app captures offline and syncs the moment it reconnects
- On the spot e invoicing
- Vansales does e-invoicing at the point of delivery
- Order booking offline
- Smart-cart ordering with OTP works offline per the order management module
- OTP order confirmation
- Order management uses OTP to confirm in-store orders
- Outlet classification
- AI segments outlets by tier, channel, frequency and value
- Photo verified visits
- Merchandising audits are photo-verified
- Primary order management
- Platform covers primary dispatch through to tertiary sales
- Product recommendation
- AI recommends the right SKU per outlet from behaviour and trends
- Proof of delivery
- Vansales offers digital proof of delivery
- Receivables management
- Outlet-level receivables are visible in real time
- Retailer self ordering portal
- Partner Connect gives retailers their own ordering portal
- Service ticket management
- ServiceDiary runs the service ticket lifecycle
- Spare parts management
- ServiceDiary manages technician spare-parts inventory
- Special price approvals
- Quote-to-order flow includes special-price approval workflows
- Target vs achievement tracking
- Targets, KPI and KRA module runs scorecards
- Territory optimization
- AI rebalances clusters, load, coverage and distance
- Tertiary sales tracking
- Retailer and promoter tertiary layers are modelled in the flow
- Trade asset tracking
- Branding module tracks coolers, boards and standees with proof
- Trade scheme management
- Schemes and claims module runs trade promotions
- Travel expense claims
- Expense and TA/DA module automates travel claims and approvals
- Van load out planning
- Van load plus SKU mix per store is an explicit planning step
What people use it for2
- Reduce return pickups
- Per-store SKU mix recommendation cut return pickups 30%
- Settle trade claims
- Schemes and claims exist to clean up distributor claim settlement
Works with4
- Sap
- Homepage banner states bi-directional ERP and SAP integration
- BI tools
- APIs feed the customer data lake and BI stack
- ERP bidirectional sync
- Master data stays in sync bi-directionally with the customer ERP
- HRMS connectors
- Published REST APIs connect SalesDiary to HRMS systems
Terms, compliance and how you buy28
- Soc2 certified
- Homepage badge states SOC 2 Type II certification
- Sales led only
- Primary CTA is booking a 30-minute walkthrough with the team
- Mobile first
- Vendor describes a mobile-first offline field app as the primary surface
- Iso 27001 certified
- Homepage badge states ISO 27001 certified infrastructure
- 99 percent uptime claim
- Vendor advertises 99% uptime
- Cold chain vertical support
- Fresh foods vertical covers short shelf life and cold-chain control
- Consulting led implementation
- Vendor positions itself as a technology partner co-designing custom flows
- Dedicated success manager
- Vendor promises a dedicated success manager on rollout
- Embedded resource option
- A dedicated SalesDiary resource can be embedded with your team on request
- Enterprise scale range
- Vendor claims scale from 15 to over 25,000 users
- Fifteen user minimum band
- A team of five pays the same as a team of fifteen
- Flat fee not per seat
- Basic is a flat Rs 15,000 for up to fifteen users regardless of actual headcount
- Fmcg oriented
- FMCG is the lead industry with dense beats and fast secondary sales
- GST extra on listed price
- Pricing terms state GST is charged over the listed figure
- High upfront cash outlay
- Setup fee plus first quarter means roughly Rs 90,000 before go-live
- India built
- Indian vendor at salesdiary.in with Indian founders and INR pricing
- Indicative pricing only
- Pricing page calls its own figures indicative pending final commercials
- INR billed
- Basic plan is published at Rs 15,000 a month
- Master data cleanup service
- One-time outlet, SKU and hierarchy clean-up is offered as a managed service
- Multi tenant isolation
- Scale section cites territory permissions and multi-tenant isolation
- No free plan
- No self-serve free tier is advertised anywhere
- Oauth2 auth
- Security section names OAuth2, encrypted backups and audit trails
- Offline capable
- Offline-first field app is called out on the homepage banner
- One time setup fee
- A Rs 45,000 one-time setup fee applies before rollout
- Quarterly prepaid billing
- Billing is prepaid quarterly with no month-to-month option
- Quote only above entry tier
- Professional and Enterprise tiers are both talk-to-sales
- Regulated vertical support
- Liquor and fertiliser verticals are addressed with regulation-aware flows
- Vertical tuned defaults
- Workflows, schemes and KPIs are curated per industry vertical
Compare SalesDiary
Use these pages when you already know the tool name but need a plain-English decision against real alternatives.
See all SalesDiary alternatives
Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Entry plan from ₹15,000/mo is a flat fee for up to 15 users (not per-user), billed quarterly in advance, plus a one-time setup fee. Higher tiers quote-based.
Official pricinghttps://salesdiary.in/pricingSalesDiaryhttps://www.salesdiary.in/Official homepagehttps://salesdiary.in/SalesDiaryhttps://www.salesdiary.in/
Verified against the sources above. How we research & rate software →
In practice
Where SalesDiary fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Does SalesDiary give a GST invoice in India?
SalesDiary issues an India GST invoice, so a GST-registered business can claim input tax credit on it directly.
Is SalesDiary good for Indian small businesses?
SalesDiary is worth evaluating for Indian buyers, but the final fit depends on pricing limits, support, integrations, and setup effort.
Does SalesDiary have a free plan?
SalesDiary does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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