Pipeline
Recommended pipeline
The anchor decision is the PMS: pick a cloud one with a channel manager and a zero-commission booking engine so you cut OTA dependence, and prefer vendors that integrate with Indian OTAs and gateways. Around it, collect deposits by UPI, run guest chat on WhatsApp, and keep GST-correct books, since Indian hotel tariffs sit in different GST slabs. Social and past-guest email then drive direct bookings.
Cost ledger
What this stack costs
Run this stack from about Rs.764/month in software - using free tiers where available and the cheapest paid tool in each remaining stage. 4 of 5 stages have a free option. Original estimate from FindThatSoftware's verified pricing.
| Stage | Cheapest option | From |
|---|
| Run the property on a cloud PMS | Hotelogix | $7.99 (~Rs.764) |
| Collect deposits and bills online | Cashfree Payments | Free tier |
| Talk to guests on WhatsApp | AiSensy | Free tier |
| Keep books and GST in order | Zoho Books | Free tier |
| Grow reviews and direct demand | Brevo | Free tier |
Starting estimate, not a quote: cheapest paid tier per stage, free tiers counted as Rs.0, usage-based fees excluded, USD tools converted at ~Rs.83/$. Confirm current pricing on each vendor's site.
Stage 1
Run the property on a cloud PMS
3 toolsManage front desk, room inventory, OTA channels, and a direct booking engine in one system.
The PMS is the hotel's core, and a cloud one with a channel manager keeps OTA and direct rates in sync while a booking engine wins commission-free direct bookings. Choose by property size.
Hotelogix is India-present and aimed at independent and boutique hotels, with a zero-commission web booking engine that suits small properties cutting OTA fees. eZee is a broad all-in-one with POS for hotels that also run a restaurant. DJUBO is India-rooted with strong local OTA and gateway integration. All quote in USD or custom, so get a quote for your room count; IDS Next fits larger chains.
Setup for Run the property on a cloud PMS
- Load room types, rate plans, and your OTA channels, then test the channel manager for rate parity
- Put the booking engine on your website and Google to capture direct bookings
- Train front-desk staff on check-in, folio, and night-audit flows
Automation for Run the property on a cloud PMS
Caveats for Run the property on a cloud PMS
- Most are USD or custom-billed; add forex and GST and confirm channel-manager coverage for the OTAs you use
- Migrating live bookings needs a careful cutover; plan it in a low-occupancy window
Stage 2
Collect deposits and bills online
3 toolsTake booking deposits and final bills by UPI, cards, and payment links.
Advance deposits cut no-shows and UPI is what Indian guests expect, so payment links tied to a booking help. All of these are India-built, RBI-licensed, and INR-billed.
Razorpay and Cashfree are full gateways with UPI, cards, and payment links, and often integrate with the PMS or booking engine. Instamojo is the simplest for a homestay or guesthouse that just needs payment links. Compare per-transaction fees and check which one your PMS supports natively to avoid manual reconciliation.
Setup for Collect deposits and bills online
- Complete KYC with the property's PAN and bank account
- Create deposit payment links and reconcile them against PMS folios
Automation for Collect deposits and bills online
Caveats for Collect deposits and bills online
- Gateway fees apply per transaction; factor them into rates
- Prefer a gateway your PMS integrates with to avoid double entry
Stage 3
Talk to guests on WhatsApp
3 toolsSend booking confirmations, pre-arrival details, and review requests on WhatsApp.
Guests read WhatsApp more than email, and the official Business API lets you confirm bookings, share directions, and request reviews without a personal number. These are India-built and INR-billed.
AiSensy is INR-billed with a free tier, an easy start for confirmations and review requests. Gallabox and Interakt add shared inbox and chatbots if the front desk answers enquiries and reservation queries in chat. Pick on how much two-way conversation you expect; all run on the official WhatsApp API with per-conversation charges.
Setup for Talk to guests on WhatsApp
- Get a Business API number and build templates for confirmation, pre-arrival, and post-stay review
- Collect guest opt-in at booking
Automation for Talk to guests on WhatsApp
Caveats for Talk to guests on WhatsApp
- WhatsApp bills per conversation on top of the platform fee
- Time review requests for just after checkout for the best response
Stage 4
Keep books and GST in order
3 toolsRecord revenue and expenses and produce GST-correct books.
Hotel tariffs fall into different GST slabs by room rate, and restaurant and other services add their own, so billing and books must be set up correctly. These are India-built and INR-billed.
TallyPrime is the default most Indian accountants use and handles GST well. Zoho Books is cloud-based and easy to share with your CA. Vyapar is the simplest and cheapest for a small guesthouse. Pick Tally if your CA insists, and Zoho Books or Vyapar for a lighter cloud option.
Finance & Money / Finance & Accounting
TallyPrime
India's most widely used accounting and GST software for small and mid-sized businesses, covering bookkeeping, invoicing, inventory, and compliance.
₹ 675/moTrial
Finance & Money / Finance & Accounting
Zoho Books
Cloud accounting software from Zoho with GST-ready invoicing, expenses, banking, and reporting for Indian SMBs.
₹ 749/moFree planTrial
Finance & Money / Finance & Accounting
Vyapar
Indian billing, invoicing, and accounting app for small businesses and shopkeepers, with GST and inventory.
₹ 285/moFree planTrial
Setup for Keep books and GST in order
- Set room-tariff and restaurant GST rates correctly with your CA
- Reconcile PMS revenue reports with the books each month
Automation for Keep books and GST in order
Caveats for Keep books and GST in order
- Room-tariff GST slabs depend on the rate charged; confirm current slabs with your CA
- Your PMS may issue GST invoices already; avoid double-billing
Stage 5
Grow reviews and direct demand
3 toolsBuild a social presence, market to past guests, and collect feedback and reviews.
Direct bookings beat OTA commissions, and reviews plus repeat guests are what drive them, so social, past-guest email, and feedback capture all matter. SocialPilot and Brevo are INR-friendly options.
SocialPilot is INR-billed and handles scheduling across your social channels affordably. Brevo runs email and offers to past guests and is INR-billed with a free tier. Google Forms is free for collecting feedback that you can turn into review requests. Together they build direct demand without OTA commissions.
Setup for Grow reviews and direct demand
- Schedule regular posts of rooms, food, and local experiences
- Email past guests with off-season offers and ask happy guests for Google reviews
Automation for Grow reviews and direct demand
Caveats for Grow reviews and direct demand
- Ask for reviews, do not incentivise them, to stay within platform rules
- Keep guest contact data with consent and do not spam