How much does Email Marketing software cost in India?
Quick answer: Across 7 verified email marketing tools, prices run from $3 to $149/month, with a typical (median) entry around $15 (USD). About 71% offer a free plan, and the cheapest verified option is Zoho Campaigns at $3/mo. Original data from FindThatSoftware, updated August 2026.
Price distribution
Verified starting prices only (free tiers excluded). Quartiles show where the middle of the market sits, INR and USD are kept separate.
Rupee-priced tools
2 verified tools
- Entry-level (25th pct)
- ₹614/mo
- Typical (median)
- ₹666/mo
- Higher-end (75th pct)
- ₹718/mo
- Full range
- ₹562.5 - ₹770
Dollar-priced tools
5 verified tools
- Entry-level (25th pct)
- $12/mo
- Typical (median)
- $15/mo
- Higher-end (75th pct)
- $33/mo
- Full range
- $3 - $149
Free plan
71%
Free trial
71%
Verified prices
7
Email Marketing tools by starting price
Cheapest verified starting price first. Each price is source-checked on the vendor's own pricing page.
| Tool | Starts at | Free plan |
|---|---|---|
| Zoho Campaigns | $3/mo | Yes |
| Brevo | ₹562.5/mo | Yes |
| Mailchimp | ₹770/mo | Yes |
| MailerLite | $12/mo | Yes |
| ActiveCampaign | $15/mo | No |
| Kit (ConvertKit) | $32.5/mo | Yes |
| Mailmodo | $149/mo | No |
Methodology
This page is computed live from the 7 email marketing tools in the FindThatSoftware catalog that have a source-checked starting price (confirmed on the vendor's own pricing page). It is a curated, India-first sample, not a market census. Prices exclude 18% GST and reflect standard published rates; usage-based and quote-only tools are excluded from the figures. INR and USD are never mixed. How we research & rate software.
Frequently asked questions
- How much does email marketing software cost in India?
- Based on 7 verified email marketing tools, prices run from $3 to $149/month, with a typical (median) entry around $15 (USD). About 71% offer a free plan, and the cheapest verified option is Zoho Campaigns at $3/mo. Prices exclude 18% GST; confirm current rates on each vendor's site.
- Is there free email marketing software in India?
- 71% of the email marketing tools we track offer a free plan and 71% offer a free trial. The lowest-cost paid option is Zoho Campaigns from $3/mo. Free plans usually cap usage, users or features, so check the limits before relying on one.
- What is the cheapest email marketing software?
- Among verified-priced email marketing tools, Zoho Campaigns is the cheapest at $3/mo. The cheapest tool isn't always the best fit if it adds manual work later - weigh it against free-plan limits and your actual workflow.
- Do email marketing tools price in INR or USD?
- Of the verified-priced email marketing tools, 2 list prices in INR and 5 in USD. India-built vendors usually bill in INR; global tools often price in USD even for Indian customers, so factor in currency and any forex/GST when budgeting.
Source: FindThatSoftware catalog analysis, August 2026. Pricing changes; figures reflect verified vendor pricing at time of writing. Cite as "FindThatSoftware Email Marketingpricing data (India)".