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FindThatSoftwareSoftware catalog
Forms & Lead Capture
SurveySparrow
India-founded experience platform with conversational surveys, forms and feedback automation.
Spec sheet
All-in India price
₹599/mo
For a registered business, billed yearly
- Free plan
- Available
- Free trial
- Available
- Status
- Source checked 29 Jul 2026
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Claim this listingFindThatSoftware verdictEditorial ruling
A strong fit for teams that want engaging, conversational surveys and CX/NPS programs with India-friendly channels like WhatsApp. It's broader (and pricier) than a basic form tool, so match it to real feedback needs.
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Verify current plan pricing on the official site.
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In short
SurveySparrow is listed under Forms & Lead Capture, reviewed for Indian buyers. It costs about ₹599/mo before GST, billed in rupees. It does not issue an India GST invoice, so a registered business reclaims the GST via reverse charge. FindThatSoftware rates it best for teams running CX/NPS feedback programs; a poor fit for teams of more than three people, because Business includes only three users and every extra seat adds 49 dollars per month on top.
What SurveySparrow costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
Registered business, per month, billed yearly
₹599
SurveySparrow is billed in rupees at ₹599/mo, so there is no forex markup. A registered business reclaims GST, so that is roughly the cost (₹7,188/yr). Without reclaim, add 18% for about ₹707 a month.
- Sticker price
- ₹599/mo
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹599
- Registered per year
- ₹7,188
- If you can't reclaim GST
- ₹707
- Try first
- Has a free plan, so you can start without a card.
- Watch for
- Forever-free plan with 75 responses a quarter.
More
Paid plans are billed quarterly or yearly, from ₹599/mo, and the terms add an automatic 7% increase at each annual renewal. Extra users cost Rs 1,499 a month each.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownPaying for more than SurveySparrow? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho SurveySparrow fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is SurveySparrow?
SurveySparrow is an India-founded experience-management platform offering conversational, chat-like surveys and forms, NPS/CX feedback, automation and analytics across channels including WhatsApp and email. It targets businesses that want higher survey completion and ongoing feedback.
What you gain, and what you give up.
The case for
- Billing runs quarterly or yearly with no long term contract and no cancellation fee on yearly plans, so leaving does not cost extra.
- The forever free plan allows 3 active surveys and 75 responses a quarter, which is enough to validate the tool before paying anything.
- Basic at 19 dollars a month billed yearly includes 2,500 responses a year, which suits a single researcher running occasional surveys.
The catch
- Extra seats cost 49 dollars per user per month, which is more than the entire Basic plan and half of Business for one person.
- Response limits are annual, and exceeding them means contacting sales to buy more, with unused purchased responses expiring at the end of your billing cycle.
- The 14 day trial gives Business features but caps you at 50 responses, so you cannot test the tool with a real survey send.
- The market research module is a separate add-on starting at 125 dollars a month and only on Business or higher plans.
Best for
- Teams running CX/NPS feedback programs
- Businesses wanting conversational surveys
- Companies using WhatsApp/email for feedback
Who should avoid it
- Teams of more than three people, because Business includes only three users and every extra seat adds 49 dollars per month on top.
- Buyers who want a fixed rupee price, because the yearly INR prices are marked as sale prices, the standing rates are published only in dollars, and charges run by card through Stripe.
India readiness
How well SurveySparrow fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✗GST invoice
No Indian GST invoice, so a registered business cannot claim input tax credit on the bill.
- ✓Bills in INR
Priced in rupees, so there is no forex conversion or card markup on top.
- ✓India HQ
India-headquartered, so support, timezone, and context are local.
Compare SurveySparrow
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How SurveySparrow compares
Against the 7 other form builder tools we list, from what we verified on each vendor’s own pages.
Less common among the other form builder tools
Recorded for SurveySparrow and for at most a third of the 7 others we list.
- Document generation
- Single sign on
- Multilingual surveys
- Partial response capture
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Similar tools to SurveySparrow
Compare practical options in the same category by price, fit, and caveats.
Where SurveySparrow fits in a workflow
These stacks show when to use this tool, what comes before it, and what should be handled manually first.
What we verified about SurveySparrow
Read from SurveySparrow’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
What SurveySparrow does
Features we confirmed27
- Single sign on
- Features page lists SSO login using the organisation's own credentials.
- Partial response capture
- 'Collect Partial Responses' is a Basic-plan feature, and the FAQ counts a partial answer as one response.
- Multilingual surveys
- Multi-language surveys let respondents pick their language from a dropdown.
- Document generation
- Pricing usage-limit table meters 'Document Generator credits' (40 on Business), and Documents is a product tab.
- 360 degree employee assessment
- Features nav lists '360 Assessment' for omnidirectional employee reviews with custom assessment reports.
- Auto translate 130 languages
- Enterprise tier advertises 'Auto Translate to 130+ Languages' and the site claims 130+ languages supported.
- Conversational survey format
- Product is built around chat-like surveys that ask one question at a time; vendor claims 40% higher response rates.
- Custom css survey styling
- Enterprise plan lists 'Customize Surveys with CSS' as a differentiator.
- Display and skip logic
- 'Display and Skip Logic' is listed as an included feature from the Basic plan upward.
- Executive dashboard builder
- Features page details an Executive Dashboard with bar, stacked, journey and line charts, shareable by link.
- In survey payment collection
- 'Accept Payments' is listed among the product features, letting surveys take money.
- Key driver analysis
- Enterprise tier lists 'Key Driver Analysis (CogniVue)' as an advanced analytics feature.
- NPS csat ces tracking
- Pricing page has a dedicated 'CX Suite (NPS, CSAT, CES)' product tab alongside Surveys.
- Offline survey data collection
- Features page markets an 'Offline Survey' app for real-time collection with no internet dependency.
- Online review monitoring
- 'Reputation Management' product monitors online reviews to turn customers into promoters.
- Recurring survey scheduling
- 'Recurring Surveys' is a named feature in the site feature navigation.
- Respondent geolocation capture
- Business plan lists 'Track Respondents Location' as an included feature.
- REST API with daily call cap
- Usage-limit table caps API calls per day at 0 (Free), 500 (Basic) and 1000 (Starter/Business).
- Subaccounts with centralised billing
- Features page describes subaccounts for different teams under one parent account with centralized billing.
- Survey embedded in email
- 'Embed Survey in Email' unlocks on the Starter plan per the pricing feature list.
- Survey templates
- Resources nav includes a Templates library for pre-built surveys.
- Survey translation
- 'Survey Translation' is listed as a Starter-tier feature on the pricing page.
- Ticket management
- Products nav includes 'Ticket Management' to turn feedback into support conversations.
- Video survey responses
- 'Video Surveys' appears in the feature list on surveysparrow.com/features.
- Website feedback chatbot
- 'Chatbot for Website' feature collects feedback from site visitors inside a chat widget.
- WhatsApp survey chatbot
- 'WhatsApp Chatbot' is a named feature in the site's feature navigation.
- Workflow automation and webhooks
- 'Workflows and Webhooks' unlock at the Business tier; features page describes visual trigger-based workflows.
What people use it for2
- Run employee experience programs
- Solutions menu has a dedicated Employee Experience function alongside 360 assessments.
- Build forms and surveys
- CX suite plus website chatbot are sold for collecting ongoing customer feedback across channels.
Works with5
- Zendesk
- Business plan advertises 'Zendesk, 12+ integrations'.
- WhatsApp is a supported survey distribution channel and there is a WhatsApp Chatbot feature.
- Slack
- Basic plan advertises 'Slack, 5+ integrations'.
- Power BI
- Enterprise plan advertises 'PowerBI, 25+ integrations'.
- Hubspot
- Starter plan advertises 'Hubspot, 10+ integrations'.
Terms, compliance and how you buy34
- Us incorporated
- Site footer states SurveySparrow Inc., 2261 Market Street, San Francisco, CA 94114, USA.
- Startup credit program
- SurveySparrow for Startups offers $2,000 of credit for $500.
- Self serve signup
- Sign-up is free and instant from the pricing page without talking to sales.
- No card required
- Pricing page states you can create a free account without a credit card.
- Modular product suite
- Pricing page splits the product into Surveys, CX Suite, Brand, Research, Documents and 360 Assessment tabs.
- India founded
- Our catalog records SurveySparrow as an India-founded experience-management platform.
- Dedicated account manager
- Enterprise is the only tier that lists a Dedicated CSM.
- Auto renewal default
- FAQ states the plan auto-renews every quarter or year depending on the term chosen.
- 15 percent nonprofit discount
- Pricing page offers 15% off for NGOs.
- 24x5 support not 24x7
- Basic and Starter get 24x5 email support and Business 24x5 chat; no tier advertises 24x7.
- 30 day written termination notice
- Terms 11.1 requires 30 days' prior written notice on mutual consent to terminate the account.
- 50 percent education discount
- SurveySparrow for Education advertises 50% off for students.
- Annual response quota metering
- Plans are sized by responses per year (2,500 / 15,000 / 36,000) rather than per month.
- API blocked on free plan
- Usage-limit table shows 0 API calls per day on the free plan.
- Automatic 7 percent annual renewal increase
- Terms of Service section 10 mandates an automatic 7% increase on the previous year's fee at annual renewal.
- California governing law
- Terms of Service clause 29 puts exclusive jurisdiction and governing law with courts in California, USA.
- Custom branding gated to business tier
- 'Custom Branding' first appears on the Business plan in the pricing comparison.
- Extra seat 49 usd per month
- Add-ons section prices Additional Users at $49 per user per month.
- Forever free plan
- A forever-free plan gives 3 active surveys, 10 questions and 75 responses per quarter.
- GDPR ccpa dpa published
- Footer links to GDPR, DPA and CCPA pages alongside the privacy policy.
- HIPAA compliance available on enterprise
- 'HIPAA Compliance Available' is listed only under the Enterprise tier.
- Indian enterprise logos
- Footer names Decathlon, Tata Digital and Meesho among its customers.
- Market research module is paid addon
- Our research records the market research module as a separate add-on from $125/month on Business or higher.
- No cancellation fee on yearly plans
- Pricing FAQ explicitly states there are no cancellation fees for yearly plans.
- No INR pricing
- Pricing page shows only USD figures with no rupee option for Indian buyers.
- No mid term refund
- Terms 11.1: no refund if you terminate your account in the middle of a subscription period for any reason.
- Overage requires sales contact
- Exceeding the response limit requires contacting SurveySparrow to buy more, not a self-serve top-up.
- Purchased overage responses expire
- FAQ warns unused purchased additional responses expire at the end of your billing cycle.
- Quarterly or yearly billing only
- The billing toggle offers only Quarterly and Yearly; there is no monthly option.
- Single seat entry plans
- Usage-limit table gives 1 user on Free, Basic and Starter; only Business includes 3.
- Stripe card billing
- Pricing FAQ says payments are powered by Stripe and card data never reaches SurveySparrow servers.
- Trial capped at 50 responses
- FAQ says the 14-day Business-feature trial is limited to 50 responses.
- Usd billed
- Every plan and the extra-user add-on are quoted in US dollars on the pricing page.
- Wire transfer and ach on request
- FAQ says cheque, wire transfer or ACH payment is possible by emailing support.
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Verified against the sources above. How we research & rate software →
SurveySparrow questions
Does SurveySparrow give a GST invoice in India?
- SurveySparrow does not issue an India GST invoice. A GST-registered business can still reclaim the 18% through the reverse-charge route by raising a self-invoice, but there is no vendor GST invoice to claim against directly.
Is SurveySparrow good for Indian small businesses?
- It suits teams running CX/NPS feedback programs. It bills in rupees, so there is no card forex markup. It is not the right pick for teams of more than three people, because Business includes only three users and every extra seat adds 49 dollars per month on top.
Does SurveySparrow have a free plan?
- SurveySparrow lists a free plan, but check the official pricing page for current usage limits before choosing it.
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