SendHQ · Email marketing and automation platformsRegistered business, per month
₹793
sticker $8.1/mo · ₹9,516/yr
₹936/mo if you can't reclaim GST
SendHQ advertises $8.1/mo. A GST-registered business in India pays about ₹793 a month (₹9,516/yr) once the roughly 3.5% card forex markup is added, and it reclaims GST as input credit. If you cannot reclaim GST, it is about ₹936 a month with 18% GST on top.
Sticker price on the left, and the India cost per month for a GST-registered business on the right, after the card forex markup. GST is reclaimable input credit if you are registered.
50,000 emails a month (every To, Cc and Bcc recipient counts as one) and 25 verified domains. Includes inbox and outbox, inbound email, delivery and bounce tracking, hosted templates and workspace API keys. Transactional mail only. No overage billing, sends are rejected once the allowance is used. Attachment transfer capped at 10 GiB a month.
Billed annually: Charged once a year at 10% off twelve monthly payments. Same limits as monthly: 50,000 emails and 25 verified domains, with the allowance still reset each calendar month rather than pooled for the year. Transactional mail only.
Same limits as Starter Transactional, 50,000 emails a month and 25 verified domains, but also allows permission-based marketing email. Marketing sends automatically carry a signed unsubscribe link and one-click unsubscribe headers and respect suppressions.
Billed annually: Charged once a year at 10% off twelve monthly payments. 50,000 emails a month and 25 verified domains, metered monthly. Allows permission-based marketing email with automatic unsubscribe links.
200,000 emails a month and 100 verified domains, everything in Starter plus priority support. Transactional mail only. No overage billing, sends are rejected once the allowance is used. Attachment transfer capped at 10 GiB a month.
Billed annually: Charged once a year at 10% off twelve monthly payments. 200,000 emails a month and 100 verified domains, metered monthly, with priority support. Transactional mail only.
Same price and limits as Scale Transactional, 200,000 emails a month and 100 verified domains with priority support, and also allows permission-based marketing email with automatic unsubscribe links and suppression enforcement.
Billed annually: Charged once a year at 10% off twelve monthly payments. 200,000 emails a month and 100 verified domains, metered monthly, with priority support and marketing email allowed.
Pay annually, save up to 10%. SendHQ's Starter Transactional plan is about 10% cheaper billed yearly than month-to-month, roughly ₹1,056/year less. Toggle the billing cycle above to compare every plan.
Plans are billed in USD through Dodo Payments and the site says nothing about GST, so expect forex charges and check whether a GST invoice is issued. Marketing sending costs more than transactional on Starter, annual billing saves 10% while quotas stay metered monthly, and today sends are rejected at the cap rather than charged as overage, though the billing docs mention overage billing for attachments in future. Cancelling or upgrading inside SendHQ does not stop the existing charge at the payment provider, so cancel there too.
SendHQ bills in USD, so an Indian card charges about 3.5% over the mid-market rate on every payment. This is the real, unavoidable India premium, and unlike GST it is not reclaimable.
18% GST applies, but it is not a flat add-on. A GST-registered business reclaims it as input credit, and foreign B2B is reverse-charged so the vendor bills no GST. Only an unregistered buyer bears the full 18%, and some Indian vendors already include it.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed. Confirm current pricing on the vendor site. Pricing last verified Oct 12, 2026.
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