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Social Media Management
SocialPilot
Affordable social media scheduling, publishing, and analytics tool for SMBs and agencies.
✓ Source-checked profile2 sources cited
FindThatSoftware verdictEditorial ruling
A strong value pick for Indian SMBs and agencies that want multi-account scheduling, analytics, and client management without premium pricing. Its listening/advanced analytics are lighter than enterprise suites, so heavy social teams may want more. Verify current per-account/seat pricing.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
Should you use SocialPilot?
Use it if indian SMBs and agencies managing multiple accounts. Avoid it if solo creators running two or three profiles, since the entry plan bundles 10 accounts you pay for whether used or not.
Spec sheet
- Starting price
- ₹1,700/mo₹1,700/mo sticker
- Free plan
- Not available
- Free trial
- Available
- Status
- Source checked 29 Jul 2026
- Source trail
- 2 public sources
Work at SocialPilot?
Claim this listing to verify your details, correct pricing, and reach Indian buyers comparing tools right now.
Claim this listing →In short
SocialPilot is a marketing & content / social media management for Indian buyers. It costs about ₹1,700/mo before GST. Prices show in rupees, but it bills from outside India, so your card may add a forex markup. It does not issue an India GST invoice, so a registered business reclaims the GST via reverse charge. FindThatSoftware rates it best for indian SMBs and agencies managing multiple accounts, and a poor fit if solo creators running two or three profiles, since the entry plan bundles 10 accounts you pay for whether used or not.
The trade-off, weighed
What you gain, and what you give up.
The case for
- Pricing is published in rupees, with Standard at 2000 rupees a month including 10 social accounts before applicable taxes
- Extra social accounts cost 200 rupees a month each, so an agency can add one client without jumping an entire tier
- Annual billing takes Standard down to 1700 rupees a month, a 15 percent cut stated openly on the pricing page
The catch
- Standard includes exactly one team member, and every extra user on Premium adds 200 rupees a month on top of the plan
- Instagram publishing still needs manual steps for several post types, and reviewers report missed posts when reminder notifications fail
- Deeper analytics sit on the Premium tier at 6000 rupees a month, and reviewers describe the standard reports as basic
- Listed prices exclude taxes, so add 18 percent GST to every rupee figure shown on the pricing page before comparing
True India price
Registered business, per month
₹1,700
SocialPilot is billed in rupees at ₹1,700/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹20,400/yr). Without reclaim, add 18% for about ₹2,006 a month.
- Sticker price
- ₹1,700/mo
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹1,700
- Registered per year
- ₹20,400
- If you can't reclaim GST
- ₹2,006
- Try first
- Free trial before you commit budget.
- Watch for
- India pricing: Standard from ₹1,700/mo (billed annually; monthly higher), with Premium and Enterprise adding features and users. 14-day trial, no free plan. Confirm on vendor site.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well SocialPilot fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✗GST invoice
No Indian GST invoice, so a registered business cannot claim input tax credit on the bill.
- ✗Bills in INR
Shows rupee prices, but bills from a company outside India, so your card may still add a forex markup.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
How SocialPilot compares
Against the 4 other social media management toolswe list, from what we verified on each vendor’s own pages.
Also in most alternatives
Recorded for at least half of the 4 others, and for SocialPilot.
- Social inbox
- Content approval workflow
- Mobile app
- Report export
- Two factor authentication
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than SocialPilot? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is SocialPilot?
SocialPilot (an Indian company) is a social media management tool for scheduling and publishing across major networks, with analytics, content calendars, team collaboration, and client management for agencies. It emphasizes affordability and bulk scheduling.
Best for
- Indian SMBs and agencies managing multiple accounts
- Teams wanting affordable bulk scheduling
- Agencies needing client management
Who should avoid it
- Solo creators running two or three profiles, since the entry plan bundles 10 accounts you pay for whether used or not
- Teams needing every Instagram feature covered, because Reels scheduling and tagging are reported as missing or locked to higher tiers
What SocialPilot does
What we verified about SocialPilot
Read from SocialPilot’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed36
- White label reports
- White Label Reports are included on the Premium agency plan
- Utm parameter tagging
- 'UTM Parameters' is listed under publishing for campaign attribution
- Two factor authentication
- Security section lists 2FA plus the ability to enforce 2FA across the team
- Sso
- Single Sign-On is listed as an Enterprise-only security feature
- Social inbox
- Social Media Inbox is included from Standard and supports replies to posts, comments and messages
- Pdf report export
- PDF Reports plus 'Send PDF Report Via Email' and scheduled reports are analytics features
- Mobile app
- Mobile App is listed in the integrations matrix and marketed for approvals on the go
- Mcp server
- 'MCP Server - Automate your social media workflows' is a listed platform product and plan feature
- First comment scheduling
- 'First Comment' is a listed publishing feature for hashtag or link placement
- Content library
- Content Library is included from the Standard plan and named as a top feature
- Content approval workflow
- 'Content Approval Workflows' with comments on posts support internal review before publish
- Built in image editor
- 'Image Editor' is listed under Content Creation in the plan comparison
- Browser extension
- Browser Extension shares content while browsing without leaving the page
- Audience targeting
- 'Audience Targeting' is a listed content creation option for network-level targeting
- Rest API
- API Access is listed as an Enterprise-tier capability in the plan comparison
- AI content generation
- AI Pilot with metered AI Credits, 1000 on Standard and 5000 on Premium
- Advanced white label
- 'Advanced White Label' appears in the collaboration section of the plan comparison
- Bulk csv scheduling
- 'Bulk Scheduling & CSV Uploads' is a listed publishing feature on all tiers
- Carousel and video posts
- 'GIF and Video Posts' and 'Multiple Image & Carousel Posts' are content creation features
- Client approval workflow
- Client Approval Workflows and Manager Approval Workflow are Premium collaboration features
- Client management seats
- Client Seats are 0 on Standard and unlimited on Premium and Enterprise
- Competitor reports
- 'Competitor Reports' is a named analytics feature alongside a Head-to-Head Instagram tool
- Image watermarking
- 'Watermark on Images' is a listed publishing feature in the plan comparison
- Instagram image tagging
- 'Instagram Image Tagging' and location tagging are listed content creation features
- Linkedin document publishing
- 'LinkedIn Document Publishing' appears as a dedicated publishing capability
- Local listings management
- Listings is a distinct product to 'Create and manage your online listings'
- Multi network post scheduling
- Schedule Posts, Smart Queues and Calendar View are core publishing features on every plan
- Per platform post customization
- 'Customize Post for Each Platform' lets one post vary by network before publishing
- Post repeat and recycling
- 'Repeat Post' is listed under publishing for recycling evergreen content
- Reply to instagram stories
- Social Inbox section lists 'Reply to Stories' as a supported inbox action
- Review generation
- 'Review Generation' is a listed capability alongside review marketing
- Review management
- Reviews is a separate product line for monitoring and improving online listing star ratings
- Rss feed auto posting
- 'Schedule Posts From RSS Feeds' capped at 10 on Standard, 15 on Premium, unlimited on Enterprise
- Social analytics reports
- Detailed Social Media Analytics, post performance and custom reports are listed features
- Social inbox automation
- 'Social Inbox Automation' is listed as a feature within the Social Inbox block
- Url shortener
- URL Shortener is a publishing feature plus Bitly, Rebrandly and Sniply integrations
What people use it for3
- Schedule social posts
- 'Multi-location Brands - Onboard and market local businesses quickly' is a named solution
- Manage reviews and reputation
- Google Business integration monitors reviews and DMs customers from the inbox
- Run marketing for clients
- Premium is 'Designed for Agencies to scale' with client seats, approvals and white label
Works with26
- Zapier
- Zapier integration automates tasks between SocialPilot and other web apps
- Youtube
- Listed platform for managing and scheduling video uploads
- Wordpress
- WordPress integration promotes blog posts across connected social channels
- Unsplash
- Unsplash gives access to 2m+ high-res copyright-free stock images inside the composer
- Listed platform for tracking conversations, trends and mentions
- Tiktok
- Listed platform for scheduling videos and tracking TikTok growth
- Threads
- Listed platform for publishing and scheduling Threads posts
- Slack
- Workflow notifications are delivered to Slack, though blocked for white-label users
- Shopify
- Shopify integration shares products across social platforms from the store
- Listed among supported social platforms for idea pin scheduling
- Listed platform with dedicated LinkedIn document publishing support
- Supports scheduling photos, reels, carousels and stories on Instagram
- Google drive
- Media files can be uploaded directly from Google Drive storage
- Google business profile
- Connects Google Business to monitor Google reviews and DM customers
- Giphy
- Giphy integration adds trending GIFs and stickers to posts
- Feedly
- Feedly integration schedules and shares stories from RSS feeds
- Listed as a connectable social platform for scheduling and engagement
- Dropbox
- Dropbox is a listed content asset storage integration
- Chatgpt
- A ChatGPT app schedules posts and saves drafts directly from ChatGPT
- Canva
- Canva integration creates designs for sharing directly to social accounts
- Box
- Box.com is listed for cloud content management alongside Drive and Dropbox
- Bluesky
- Listed among supported social platforms on the integrations page
- Bitly
- Bitly shortens URLs and tracks clicks from within SocialPilot
- Rebrandly
- Rebrandly creates branded short links on your own domain
- Sniply
- Sniply adds conversion call-to-action overlays to shared links
- Zillow
- Zillow integration turns real estate listings into AI-crafted social posts
Terms, compliance and how you buy39
- Self serve signup
- Standard and Premium both start with a 'TRY FOR FREE' button and no sales contact
- Prices exclude GST
- FAQ: 'all prices listed are before taxes, and applicable tax may be added based on local laws'
- No UPI or netbanking payment
- Only cards and PayPal are listed as accepted methods despite rupee billing in India
- No card required
- Pricing cards state 'No credit card required' and the integrations page repeats 'No CC Required'
- Mandatory arbitration
- Terms 13 requires binding arbitration under American Arbitration Association consumer rules
- Class action waiver
- Terms 13: both parties waive trial by jury and the right to participate in a class action
- Cancellation effective at cycle end
- Terms: a cancellation request takes effect only at the end of your billing cycle
- Auto renewal default
- Terms: the subscription term 'thereafter renews automatically' and charges recur
- Annual discount
- Yearly billing saves 15%, taking Standard from Rs 2,000 to Rs 1,700 a month
- Credit based pricing
- AI usage is capped at 1000 credits on Standard and 5000 on Premium rather than unlimited
- Agency oriented
- Agency is the first named solution, promising management of 100+ social accounts
- 13000 plus customers
- Site claims 13K+ customers and 10M+ posts published monthly
- 14 day free trial
- 'Start Your Free 14-Day Trial Now' with trial beginning immediately on signup
- 24x5 support
- Support & Community row shows 24x5 customer support on all three plans, so weekends are uncovered
- Advanced analytics gated to premium
- Advanced Analytics, competitor reports and white label reports all sit on the Rs 6,000 Premium tier
- Affiliate and education partner programs
- Footer lists both an Affiliate program and an Education Partner program
- Annual plans non refundable
- Terms: 'If you have an annual subscription, we are not able to process any refunds'
- Credit card and paypal only
- FAQ: 'We accept payments made with credit cards and PayPal' with no UPI or netbanking named
- Delaware governing law
- Terms 16: governed by the laws of Delaware with exclusive venue in Wilmington, Delaware courts
- Delaware incorporated
- Terms state SocialPilot operates the Services from Delaware, U.S.A. as SocialPilot Technologies Inc.
- Extra social accounts priced per unit
- 'Extra Accounts - Rs 200 per month' lets you add one client account without a tier jump
- Gdpr and trust center published
- Footer links a Privacy Policy & GDPR page and a Trust Center
- India built
- Our DB long description records SocialPilot as an Indian company
- INR billed in india
- Pricing FAQ: 'you'll be required to pay in Indian rupees' for India-based accounts
- INR list pricing
- Plans are quoted at Rs 2,000 and Rs 6,000 per month rather than converted dollars
- No contracts or commitments
- FAQ: 'there are no contracts or commitments... you can cancel your account anytime'
- No free plan
- The lowest published tier is the paid Standard plan; only a time-limited trial is free
- No prorated refunds
- Terms: 'we cannot grant prorated refunds if you've cancelled after using your account for more than a day'
- One day refund grace
- Terms refund the latest charge in full only if the account was unused for more than a day after charging
- Positioned against hootsuite and buffer
- Testimonials repeatedly frame it as cheaper than and preferable to Hootsuite and Buffer
- Quote only enterprise tier
- Enterprise is priced 'Custom' with a Contact Sales button and unlimited seats
- Seat priced per user
- Premium adds users at Rs 200 per month each; Standard includes exactly one user
- Self serve cancellation in app
- Terms: you cancel from the Edit Profile page, accessible only to the account owner
- Single user on entry plan
- Standard lists '1 User' and zero client seats, so it is effectively a solo plan
- Slack blocked for white label users
- FAQ: white label users cannot use the Slack integration because branding cannot be customised there
- Social account quota per plan
- Standard bundles 10 social accounts and Premium 30, whether or not you use them all
- Subscription pause option
- FAQ: 'You can also Pause your subscription if you don't need your account for a certain time period'
- Us arbitration venue
- Terms state any in-person arbitral hearing would occur in the United States, a hurdle for Indian buyers
- Vertical marketing for local services
- Industry pages target real estate, plumbers, doctors, restaurants, HVAC and handymen
Compare SocialPilot
Use these pages when you already know the tool name but need a plain-English decision against real alternatives.
Similar tools to SocialPilot
Compare practical options in the same category by price, fit, and caveats.
Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
India pricing: Standard from ₹1,700/mo (billed annually; monthly higher), with Premium and Enterprise adding features and users. 14-day trial, no free plan. Confirm on vendor site.
Verified against the sources above. How we research & rate software →
In practice
Where SocialPilot fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Software stack to run a digital marketing agency in India
Build client sites on Webflow or Framer, produce content with Jasper and Frase, design in Canva and Figma, turn posts into video, and publish and nurture through SocialPilot, Brevo, and AiSensy, most of it startable on free or INR tiers.
- Tools in stack
- 22
Read the record →
Software stack to run a hotel or guesthouse in India
Run the property on a cloud PMS like Hotelogix or eZee, collect deposits by UPI, talk to guests on WhatsApp, keep GST-correct books, and use social and email to win direct bookings and reviews.
- Tools in stack
- 15
Read the record →
Software stack to start and run a coaching institute in India
Run admissions, batches, attendance, and fees on an India-built institute platform like Classplus or Teachmint, sell and deliver online courses through Exly or a secure test-prep tool like Learnyst, collect fees over UPI with Razorpay or Cashfree, and follow up on enquiries with WhatsApp and social.
- Tools in stack
- 19
Read the record →
Does SocialPilot give a GST invoice in India?
SocialPilot does not issue an India GST invoice. A GST-registered business can still reclaim the 18% through the reverse-charge route by raising a self-invoice, but there is no vendor GST invoice to claim against directly.
Is SocialPilot good for Indian small businesses?
SocialPilot is worth evaluating for Indian buyers, but the final fit depends on pricing limits, support, integrations, and setup effort.
Does SocialPilot have a free plan?
SocialPilot does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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