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See how What's Trending stacks up against the best options for a specific kind of business.
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We're live on Product Hunt. Our extension shows what software really costs in India. An upvote helps.
We're live on Product Hunt. Our extension shows what software really costs in India. An upvote helps.
We're live on Product Hunt. Our extension shows what software really costs in India. An upvote helps.
Social listening tool that tracks your market terms and competitor profiles across public Reddit, Facebook Pages, Instagram professional accounts, X and YouTube, links every topic to source posts and suggests content topics.
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Claim this listing →Worth a look for a founder or small content team that wants a cheap, source-linked read on what customers are discussing before planning posts, and the free first scan makes it easy to judge on your own market. Check two things first: whether your audience actually talks on the five covered platforms (LinkedIn and Indian communities like WhatsApp groups are not covered), and how much X and Facebook data you really get, since the vendor says X falls back to public profile pages without official access and Facebook depends on readable public Pages.
It is a listening and idea tool only, so you will still need a scheduler like Buffer or Zoho Social to publish. It is a young product from a small studio with no named legal entity on its terms, billed in USD with no GST invoice mentioned, so treat it as a low-commitment monthly experiment rather than a core system.
FindThatSoftware has manually reviewed this listing against 10 public sources. Check source links before buying because pricing and availability can change.
In short
What's Trending is listed under Social Media Management, reviewed for Indian buyers. All-in it runs about ₹1,566/mo for a GST-registered business ($16/mo sticker plus about 3.5% card forex). FindThatSoftware rates it best for founders and solo marketers who want topic ideas backed by links to real public posts rather than generic trend lists; a poor fit for teams that need to schedule or publish posts, since the vendor states the product does not publish content.
Registered business, per month
₹1,566
What's Trending advertises $16/mo. A GST-registered business in India pays about ₹1,566 a month (₹18,797/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹1,848 a month.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownHow well What's Trending fits an Indian business operationally, from the verified pricing and company facts we hold.
Not verified yet.
Priced in a foreign currency, so your card or bank adds forex conversion on top.
Headquartered outside India, so check support hours and India-specific features.
Against the 12 other social media management toolswe list, from what we verified on each vendor’s own pages.
Less common among the other social media management tools
Recorded for What's Trending and for at most a third of the 12 others we list.
Also in most alternatives
Recorded for at least half of the 12 others, and for What's Trending.
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than What's Trending? See your whole stack's real India cost and where you could switch to save.
Audit your spendWhat's Trending is a product of Vynara (formerly Wavicle Technologies), which gives its address as Acton, Massachusetts, United States. You give it your website, it suggests a WordBank of market terms and competitor profiles, and a scan collects matching public posts from Reddit, Facebook, Instagram, X and YouTube with the original URL, author, time and whatever engagement each platform exposes. It ranks recurring topics by activity, distinct authors, recency, platform breadth and engagement, then produces content directions, a 48-hour pulse and a seven-day report. The Pro plan adds a REST API and an MCP server so AI agents can read trends and evidence or trigger scans. The vendor says it only reads public content and that coverage varies by platform, and the product does not publish or schedule posts.
Read from What's Trending’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself. Open a group to see the evidence.
Use these pages when you already know the tool name but need a plain-English decision against real alternatives.
See how What's Trending stacks up against the best options for a specific kind of business.
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No reviews yet. Used What's Trending?
Whether What's Trending issues an India GST invoice is not verified yet. Foreign-billed tools usually don't, in which case a registered business reclaims GST via reverse charge; confirm the vendor's billing before you buy.
What's Trending can work for Indian buyers, but check currency, tax, billing, support, and whether the workflow justifies foreign-currency pricing.
What's Trending lists a free plan, but check the official pricing page for current usage limits before choosing it.
What's Trending and its category keep shifting: prices, new options, India-fit. Get the all-in India cost of new tools and the changes worth knowing, monthly. No spam.