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Lead Generation & Data
Cognism
Premium B2B sales-intelligence platform known for phone-verified mobile numbers, intent data, and strong European/global coverage.
✓ Source-checked profile7 sources cited
Spec sheet
Starting price
Custom
- Free plan
- Not available
- Free trial
- Not listed
- Status
- Source checked 12 Nov 2026
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Claim this listingFindThatSoftware verdictEditorial ruling
Shortlist Cognism if your team cold calls into Europe or the US and connect rates on mobile numbers are what you are paying for. Before signing, ask for the free data sample built on your actual target list, including any Indian accounts, and get the credit allocation per seat, contract length and renewal terms in writing, because none of them are published.
Read the full verdict
Check whether you need Pro, since intent data and on demand mobile verification are only there. Against Apollo or Lusha, which let you start small and self serve, the trade off is a five seat minimum and a sales led contract in exchange for verified mobiles and stronger compliance tooling. For mostly domestic Indian prospecting, test coverage first rather than assuming it.
FindThatSoftware has source-checked this listing and keeps 7 public sources visible for buyer verification.
In short
Cognism is listed under Lead Generation & Data, reviewed for Indian buyers. FindThatSoftware rates it best for outbound teams that cold call into Europe or the US and need phone verified mobile numbers; a poor fit for Indian sales teams prospecting mainly domestic accounts, because the vendor centres its coverage claims on Europe and does not state India coverage.
What Cognism costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
What actually changes for a buyer in India.
- Watch for
- Cognism publishes no prices: Standard, Pro, CRM Enrichment, data delivery and extra credits are all quoted after a demo, and each prospecting package includes five seats with a credit allocation per seat.
More
The vendor does not publish currency, contract length, renewal, refund or GST terms, so get them written into the order form. Contacts you reveal remain usable only through the contract, so plan what happens to worked records if you leave.
Paying for more than Cognism? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho Cognism fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is Cognism?
Cognism is a B2B contact and company data platform run by Cognism Limited, a UK company, with a sister entity in Croatia. Sales and marketing teams use it to search and build lists of decision makers with work emails, phone verified mobile numbers, technology usage and hiring, funding and job change signals, with Bombora intent data on the higher tier. It is delivered as a web app with a browser extension, native CRM and sales engagement integrations (Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Outreach, Salesloft), an API and an MCP connector for AI assistants, all drawing on one credit pool. The vendor centres its coverage claims on Europe and says it also covers the US and APAC. Everything is sold on quote, in packages that start at five seats.
What you gain, and what you give up.
The case for
- Credits are consumed the first time a contact is revealed, and re-viewing an already revealed record costs nothing until that person changes jobs
- The same credit pool covers the prospecting platform, CRM enrichment and the API, so there is no separate meter for each surface
- Compliance is treated as a product feature with phone verified mobiles and a published data opt out, which matters when you sell into Europe
The catch
- Both Standard and Pro include five seats, so a two person sales team pays for five whether or not those seats ever get used
- No prices or per seat credit allocations appear anywhere on the pricing page, so you cannot compare cost before a demo
- Revealed contacts stay usable only throughout the contract term, so leaving Cognism raises a real question about the records your reps have already worked
- Intent data and on demand mobile verification are gated to Pro, and CRM Enrichment and bulk data delivery are quoted again on top
- Operated from the UK with no GST invoice wording on its pages, so Indian buyers should confirm billing currency and tax invoicing before signing
Best for
- Outbound teams that cold call into Europe or the US and need phone verified mobile numbers
- Teams selling into regulated European markets that need DNC screening and opt out handling built in
- Revenue teams that want one data source across CRM enrichment, an API and AI assistants via MCP
Who should avoid it
- Indian sales teams prospecting mainly domestic accounts, because the vendor centres its coverage claims on Europe and does not state India coverage
- Solo founders and two person outbound teams, since the smallest package still bundles five seats you have to pay for
- Buyers who want to self serve and see a price before talking to sales
India readiness
How well Cognism fits an Indian business operationally, from the verified pricing and company facts we hold.
- –GST invoice
Not verified yet.
- –Bills in INR
Not verified yet.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
Compare Cognism
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How Cognism compares
Against the 8 other sales intelligence tools we list, from what we verified on each vendor’s own pages.
Less common among the other sales intelligence tools
Recorded for Cognism and for at most a third of the 8 others we list.
- Roi calculator
- SSO
- Data as a service
- Job change alerts
- REST API
- Csv export
Also in most alternatives
Recorded for at least half of the 8 others, and for Cognism.
- Chrome extension
- B2B contact database
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Similar tools to Cognism
Compare practical options in the same category by price, fit, and caveats.
- ZoomInfoEnterprise sales and marketing teamsFreemium
- ArgorantIndian B2B exporters and agencies running cold email into the US, UK or Europe who want data and sending under one plan.₹7,817/mo
- RocketReachFounders, recruiters and small sales teams who need verified emails and phone numbers for specific people₹784/user/mo
What we verified about Cognism
Read from Cognism’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
What Cognism does
Features we confirmed27
- SSO
- SSO is listed as a platform feature in the plan comparison table
- Roi calculator
- Site offers a Calculate ROI tool under the compare section for buyers
- REST API
- API access is offered for enrichment, though it requires a prospecting seat
- List building
- Standard covers building targeted lists using firmographic, technographic and signal filters
- Job change alerts
- Job changes are listed as a contextual signal, and credits recharge when a contact moves
- Intent data
- Intent data surfaces accounts actively researching topics related to your solution
- Data as a service
- DaaS delivers Cognism data into your systems via API or bulk delivery
- Csv export
- Standard tier explicitly includes exporting data and enriching lists via CSV upload
- Csv enrichment
- CSV enrichment lets users upload and enrich their own lists
- Chrome extension
- Integrations page says prospect details are accessible in-CRM via Cognism's Chrome Extension
- B2B contact database
- Core product provides emails, mobiles, job titles and work history for B2B contacts
- AI company research
- Platform features list AI company research on both Standard and Pro
- AI persona builder
- AI persona builder appears in the platform feature comparison
- AI search
- AI search lets users refine prospect searches with natural language
- Bombora company surge
- FAQ states intent uses Bombora Company Surge with 12 topics from an 11,000 topic library
- Bulk data delivery
- DaaS supports bulk delivery as a standalone product priced on records and volume
- Company firmographic data
- Feature table lists company revenue, headcount and HQ as standard data fields
- CRM enrichment
- CRM Enrichment automatically enriches and maintains CRM records, sold as add-on or standalone
- Data opt out portal
- Footer publishes a data opt-out link as part of the compliance posture
- Funding and ma signals
- Contextual signals include funding and M&A events for timing outreach
- Hiring signals
- Contextual Signals section lists hiring as a trigger available in both tiers
- On demand mobile verification
- Pro users can submit high-priority prospects for advanced verification through the verification engine
- Ongoing CRM data maintenance
- Enrich a contact once and Cognism keeps it up to date, recharging credits only on key changes
- Phone verified mobile numbers
- Cognism markets phone-verified mobiles as its differentiator for connect rates
- Premium mobile filter
- Pricing comparison lists a premium mobile filter as a distinct data feature
- Sales companion signal feed
- Customer quote describes Sales Companion surfacing C-suite changes and funding rounds in one place
- Technographic filters
- Feature table lists technology usage as a filterable data attribute
What people use it for5
- Capture and qualify leads
- Enrichment page names segmentation, routing and reporting as the downstream jobs
- Enrich CRM records
- Data-as-a-service is described as delivering insights and data directly into your warehouse
- Run outbound prospecting
- Standard is positioned for teams needing core prospecting workflows and targeted lists
- Prioritise in market accounts
- Intent data is described as helping teams prioritise accounts that may be in-market
- Recruitment database enrichment
- Bullhorn integration updates candidate and client records for recruitment teams
Works with9
- Zapier
- Zapier connects Cognism with thousands of apps to move contact data
- Salesloft
- Salesloft integration builds targeted prospect lists and syncs contact data
- Salesforce
- Integrations page details syncing Cognism B2B data to Salesforce and enriching contacts
- Pipedrive
- Pipedrive integration adds new leads directly into the pipeline with updated contact data
- Outreach
- Outreach integration adds verified contacts directly into sequences
- Microsoft dynamics
- Microsoft Dynamics integration enriches contact and account records
- Hubspot
- HubSpot integration pushes high-quality leads and targeted lists into the CRM
- Bullhorn
- Bullhorn integration updates candidate and client records in the recruitment database
- Bombora
- Intent data is explicitly powered by Bombora Company Surge data
Terms, compliance and how you buy28
- Sales led only
- There is no signup flow, only a personalised quote after speaking to an expert
- Live chat support
- Support comparison lists live chat support across both packages
- Demo required to buy
- Every plan CTA is Book a demo or Talk to an expert with no self-serve checkout
- Credit based pricing
- One credit equals one revealed contact, with extra credits purchasable at any point
- Add ons priced separately
- CRM Enrichment and Data-as-a-Service are both charged on top of the prospecting subscription
- Annual contract
- Our pricing research notes an annual platform fee plus per-user licensing with annual commitment
- API requires platform seat
- Pricing FAQ states API access requires a prospecting seat to be purchased
- Compliance first positioning
- Compliance is treated as a product feature with a dedicated page and GDPR framing
- Credits shared across surfaces
- The same credits work across the prospecting platform, Enrich and the API without an extra meter
- Data usable only during contract
- Revealed records stay usable throughout the contract term, raising a question about leaving
- English german french only
- Site language switcher offers only English, Deutsch and Francais
- Enterprise priced
- Our verdict notes it competes at the top of the market and is over budget for small teams
- Europe first data coverage
- Positioning repeatedly stresses European B2B data and DACH and EU case studies
- Five seat minimum
- Both Standard and Pro state five seats included, so smaller teams overbuy
- Free data sample offered
- Footer links a Free data sample as the pre-purchase evaluation route instead of a trial
- GDPR compliance marketed
- Integrations page promises GDPR compliance-first data delivered into the stack
- Intent data gated to top tier
- Intent data, on-demand verification and account manager sit only in the Pro package
- Named account manager on top tier
- Insights and Support row gives an account manager only on Pro
- No free trial
- No trial or free tier appears anywhere, only a demo and a data sample
- No recharge on reviewed contacts
- Viewing an already revealed contact costs nothing until that person changes jobs
- Not for solo founders
- The smallest package still bundles five seats, so a two person team overpays
- Opaque tier differences
- Standard versus Pro is described in adjectives rather than published limits or quotas
- Quote only pricing
- No number appears anywhere on the pricing page, only Talk to sales buttons
- Seat bundle packaging
- Plans are sold as bundled seat packages rather than individually added seats
- Trust centre published
- Nav links a Trust Centre and Security page for procurement review
- Uk company
- Footer copyright reads Cognism Ltd, a UK-registered entity
- Usd or gbp billed
- As a UK vendor selling into Europe it publishes no INR pricing, so Indian buyers carry forex
- Weak india data coverage
- Coverage and case studies are European and global, with nothing suggesting Indian domestic depth
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
- Cognism pricinghttps://www.cognism.com/pricing
- Cognism FAQhttps://www.cognism.com/faq
- Cognism MCP and APIhttps://www.cognism.com/mcp-api
- Cognism integrationshttps://www.cognism.com/integrations
- Cognismhttps://www.cognism.com/
- Cognism for SMBshttps://www.cognism.com/for-smbs
- Cognism privacy policy (legal entities)https://www.cognism.com/en/privacy-policy
Verified against the sources above. How we research & rate software →
Cognism questions
Does Cognism give a GST invoice in India?
- Whether Cognism issues an India GST invoice is not verified yet. Foreign-billed tools usually don't, in which case a registered business reclaims GST via reverse charge; confirm the vendor's billing before you buy.
Is Cognism good for Indian small businesses?
- It suits outbound teams that cold call into Europe or the US and need phone verified mobile numbers. It bills in a foreign currency, so expect the card forex markup on every charge. It is not the right pick for Indian sales teams prospecting mainly domestic accounts, because the vendor centres its coverage claims on Europe and does not state India coverage.
Does Cognism have a free plan?
- Cognism does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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