Software stack to add a website chatbot for lead capture in India

Engage visitors the moment they land and answer the questions they always ask before buying.

A bot that guesses annoys buyers and burns trust; one trained on your real FAQs, pricing, and policies actually qualifies. In India, where a lot of traffic is mobile and price-sensitive, a fast honest answer is what keeps someone on the page.

Chaindesk trains an AI agent on your own documents and has a free tier, so the bot answers from your content instead of making things up. Expertise AI (formerly Chatsimple) is an AI website agent aimed at turning traffic into leads. Tawk.to is genuinely free live chat if you would rather have a human reply than an AI. Engati is the India-built option, a no-code WhatsApp-first bot builder, so the same bot can carry the conversation on to WhatsApp, which is where most Indian buyers actually reply. Chaindesk and Expertise AI bill in USD, so add forex plus GST; Tawk.to costs nothing to start; Engati publishes no plan price above its free trial, so ask for the number before you build around it.

Collect name, phone, and intent in a shape you can act on, not a chat transcript you have to reread.

A conversation is not a lead until the contact details are captured cleanly. A short form inside or after the chat gives you a consistent record and a phone number, which matters in India where the follow-up happens on a call or WhatsApp.

Zoho Forms is INR-billed, has a free tier, and routes submissions straight into Zoho CRM, so pick it if you are on or open to the Zoho suite. Typeform (USD) asks one question at a time and tends to get higher completion, worth it if drop-off is your problem. Fillout is a capable free-tier option in USD. Prefer Zoho Forms for the India billing and CRM handoff unless completion rate is the deciding factor.

Give each lead an owner, a status, and a next action so none of them go cold.

A chatbot generates leads faster than a spreadsheet can hold them. A CRM assigns follow-up and shows response time, which is the number that decides whether a website lead converts.

Bigin by Zoho is the cheapest sensible landing place for chat leads, India-built and INR-billed with a free tier and a pipeline simple enough that a small team actually keeps it updated. Freshsales is the step up, also INR-billed with a free tier, once you want scoring, sequences and deeper automation. Pipedrive is a clean visual pipeline if your team thinks in deal stages, though it bills in USD with no free tier, so add forex plus GST. Start with Bigin, move to Freshsales when the pipeline outgrows it.

Reach the lead on the channel they actually check, not an email they ignore.

In India a website lead often replies on WhatsApp far more reliably than on email or a cold call. Using the official WhatsApp Business API keeps you compliant and lets you automate the first reply.

AiSensy is India-built, INR-billed, and has a free tier, strong for broadcasts and a first automated reply. Gallabox is India-built and INR-billed with a shared team inbox and no-code bots, better when more than one person handles chats. Pick AiSensy to start cheaply on broadcasts and simple automation; move to Gallabox when you need a proper multi-agent inbox.

See where visitors drop out of the chat-to-lead path and improve it.

Without measurement you cannot tell if the bot is capturing leads or just annoying visitors. Watching where people abandon the chat or form tells you what to fix next.

Google Analytics is free and tracks the traffic and conversion events feeding the bot. PostHog (USD, free tier) adds session replay so you can watch real visitors get stuck in the chat or form. Use Google Analytics for the top-line funnel; add PostHog when you want to see exactly where a visitor gives up.