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Social Media Management
Hootsuite
Established social media management platform with scheduling, monitoring, and analytics for teams.
✓ Source-checked profile8 sources cited
Spec sheet
All-in India price
₹1,999/user/mo
For a registered business, billed yearly
- Free plan
- Not available
- Free trial
- Available
- Status
- Source checked 12 Nov 2026
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Claim this listingFindThatSoftware verdictEditorial ruling
Shortlist Hootsuite if several people run social for one brand or many clients and you want publishing, inbox, listening and reporting in one tool rather than stitched together. It bills an Indian buyer in rupees, but the shown rate is the annual one, taxes are added on top, and the vendor says nothing about GST invoices, so confirm that before paying if you need input tax credit.
Read the full verdict
Check which plan your must-have features sit on: approvals and message routing only arrive on Advanced, the costliest self-serve plan, and every extra user is another seat. Fees are non-refundable and a cancellation keeps charging until the term ends, so use the 14 day trial properly and cancel before it ends if it is not a fit. If you mostly need scheduling for a handful of profiles, cheaper schedulers will cover that at a fraction of the cost.
FindThatSoftware has source-checked this listing and keeps 8 public sources visible for buyer verification.
In short
Hootsuite is listed under Social Media Management, reviewed for Indian buyers. It costs about ₹1,999/user/mo before GST, billed in rupees. FindThatSoftware rates it best for mid-market and larger social teams; a poor fit for small brands running two or three profiles, because even the cheapest plan is priced per user and buys headroom for 10 accounts they will never connect.
What Hootsuite costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
Registered business, per user per month, billed yearly
₹1,999
Hootsuite is billed in rupees at ₹1,999/user/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹23,988/yr). Without reclaim, add 18% for about ₹2,359 a month.
- Sticker price
- ₹1,999/user/mo
- GST
- 18%, reclaimable if registered
- Registered per user per month
- ₹1,999
- Registered per user per year
- ₹23,988
- If you can't reclaim GST
- ₹2,359
- Try first
- Free trial before you commit budget.
- Watch for
- Hootsuite has no free plan; Standard, Professional and Advanced come with a 14 day trial and are charged per user, monthly or yearly, with yearly working out about a quarter cheaper on Standard, a third cheaper on Professional and a fifth cheaper on Advanced.
More
Indian visitors see rupee prices, but the headline figure is the annual rate per user per month and taxes are extra. The vendor's FAQ says billing starts automatically when the trial ends, fees are non-refundable, and cancelling or downgrading still leaves you paying to the end of the term.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownPaying for more than Hootsuite? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho Hootsuite fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is Hootsuite?
Hootsuite is a social media management suite run by Hootsuite Inc., based in Vancouver, Canada. It bundles publishing and a content calendar (Perch), a shared social inbox (Nest), listening and analytics (Lumen, built on Talkwalker) and an AI assistant (Wisdom) in one web and mobile app. Plans are sold per user seat: Standard manages up to 10 social accounts, Professional removes that cap and adds inbox automation and custom reports, and Advanced adds approvals and message routing for teams. SSO, compliance integrations and the deeper listening sit in a quote-only Enterprise tier, and there is no free plan.
What you gain, and what you give up.
The case for
- The 14 day trial covers Standard, Professional and Advanced, so a team can test the plan it would actually buy before paying.
- Standard covers 10 social accounts with unlimited scheduled posts and one inbox for replying to messages.
- Professional removes the account limit entirely, so an agency running many brand profiles stops counting connections.
The catch
- Fees are non-refundable and cancelling or downgrading does not stop the charge, because you keep paying through the end of the current term.
- Billing comes from Hootsuite Inc. in Canada and the vendor's pages say nothing about GST invoices or collecting a GSTIN, so input tax credit is not assured.
- Approval workflows and message routing across a team start at Advanced, the top self-serve plan, priced per user.
- Trial accounts are held to 10 to 20 posts a day per organisation, bulk scheduling is off during the trial, and billing starts automatically when the trial ends.
Best for
- Mid-market and larger social teams
- Teams needing listening + analytics
- Businesses wanting one broad platform
Who should avoid it
- Small brands running two or three profiles, because even the cheapest plan is priced per user and buys headroom for 10 accounts they will never connect.
- Buyers who want an exit if the tool disappoints, because fees are non-refundable and the charge runs to the end of the paid term.
India readiness
How well Hootsuite fits an Indian business operationally, from the verified pricing and company facts we hold.
- –GST invoice
Not verified yet.
- ✓Bills in INR
Priced in rupees, so there is no forex conversion or card markup on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
Compare Hootsuite
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How Hootsuite compares
Against the 10 other social media management tools we list, from what we verified on each vendor’s own pages.
Less common among the other social media management tools
Recorded for Hootsuite and for at most a third of the 10 others we list.
- AI assistant
- MCP connectors
- Social listening
- SSO SAML
- Trend forecasting
- Approval workflows
- Social inbox
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Similar tools to Hootsuite
Compare practical options in the same category by price, fit, and caveats.
Featured in our buying guides
See how Hootsuite stacks up against the best options for a specific kind of business.
Where Hootsuite fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
What we verified about Hootsuite
Read from Hootsuite’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
What Hootsuite does
Features we confirmed20
- Unified social inbox
- Nest provides a social inbox for replying to messages across networks
- Trend forecasting
- Professional plan forecasts social trends up to 90 days ahead
- SSO SAML
- Single sign-on is listed as an Enterprise-only security feature
- Social listening
- Lumen delivers insights and listening across social
- MCP connectors
- Feature table lists Wisdom AI in-app assistant and MCP connectors
- Content calendar
- Perch handles content creation, planning and publishing in a calendar view
- Approval workflows
- Advanced plan adds review and approve content with your team
- AI assistant
- Wisdom is an in-app AI teammate that drafts, recommends and analyses on every plan
- AI post generation
- Standard plan generates posts and images with AI
- Brand and competitor monitoring
- Standard plan monitors your brand and competitors
- Bulk scheduling
- Bulk scheduling is a named feature, disabled only during trial
- Custom performance reports
- Professional plan builds custom performance reports
- Departmental permissions
- Departmental organisation manages permissions and workflows across teams
- Employee advocacy
- Parliament is a dedicated employee advocacy product in the suite
- Free social tools
- Free tools include AI caption generator, hashtag generator and sentiment analysis
- Inbox automation
- Professional plan automates inbox replies and workflows
- Message routing
- Advanced plan assigns and auto-routes messages to the right team members
- Post scheduling
- Standard plan schedules unlimited social posts from one calendar
- Team performance analytics
- Advanced plan measures team performance and efficiency
- Trend tracking tool
- Free social trend tracker shows what is trending right now
What people use it for4
- Run marketing for clients
- Professional removes the account limit, which suits agencies running many brands
- Measure marketing performance
- Enterprise tier is sold on proving the impact of social with advanced analytics
- Monitor brand mentions
- Listening and monitoring competitors is a headline Standard feature
- Schedule social posts
- Advanced tier exists to streamline approvals and co-work across teams
Works with24
- Youtube
- YouTube is listed among supported social networks
- X twitter
- X (Twitter) is listed among supported social networks
- Wrike
- Wrike appears in the integrations directory
- WhatsApp appears in the supported networks list on the integrations page
- Tiktok
- TikTok video scheduling and performance tracking is supported
- Threads
- Threads is listed among supported social networks
- Slack
- Slack appears in the integrations directory
- Salesforce
- Salesforce is listed in the integrations app directory
- Pinterest is listed among supported social networks
- Monday com
- Monday.com appears in the integrations directory
- LinkedIn is listed among supported social networks
- Instagram is a supported publishing and analytics network
- Google business profile
- Google My Business is listed for tracking Google reviews
- Facebook is a supported network for scheduling and engagement
- Canva
- Canva appears in the creative integrations
- Bluesky
- Bluesky is listed among supported social networks
- Adobe express
- Adobe Express appears in the creative integrations
- Acquia
- Acquia appears in the integrations directory
- Bynder
- Bynder digital asset management appears in the integrations directory
- Fedica
- Fedica appears in the integrations app directory
- Proofpoint
- Proofpoint appears in the integrations directory for compliance
- Reviewtrackers
- ReviewTrackers appears in the integrations directory
- Upfluence
- Upfluence appears in the integrations directory for influencer work
- Vidyard
- Vidyard appears in the integrations directory
Terms, compliance and how you buy27
- Taxes extra
- Footnote says displayed prices do not include applicable taxes
- Premium priced
- Entry tier at $99 per user is high for small brands running a few profiles
- Paypal accepted
- Payment FAQ accepts PayPal alongside Visa, Mastercard, Discover and JCB
- Nonprofit discount
- FAQ confirms a discounted rate for qualifying nonprofits on some plans
- No card required
- FAQ confirms no credit card is required to start the trial
- Monthly or annual billing
- Standard, Professional and Advanced all offer both billing cycles
- Fees non refundable
- Our research records fees as non-refundable with charges running to term end
- Annual billing cheaper
- FAQ says annual billing gives a lower per-user monthly rate than month-to-month
- Bulk scheduling off in trial
- Footnote says bulk scheduling is not available during the trial
- Cancellation does not stop charge
- Cancelling or downgrading still bills through the end of the current term
- Certification academy
- Footer links Hootsuite Academy training and certification
- Expired card does not cancel
- Letting the card expire does not cancel, uncollected amounts remain your liability
- Free trial 14 days
- Every published plan offers a free 14-day trial
- Invoicing on enterprise
- Annual Enterprise plans can be invoiced and paid by check, wire or ACH
- Long established vendor
- Described in our catalog as a long-standing social media management platform
- Mid market and enterprise oriented
- Approval workflows and governance controls sit in the two highest tiers
- No auto charge after trial
- FAQ states you will not be charged automatically when the trial ends
- No free plan
- Only a trial is offered, all tiers are paid
- Per seat pricing
- Plans are sold per user seat and you buy more seats as the team grows
- Published pricing
- Pricing FAQ names the exact rate for Standard, Professional and Advanced
- Quote only enterprise tier
- Enterprise shows Custom pricing and a Request a demo button
- Suite rebranded into modules
- Product is now split into named modules Perch, Nest, Lumen, Wisdom and Parliament
- Ten account cap on entry tier
- Standard connects up to 10 social accounts
- Trial posting limits
- Trial accounts are held to 10 to 20 posts a day per organisation
- Unlimited accounts from mid tier
- Professional removes the social account limit entirely
- Usd billed
- Published tiers are $99, $199 and $399 per user per month
- Vertical solution pages
- Industry pages cover financial services, government, healthcare, education and agencies
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
- Hootsuite billing plan data (Standard)https://hootsuite.com/ajax/billing-pages/products?codes%5B%5D=SUITE_STANDARD
- Hootsuite planshttps://www.hootsuite.com/plans
- Hootsuite self-serve terms of servicehttps://www.hootsuite.com/legal/terms
- Hootsuite Enterprise planhttps://www.hootsuite.com/plans/enterprise
- Hootsuite developer docshttps://developer.hootsuite.com/
- Hootsuite (official site)https://www.hootsuite.com/
- Hootsuite online payment termshttps://hootsuite.com/legal/payment-terms
- Hootsuite privacy policyhttps://www.hootsuite.com/legal/privacy
Verified against the sources above. How we research & rate software →
Hootsuite questions
Does Hootsuite give a GST invoice in India?
- Whether Hootsuite issues an India GST invoice is not verified yet. Foreign-billed tools usually don't, in which case a registered business reclaims GST via reverse charge; confirm the vendor's billing before you buy.
Is Hootsuite good for Indian small businesses?
- It suits mid-market and larger social teams. It bills in rupees, so there is no card forex markup. It is not the right pick for small brands running two or three profiles, because even the cheapest plan is priced per user and buys headroom for 10 accounts they will never connect.
Does Hootsuite have a free plan?
- Hootsuite does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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