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Lead Generation & Data
Cognism
Premium B2B sales-intelligence platform known for phone-verified mobile numbers, intent data, and strong European/global coverage.
✓ Source-checked profile2 sources cited
FindThatSoftware verdictEditorial ruling
Choose Cognism when phone-verified mobile coverage and compliant data quality justify an enterprise contract. It works best for outbound teams doing serious cold calling and ABM, especially with European reach. It's overkill (and over budget) for solo founders or small teams; RocketReach or Apollo are far cheaper starting points. Pricing is fully quote-based with a platform fee plus per-seat licensing and add-ons, so budget for an annual commitment and negotiate.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
Should you use Cognism?
Use it if enterprise outbound teams doing heavy cold calling and ABM. Avoid it if indian sales teams prospecting domestic accounts, because Cognism positions its data around European B2B coverage and ships only English, German and French.
Spec sheet
- Starting price
- Custom
- Free plan
- Not available
- Free trial
- Not listed
- Status
- Source checked 29 Jul 2026
- Source trail
- 2 public sources
Work at Cognism?
Claim this listing to verify your details, correct pricing, and reach Indian buyers comparing tools right now.
Claim this listing →In short
Cognism is a sales & crm / lead generation & data for Indian buyers. It does not issue an India GST invoice, so a registered business reclaims the GST via reverse charge. FindThatSoftware rates it best for enterprise outbound teams doing heavy cold calling and ABM, and a poor fit if indian sales teams prospecting domestic accounts, because Cognism positions its data around European B2B coverage and ships only English, German and French.
The trade-off, weighed
What you gain, and what you give up.
The case for
- Credits are consumed the first time a contact is revealed, and re-viewing an already revealed record costs nothing until that person changes jobs
- The same credit pool covers the prospecting platform, CRM enrichment and the API, so there is no separate meter for each surface
- Compliance is treated as a product feature with phone verified mobiles and a published data opt out, which matters when you sell into Europe
The catch
- Both Standard and Pro include five seats, so a two person sales team pays for five whether or not those seats ever get used
- No number appears anywhere on the pricing page, and Standard versus Pro is described in adjectives rather than limits, so comparison before a demo is impossible
- Revealed contacts stay usable only throughout the contract term, so leaving Cognism raises a real question about the records your reps have already worked
- Intent data, on demand mobile verification and the account manager are gated to Pro, while CRM Enrichment and Data as a Service are priced again on top
True India price
What actually changes for a buyer in India.
- Watch for
- Cognism is quote-based only, with no public self-serve pricing. Third-party procurement data cites an annual platform fee plus per-user licensing that varies by tier, with optional intent-data and onboarding add-ons. Plans are sold in seat bundles with an annual commitment. Get a written quote from Cognism.
India readiness
How well Cognism fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✗GST invoice
No Indian GST invoice, so a registered business cannot claim input tax credit on the bill.
- –Bills in INR
Not verified yet.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
How Cognism compares
Against the 6 other sales intelligence toolswe list, from what we verified on each vendor’s own pages.
Less common among the other sales intelligence tools
Recorded for Cognism and for at most a third of the 6 others we list.
- Rest API
- Roi calculator
- Sso
- Data as a service
- Job change alerts
- Csv export
- Intent data
- List building
Also in most alternatives
Recorded for at least half of the 6 others, and for Cognism.
- Chrome extension
- B2B contact database
- Csv enrichment
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than Cognism? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is Cognism?
Cognism is an enterprise-grade B2B sales-intelligence and contact-data platform best known for its phone-verified mobile numbers (Diamond Data) and compliance-focused coverage across Europe and global markets. It provides company and contact search, intent and buying-signal data, technographics, and CRM/sales-engagement integrations, aimed at outbound teams running account-based and signal-led prospecting. It competes at the top of the market with ZoomInfo and Apollo on data quality and compliance.
Best for
- Enterprise outbound teams doing heavy cold calling and ABM
- Companies needing phone-verified mobile numbers at quality
- Teams prioritising data compliance and European/global coverage
- Organisations wanting intent data and buying signals
Who should avoid it
- Indian sales teams prospecting domestic accounts, because Cognism positions its data around European B2B coverage and ships only English, German and French
- Solo founders and two person outbound teams, since the smallest published package still bundles five seats you have to pay for
What Cognism does
What we verified about Cognism
Read from Cognism’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed27
- Sso
- SSO is listed as a platform feature in the plan comparison table
- Roi calculator
- Site offers a Calculate ROI tool under the compare section for buyers
- Rest API
- API access is offered for enrichment, though it requires a prospecting seat
- List building
- Standard covers building targeted lists using firmographic, technographic and signal filters
- Job change alerts
- Job changes are listed as a contextual signal, and credits recharge when a contact moves
- Intent data
- Intent data surfaces accounts actively researching topics related to your solution
- Data as a service
- DaaS delivers Cognism data into your systems via API or bulk delivery
- Csv export
- Standard tier explicitly includes exporting data and enriching lists via CSV upload
- Csv enrichment
- CSV enrichment lets users upload and enrich their own lists
- Chrome extension
- Integrations page says prospect details are accessible in-CRM via Cognism's Chrome Extension
- B2B contact database
- Core product provides emails, mobiles, job titles and work history for B2B contacts
- AI company research
- Platform features list AI company research on both Standard and Pro
- AI persona builder
- AI persona builder appears in the platform feature comparison
- AI search
- AI search lets users refine prospect searches with natural language
- Bombora company surge
- FAQ states intent uses Bombora Company Surge with 12 topics from an 11,000 topic library
- Bulk data delivery
- DaaS supports bulk delivery as a standalone product priced on records and volume
- Company firmographic data
- Feature table lists company revenue, headcount and HQ as standard data fields
- CRM enrichment
- CRM Enrichment automatically enriches and maintains CRM records, sold as add-on or standalone
- Data opt out portal
- Footer publishes a data opt-out link as part of the compliance posture
- Funding and ma signals
- Contextual signals include funding and M&A events for timing outreach
- Hiring signals
- Contextual Signals section lists hiring as a trigger available in both tiers
- On demand mobile verification
- Pro users can submit high-priority prospects for advanced verification through the verification engine
- Ongoing CRM data maintenance
- Enrich a contact once and Cognism keeps it up to date, recharging credits only on key changes
- Phone verified mobile numbers
- Cognism markets phone-verified mobiles as its differentiator for connect rates
- Premium mobile filter
- Pricing comparison lists a premium mobile filter as a distinct data feature
- Sales companion signal feed
- Customer quote describes Sales Companion surfacing C-suite changes and funding rounds in one place
- Technographic filters
- Feature table lists technology usage as a filterable data attribute
What people use it for5
- Hire and track candidates
- Bullhorn integration updates candidate and client records for recruitment teams
- Prioritise in market accounts
- Intent data is described as helping teams prioritise accounts that may be in-market
- Capture and qualify leads
- Enrichment page names segmentation, routing and reporting as the downstream jobs
- Enrich CRM records
- Data-as-a-service is described as delivering insights and data directly into your warehouse
- Run outbound prospecting
- Standard is positioned for teams needing core prospecting workflows and targeted lists
Works with9
- Zapier
- Zapier connects Cognism with thousands of apps to move contact data
- Salesloft
- Salesloft integration builds targeted prospect lists and syncs contact data
- Salesforce
- Integrations page details syncing Cognism B2B data to Salesforce and enriching contacts
- Pipedrive
- Pipedrive integration adds new leads directly into the pipeline with updated contact data
- Outreach
- Outreach integration adds verified contacts directly into sequences
- Microsoft dynamics
- Microsoft Dynamics integration enriches contact and account records
- Hubspot
- HubSpot integration pushes high-quality leads and targeted lists into the CRM
- Bullhorn
- Bullhorn integration updates candidate and client records in the recruitment database
- Bombora
- Intent data is explicitly powered by Bombora Company Surge data
Terms, compliance and how you buy28
- Sales led only
- There is no signup flow, only a personalised quote after speaking to an expert
- Live chat support
- Support comparison lists live chat support across both packages
- Demo required to buy
- Every plan CTA is Book a demo or Talk to an expert with no self-serve checkout
- Credit based pricing
- One credit equals one revealed contact, with extra credits purchasable at any point
- Add ons priced separately
- CRM Enrichment and Data-as-a-Service are both charged on top of the prospecting subscription
- Annual contract
- Our pricing research notes an annual platform fee plus per-user licensing with annual commitment
- API requires platform seat
- Pricing FAQ states API access requires a prospecting seat to be purchased
- Compliance first positioning
- Compliance is treated as a product feature with a dedicated page and GDPR framing
- Credits shared across surfaces
- The same credits work across the prospecting platform, Enrich and the API without an extra meter
- Data usable only during contract
- Revealed records stay usable throughout the contract term, raising a question about leaving
- English german french only
- Site language switcher offers only English, Deutsch and Francais
- Enterprise priced
- Our verdict notes it competes at the top of the market and is over budget for small teams
- Europe first data coverage
- Positioning repeatedly stresses European B2B data and DACH and EU case studies
- Five seat minimum
- Both Standard and Pro state five seats included, so smaller teams overbuy
- Free data sample offered
- Footer links a Free data sample as the pre-purchase evaluation route instead of a trial
- Gdpr compliance marketed
- Integrations page promises GDPR compliance-first data delivered into the stack
- Intent data gated to top tier
- Intent data, on-demand verification and account manager sit only in the Pro package
- Named account manager on top tier
- Insights and Support row gives an account manager only on Pro
- No free trial
- No trial or free tier appears anywhere, only a demo and a data sample
- No recharge on reviewed contacts
- Viewing an already revealed contact costs nothing until that person changes jobs
- Not for solo founders
- The smallest package still bundles five seats, so a two person team overpays
- Opaque tier differences
- Standard versus Pro is described in adjectives rather than published limits or quotas
- Quote only pricing
- No number appears anywhere on the pricing page, only Talk to sales buttons
- Seat bundle packaging
- Plans are sold as bundled seat packages rather than individually added seats
- Trust centre published
- Nav links a Trust Centre and Security page for procurement review
- Uk company
- Footer copyright reads Cognism Ltd, a UK-registered entity
- Usd or gbp billed
- As a UK vendor selling into Europe it publishes no INR pricing, so Indian buyers carry forex
- Weak india data coverage
- Coverage and case studies are European and global, with nothing suggesting Indian domestic depth
Compare Cognism
Use these pages when you already know the tool name but need a plain-English decision against real alternatives.
See all Cognism alternatives
Comparison pages
Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Cognism is quote-based only, with no public self-serve pricing. Third-party procurement data cites an annual platform fee plus per-user licensing that varies by tier, with optional intent-data and onboarding add-ons. Plans are sold in seat bundles with an annual commitment. Get a written quote from Cognism.
Verified against the sources above. How we research & rate software →
Does Cognism give a GST invoice in India?
Cognism does not issue an India GST invoice. A GST-registered business can still reclaim the 18% through the reverse-charge route by raising a self-invoice, but there is no vendor GST invoice to claim against directly.
Is Cognism good for Indian small businesses?
Cognism can work for Indian buyers, but check currency, tax, billing, support, and whether the workflow justifies foreign-currency pricing.
Does Cognism have a free plan?
Cognism does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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