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Email Marketing
Kit (ConvertKit)
Creator-focused email marketing and automation platform (formerly ConvertKit).
✓ Source-checked profile6 sources cited
Spec sheet
All-in India price
₹3,157/mo
For a registered business, billed yearly, $32.5/mo sticker
- Free plan
- Available
- Free trial
- Available
- Status
- Source checked 12 Nov 2026
Work at Kit (ConvertKit)?
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Claim this listingFindThatSoftware verdictEditorial ruling
Shortlist Kit if you are a writer, course seller or newsletter operator who wants list building, automations and a simple checkout in one place, and you are fine paying in dollars. The free plan is a genuine way to start a list, but automations and sequences only unlock on a paid plan, so price the tier your list will reach in a year, not today.
Read the full verdict
Before paying, check whether you need Pro only features such as deliverability reporting and more than two team logins, because Pro costs about double Creator at the smallest tier, though the gap narrows as lists grow. Kit is a US company billing in dollars with no Indian GST invoice, so your card will also carry forex markup and you cannot claim input tax credit the normal way. Against Mailchimp or Brevo it is narrower for ecommerce and sales teams but simpler for creators, and against Beehiiv it is stronger on automations and selling products.
FindThatSoftware has source-checked this listing and keeps 6 public sources visible for buyer verification.
In short
Kit (ConvertKit) is listed under Email Marketing, reviewed for Indian buyers. All-in it runs about ₹3,157/mo for a GST-registered business ($32.5/mo sticker plus about 3.5% card forex). It does not issue an India GST invoice, so a registered business reclaims the GST via reverse charge. FindThatSoftware rates it best for newsletter writers and bloggers building a list; a poor fit for businesses that need a GST invoice for input tax credit.
What Kit (ConvertKit) costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
Registered business, per month, billed yearly
₹3,157
Kit (ConvertKit) advertises $32.5/mo. A GST-registered business in India pays about ₹3,157 a month (₹37,887/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹3,726 a month.
- Sticker price
- $32.5/mo
- Card forex markup
- about 3.5% over mid-market
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹3,157
- Registered per year
- ₹37,887
- If you can't reclaim GST
- ₹3,726
- Try first
- Has a free plan, so you can start without a card.
- Watch for
- Kit bills in US dollars per subscriber tier on monthly or yearly cycles, and the yearly cycle costs ten months of the monthly price.
More
When your list passes a tier you are moved up automatically and charged pro rata, but moving down is your job from billing settings. A full refund is only available within 30 days of the first payment, and the current Pro first year discount ends on 30 November 2026 and renews at the full yearly rate.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownPaying for more than Kit (ConvertKit)? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho Kit (ConvertKit) fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is Kit (ConvertKit)?
Kit, formerly ConvertKit, is an email marketing platform for creators run by Kit Inc., a company incorporated in Idaho in the United States. It covers sign-up forms and landing pages, newsletters and broadcasts, tag-based segmentation, visual automations and email sequences, plus selling digital products, paid newsletters and recurring subscriptions from the same account. It is delivered as a web app with a public API, webhooks and an app store of integrations, and it now offers an MCP connector so AI assistants can work with your list. Billing is set by subscriber tiers rather than by emails sent, and the vendor says there are no sending limits. The free plan stays free up to 10,000 subscribers but has no automations or sequences and keeps Kit branding.
What you gain, and what you give up.
The case for
- The free plan keeps unlimited broadcasts up to 10,000 subscribers, and the vendor says no plan has a sending limit.
- Digital products, paid newsletters, recurring subscriptions and tip jars are built in on every plan, so a creator does not need a separate checkout tool.
- Yearly billing costs ten months of the monthly price, and paid plans include free migration done by the vendor's own team.
The catch
- The operator is Kit Inc. in the United States, billing in dollars with no GST invoice, so Indian buyers pay forex charges and cannot claim input tax credit the usual way.
- Price climbs with list size in fixed tiers: the Creator plan at 10,000 subscribers costs more than three times its 1,000 subscriber price.
- The free plan has no automations or sequences and keeps Kit branding, so anyone wanting a welcome sequence must pay from day one.
- Deliverability reporting, engagement analytics and more than two team logins are Pro only, and Pro costs about double Creator at the 1,000 subscriber tier.
Best for
- Newsletter writers and bloggers building a list
- Course creators selling digital products
- Solo creators who want automated welcome and launch sequences
Who should avoid it
- Businesses that need a GST invoice for input tax credit
- Ecommerce stores or sales teams needing deep store integration and CRM style pipelines
- Teams of several marketers on a tight budget, since more than two logins needs Pro
India readiness
How well Kit (ConvertKit) fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✗GST invoice
No Indian GST invoice, so a registered business cannot claim input tax credit on the bill.
- ✗Bills in INR
Priced in a foreign currency, so your card or bank adds forex conversion on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
Compare Kit (ConvertKit)
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How Kit (ConvertKit) compares
Against the 7 other email marketing tools we list, from what we verified on each vendor’s own pages.
Less common among the other email marketing tools
Recorded for Kit (ConvertKit) and for at most a third of the 7 others we list.
- Abandoned checkout recovery
- Engagement analytics
- Multi currency
- Multi factor authentication
- Public API
- Custom domain
- Edit links after send
- Landing page builder
Also in most alternatives
Recorded for at least half of the 7 others, and for Kit (ConvertKit).
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Similar tools to Kit (ConvertKit)
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Featured in our buying guides
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Where Kit (ConvertKit) fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
Software stack for a solo founder launching a B2B SaaS on a tight budget
Ship cheaply: version and build your code on GitLab, host on an affordable INR plan from Hostinger, bill through Cashfree if you are India-registered or Stripe if you sell globally, capture leads with Apollo and Bigin, and lean on free plans for email, support, and passwords.
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Software stack to create and sell an online course in India
Test the idea with a form and a small email list before you build, then host and sell on an India-first course platform that takes UPI and INR. Produce lessons simply and launch to your list.
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Software stack to start a YouTube channel in India
Plan titles and hooks, edit with a free-tier editor, design thumbnails that earn clicks, then repurpose clips to social and build an email list you own. Keep paid tools minimal at the start.
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What we verified about Kit (ConvertKit)
Read from Kit (ConvertKit)’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
What Kit (ConvertKit) does
Features we confirmed48
- Visual automation builder
- Visual Automations build funnels with split paths triggered by subscriber behaviour
- Unsubscribe page builder
- You can build topics of interest into a custom unsubscribe page
- SMS marketing
- SMS marketing is listed as a Creator-plan addition
- Sell digital products
- Customisable sales pages and checkout ship on every plan including free
- Public API
- API documentation is available on every plan including the free tier
- Paid newsletter subscriptions
- Charge monthly, quarterly or annually with a public page and gated posts
- Multi factor authentication
- Help centre documents enabling MFA on a Kit account
- Multi currency
- Help centre documents selling products in different currencies
- MCP server
- Kit MCP connects Claude, ChatGPT and Gemini directly to the account
- Landing page builder
- Unlimited landing pages with templates ship on all plans including free
- Engagement analytics
- Pro reports which subscribers are most engaged and where they came from
- Edit links after send
- Pro can fix link errors in broadcasts that have already been sent
- Custom domain
- You can customise the free Kit domain or connect your own for landing pages
- Abandoned checkout recovery
- Turns abandoned checkouts on Shopify, Fourthwall and Wix into recovered sales
- Ab test email content
- Advanced A/B testing on Pro also tests email content, not just subject lines
- Ab test subject lines
- Two subject lines on Newsletter and Creator, five on Pro
- AI subject line generator
- Help centre documents Kit's AI subject line generator
- App store integrations
- 100+ direct apps in the Kit App Store, from the Creator plan up
- Audience demographic enrichment
- Subscriber Signals shows demographics and social influence behind each email address
- Automated email sequences
- Free plan gets 1 sequence, paid plans get unlimited automated email series
- Automation template library
- Pre-built visual automation funnel templates ship on Creator and Pro
- Collaborative editing
- Pro allows multiple team members to edit the same email in real time
- Creator recommendation network
- Recommendations grow the list through the network of Kit creators
- Custom tracking domain
- Pro lets you set a custom link tracking domain for deliverability
- Deliverability reporting
- Pro shows which email providers or segments are underperforming
- Email broadcasts
- All plans allow unlimited one-time email broadcasts and newsletters
- Email version history
- Editor version history lets you jump back to any prior draft
- Free migration service
- An in-house team rebuilds forms, templates and automations when you switch
- Html css email templates
- Create custom email templates with HTML/CSS alongside the visual editor
- Lead magnet delivery
- Opt-in incentives deliver a freebie digital file automatically on signup
- Link triggers
- Rules can tag subscribers who click a specific link in an email
- Liquid conditional content
- Liquid personalisation shows different content by subscriber tag
- List growth reporting
- Detailed analytics show which forms or pages drive signups and unsubscribes
- Newsletter sponsorship marketplace
- Pro matches creators with brands for approved newsletter ads
- Newsletter website
- Kit hosts a newsletter feed and site for your content, links and products
- Opt in form builder
- Unlimited modal, sticky bar, slide-in and inline embed forms are included
- Paid recommendations marketplace
- Creators get paid to promote other newsletters in their recommendations
- Programmatic ads
- Help centre documents Kit Ads programmatic ads with payout reports
- Recurring membership billing
- Sell recurring subscriptions for coaching, sponsorships or community access
- Resend to unopens
- One click resends a campaign to subscribers who did not open it
- Revenue attribution dashboard
- Pro's Insights dashboard tracks ROI across the marketing funnel
- Rss to email campaigns
- RSS campaigns auto-send emails when your blog feed updates, from Creator up
- Subscriber engagement scoring
- Pro scores subscribers to find high-value ones for sponsor pitches
- Subscriber segmentation
- Segments group tags in a category to personalise communications
- Subscriber tagging
- Subscribers are organised by tags for entry point, interest and actions on every plan
- Timezone aware send
- Creator and Pro can schedule sends in each subscriber's local time zone
- Tip jar
- Virtual tip jars accept tips and donations from fans
- Vat collection
- Help centre covers collecting VAT on product and tip purchases for EU/UK
What people use it for2
- Sell online courses
- Help centre walks through selling your first ebook and course creators are a named segment
- Send newsletters
- Automations page sells welcome sequences, launches and nurture campaigns
Works with27
- Zapier
- Help centre documents Kit automations on a paid Zapier plan
- Wordpress
- Help centre has a Kit plugin setup guide for WordPress sites
- Wix
- Named for abandoned checkout recovery and a Kit + Wix app
- Unsplash
- Image library pulls from Unsplash alongside your own photos
- Typeform
- Kit + Typeform appears in the app integration list
- Thinkific
- Kit + Thinkific appears in the app integration list
- Teachable
- Help centre lists a Teachable integration and troubleshooting guide
- Stripe
- Help centre documents a Kit + Stripe integration and Stripe troubleshooting
- Squarespace
- Squarespace troubleshooting guide confirms an integration
- Shopify
- Abandoned checkout recovery and a documented Kit + Shopify app
- Notion
- Kit + Notion appears in the app integration list
- Luma
- Kit + Luma appears in the app integration list
- Kajabi
- Kit + Kajabi appears in the app integration list
- Image library pulls your Instagram photos and feeds embed on landing pages
- Gumroad
- Gumroad troubleshooting guide confirms an integration
- Gemini
- Kit MCP explicitly names connecting Gemini
- Facebook custom audiences
- Pro dynamically syncs subscribers to Facebook custom audiences
- Eventbrite
- Kit + Eventbrite appears in the app integration list
- Claude
- Kit MCP explicitly names connecting Claude to your Kit account
- Chatgpt
- Kit MCP explicitly names connecting ChatGPT
- Canva
- Kit + Canva appears in the app integration list
- Calendly
- Kit + Calendly appears in the app integration list
- Circle
- Kit + Circle appears in the app integration list
- Fourthwall
- Named alongside Shopify and Wix for abandoned checkout recovery
- Leadpages
- Leadpages troubleshooting guide confirms an integration
- Samcart
- SamCart integration troubleshooting guide confirms an integration
- Sparkloop
- Pro includes a free SparkLoop plan worth $99/mo for referral programs
Terms, compliance and how you buy24
- Creator oriented
- Use cases are cut by artists, authors, bloggers, podcasters and YouTubers, not company departments
- 14 day trial no card
- Pricing header states a 14-day free trial with no credit card required
- 24x7 support on paid plans
- Creator gets 24/7 email and chat support, Pro gets priority; free gets email only
- AI first line support
- Support description says most questions are handled instantly by a Kit AI assistant
- Analytics gated to top tier
- Engagement analytics, Subscriber Signals and deliverability reporting are Pro only
- Annual billing saves 17 percent
- Pricing toggle advertises pay yearly and save 17%
- Celebrity creator social proof
- Pricing page lists James Clear, Tim Ferriss, Andrew Huberman and other headline creators
- Commerce transaction fee
- Every plan including Pro charges 3.5% + 30c on digital product and subscription sales
- Formerly convertkit
- Footer states 'ConvertKit is now Kit' and the brand renamed in public
- Free plan carries kit branding
- Removing Kit branding from pages and emails starts on the Creator plan
- Free plan forces recommendations
- Compare table marks Recommendations as 'Required' on the free plan
- Free plan one automation
- Newsletter plan is limited to 1 basic Visual Automation and 1 sequence
- Free plan up to 10000 subscribers
- Compare table shows the Newsletter plan supporting up to 10,000 subscribers
- In house creator education
- Kit University runs courses on growing audience and income for all plans
- Integrations gated behind paid
- The 100+ app integrations and Kit MCP are not available on the free plan
- No INR pricing
- There is no India price list, so Indian buyers absorb forex on a dollar bill
- Paid recommendations revenue share
- Kit takes a 23.5% fee on earnings paid through Paid Recommendations
- Priced per subscriber
- Pricing has a subscriber slider from 0 to 500K+ and all headline prices are quoted at 1,000 subscribers
- Price scales steeply with list
- Cons record Creator going from $33/mo at 1,000 subscribers to $139/mo at 10,000
- Sharp 2025 price increase
- Cons record Creator rising from $15 to $33 a month in September 2025
- Single user on free plan
- Compare table shows 1 user on Newsletter, 2 on Creator, unlimited on Pro
- Unlimited landing page traffic
- Compare table promises unlimited traffic on landing pages across plans
- Unlimited users only on top tier
- Unlimited team logins are a Pro-only feature
- Usd billed
- All plan prices are quoted in US dollars with no rupee list
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
- Billing at Kit (tiers, tax, refunds)https://help.kit.com/en/articles/2502679-billing-at-kit
- Kit pricinghttps://kit.com/pricing
- The Kit Free planhttps://help.kit.com/en/articles/16627071-the-kit-free-plan
- Kit developer docshttps://developers.kit.com/
- Kithttps://kit.com/
- Kit terms of servicehttps://kit.com/terms
Verified against the sources above. How we research & rate software →
Kit (ConvertKit) questions
Does Kit (ConvertKit) give a GST invoice in India?
- Kit (ConvertKit) does not issue an India GST invoice. A GST-registered business can still reclaim the 18% through the reverse-charge route by raising a self-invoice, but there is no vendor GST invoice to claim against directly.
Is Kit (ConvertKit) good for Indian small businesses?
- It suits newsletter writers and bloggers building a list. It bills in a foreign currency with no India GST invoice, so expect the card forex markup and reverse-charge GST paperwork. It is not the right pick for businesses that need a GST invoice for input tax credit.
Does Kit (ConvertKit) have a free plan?
- Kit (ConvertKit) lists a free plan, but check the official pricing page for current usage limits before choosing it.
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