How much does Email Marketing software cost in India?
Quick answer: Across 7 verified email marketing tools, prices run from $3 to $39/month, with a typical (median) entry around $14 (USD). About 71% offer a free plan, and the cheapest verified option is Zoho Campaigns at $3/mo. Original data from FindThatSoftware, updated June 2026.
Price distribution
Verified starting prices only (free tiers excluded). Quartiles show where the middle of the market sits — INR and USD are kept separate.
Rupee-priced tools
1 verified tools
- Entry-level (25th pct)
- Rs.770/mo
- Typical (median)
- Rs.770/mo
- Higher-end (75th pct)
- Rs.770/mo
- Full range
- Rs.770 – Rs.770
Dollar-priced tools
6 verified tools
- Entry-level (25th pct)
- $10/mo
- Typical (median)
- $14/mo
- Higher-end (75th pct)
- $29/mo
- Full range
- $3 – $39
Free plan
71%
Free trial
57%
Verified prices
7
Email Marketing tools by starting price
Cheapest verified starting price first. Each price is source-checked on the vendor's own pricing page.
| Tool | Starts at | Free plan |
|---|---|---|
| Zoho Campaigns | $3/mo | Yes |
| Brevo | $9/mo | Yes |
| Mailchimp | Rs.770/mo | Yes |
| MailerLite | $12/mo | Yes |
| ActiveCampaign | $15/mo | No |
| Kit (ConvertKit) | $33/mo | Yes |
| Mailmodo | $39/mo | No |
Methodology
This page is computed live from the 7 email marketing tools in the FindThatSoftware catalog that have a source-checked starting price (confirmed on the vendor's own pricing page). It is a curated, India-first sample, not a market census. Prices exclude 18% GST and reflect standard published rates; usage-based and quote-only tools are excluded from the figures. INR and USD are never mixed. How we research & rate software.
Frequently asked questions
- How much does email marketing software cost in India?
- Based on 7 verified email marketing tools, prices run from $3 to $39/month, with a typical (median) entry around $14 (USD). About 71% offer a free plan, and the cheapest verified option is Zoho Campaigns at $3/mo. Prices exclude 18% GST; confirm current rates on each vendor's site.
- Is there free email marketing software in India?
- 71% of the email marketing tools we track offer a free plan and 57% offer a free trial. The lowest-cost paid option is Zoho Campaigns from $3/mo. Free plans usually cap usage, users or features, so check the limits before relying on one.
- What is the cheapest email marketing software?
- Among verified-priced email marketing tools, Zoho Campaigns is the cheapest at $3/mo. The cheapest tool isn't always the best fit if it adds manual work later - weigh it against free-plan limits and your actual workflow.
- Do email marketing tools price in INR or USD?
- Of the verified-priced email marketing tools, 1 list prices in INR and 6 in USD. India-built vendors usually bill in INR; global tools often price in USD even for Indian customers, so factor in currency and any forex/GST when budgeting.
Source: FindThatSoftware catalog analysis, June 2026. Pricing changes; figures reflect verified vendor pricing at time of writing. Cite as "FindThatSoftware Email Marketingpricing data (India)".