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Video & Visual Creation
Hedra
AI creative app (Hedra Play) where an agent plans, generates and edits video, image and audio across many models, including talking avatar video, on a shared team canvas.
✓ Source-checked profile6 sources cited
Spec sheet
All-in India price
₹1,943/mo
For a registered business, $20/mo sticker
- Free plan
- Not available
- Free trial
- Not listed
- Status
- Source checked 12 Nov 2026
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Claim this listingFindThatSoftware verdictEditorial ruling
Shortlist Hedra Play if you want one place to brief an AI agent and get talking avatar clips, product shots and voiceovers from several leading models without juggling separate subscriptions. Before paying, run your actual brief on the cheapest plan and track how many credits a usable clip really costs, because premium video models burn credits fast and monthly credits do not carry over.
Read the full verdict
Billing is in US dollars through Stripe with no GST invoice mentioned, so budget for forex markup and confirm input tax credit treatment before a business purchase. The honest trade-off against HeyGen or Synthesia is that Hedra is a broad multi-model canvas rather than a dedicated presenter avatar studio, so teams that only need scripted presenter videos at scale may get more predictable results from a specialist.
FindThatSoftware has source-checked this listing and keeps 6 public sources visible for buyer verification.
In short
Hedra is listed under Video & Visual Creation, reviewed for Indian buyers. All-in it runs about ₹1,943/mo for a GST-registered business ($20/mo sticker plus about 3.5% card forex). FindThatSoftware rates it best for creators making talking avatar or character clips; a poor fit for studios that need a predictable per project cost, because credit spend varies by model, length and retries.
What Hedra costs in India
The rupee price a business actually pays, after the card forex markup, with GST shown both ways.
True India price
Registered business, per month
₹1,943
Hedra advertises $20/mo. A GST-registered business in India pays about ₹1,943 a month (₹23,315/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹2,293 a month.
- Sticker price
- $20/mo
- Card forex markup
- about 3.5% over mid-market
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹1,943
- Registered per year
- ₹23,315
- If you can't reclaim GST
- ₹2,293
- Watch for
- Play is sold as monthly subscriptions in US dollars, each with a fixed credit allowance; the public page shows no annual option and no free plan.
More
Monthly credits reset every cycle while purchased credit packs do not expire, and subscriptions auto renew at the then current price with no refund terms stated. The developer API uses a separate prepaid USD wallet, so Play credits cannot pay for API jobs and vice versa.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownPaying for more than Hedra? See your whole stack's real India cost and where you could switch to save.
Audit your spendWho Hedra fits
What it is, what you gain, what you give up, and who should look elsewhere.
What is Hedra?
Hedra Play is run by Hedra Inc., a San Francisco company whose main site now leads with GPU inference and custom model work; Play is its creative app. You brief an agent on a shared canvas and it plans and generates video, images and speech, routing to its own avatar models (Character 3) and third party models such as Kling, Veo, Seedance, GPT Image and ElevenLabs. Teams can invite teammates by email into Spaces, save reusable characters and products as Elements, and turn repeated prompts into Skills. It is a web app billed by monthly credits, with a separate prepaid API, CLI and MCP for developers. Monthly credits reset each cycle and output quality depends on the underlying model picked.
What you gain, and what you give up.
The case for
- Commercial use rights are included on every paid plan, not held back for the top tier
- One subscription reaches many video, image and audio models, including Hedra Character 3 avatars, Kling, Veo and ElevenLabs voices
- Purchased credit packs never expire and are spent after the monthly allowance, so a busy month does not force a permanent upgrade
The catch
- Monthly plan credits reset each cycle and do not roll over, so a quiet month is paid for and lost
- Billed only in US dollars through Stripe with no GST invoice or GSTIN capture mentioned, so Indian businesses pay forex markup and may not get input tax credit
- No free plan or trial on the current pricing page; cancelling leaves only limited watermarked generations
- The company now leads with GPU inference and custom model work, so check that the creative app stays a priority before committing a team
Best for
- Creators making talking avatar or character clips
- Small marketing teams producing short videos, images and voiceovers from one shared canvas
- Teams that want to try several video models without separate subscriptions
Who should avoid it
- Studios that need a predictable per project cost, because credit spend varies by model, length and retries
- Occasional creators who make one video a quarter, since unused monthly credits expire and the subscription keeps renewing
- Indian businesses that require a GST invoice for input tax credit
India readiness
How well Hedra fits an Indian business operationally, from the verified pricing and company facts we hold.
- –GST invoice
Not verified yet.
- ✗Bills in INR
Priced in a foreign currency, so your card or bank adds forex conversion on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
Compare Hedra
How it stacks up on what we verified, the tools buyers weigh it against, and where it appears in our guides.
How Hedra compares
Against the 18 other AI video generation tools we list, from what we verified on each vendor’s own pages.
Less common among the other AI video generation tools
Recorded for Hedra and for at most a third of the 18 others we list.
Also in most alternatives
Recorded for at least half of the 18 others, and for Hedra.
This compares only the capabilities enough rival tools share for a comparison to mean anything, roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Similar tools to Hedra
Compare practical options in the same category by price, fit, and caveats.
- WeBotIndian creators who want to test many AI video and image models from one rupee-billed account₹135/mo
- Magic HourSocial media creators and small marketing teams producing short AI clips, talking photos and lip-sync videos every week₹1,134/mo
- PopNowCreators and small brands that want to compare many video, image and music models from one account$9 one-time
What we verified about Hedra
Read from Hedra’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
What Hedra does
Features we confirmed10
- Text to video
- Studio generates video from prompts across multiple video models
- Text to speech
- Audio credit table prices ElevenLabs and Cartesia voice generation per 1,000 characters
- Text to image
- Credit table prices Flux Dev, Flux Pro, Imagen4, Nano Banana and Ideogram image models
- Image to video
- Character-3 turns still images plus audio into animated speaking characters
- Developer API
- Site has a dedicated API section with an API Reference in resources
- Lip sync generation
- Character-3 output is judged on lip sync quality per our recorded research
- Multi model studio
- Studio exposes Veo, Sora, Kling, MiniMax Hailuo and Hedra Character-3 side by side
- Per second video billing
- Credits are deducted by generated video length, not rounded to a full minute
- Talking avatar video
- Core product generates expressive talking character video from an image plus audio
- Video upscaling
- Upscaling to 1080p is a paid extra step on top of generation
What people use it for1
- Create videos
- Creators hire it for character-driven video without animation skills
Works with10
- Nano banana
- Nano Banana is listed as a priced image model at 8 credits per image
- Kling AI
- Kling 2.5 Turbo and Kling 2.1 Master are priced video models
- Ideogram
- Ideogram v2 is a priced image model at 14 credits per image
- Google veo
- Veo 3, Veo 3 Fast and Veo 3.1 are priced video models in the studio
- Elevenlabs
- ElevenLabs is a priced audio model inside Hedra Studio
- Cartesia
- Cartesia is a priced text-to-speech model inside Hedra Studio
- Black forest labs flux
- Flux Dev, Flux Pro and Flux Pro v1.1-ultra are priced image models
- Google imagen
- Imagen4 is a priced image model at 8 credits per image
- Minimax hailuo
- MiniMax Hailuo 2.3 and Hailuo-02 variants are priced video models
- Openai sora
- Sora 2 Pro is offered at 70 credits per second in the studio
Terms, compliance and how you buy30
- SSO enterprise only
- Single Sign-On is listed only under the Enterprise tier
- Self serve signup
- Plans are chosen and paid online with a Sign Up flow, no sales call
- No card required
- Pricing page headline states no credit card required
- Free plan
- Page title says Free Plan, No Credit Card and invites starting free
- Email only support
- Pricing FAQ directs all help to support@hedra.com on non-enterprise tiers
- Credit based pricing
- Credits are the unit of work across video, image and audio generation
- Acceptable use policy
- Legal footer publishes a separate acceptable use policy for generated content
- Biometric data policy
- Legal footer carries a dedicated biometric data policy for face-based generation
- Clip length cap on free
- Free plan caps clips at roughly 30 seconds
- Commercial use on all paid plans
- Commercial use rights are included from the $15 Basic tier
- Consumer scale user base
- Pricing page claims over 20 million users
- Credit packs do not expire
- FAQ says credits from credit pack purchases will not expire and roll over
- Daily generation cap on free
- Free tier is limited to roughly five video generations a day
- Dedicated slack support enterprise
- Enterprise includes dedicated technical support on Slack and an account manager
- Discord community
- Footer links a Discord community alongside LinkedIn and Instagram
- Lose access on cancellation
- FAQ says cancelling loses most functionality apart from limited watermarked generations
- Monthly credits expire
- Every tier states monthly credits do not roll over between billing cycles
- No refund for failed generations
- Trustpilot reviewers report credits consumed by poor outputs with refunds declined
- Private deployments enterprise only
- Enterprise tier offers private deployments and forward deployed engineers
- Public status page
- Resources footer links a Status page and Changelog
- Published pricing
- Four consumer tiers and a full per-model credit table are printed on the pricing page
- Quote only enterprise tier
- Enterprise tier shows Custom and routes to Contact sales
- Resubscribe to use remaining credits
- FAQ says you must resubscribe to use non-expiring credits left on your account
- Retry cost unpredictable
- Usable clips usually take several retries for lip sync or identity drift, multiplying real cost
- Speed tiered by plan
- Basic is slower generations, Creator faster, Professional fastest
- Teams plan at professional price
- Teams and Professional are both $75 a month with identical credit allowances
- Top up credit packs
- You can purchase extra credit packs when monthly credits run out
- Transparent per model rates
- Pricing page publishes credits per second or per image for every model
- Usd billed
- All plans are priced in US dollars from $15 a month
- Watermarked free output
- Our recorded free plan limits include watermarked output and roughly 300 credits monthly
Source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
- Hedra Play pricinghttps://www.hedra.com/play/pricing
- Hedra pricinghttps://www.hedra.com/pricing
- Hedra docs indexhttps://www.hedra.com/docs/llms.txt
- Hedrahttps://www.hedra.com/
- Hedra Play overviewhttps://www.hedra.com/play
- Hedra terms of usehttps://www.hedra.com/terms
Verified against the sources above. How we research & rate software →
Hedra questions
Does Hedra give a GST invoice in India?
- Whether Hedra issues an India GST invoice is not verified yet. Foreign-billed tools usually don't, in which case a registered business reclaims GST via reverse charge; confirm the vendor's billing before you buy.
Is Hedra good for Indian small businesses?
- It suits creators making talking avatar or character clips. It bills in a foreign currency, so expect the card forex markup on every charge. It is not the right pick for studios that need a predictable per project cost, because credit spend varies by model, length and retries.
Does Hedra have a free plan?
- Hedra does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
What users say
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