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We're live on Product Hunt. Our extension shows what software really costs in India. An upvote helps.
EmailFig · Email marketing and automation platformsRegistered business, per month
₹490
sticker $5/mo · ₹5,874/yr
₹578/mo if you can't reclaim GST
EmailFig advertises $5/mo. A GST-registered business in India pays about ₹490 a month (₹5,874/yr) once the roughly 3.5% card forex markup is added, and it reclaims GST as input credit. If you cannot reclaim GST, it is about ₹578 a month with 18% GST on top.
Sticker price on the left, and the India cost per month for a GST-registered business on the right, after the card forex markup. GST is reclaimable input credit if you are registered.
Free forever with no card needed. Up to 4,000 subscribed contacts and 10,000 campaign emails a month sent by EmailFig. Every feature is included, but a small Sent with EmailFig line sits in the footer of every email and on hosted pages and cannot be removed on this plan. Sending pauses above 4,000 contacts until you subscribe.
Free forever for accounts that send through their own Amazon SES. Up to 4,000 subscribed contacts with no EmailFig email allowance, but Amazon bills you separately for every email sent. EmailFig branding stays on. You must pick this sending mode at signup and move out of the Amazon SES sandbox before campaigns can go out.
Paid plan that sends through your own Amazon SES account: up to 500 subscribed contacts and no EmailFig email allowance. Amazon SES sending costs are paid separately to AWS on your own AWS bill. Every feature included, unlimited team members, and the EmailFig footer line can be switched off. Sending speed depends on your AWS limits, capped by EmailFig at 50 emails a second, and works only in the AWS us-east-1 region. Price scales with list size in 39 steps between 500 and 500,000 subscribers.
Paid plan with managed sending: up to 500 subscribed contacts and 5,000 campaign emails a month (10 times the contact limit, automation and test emails not counted). Every feature included, unlimited team members, and the EmailFig footer line can be switched off at no extra cost. Billed monthly by contact count, and you are moved up a size automatically if your list grows unless you turn that off. Price scales with list size in 39 steps between 500 and 500,000 subscribers.
Paid plan that sends through your own Amazon SES account: up to 2,500 subscribed contacts and no EmailFig email allowance. Amazon SES sending costs are paid separately to AWS on your own AWS bill. Every feature included, unlimited team members, and the EmailFig footer line can be switched off. Sending speed depends on your AWS limits, capped by EmailFig at 50 emails a second, and works only in the AWS us-east-1 region. Price scales with list size in 39 steps between 500 and 500,000 subscribers.
Paid plan with managed sending: up to 2,500 subscribed contacts and 25,000 campaign emails a month (10 times the contact limit, automation and test emails not counted). Every feature included, unlimited team members, and the EmailFig footer line can be switched off at no extra cost. Billed monthly by contact count, and you are moved up a size automatically if your list grows unless you turn that off. Price scales with list size in 39 steps between 500 and 500,000 subscribers.
Paid plan that sends through your own Amazon SES account: up to 10,000 subscribed contacts and no EmailFig email allowance. Amazon SES sending costs are paid separately to AWS on your own AWS bill. Every feature included, unlimited team members, and the EmailFig footer line can be switched off. Sending speed depends on your AWS limits, capped by EmailFig at 50 emails a second, and works only in the AWS us-east-1 region. Price scales with list size in 39 steps between 500 and 500,000 subscribers.
Paid plan with managed sending: up to 10,000 subscribed contacts and 100,000 campaign emails a month (10 times the contact limit, automation and test emails not counted). Every feature included, unlimited team members, and the EmailFig footer line can be switched off at no extra cost. Billed monthly by contact count, and you are moved up a size automatically if your list grows unless you turn that off. Price scales with list size in 39 steps between 500 and 500,000 subscribers.
Paid plan that sends through your own Amazon SES account: up to 50,000 subscribed contacts and no EmailFig email allowance. Amazon SES sending costs are paid separately to AWS on your own AWS bill. Every feature included, unlimited team members, and the EmailFig footer line can be switched off. Sending speed depends on your AWS limits, capped by EmailFig at 50 emails a second, and works only in the AWS us-east-1 region. Price scales with list size in 39 steps between 500 and 500,000 subscribers.
Paid plan that sends through your own Amazon SES account: up to 100,000 subscribed contacts and no EmailFig email allowance. Amazon SES sending costs are paid separately to AWS on your own AWS bill. Every feature included, unlimited team members, and the EmailFig footer line can be switched off. Sending speed depends on your AWS limits, capped by EmailFig at 50 emails a second, and works only in the AWS us-east-1 region. Price scales with list size in 39 steps between 500 and 500,000 subscribers.
Paid plan with managed sending: up to 50,000 subscribed contacts and 500,000 campaign emails a month (10 times the contact limit, automation and test emails not counted). Every feature included, unlimited team members, and the EmailFig footer line can be switched off at no extra cost. Billed monthly by contact count, and you are moved up a size automatically if your list grows unless you turn that off. Price scales with list size in 39 steps between 500 and 500,000 subscribers.
Paid plan with managed sending: up to 100,000 subscribed contacts and 1,000,000 campaign emails a month (10 times the contact limit, automation and test emails not counted). Every feature included, unlimited team members, and the EmailFig footer line can be switched off at no extra cost. Billed monthly by contact count, and you are moved up a size automatically if your list grows unless you turn that off. Price scales with list size in 39 steps between 500 and 500,000 subscribers.
Paid plan that sends through your own Amazon SES account: up to 500,000 subscribed contacts and no EmailFig email allowance. Amazon SES sending costs are paid separately to AWS on your own AWS bill. Every feature included, unlimited team members, and the EmailFig footer line can be switched off. Sending speed depends on your AWS limits, capped by EmailFig at 50 emails a second, and works only in the AWS us-east-1 region. Price scales with list size in 39 steps between 500 and 500,000 subscribers.
Paid plan with managed sending: up to 500,000 subscribed contacts and 5,000,000 campaign emails a month (10 times the contact limit, automation and test emails not counted). Every feature included, unlimited team members, and the EmailFig footer line can be switched off at no extra cost. Billed monthly by contact count, and you are moved up a size automatically if your list grows unless you turn that off. Price scales with list size in 39 steps between 500 and 500,000 subscribers.
Quote only. Lists above 500,000 subscribed contacts are priced by email to the vendor.
Quote only. Lists above 500,000 subscribed contacts are priced by email to the vendor. Amazon SES sending costs are paid separately to AWS.
Paid plans are priced monthly in USD by subscribed-contact band, and no annual price is published even though the terms allow annual billing. With auto-upgrade on (the default) a growing list moves up a band and the difference is charged straight away, while move-downs happen shortly before the next billing date with no refund. The cheaper bring-your-own-SES price excludes Amazon's per-email charges on a separate AWS bill, and only support can switch the sending mode after signup. Tax is added only where the vendor is registered and no GST invoice is mentioned, so Indian buyers should expect a foreign-currency card charge without GST input credit.
EmailFig bills in USD, so an Indian card charges about 3.5% over the mid-market rate on every payment. This is the real, unavoidable India premium, and unlike GST it is not reclaimable.
18% GST applies, but it is not a flat add-on. A GST-registered business reclaims it as input credit, and foreign B2B is reverse-charged so the vendor bills no GST. Only an unregistered buyer bears the full 18%, and some Indian vendors already include it.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed. Confirm current pricing on the vendor site. Pricing last verified Oct 8, 2026.
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