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FindThatSoftwareSoftware catalog
Social Media Management
Hootsuite
Established social media management platform with scheduling, monitoring, and analytics for teams.
✓ Source-checked profile2 sources cited
FindThatSoftware verdictEditorial ruling
A capable choice for teams that want broad social management across scheduling, listening and analytics, with mature team features. It sits at the premium end, so SMBs may find cheaper tools sufficient. Verify current seat-based pricing for your team size.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
Should you use Hootsuite?
Use it if mid-market and larger social teams. Avoid it if small brands running two or three profiles, because 99 dollars per user per month buys headroom for 10 accounts they will never connect.
Spec sheet
- Starting price
- ₹9,824/mo$99/user/mo sticker
- Free plan
- Not available
- Free trial
- Available
- Status
- Source checked 29 Jul 2026
- Source trail
- 2 public sources
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Claim this listing →In short
Hootsuite is a marketing & content / social media management for Indian buyers. All-in it runs about ₹9,824/mo for a GST-registered business ($99/user/mo sticker plus about 3.5% card forex). It does not issue an India GST invoice, so a registered business reclaims the GST via reverse charge. FindThatSoftware rates it best for mid-market and larger social teams, and a poor fit if small brands running two or three profiles, because 99 dollars per user per month buys headroom for 10 accounts they will never connect.
The trade-off, weighed
What you gain, and what you give up.
The case for
- The 14 day trial needs no credit card and does not charge you when it ends, so an evaluation cannot become an accidental subscription.
- Standard at 99 dollars a month covers 10 social accounts with unlimited scheduled posts and one inbox for replying to messages.
- Professional removes the account limit entirely, so an agency running many brand profiles stops counting connections.
The catch
- Fees are non-refundable and cancelling or downgrading does not stop the charge, because you keep paying through the end of the current term.
- Letting the card on file expire does not cancel anything, since Hootsuite keeps billing and holds you responsible for uncollected amounts.
- Approval workflows and message routing across a team start at Advanced, which is 399 dollars per user per month on annual billing.
- Trial accounts are held to 10 to 20 posts a day per organisation and bulk scheduling is switched off for the whole trial.
True India price
Registered business, per month
₹9,824
Hootsuite advertises $99/mo. A GST-registered business in India pays about ₹9,824 a month (₹1,17,892/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹11,593 a month.
- Sticker price
- $99/mo
- Card forex markup
- about 3.5% over mid-market
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹9,824
- Registered per year
- ₹1,17,892
- If you can't reclaim GST
- ₹11,593
- Try first
- Free trial before you commit budget.
- Watch for
- Hootsuite has no free plan but offers a free trial; paid plans start around $99/user/mo. Confirm current pricing on Hootsuite.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well Hootsuite fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✗GST invoice
No Indian GST invoice, so a registered business cannot claim input tax credit on the bill.
- ✗Bills in INR
Priced in a foreign currency, so your card or bank adds forex conversion on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
How Hootsuite compares
Against the 4 other social media management toolswe list, from what we verified on each vendor’s own pages.
Also in most alternatives
Recorded for at least half of the 4 others, and for Hootsuite.
- Social inbox
- Content calendar
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than Hootsuite? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is Hootsuite?
Hootsuite is a long-standing social media management platform offering scheduling, social listening, analytics, and team collaboration across many networks. It targets mid-market and larger teams that need broad social operations in one place.
Best for
- Mid-market and larger social teams
- Teams needing listening + analytics
- Businesses wanting one broad platform
Who should avoid it
- Small brands running two or three profiles, because 99 dollars per user per month buys headroom for 10 accounts they will never connect.
- Buyers who want an exit if the tool disappoints, because fees are non-refundable and the charge runs to the end of the paid term.
What Hootsuite does
What we verified about Hootsuite
Read from Hootsuite’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed20
- Unified social inbox
- Nest provides a social inbox for replying to messages across networks
- Trend forecasting
- Professional plan forecasts social trends up to 90 days ahead
- Sso saml
- Single sign-on is listed as an Enterprise-only security feature
- Social listening
- Lumen delivers insights and listening across social
- Mcp connectors
- Feature table lists Wisdom AI in-app assistant and MCP connectors
- Content calendar
- Perch handles content creation, planning and publishing in a calendar view
- Approval workflows
- Advanced plan adds review and approve content with your team
- AI assistant
- Wisdom is an in-app AI teammate that drafts, recommends and analyses on every plan
- AI post generation
- Standard plan generates posts and images with AI
- Brand and competitor monitoring
- Standard plan monitors your brand and competitors
- Bulk scheduling
- Bulk scheduling is a named feature, disabled only during trial
- Custom performance reports
- Professional plan builds custom performance reports
- Departmental permissions
- Departmental organisation manages permissions and workflows across teams
- Employee advocacy
- Parliament is a dedicated employee advocacy product in the suite
- Free social tools
- Free tools include AI caption generator, hashtag generator and sentiment analysis
- Inbox automation
- Professional plan automates inbox replies and workflows
- Message routing
- Advanced plan assigns and auto-routes messages to the right team members
- Post scheduling
- Standard plan schedules unlimited social posts from one calendar
- Team performance analytics
- Advanced plan measures team performance and efficiency
- Trend tracking tool
- Free social trend tracker shows what is trending right now
What people use it for4
- Run marketing for clients
- Professional removes the account limit, which suits agencies running many brands
- Prove social roi
- Enterprise tier is sold on proving the impact of social with advanced analytics
- Manage reviews and reputation
- Listening and monitoring competitors is a headline Standard feature
- Schedule social posts
- Advanced tier exists to streamline approvals and co-work across teams
Works with24
- Youtube
- YouTube is listed among supported social networks
- X twitter
- X (Twitter) is listed among supported social networks
- Wrike
- Wrike appears in the integrations directory
- WhatsApp appears in the supported networks list on the integrations page
- Tiktok
- TikTok video scheduling and performance tracking is supported
- Threads
- Threads is listed among supported social networks
- Slack
- Slack appears in the integrations directory
- Salesforce
- Salesforce is listed in the integrations app directory
- Pinterest is listed among supported social networks
- Monday com
- Monday.com appears in the integrations directory
- LinkedIn is listed among supported social networks
- Instagram is a supported publishing and analytics network
- Google business profile
- Google My Business is listed for tracking Google reviews
- Facebook is a supported network for scheduling and engagement
- Canva
- Canva appears in the creative integrations
- Bluesky
- Bluesky is listed among supported social networks
- Adobe express
- Adobe Express appears in the creative integrations
- Acquia
- Acquia appears in the integrations directory
- Bynder
- Bynder digital asset management appears in the integrations directory
- Fedica
- Fedica appears in the integrations app directory
- Proofpoint
- Proofpoint appears in the integrations directory for compliance
- Reviewtrackers
- ReviewTrackers appears in the integrations directory
- Upfluence
- Upfluence appears in the integrations directory for influencer work
- Vidyard
- Vidyard appears in the integrations directory
Terms, compliance and how you buy27
- Taxes extra
- Footnote says displayed prices do not include applicable taxes
- Premium priced
- Entry tier at $99 per user is high for small brands running a few profiles
- Paypal accepted
- Payment FAQ accepts PayPal alongside Visa, Mastercard, Discover and JCB
- Nonprofit discount
- FAQ confirms a discounted rate for qualifying nonprofits on some plans
- No card required
- FAQ confirms no credit card is required to start the trial
- Monthly or annual billing
- Standard, Professional and Advanced all offer both billing cycles
- Fees non refundable
- Our research records fees as non-refundable with charges running to term end
- Annual billing cheaper
- FAQ says annual billing gives a lower per-user monthly rate than month-to-month
- Bulk scheduling off in trial
- Footnote says bulk scheduling is not available during the trial
- Cancellation does not stop charge
- Cancelling or downgrading still bills through the end of the current term
- Certification academy
- Footer links Hootsuite Academy training and certification
- Expired card does not cancel
- Letting the card expire does not cancel, uncollected amounts remain your liability
- Free trial 14 days
- Every published plan offers a free 14-day trial
- Invoicing on enterprise
- Annual Enterprise plans can be invoiced and paid by check, wire or ACH
- Long established vendor
- Described in our catalog as a long-standing social media management platform
- Mid market and enterprise oriented
- Approval workflows and governance controls sit in the two highest tiers
- No auto charge after trial
- FAQ states you will not be charged automatically when the trial ends
- No free plan
- Only a trial is offered, all tiers are paid
- Per seat pricing
- Plans are sold per user seat and you buy more seats as the team grows
- Published pricing
- Pricing FAQ names the exact rate for Standard, Professional and Advanced
- Quote only enterprise tier
- Enterprise shows Custom pricing and a Request a demo button
- Suite rebranded into modules
- Product is now split into named modules Perch, Nest, Lumen, Wisdom and Parliament
- Ten account cap on entry tier
- Standard connects up to 10 social accounts
- Trial posting limits
- Trial accounts are held to 10 to 20 posts a day per organisation
- Unlimited accounts from mid tier
- Professional removes the social account limit entirely
- Usd billed
- Published tiers are $99, $199 and $399 per user per month
- Vertical solution pages
- Industry pages cover financial services, government, healthcare, education and agencies
Compare Hootsuite
Use these pages when you already know the tool name but need a plain-English decision against real alternatives.
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Comparison pages
Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Hootsuite has no free plan but offers a free trial; paid plans start around $99/user/mo. Confirm current pricing on Hootsuite.
Verified against the sources above. How we research & rate software →
In practice
Where Hootsuite fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Does Hootsuite give a GST invoice in India?
Hootsuite does not issue an India GST invoice. A GST-registered business can still reclaim the 18% through the reverse-charge route by raising a self-invoice, but there is no vendor GST invoice to claim against directly.
Is Hootsuite good for Indian small businesses?
Hootsuite can work for Indian buyers, but check currency, tax, billing, support, and whether the workflow justifies foreign-currency pricing.
Does Hootsuite have a free plan?
Hootsuite does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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