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Social listening and competitor tracking across thirteen platforms, with AI noise filtering, buying-intent scores, alerts, an API and an MCP server.
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Claim this listing →Shortlist Sniffington if you are a founder, product marketer or small agency that wants to catch Reddit, X and Hacker News threads about your product or competitors without paying for an enterprise listening suite. The Free plan covers one brand on twelve platforms with no card, so run it on your real brand for a couple of weeks and check how well the namesake filter and intent scores work before you pay.
Before upgrading, check that the monthly search allowance covers your keyword count, because metered platforms such as Reddit, X and LinkedIn pause when it runs out. Billing is in US dollars through Polar as merchant of record with tax added on top, and the vendor does not say anything about GST invoices, so confirm that with them if you need input tax credit. The honest trade-off against established tools like Brand24 or Mention is breadth of features and price against maturity: Sniffington is only weeks old and run by a US limited liability company with no stated India presence.
FindThatSoftware has manually reviewed this listing against 10 public sources. Check source links before buying because pricing and availability can change.
In short
Sniffington is listed under Social Media Management, reviewed for Indian buyers. All-in it runs about ₹1,550/mo for a GST-registered business ($15.83/mo sticker plus about 3.5% card forex). FindThatSoftware rates it best for founders who want to track one product's mentions and competitor talk on Reddit, X and Hacker News; a poor fit for buyers who need a GST invoice or INR billing.
Registered business, per month
₹1,550
Sniffington advertises $15.83/mo. A GST-registered business in India pays about ₹1,550 a month (₹18,597/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹1,829 a month.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownHow well Sniffington fits an Indian business operationally, from the verified pricing and company facts we hold.
Not verified yet.
Priced in a foreign currency, so your card or bank adds forex conversion on top.
Headquartered outside India, so check support hours and India-specific features.
Against the 12 other social media management toolswe list, from what we verified on each vendor’s own pages.
Less common among the other social media management tools
Recorded for Sniffington and for at most a third of the 12 others we list.
Also in most alternatives
Recorded for at least half of the 12 others, and for Sniffington.
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than Sniffington? See your whole stack's real India cost and where you could switch to save.
Audit your spendSniffington is a hosted social listening tool run by KMF Ventures LLC, a US limited liability company. It searches public posts on Reddit, X, LinkedIn, YouTube, TikTok, Instagram, Threads, Facebook, Bluesky, Hacker News, GitHub, Stack Overflow and news sites for your brand, keywords and competitors, and the vendor says an AI model rules out namesakes with a written reason for each. Kept posts are tagged by sentiment and category, scored for buying intent from 0 to 100, and sent to a feed, email, Slack, Discord or Teams alerts, digests, branded client reports, a REST API with signed webhooks and an MCP server for AI agents. Replies are drafted by AI and only go out from your own connected account after you approve them. Every plan has the same core features; plans differ in brands, keywords, check frequency, seats, history length, Facebook coverage (paid plans only), reply drafts a day and monthly search and post allowances. Checks run on a schedule rather than as a live stream, it reads public posts only, and the product is very young: the public changelog starts in late August 2026, and it was renamed from SocialListening.tools to Sniffington in early October 2026.
Read from Sniffington’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself. Open a group to see the evidence.
Use these pages when you already know the tool name but need a plain-English decision against real alternatives.
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Whether Sniffington issues an India GST invoice is not verified yet. Foreign-billed tools usually don't, in which case a registered business reclaims GST via reverse charge; confirm the vendor's billing before you buy.
Sniffington can work for Indian buyers, but check currency, tax, billing, support, and whether the workflow justifies foreign-currency pricing.
Sniffington lists a free plan, but check the official pricing page for current usage limits before choosing it.
Sniffington and its category keep shifting: prices, new options, India-fit. Get the all-in India cost of new tools and the changes worth knowing, monthly. No spam.