Best Platform to Sell Online in India (2026)

The case for

• StoreHippo publishes rupee pricing at ₹15,000 and ₹30,000 a month rather than routing every enquiry through a sales call
• Annual payment takes 10 percent off and two year prepayment takes 20 percent, both stated openly on the pricing page
• Bandwidth is not billed separately, so a traffic spike during a sale does not create a surprise line on the invoice

The catch

• A 1 percent transaction fee per order applies on the ₹15,000 Business plan, which on ₹50 lakh monthly GMV adds another ₹50,000
• Halving that fee to 0.5 percent requires the ₹30,000 Enterprise plan, so fee relief is bundled with a doubled subscription
• All listed prices exclude taxes, so add 18 percent GST to both the subscription and the transaction fee when budgeting

The case for

• Plans are priced and invoiced in rupees by an Indian entity, starting at ₹1,499 a month for Starter and ₹3,899 for Growth
• The service fee per order is capped at ₹200, so one high value order does not carry an uncapped percentage cut
• Higher tiers buy down the per order service fee, from 3.99 percent on Starter to 1.99 percent on Growth and 0.99 percent on Infinity

The catch

• Dukaan charges a service fee on every successful order on top of the subscription, and that fee does not cover payment gateway charges
• The free plan carries a 4.99 percent service fee per order, so a store paying ₹0 a month still pays Dukaan on every sale
• The service fee applies to cash on delivery orders as well, and only Infinity plan users are exempted from paying it on COD

The case for

• Zoho charges zero transaction fee on every plan, so unlike percentage based storefronts the platform cost stays flat as your sales grow.
• Rupee prices start at ₹599 per month on annual billing and hosting with unlimited bandwidth is included in that figure.
• The 14 day trial runs without a credit card, so you can load a real catalogue before committing any money.

The catch

• The entry plan caps you at 500 products, 2,000 customer accounts and two users, which a growing catalogue outgrows fast.
• Monthly billing costs 67 percent more than annual, ₹999 against ₹599 on the entry plan and ₹2,999 against ₹1,799 above it.
• Extra staff logins cost ₹180 each per month and every additional inventory location adds ₹720 per month on monthly billing.

The case for

• 0% transaction fee on every plan, including free, so revenue is not taxed by the platform
• The free tier is usable rather than decorative, covering 25 products, one catalogue, one store and 25 WhatsApp notifications a month
• Annual pricing is published as real yearly totals with the saving stated, not left to be calculated

The catch

• User caps are tight, with one user on Free and Starter, three on Growth and ten on Pro
• The pricing page never states whether the rupee figures carry GST, which leaves an 18% gap in any cost comparison
• Free and Starter stores sit on a buyersgate.in subdomain, so a custom domain requires a higher tier

The case for

• Basic lists at ₹1,499 per month on annual billing in INR, so there is no forex markup on the platform fee itself.
• Advanced cuts the Shopify third-party gateway surcharge to 0.6 percent from 2 percent on Basic, which pays for itself at high volume.
• Plan prices, staff account limits and even the ₹175,000 per month Plus entry point are published, so total cost can be modelled upfront.

The catch

• Shopify Payments is not available in India, so every Indian merchant pays the third-party gateway surcharge of 2 percent on Basic.
• That surcharge stacks on top of your Razorpay or PayU MDR, and payment gateway fees themselves attract 18 percent GST.
• Grow costs ₹7,447 monthly against ₹5,599 on annual billing, so paying month to month adds roughly a third to the platform fee.

The case for

• Ecwid bolts a store onto an existing WordPress, Wix or static site instead of forcing a full replatform
• No transaction fee is charged on any plan, and bandwidth and storage are not metered or billed separately
• The pricing page shows rupee figures alongside dollars, so the headline number is not a conversion the buyer has to work out

The catch

• The forever free plan was withdrawn in March 2025, and remaining free stores were closed on 20 November 2025 unless upgraded
• Starter caps you at 10 products, so a catalogue of any real size pushes you to Venture at 35 dollars monthly
• Abandoned cart recovery and staff accounts start only at the Business plan, which is 65 dollars monthly or 49 dollars annually