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Customer Support AI
Agentforce Service Agent
Salesforce's autonomous AI customer-service agent on the Salesforce platform; handles support across chat, SMS, and voice, grounded in your data.
✓ Source-checked profile2 sources cited
FindThatSoftware verdictEditorial ruling
A strong option for teams already on Salesforce Service Cloud, since native CRM grounding and human handoff come built in. The trade-off is lock-in and cost: value depends on having clean knowledge and CRM data, and it is hard to justify if you are not on Salesforce. Validate licensing, data readiness, and escalation paths, and test answer quality on real cases before scaling.
FindThatSoftware has source-checked this listing and keeps 2 public sources visible for buyer verification.
Should you use Agentforce Service Agent?
Use it if existing Salesforce Service Cloud teams. Avoid it if teams with spiky support volume, because prepaid credits expire at the end of the term while overages are billed later in arrears.
Spec sheet
- Starting price
- ₹496/mo$5/user/mo sticker
- Free plan
- Not available
- Free trial
- Not listed
- Status
- Source checked 13 Jul 2026
- Source trail
- 2 public sources
Work at Agentforce Service Agent?
Claim this listing to verify your details, correct pricing, and reach Indian buyers comparing tools right now.
Claim this listing →In short
Agentforce Service Agent is a support & messaging / customer support ai for Indian buyers. All-in it runs about ₹496/mo for a GST-registered business ($5/user/mo sticker plus about 3.5% card forex). It issues an India GST invoice, so you can claim input credit. FindThatSoftware rates it best for existing Salesforce Service Cloud teams, and a poor fit if teams with spiky support volume, because prepaid credits expire at the end of the term while overages are billed later in arrears.
The trade-off, weighed
What you gain, and what you give up.
The case for
- The India page publishes real consumption rates, with Flex Credits at 500 dollars per 100,000 credits and Conversations at 2 dollars each.
- Worked examples show the actual maths, such as 20 credits at 10 cents for a knowledge answer and 60 credits at 30 cents for case handling.
- There is no overage penalty, so exceeding your credit entitlement is billed at your contracted rate monthly in arrears rather than a punitive price.
The catch
- Unused Flex Credits do not roll over into the next subscription term, so anything you prepaid and did not spend is lost.
- Flex Credits and Conversation pricing cannot run in the same org, and switching means swapping every existing Agentforce Conversation SKU.
- The Indian pricing page quotes only US dollars, with no rupee rate published for credits, conversations or the 5 dollar user licence.
- The Agentforce User Licence at 5 dollars per user per month still requires Flex Credits, so the seat fee is never the whole bill.
True India price
Registered business, per month
₹496
Agentforce Service Agent advertises $5/mo. A GST-registered business in India pays about ₹496 a month (₹5,954/yr) once the roughly 3.5% card forex markup is added, with GST reclaimed as input credit. If you cannot reclaim GST, it is about ₹585 a month.
- Sticker price
- $5/mo
- Card forex markup
- about 3.5% over mid-market
- GST
- 18%, reclaimable if registered
- Registered per month
- ₹496
- Registered per year
- ₹5,954
- If you can't reclaim GST
- ₹585
- Watch for
- Salesforce Agentforce is priced per conversation/usage on top of Salesforce, and is effectively quote-based for most buyers. Contact Salesforce for current pricing.
Indicative, not a bill. The exchange rate is a single mid-market reference, not a live feed, and GST-registered businesses may reclaim input credit. Confirm current pricing on the vendor site.
Full India pricing breakdownIndia readiness
How well Agentforce Service Agent fits an Indian business operationally, from the verified pricing and company facts we hold.
- ✓GST invoice
Issues a GST-compliant invoice, so a registered business can reclaim input tax.
- ✗Bills in INR
Priced in a foreign currency, so your card or bank adds forex conversion on top.
- ✗India HQ
Headquartered outside India, so check support hours and India-specific features.
How Agentforce Service Agent compares
Against the 7 other ai support agent toolswe list, from what we verified on each vendor’s own pages.
Less common among the other ai support agent tools
Recorded for Agentforce Service Agent and for at most a third of the 7 others we list.
- AI observability
- Escalation policies
- Mcp server
- AI agent builder
- Multi agent orchestration
- Custom actions
Also in most alternatives
Recorded for at least half of the 7 others, and for Agentforce Service Agent.
This compares only the capabilities enough rival tools share for a comparison to mean anything — roughly a quarter of what we verified. The full list is under “What we verified” below, and anything absent from both is something we did not record rather than something the product lacks.
Paying for more than Agentforce Service Agent? See your whole stack's real India cost and where you could switch to save.
Audit my stackOverview
What is Agentforce Service Agent?
Agentforce Service Agent is Salesforce's conversational AI agent for customer service, operating across self-service and messaging channels. It uses generative AI to answer questions and resolve cases in a brand's voice, grounded in knowledge articles, past cases, and CRM data. It integrates natively with Service Cloud, deploys via service templates, and escalates to human reps.
Best for
- Existing Salesforce Service Cloud teams
- Support orgs deflecting routine inquiries
- Enterprises wanting CRM-grounded AI support
Who should avoid it
- Teams with spiky support volume, because prepaid credits expire at the end of the term while overages are billed later in arrears.
- Companies not already on Salesforce, since Agentforce is an add on that sits on Enterprise Edition and above through Salesforce Foundations.
What Agentforce Service Agent does
What we verified about Agentforce Service Agent
Read from Agentforce Service Agent’s own pages. Each line is a finding and what it was based on, so you can check any of it yourself.
Features we confirmed20
- Multi agent orchestration
- Build a collaborative agent team that solves complex problems together
- Mcp server
- Verified MCP server support from AgentExchange partners for tool interoperability
- Low code agent builder
- Agent Builder configures agents, subagents, actions and instructions in a few clicks
- Human escalation
- Agents escalate to human reps when issues exceed their scope
- Apex and javascript custom actions
- Custom code and business logic via Apex and JavaScript
- Voice AI agent
- Agentforce Voice brings AI voice to phone channels, metered at 30 credits per action
- Agentforce observability
- Monitor, analyse and optimise agent performance in near real time
- Agent script
- Agent Script gives builders precise control for reliable business-ready agents
- Appointment scheduling agent
- Schedules appointments and sends reschedule and reminder notifications
- Atlas reasoning engine
- Atlas Reasoning Engine breaks a prompt into tasks and plans each step
- Autonomous case resolution
- Agents resolve cases, answer questions and manage orders without preprogrammed scenarios
- Brand voice responses
- Responses are generated consistent with company brand voice and guidelines
- CRM grounded answers
- Responses grounded in Salesforce CRM data plus external data via Data 360
- Digital wallet usage tracking
- Digital Wallet tracks Agentforce consumption with near real-time usage data
- Flow automation actions
- Agents call Salesforce Flows to automate across any system
- Knowledge article grounding
- Answer Question with Knowledge is a named metered action
- Messaging channel support
- Deployed on the web, on the phone and in apps across self-service and messaging
- Mulesoft API connectors
- MuleSoft API connectors let agents reach any external system
- Prompt builder
- Prompt Builder is included even in the free Salesforce Foundations tier
- Record update actions
- Customer Record Update is a documented metered agent action
What people use it for4
- Run a calling operation
- Contact centre agents route calls, pull history and log interaction notes
- Deflect support tickets
- Always-on support for questions, cases, orders and troubleshooting
- Book sales demos
- SDR agent handles objections and books meetings around the clock
- Automate employee helpdesk
- Employee-facing agents handle HR policy queries, leave requests and onboarding
Works with6
- Tableau
- Tableau listed among Salesforce brands available to the platform
- Slack
- Slack is a Salesforce brand and an employee-facing surface for agents
- Mulesoft
- MuleSoft API connectors connect agents to any system
- Agentexchange
- AgentExchange partners supply verified MCP servers for new tools
- Salesforce data 360
- Grounded in Data 360 for external data alongside Customer 360
- Salesforce service cloud
- Integrates natively with Service Cloud and deploys via service templates
Terms, compliance and how you buy21
- Sales led only
- Every commercial path is Contact us or Contact your Account Executive
- Multi currency pricing
- Rate card published in USD, EUR, AUD, JPY, SEK and GBP
- Credits do not roll over
- Unused Flex Credits do not carry into the next subscription term
- Action level metering
- Each action costs 20 Flex Credits, voice actions 30, metered individually
- Agentforce 1 edition from 550
- Agentforce 1 Editions start at $550 a user with 2.5M Flex Credits a year
- Cannot mix credits and conversations
- Flex Credits and Conversation pricing cannot run in the same org
- Consumption based pricing
- Flex Credits at $500 per 100,000 credits or Conversations at $2 each
- Data quality dependent
- Value depends on clean knowledge articles and CRM data per our verdict
- Enterprise heavy
- Over 18,000 companies, Gartner Leader positioning and enterprise-scale framing
- Flat fee addon option
- Sales, Service and Field Service add-ons at $125 a user give unmetered employee usage
- Free starting tier
- Salesforce Foundations gives Agentforce Builder and Prompt Builder at zero cost
- GST invoice
- Salesforce bills through an Indian entity so GST invoicing is available per our records
- Industries addon premium
- Industries Cloud add-on is $150 a user per month
- No overage penalty
- Exceeding your entitlement is billed at contracted rate monthly in arrears
- Published rate card
- India page publishes credit, conversation and licence rates with worked examples
- Salesforce only
- Add-on that sits on Salesforce Enterprise Edition and above via Salesforce Foundations
- Seat fee plus usage
- The $5 per user Agentforce Licence still requires Flex Credits on top
- Switching model requires sku swap
- Moving to Flex Credits means swapping every existing Conversation SKU
- Three buying models
- Pre-Purchase, Pre-Commit and PayGo buying models with different commitment levels
- Usd quoted in india
- Indian pricing page quotes only US dollars, no rupee rate published
- Vendor lock in
- Hard to justify if you are not already on Salesforce, per our verdict
Compare Agentforce Service Agent
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Pricing caveat and source trail
Pricing and free-plan claims can change. FindThatSoftware keeps source URLs visible so users can verify before buying.
Salesforce Agentforce is priced per conversation/usage on top of Salesforce, and is effectively quote-based for most buyers. Contact Salesforce for current pricing.
Salesforce Agentforcehttps://www.salesforce.com/agentforce/pricing/Salesforce (official site)https://www.salesforce.com/
Verified against the sources above. How we research & rate software →
Does Agentforce Service Agent give a GST invoice in India?
Agentforce Service Agent issues an India GST invoice, so a GST-registered business can claim input tax credit on it directly.
Is Agentforce Service Agent good for Indian small businesses?
Agentforce Service Agent can work for Indian buyers, but check currency, tax, billing, support, and whether the workflow justifies foreign-currency pricing.
Does Agentforce Service Agent have a free plan?
Agentforce Service Agent does not list a permanent free plan in FindThatSoftware data. Check the official pricing page for trial terms and current offers.
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