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Email Marketing
ActiveCampaign
Email marketing platform with strong automation and a built-in CRM for customer experience.
✓ Source-checked profile1 source cited
FindThatSoftware verdictEditorial ruling
A strong choice for businesses that want deep marketing automation and a CRM in one tool rather than just newsletters. The power means a learning curve and higher cost than simple ESPs. Verify current contact-based pricing for the tier you need on the official site.
FindThatSoftware has source-checked this listing and keeps 1 public source visible for buyer verification.
Should you use ActiveCampaign?
Use it if SMBs serious about marketing automation. Avoid it if marketing teams of three or more people, because Starter and Plus ship one user each and further seats come from a paid users add-on.
Spec sheet
- Starting price
- ₹1,489/mo$15/mo sticker
- Free plan
- Not available
- Free trial
- Available
- Status
- Source checked 29 Jul 2026
- Source trail
- 1 public source
Work at ActiveCampaign?
Claim this listing to verify your details, correct pricing, and reach Indian buyers comparing tools right now.
Claim this listing →In short
ActiveCampaign is a email marketing and automation platforms for Indian buyers. All-in it runs about ₹1,489/mo for a GST-registered business ($15/mo sticker plus about 3.5% card forex). It does not issue an India GST invoice, so a registered business reclaims the GST via reverse charge. FindThatSoftware rates it best for SMBs serious about marketing automation, and a poor fit if marketing teams of three or more people, because Starter and Plus ship one user each and further seats come from a paid users add-on.
The trade-off, weighed
What you gain, and what you give up.
The case for
- Automation actions are unlimited from the Plus plan upward, and the library ships more than 950 prebuilt automation recipes to start from.
- Landing pages, site tracking, link tracking and standard CRM and ecommerce integrations are included on every paid plan, including the cheapest one.
- Enterprise includes custom reporting inside the plan rather than as an add-on, along with single sign on and five users.
The catch
- Starter caps every automation at 5 actions, so anything longer than a short welcome sequence forces an upgrade.
- Starter and Plus include a single user and Pro includes three, so any extra marketer is bought through a separate users add-on.
- SMS, WhatsApp messaging, sales pipelines, sales engagement and custom reporting are all paid add-ons rather than plan features.
- Email sending is capped at a multiple of your contact count, 10 times on Starter and Plus, 12 times on Pro and 15 times on Enterprise.
True India price
Registered business, per month
₹1,489
ActiveCampaign advertises $15/mo. A GST-registered business in India pays about ₹1,489 a month (₹17,862/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹1,756 a month.
- Sticker price
- $15/mo
- Card forex markup
- about 3.5% over mid-market
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹1,489
- Registered per year
- ₹17,862
- If you can't reclaim GST
- ₹1,756
- Try first
- Free trial before you commit budget.
- Watch for
- From $15/mo (Starter, 1,000 contacts, billed annually); higher tiers add CRM and automation. Price scales with contacts. 14-day trial. Confirm on ActiveCampaign.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well ActiveCampaign fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✗GST invoice
No Indian GST invoice, so a registered business cannot claim input tax credit on the bill.
- ✗Bills in INR
Priced in a foreign currency, so your card or bank adds forex conversion on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
How ActiveCampaign compares
Against the 6 other email marketing toolswe list, from what we verified on each vendor’s own pages.
Less common among the other email marketing tools
Recorded for ActiveCampaign and for at most a third of the 6 others we list.
- AI content generation
- AI conversation summaries
- Contact profiles
- Custom reporting
- Custom user permissions
- Lead scoring
- Mobile app
- Rest API
Also in most alternatives
Recorded for at least half of the 6 others, and for ActiveCampaign.
- SMS marketing
- Email templates
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than ActiveCampaign? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is ActiveCampaign?
ActiveCampaign combines email marketing with powerful automation, segmentation and a built-in CRM (plus SMS), aimed at businesses that want behaviour-driven campaigns and sales automation together. It targets SMBs and mid-market teams serious about lifecycle marketing.
Best for
- SMBs serious about marketing automation
- Teams wanting email + CRM together
- Businesses running lifecycle campaigns
Who should avoid it
- Marketing teams of three or more people, because Starter and Plus ship one user each and further seats come from a paid users add-on.
- Buyers who require single sign on for security review, because it appears only on Enterprise and not on Pro or anything below.
What ActiveCampaign does
What we verified about ActiveCampaign
Read from ActiveCampaign’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed56
- WhatsApp shared inbox
- WhatsApp add-on gives a shared team inbox with broadcast and flows
- SMS marketing
- SMS marketing with two-way inbox and reply triggers, sold as an add-on
- Single sign on
- SSO is listed but only on the Enterprise plan
- Signup forms
- Forms are a listed channel, standard and inline only on lower tiers
- Prebuilt email templates
- 250+ pre-built templates listed under campaigns
- Mobile app
- ActiveCampaign mobile app is a listed platform feature
- Lead scoring
- Lead scoring exists but only inside the Pipelines enhanced CRM add-on
- Landing page builder
- Landing pages are included from the Plus plan upward
- Drag and drop email builder
- Campaigns row lists a drag and drop designer for plain text and HTML
- Custom user permissions
- Custom user permissions listed under platform features
- Custom reporting
- Custom reporting is in-plan on Enterprise and an add-on elsewhere
- Custom objects
- Custom objects are an Enterprise-only data modelling feature
- Contact profiles
- CRM section lists contact profiles, custom fields, tags and lists
- Rest API
- API and webhooks listed in the integrations comparison
- AI conversation summaries
- SMS add-on includes AI conversation summaries and reply suggestions
- AI content generation
- AI content generation is listed in the Active Intelligence rows
- AI automation builder
- AI-powered automation builder is listed in the automation section
- Abandoned cart automation
- Abandoned cart is a named ecommerce feature
- Account records
- Account records listed inside the Pipelines enhanced CRM add-on
- Ad audience retargeting
- Prospecting and retargeting ads across Google, Facebook and LinkedIn
- AI brand kit
- AI brand kit, 1 on Starter and 5 on higher tiers
- AI campaign builder
- Active Intelligence includes an AI campaign builder and follow-up
- AI image generation
- AI image generation appears alongside AI content generation
- AI suggested segments
- AI-suggested segments and suggested actions listed under Active Intelligence
- AI translations
- AI translations offered as a paid AI Activities add-on on every tier
- Attribution and conversion tracking
- Attribution and conversion tracking listed on Pro and Enterprise
- Automated one to one email
- Automated 1:1 email is part of the sales engagement add-on
- Automation recipe library
- Library ships 950+ prebuilt automation recipes
- Automations map
- Automations map gives a visual overview of connected workflows
- Autoresponders
- Auto-responder and reply templates appear in the campaigns section
- Bot click detection
- BotSense is listed under analytics to separate bot clicks from human ones
- Business goal tracking
- Business Goals from 15 active goals on Starter to 200 on Pro and Enterprise
- Conditional content
- Predictive and conditional content listed on Pro and Enterprise
- Coupon blocks
- Coupons appear in the ecommerce feature list
- Custom branded forms and pages
- Custom branded forms and landing pages listed under platform
- Custom event tracking
- Custom event tracking appears in the analytics and reporting section
- Custom mailserver domain
- Custom mailserver domain listed in the platform section
- Database sync
- Database sync appears in the platform comparison rows
- Deal pipelines
- Pipeline management and deal records come via the Pipelines add-on
- Email ab testing
- A/B testing covers email and automation on higher tiers, email only on lower
- Hipaa support
- HIPAA support appears as a platform row on the top tier
- Inbox preview testing
- Inbox preview and testing, unlimited on Enterprise, 5 per month lower down
- Mcp connection to AI assistants
- Integrations row lists Claude and ChatGPT connectivity via MCP
- Multiple automation triggers
- Multiple triggers row is checked in the automation comparison
- Multi step automation builder
- Multi-step marketing automation is the headline feature across all plans
- Onsite messages
- Site messages listed among available marketing channels
- Predictive send times
- Predictive sending on top tiers, account and industry send times below
- Product catalog blocks
- Product catalog and blocks listed under ecommerce features
- Recurring payment tracking
- Recurring payments listed in the ecommerce comparison rows
- Revenue reporting
- Sales, revenue and ecommerce reporting rows in analytics
- Rss triggered campaigns
- Scheduled, RSS-triggered and date-based campaigns are listed features
- Site tracking
- Site tracking and link tracking are included on every paid plan
- Spam check
- Spam check listed among the campaign quality tools
- Tiered segmentation
- Segmentation is limited, standard, advanced or premium by plan
- Transactional email
- Transactional email add-on for receipts, password resets and confirmations
- Win probability scoring
- Win probability is included in the Sales Engagement add-on
What people use it for6
- Send transactional email
- Transactional add-on covers password resets, notifications and confirmations
- Capture and qualify leads
- Lead scoring plus pipelines target sales handoff from marketing
- Send newsletters
- Email campaigns and newsletters are the base job of the product
- Recover abandoned carts
- Abandoned cart automation is sold as an ecommerce revenue recovery job
- Run WhatsApp campaigns
- WhatsApp Messaging add-on is pitched as a unified chat inbox with automation
- Attribute revenue to campaigns
- Attribution, conversion tracking and revenue reporting are explicit features
Works with29
- Zoho CRM
- Zoho appears in the standard CRM integration row
- Zendesk
- Zendesk has its own row in the integrations comparison
- Zapier
- Zapier is an explicit row in the integrations comparison
- Wordpress
- Websites channel names WordPress among supported site platforms
- Woocommerce
- Listed among the standard ecommerce integrations
- Wix
- Named among supported website platforms
- Webflow
- Webflow listed with WordPress, Squarespace and Wix as site channels
- Stripe
- Stripe named in the integrations section of the pricing table
- Squarespace
- Listed as a supported website platform for forms and tracking
- Square
- Named in the standard ecommerce integration row
- Slack
- Slack appears as a named integration on the pricing table
- Shopify
- Standard ecommerce integrations name Shopify, with Shopify Plus on premium
- Salesforce
- Premium CRM integrations list Salesforce on Enterprise
- Pipedrive
- Listed under standard CRM integrations
- Paypal
- PayPal and Stripe listed together as payment integrations
- Outlook
- Outlook integration listed alongside Gmail
- Microsoft dynamics
- Named alongside Salesforce in premium CRM integrations
- Magento
- Named as a premium ecommerce integration
- Linkedin ads
- LinkedIn named in the prospecting and retargeting ads row
- Google ads
- Google ads audiences for prospecting and retargeting
- Gmail
- Gmail and Outlook integrations listed for campaigns and platform
- Freshsales
- Freshsales listed among standard CRM integrations
- Facebook ads
- Facebook named in the prospecting and retargeting ads row
- Eventbrite
- Eventbrite listed next to Calendly in the integrations rows
- Docusign
- Docusign is listed in the integrations comparison rows
- Claude
- Connect AI Tools page and pricing row list Claude via MCP
- Chatgpt
- ChatGPT listed alongside Claude as an MCP connection
- Calendly
- Calendly and Eventbrite named as scheduling integrations
- Bigcommerce
- Listed under premium ecommerce integrations
Terms, compliance and how you buy26
- Steep learning curve
- Our verdict notes the automation depth brings a learning curve versus simple ESPs
- Sso enterprise only
- Single sign-on appears only on Enterprise, not Pro or below
- Self serve signup
- Each tier has a Buy Now button alongside the demo request
- Priority support on higher tiers
- Email and chat support is Basic on Starter and Plus, Priority on Pro and Enterprise
- Partner program
- Become an ActiveCampaign Partner is a top-level nav item with revenue share
- Multilingual UI
- Language switcher offers Portuguese, French, Italian, German and Spanish
- Annual discount
- Every tier shows a lower billed-annually rate next to the monthly figure
- Addon heavy pricing
- SMS, WhatsApp, pipelines, sales engagement, transactional email and AI are add-ons
- Money back guarantee
- Pricing header promises guaranteed results in 30 days or your money back
- 14 day free trial
- Free trial button in the header, our catalog records 14 trial days without a card
- Contact count based pricing
- Pricing selector asks for number of email and WhatsApp contacts
- Custom objects enterprise only
- Custom objects are listed exclusively on the Enterprise plan
- Dedicated account team enterprise only
- Dedicated account team is an Enterprise-only support line
- Email send cap tied to contacts
- Sends capped at 10x contacts on Starter and Plus, 12x Pro, 15x Enterprise
- Extra seats cost extra
- Additional marketers are bought through a separate users add-on
- Five actions per automation on starter
- Starter caps every automation at 5 actions, forcing an upgrade quickly
- Franchise multi location offering
- Dedicated Franchise and Multi-Location option in the platform menu
- No free plan
- All four tiers are paid, only a time-limited trial is offered
- No india SMS sending
- SMS add-on geography list excludes India, so Indian numbers are not a supported broadcast market
- No INR billing
- Currency switcher offers USD, BRL, CAD, AUD, EUR and GBP but no rupee
- Sales demo available
- Request a Demo and Request Pricing forms sit on the pricing page
- Single user on entry tiers
- Starter and Plus include 1 user, Pro 3, Enterprise 5
- Smb and midmarket focus
- Positioned for nimble teams and SMBs serious about lifecycle marketing
- SMS broadcast us uk au only
- Personalized SMS broadcast is limited to US, UK and AU, MMS only US and AU
- Uptime sla enterprise only
- Uptime SLA row is checked only for the Enterprise plan
- Usd billed
- Default currency on the pricing page is USD with no Indian entity
Compare ActiveCampaign
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Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
From $15/mo (Starter, 1,000 contacts, billed annually); higher tiers add CRM and automation. Price scales with contacts. 14-day trial. Confirm on ActiveCampaign.
Verified against the sources above. How we research & rate software →
Does ActiveCampaign give a GST invoice in India?
ActiveCampaign does not issue an India GST invoice. A GST-registered business can still reclaim the 18% through the reverse-charge route by raising a self-invoice, but there is no vendor GST invoice to claim against directly.
Is ActiveCampaign good for Indian small businesses?
ActiveCampaign can work for Indian buyers, but check currency, tax, billing, support, and whether the workflow justifies foreign-currency pricing.
Does ActiveCampaign have a free plan?
ActiveCampaign does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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