Cognism vs ZoomInfo: B2B Data Compared

The case for

• Credits are consumed the first time a contact is revealed, and re-viewing an already revealed record costs nothing until that person changes jobs
• The same credit pool covers the prospecting platform, CRM enrichment and the API, so there is no separate meter for each surface
• Compliance is treated as a product feature with phone verified mobiles and a published data opt out, which matters when you sell into Europe

The catch

• Both Standard and Pro include five seats, so a two person sales team pays for five whether or not those seats ever get used
• No number appears anywhere on the pricing page, and Standard versus Pro is described in adjectives rather than limits, so comparison before a demo is impossible
• Revealed contacts stay usable only throughout the contract term, so leaving Cognism raises a real question about the records your reps have already worked
• Intent data, on demand mobile verification and the account manager are gated to Pro, while CRM Enrichment and Data as a Service are priced again on top

The case for

• Contact and company coverage for North American targets is the reason most buyers pick it, and a free trial lets you test match rates first.
• Invoices can be settled by wire, ACH, cheque or card, so an Indian entity paying a US vendor has more than one route.
• Plan features are listed in detail on the pricing page even though prices are not, so you can see which tier holds intent data.

The catch

• No price is published. Cost is assembled from licence count, credit usage and add-ons, so two buyers on the same tier pay very different amounts.
• One credit is burned on every export, including API calls from CRM and sales tools, so an automated enrichment job can drain the yearly allowance.
• Integrations carry a base install cost and force a minimum bulk credit purchase, which ZoomInfo states plainly on its own pricing page.
• Streaming Intent is a separate add-on priced on keyword volume and account universe, so intent data is never inside the platform fee.