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Field Force & Distribution
SalesDiary
AI field sales and distribution platform for Indian consumer goods brands, covering beat planning, distributor orders, secondary sales and rep tracking.
Spec sheet
All-in India price
₹15,000/mo
For a registered business, billed quarterly
- Free plan
- Not available
- Free trial
- Not listed
- Status
- Source checked 12 Nov 2026
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Claim this listingFindThatSoftware verdictEditorial ruling
Shortlist SalesDiary if you are an Indian consumer goods brand that wants rep tracking, distributor orders, secondary sales and scheme handling on one platform instead of stitching an SFA app to a separate DMS. It is one of the few in this space that publishes an entry price, but that plan is a flat band for up to fifteen users with a setup fee on top, so a five person team pays as much as a fifteen person one.
Read the full verdict
Before paying, read the master service agreement: it sets a one year binding term that renews automatically with a price rise, charges half the remaining fees if you leave early, and gives no refunds of prepaid fees. Ask for the Part B schedule in writing, including user count, modules, customisation days and uptime credits. Against per-user field force apps, you trade month to month flexibility for a deeper distributor and scheme layer.
FindThatSoftware has source-checked this listing and keeps 12 public sources visible for buyer verification.
In short
SalesDiary is listed under Field Force & Distribution, reviewed for Indian buyers. It costs about ₹15,000/mo before GST, billed in rupees. It issues an India GST invoice, so you can claim input credit. FindThatSoftware rates it best for FMCG brands managing primary and secondary sales; a poor fit for a distributor running three or four field reps, because the entry plan charges the full fifteen user band whether or not you fill it.
What SalesDiary costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
Registered business, per month, billed quarterly
₹15,000
SalesDiary is billed in rupees at ₹15,000/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹1,80,000/yr). Without reclaim, add 18% for about ₹17,700 a month.
- Sticker price
- ₹15,000/mo
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹15,000
- Registered per year
- ₹1,80,000
- If you can't reclaim GST
- ₹17,700
- Watch for
- The entry plan is a flat fee for up to fifteen users, billed prepaid every quarter in Indian rupees, with a one-time setup fee and GST on top; higher tiers are quote only and the vendor calls even the listed figures indicative.
More
The contract is a one year binding term that auto renews with at least a five percent increase unless you give sixty days notice, early exit costs half the remaining year's fees, and prepaid fees are not refunded. The vendor's terms also ask customers to deduct TDS as fees for technical services.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownPaying for more than SalesDiary? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho SalesDiary fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is SalesDiary?
SalesDiary is run by Appobile Labs Private Limited in Bengaluru and sells field sales automation plus a distributor management system to brands in FMCG, building materials, electricals, agri inputs and auto parts. Reps use a mobile field app for geo-fenced attendance, route-optimised beats, order booking, collections, shelf audits and surveys, and it keeps working offline and syncs when the network returns. Managers and distributors work in a web console covering primary and secondary orders, live distributor stock, schemes and claims, van sales with on-the-spot e-invoicing, and an AI engine that suggests beats and SKUs for a manager to approve. The vendor says it connects two-way with SAP, Tally and other ERPs through REST APIs, with an Excel fallback for distributors that have no API. It is sold through a demo and a signed master service agreement rather than self-serve signup, and Google Maps or SMS and WhatsApp APIs need the customer's own paid accounts.
What you gain, and what you give up.
The case for
- Publishes an entry price with a flat band for up to fifteen users, which is rare among Indian field force and distribution tools.
- The field app captures orders, attendance and surveys offline and syncs on reconnect, which suits reps on rural beats with patchy coverage.
- The vendor says it offers two-way ERP sync with SAP and Tally, published REST APIs and an Excel fallback for distributors that have no API.
The catch
- The entry plan is a flat band, so a team of five pays exactly what a team of fifteen pays, plus a setup fee before rollout.
- The master service agreement locks you into a one year term that auto renews with at least a five percent increase, charges half the remaining fees for early exit and refunds nothing prepaid.
- Only the entry tier shows a price; Professional and Enterprise are talk to sales, and the vendor calls even the listed figures indicative.
- Maps, SMS and WhatsApp features need the customer's own paid third-party API accounts on top of the subscription.
Best for
- FMCG brands managing primary and secondary sales
- Teams needing scheme and outlet-level pricing control
- Companies wanting AI route optimization for reps
Who should avoid it
- A distributor running three or four field reps, because the entry plan charges the full fifteen user band whether or not you fill it.
- Buyers who want month to month flexibility, since billing is prepaid quarterly inside a one year binding contract with an early exit fee.
India readiness
How well SalesDiary fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✓GST invoice
Issues a GST-compliant invoice, so a registered business can reclaim input tax.
- ✓Bills in INR
Priced in rupees, so there is no forex conversion or card markup on top.
- ✓India HQ
India-headquartered, so support, timezone, and context are local.
Compare SalesDiary
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How SalesDiary compares
Against the 5 other field sales automation tools we list, from what we verified on each vendor’s own pages.
Less common among the other field sales automation tools
Recorded for SalesDiary and for at most a third of the 5 others we list.
- Loyalty and rewards
- Production planning
- REST API
- Beat planning
- Competitor price tracking
- Demand forecasting
- Payment collection tracking
- Secondary sales tracking
Also in most alternatives
Recorded for at least half of the 5 others, and for SalesDiary.
- Van sales
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Similar tools to SalesDiary
Compare practical options in the same category by price, fit, and caveats.
Where SalesDiary fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
What we verified about SalesDiary
Read from SalesDiary’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
What SalesDiary does
Features we confirmed49
- Van sales
- Vansales module handles load-out and on-the-spot selling
- Share of shelf measurement
- Visual audit computes share of shelf with AI brand detection
- Secondary sales tracking
- Distribution management receives every secondary order
- REST API
- Published REST APIs connect to ERP, HRMS, data lake and BI stack
- Production planning
- Custom flow auto-suggests production quantities from the forecast
- Planogram compliance
- Visual audit reports planogram percentage and facings
- Payment collection tracking
- Payments and receivables module tracks collections in real time
- Loyalty and rewards
- Partner Connect offers QR points, tiers and redemption
- Demand forecasting
- Custom build forecasts demand by SKU and store
- Competitor price tracking
- Market intelligence captures competitor pricing and launches live
- Beat planning
- Journey-plan and beat module converts PJPs into optimised daily routes
- AI image recognition
- Visual audit detects brands on shelf photos automatically
- AI route optimization
- AI engine turns balanced PJPs into optimised daily routes
- Amc auto scheduling
- ServiceDiary auto-schedules annual maintenance contracts
- B2B lead management
- Lead and project sales module handles B2B leads and project quotes
- Claim settlement
- Vendor claims 95% reduction in claims processing time
- Daily goal briefings
- Gate meeting module runs daily goals, briefs and end-of-day reviews
- Distributor management
- DMS tracks live stock and fill-rate at the distributor
- Excel fallback integration
- Secure Excel fallback exists for distributors with no API
- Geo fenced attendance
- Attendance and field ops module offers geo-fenced check in and out
- Gps tracking
- Vansales module includes GPS tracking of delivery vehicles
- Influencer programme management
- Influencer is a modelled layer with its own loyalty flows
- Inventory and stock visibility
- Live stock, reorder alerts and sell-through are tracked
- Kra scorecards
- KRA scorecards are an explicit module
- Manager approval of AI output
- Every AI recommendation is drafted, reviewed and approved before reaching the field
- Market intelligence capture
- Reps log competitor launches and CSAT from the field
- Merchandising audit
- Merchandising and visual audit captures planogram compliance
- Modular role configuration
- Modules can be enabled or disabled per role and the mobile app reshapes instantly
- Offline first sync
- Field app captures offline and syncs the moment it reconnects
- On the spot e invoicing
- Vansales does e-invoicing at the point of delivery
- Order booking offline
- Smart-cart ordering with OTP works offline per the order management module
- OTP order confirmation
- Order management uses OTP to confirm in-store orders
- Outlet classification
- AI segments outlets by tier, channel, frequency and value
- Photo verified visits
- Merchandising audits are photo-verified
- Primary order management
- Platform covers primary dispatch through to tertiary sales
- Product recommendation
- AI recommends the right SKU per outlet from behaviour and trends
- Proof of delivery
- Vansales offers digital proof of delivery
- Receivables management
- Outlet-level receivables are visible in real time
- Retailer self ordering portal
- Partner Connect gives retailers their own ordering portal
- Service ticket management
- ServiceDiary runs the service ticket lifecycle
- Spare parts management
- ServiceDiary manages technician spare-parts inventory
- Special price approvals
- Quote-to-order flow includes special-price approval workflows
- Target vs achievement tracking
- Targets, KPI and KRA module runs scorecards
- Territory optimization
- AI rebalances clusters, load, coverage and distance
- Tertiary sales tracking
- Retailer and promoter tertiary layers are modelled in the flow
- Trade asset tracking
- Branding module tracks coolers, boards and standees with proof
- Trade scheme management
- Schemes and claims module runs trade promotions
- Travel expense claims
- Expense and TA/DA module automates travel claims and approvals
- Van load out planning
- Van load plus SKU mix per store is an explicit planning step
What people use it for2
- Settle trade claims
- Schemes and claims exist to clean up distributor claim settlement
- Reduce return pickups
- Per-store SKU mix recommendation cut return pickups 30%
Works with4
- Sap
- Homepage banner states bi-directional ERP and SAP integration
- BI tools
- APIs feed the customer data lake and BI stack
- ERP bidirectional sync
- Master data stays in sync bi-directionally with the customer ERP
- HRMS connectors
- Published REST APIs connect SalesDiary to HRMS systems
Terms, compliance and how you buy28
- SOC 2 certified
- Homepage badge states SOC 2 Type II certification
- Sales led only
- Primary CTA is booking a 30-minute walkthrough with the team
- Mobile first
- Vendor describes a mobile-first offline field app as the primary surface
- ISO 27001 certified
- Homepage badge states ISO 27001 certified infrastructure
- 99 percent uptime claim
- Vendor advertises 99% uptime
- Cold chain vertical support
- Fresh foods vertical covers short shelf life and cold-chain control
- Consulting led implementation
- Vendor positions itself as a technology partner co-designing custom flows
- Dedicated success manager
- Vendor promises a dedicated success manager on rollout
- Embedded resource option
- A dedicated SalesDiary resource can be embedded with your team on request
- Enterprise scale range
- Vendor claims scale from 15 to over 25,000 users
- Fifteen user minimum band
- A team of five pays the same as a team of fifteen
- Flat fee not per seat
- Basic is a flat Rs 15,000 for up to fifteen users regardless of actual headcount
- Fmcg oriented
- FMCG is the lead industry with dense beats and fast secondary sales
- GST extra on listed price
- Pricing terms state GST is charged over the listed figure
- High upfront cash outlay
- Setup fee plus first quarter means roughly Rs 90,000 before go-live
- India built
- Indian vendor at salesdiary.in with Indian founders and INR pricing
- Indicative pricing only
- Pricing page calls its own figures indicative pending final commercials
- INR billed
- Basic plan is published at Rs 15,000 a month
- Master data cleanup service
- One-time outlet, SKU and hierarchy clean-up is offered as a managed service
- Multi tenant isolation
- Scale section cites territory permissions and multi-tenant isolation
- No free plan
- No self-serve free tier is advertised anywhere
- Oauth2 auth
- Security section names OAuth2, encrypted backups and audit trails
- Offline capable
- Offline-first field app is called out on the homepage banner
- One time setup fee
- A Rs 45,000 one-time setup fee applies before rollout
- Quarterly prepaid billing
- Billing is prepaid quarterly with no month-to-month option
- Quote only above entry tier
- Professional and Enterprise tiers are both talk-to-sales
- Regulated vertical support
- Liquor and fertiliser verticals are addressed with regulation-aware flows
- Vertical tuned defaults
- Workflows, schemes and KPIs are curated per industry vertical
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
- Official pricinghttps://salesdiary.in/pricing
- SalesDiaryhttps://www.salesdiary.in/
- SalesDiary pricinghttps://salesdiary.com/pricing
- SalesDiary distribution managementhttps://salesdiary.com/distribution-management
- SalesDiary FAQhttps://salesdiary.com/faq
- SalesDiary field sales automationhttps://salesdiary.com/field-sales-automation
- SalesDiary enterprisehttps://salesdiary.com/enterprise
- Official homepagehttps://salesdiary.in/
- SalesDiaryhttps://www.salesdiary.in/
- SalesDiary homepagehttps://salesdiary.com/
- SalesDiary master service agreementhttps://salesdiary.com/terms
- SalesDiary privacy policyhttps://salesdiary.com/privacy
Verified against the sources above. How we research & rate software →
SalesDiary questions
Does SalesDiary give a GST invoice in India?
- SalesDiary issues an India GST invoice, so a GST-registered business can claim input tax credit on it directly.
Is SalesDiary good for Indian small businesses?
- It suits FMCG brands managing primary and secondary sales. It bills in rupees and issues a GST invoice, so a registered business claims the GST back. It is not the right pick for a distributor running three or four field reps, because the entry plan charges the full fifteen user band whether or not you fill it.
Does SalesDiary have a free plan?
- SalesDiary does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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