Measure marketing performance tools for Indian businesses
The 9 measure marketing performance tools we track, with verified India pricing (forex-adjusted), honest trade-offs, and the caveats most directories skip.
Quick answer: of the 9 measure marketing performance tools we track, 5 offer a free plan, and paid monthly plans run about ₹770–₹9,782 for a GST-registered business (after the card forex markup). The prices below are the India cost for a registered business, not the sticker. GST is extra if you cannot reclaim it.
| Tool | India price | Free plan | Best for |
|---|---|---|---|
| MailerLite | ₹1,067/mo | Yes | Creators and small businesses |
| Mailchimp | ₹770/mo | Yes | Small businesses and solopreneurs new to email marketing |
| Google Analytics | Free plan | Yes | Any business measuring website/app traffic |
| ActiveCampaign | ₹1,482/mo | — | SMBs serious about marketing automation |
| BigCommerce | ₹2,866/mo | — | Growing and larger online merchants |
| Google Data Studio | ₹889/mo | Yes | Teams building free marketing dashboards |
| Hootsuite | ₹9,782/mo | — | Mid-market and larger social teams |
| Zoho Analytics | ₹960/mo | Yes | Indian SMBs wanting affordable BI |
| Mailmodo | ₹1,999/mo | — | Marketers wanting interactive AMP emails |
Prices are the entry plan converted to rupees at an effective card rate (mid-market plus the forex markup), the cost a GST-registered business nets. GST adds 18% if you cannot reclaim it, and some Indian vendors already include it. Indicative, not your exact bill. Confirm each plan on the vendor site.
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