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Field Force & Distribution
FieldAssist
AI-led SFA and distributor management platform for FMCG and consumer brands managing field sales and route-to-market.
Spec sheet
Starting price
Custom
- Free plan
- Not available
- Free trial
- Not listed
- Status
- Source checked 12 Nov 2026
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Claim this listingFindThatSoftware verdictEditorial ruling
Shortlist FieldAssist if you are a consumer goods brand selling through distributors and want rep tracking, distributor billing and retail execution in one system rather than three. Before paying, ask which tier the quote covers, whether pricing is per rep, per distributor or flat, and which modules such as image recognition or the AI layer are extra.
Read the full verdict
Check how the ERP sync works with your own setup, especially Tally or SAP, since a broken sync defeats the point of a DMS. Against a lighter rep tracking app, the trade-off is depth for cost and rollout effort: you get distributor and shelf level control, but expect a sales led process and an implementation project, not a same-day signup.
FindThatSoftware has source-checked this listing and keeps 10 public sources visible for buyer verification.
In short
FieldAssist is listed under Field Force & Distribution, reviewed for Indian buyers. It issues an India GST invoice, so you can claim input credit. FindThatSoftware rates it best for FMCG and CPG brands with multi-tier distribution; a poor fit for small brands with only a few field staff, because every plan needs a sales quote and the product is shaped around distributor networks.
What FieldAssist costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
What actually changes for a buyer in India.
- Watch for
- Prices are not published: Starter, Business and Enterprise AI all show only a Request Pricing button, so every buyer goes through a demo and a custom quote.
More
The vendor does not state the billing cycle, the pricing unit or a refund policy on its site, so get these written into the order form. Confirm whether the quote includes GST and whether add-on modules are billed separately.
Paying for more than FieldAssist? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho FieldAssist fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is FieldAssist?
FieldAssist is run by Flick2Know Technologies Pvt. Ltd., a Gurugram company founded in 2014, and sells a sales and distribution platform to consumer goods brands. It covers sales force automation for field reps (beat plans, order booking, attendance, expenses), a distributor management system with billing, schemes, returns and GST-compliant invoices, retail execution with planogram checks and shelf image recognition, and an AI layer for demand forecasting, replenishment and rep nudges. It is delivered as a cloud platform with an offline-capable mobile app for reps and delivery staff, and connects to ERPs such as SAP, Oracle, Tally and Microsoft Dynamics. All three tiers are sold by quote after a demo, and the higher tiers are built for brands with large field teams and many distributors.
What you gain, and what you give up.
The case for
- Built specifically for consumer goods distribution, so beat plans, outlet coverage and primary plus secondary sales views are native rather than bolted on
- One vendor covers field reps, distributor billing and in-store execution, with pre-built connectors for SAP, Oracle, Tally and Microsoft Dynamics according to the vendor
- Three tiers run from Starter to Enterprise AI, so a brand can begin with basic digitisation and move up without changing vendor
The catch
- No prices are published on any tier, so Starter, Business and Enterprise AI all begin with a sales call and a demo form
- The site does not say how pricing is counted (per rep, per distributor or flat), what the billing cycle is, or whether there is any refund
- No free plan or trial, so you cannot test the field app with your own reps before signing
- No single sign-on or SAML support is mentioned on the vendor's pages, which larger IT teams should ask about directly
Best for
- FMCG and CPG brands with multi-tier distribution
- Teams needing retail execution and planogram compliance
- Enterprises wanting AI-led sales analytics
Who should avoid it
- Small brands with only a few field staff, because every plan needs a sales quote and the product is shaped around distributor networks
- Teams that only need simple rep attendance or GPS tracking, since the platform's value is in distributor and retail modules they would not use
- Buyers who want to self-serve a trial before talking to sales
India readiness
How well FieldAssist fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✓GST invoice
Issues a GST-compliant invoice, so a registered business can reclaim input tax.
- –Bills in INR
Not verified yet.
- ✓India HQ
India-headquartered, so support, timezone, and context are local.
Compare FieldAssist
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How FieldAssist compares
Against the 5 other field sales automation tools we list, from what we verified on each vendor’s own pages.
Less common among the other field sales automation tools
Recorded for FieldAssist and for at most a third of the 5 others we list.
- Control tower dashboard
- ERP two way sync
- Invoicing
- Loyalty management
- Returns management
- Territory management
- Anomaly detection
- Auto replenishment
Also in most alternatives
Recorded for at least half of the 5 others, and for FieldAssist.
- Van sales
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Similar tools to FieldAssist
Compare practical options in the same category by price, fit, and caveats.
Where FieldAssist fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
What we verified about FieldAssist
Read from FieldAssist’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
What FieldAssist does
Features we confirmed46
- Van sales automation
- Van Sales Automation is a distinct product in the menu
- Trade promotion management
- Trade Promotion Management is a named product module
- Territory management
- Business tier includes territory, route and coverage optimisation
- Secondary sales tracking
- FMCG positioning promises faster secondary sales visibility
- Sales force automation
- Core product is sales force automation for consumer brand field teams
- Route optimisation
- Route Optimization Software is a named AI product module
- Role based access control
- Starter tier includes secure data capture with role-based access
- Returns management
- Starter tier explicitly lists returns alongside orders and invoices
- Planogram compliance
- Impact metrics cite a 25 to 35 percent increase in planogram compliance
- Offline mode
- Starter tier promises offline-first mobile operations for sales and delivery
- Loyalty management
- Loyalty Management Software is a named product module
- Lead management
- Lead Management Software appears in the product menu
- Invoicing
- Order capture, invoicing and collections are Starter tier features
- ERP two way sync
- Claims seamless two-way sync with ERPs, accounting and supply chain systems
- Distributor management system
- DMS is one of the two headline products alongside SFA
- Demand forecasting
- Marketing claims SKU-level AI forecasting to stay ahead of demand
- Control tower dashboard
- Enterprise AI tier includes a control tower with real-time insights
- Auto replenishment
- ARS Auto Replenishment System is a named AI product
- Anomaly detection
- Enterprise AI tier automates anomaly detection for leakage and underperformance
- Agentic AI for distribution
- Enterprise AI tier lists agentic AI for distribution and a DMS agent
- AI field nudges
- Enterprise AI tier delivers context-aware field nudges from AI models
- Analytics studio
- Analytics Studio is the named insight layer product
- Beat and route planning
- Starter tier includes basic route and beat planning
- Collections tracking
- Collections and returns are listed in the Starter feature set
- Conversational AI for reps
- Enterprise AI tier includes conversational AI for reps and retailers
- Eb2b commerce
- Product menu names Retailer App slash EB2B as a module
- Exception alerts
- Business tier includes exception alerts and execution monitoring
- Expense management
- Expense Management Software is a separate product module
- Field attendance tracking
- Attendance Management System is a listed product module
- Field team training
- FA One is described as a learning and development system
- Geo verified visits
- Claims 98 percent geo-verified adherence ensuring every visit counts
- Image recognition shelf audit
- IRIS image recognition verifies shelf and store execution
- Ipaas integration platform
- FAIS integration platform is described as no-code iPaaS
- Micromarket analysis
- Micromarket is a listed product for localised market penetration
- Order capture
- Starter tier covers order capture, invoicing, collections and returns
- Outlet and sku master management
- Starter tier covers outlet, SKU and partner master management
- Perfect store scoring
- Perfect Store module measures store execution quality
- Product mix recommendations
- Business tier offers rule-based product mix and replenishment recommendations
- Retailer ordering app
- Retailer App and EB2B lets outlets place orders directly
- Retail merchandising
- Retail Merchandising Software is a listed product module
- Rural distribution automation
- Rural Automation is a distinct listed product module
- Sales incentive management
- Incentives is a listed product and a Business tier feature
- Sales team gamification
- Positioning promises to gamify, train and incentivise sales teams
- Scheme enforcement
- Business tier automates pricing, scheme and trade promotion enforcement
- Stock ageing and reconciliation
- Business tier includes stock ageing, reconciliation and variance controls
- Workflow approvals
- Business tier adds workflow approvals and hierarchy-based governance
What people use it for1
- Track field sales reps
- Sold to give visibility into daily field operations and productive calls
Terms, compliance and how you buy24
- Multi country deployment
- Claims presence in 32+ countries with Africa and Indonesia offices
- Demo led sales
- Primary calls to action are Take a Demo and Schedule Your Demo
- AI gated to top tier
- Predictive and agentic AI features sit only in the Enterprise AI tier
- Android field app
- Reviewers describe salesmen running the field app on low cost Android handsets
- Battery heavy field app
- Reviewers repeatedly report the field app drains phone battery
- Building material vertical
- Industries menu includes building material and automotive parts
- Content marketing heavy
- Site carries blogs, ebooks, whitepapers, webinars and a glossary
- Cpg vertical focus
- Industry pages cover cosmetics, footwear, apparel, stationery and durables
- Easy for non office users
- Reviewers rate the field app easy for distributor salesmen to use
- Enterprise oriented
- Powers 700+ enterprises with named logos like Nivea and Adani
- Expensive for small teams
- Multiple reviewers call the pricing high for small businesses
- Fmcg specialist
- FAQ states core strength lies in FMCG and CPG distribution
- Gurugram headquarters
- Registered corporate office address is in Sector 49, Gurugram
- India built
- Corporate HQ is at Universal Trade Tower, Gurugram, Haryana
- Indonesian localisation
- Site offers an Indonesian language toggle alongside English
- Large scale proof points
- Claims 8.9mn outlets, 190K users and 23.6bn dollars GMV tracked
- No free trial
- No self-serve trial or signup exists anywhere on the site
- No public pricing
- All three tiers show Request Pricing instead of a rate
- Pharma vertical support
- Industries list includes Pharmaceutical and OTC brands
- Quote only pricing
- Pricing page routes every plan to Talk to an Expert
- Rule based recommendations on mid tier
- Business tier recommendations are explicitly labelled rule-based
- Slow support escalations
- Reviewers report technical issues need repeated follow-up to resolve
- Three tier upgrade path
- Starter, Business and Enterprise AI let brands move up without changing vendor
- Weak ad hoc excel reporting
- Reviewers keep asking for more Excel based reporting than provided
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
- FieldAssisthttps://www.fieldassist.com/
- FieldAssist pricinghttps://www.fieldassist.com/pricing
- FA Analytics Studiohttps://www.fieldassist.com/sales-reporting-software
- FieldAssist DMShttps://www.fieldassist.com/online-distributor-management-system
- FieldAssist Perfect Storehttps://www.fieldassist.com/perfect-store-execution
- FAIS integration platformhttps://www.fieldassist.com/integration-platform
- FieldAssist integrationshttps://www.fieldassist.com/integration
- FieldAssisthttps://www.fieldassist.com/
- About FieldAssisthttps://www.fieldassist.com/about-us
- FieldAssist terms of servicehttps://www.fieldassist.com/terms-of-service
Verified against the sources above. How we research & rate software →
FieldAssist questions
Does FieldAssist give a GST invoice in India?
- FieldAssist issues an India GST invoice, so a GST-registered business can claim input tax credit on it directly.
Is FieldAssist good for Indian small businesses?
- It suits FMCG and CPG brands with multi-tier distribution. It bills in a foreign currency, so expect the card forex markup on every charge. It is not the right pick for small brands with only a few field staff, because every plan needs a sales quote and the product is shaped around distributor networks.
Does FieldAssist have a free plan?
- FieldAssist does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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